Research Methodology and Design for Business

This assignment is a collection of references to research methodology and design articles, books, and studies related to business and management. It covers various topics such as survey research, qualitative research, digital channels, and more. The references are from 2015 to 2022 and include papers published in journals and books by well-known authors and publishers.

RESEARCH PROJECT

Table of Contents
LO 1.................................................................................................................................................3
P1 Produce research proposal with hypotheses and literature review....................................3
Topic: The implications of digital technologies on SME – A case study on Talon Outdoor.3
Introduction............................................................................................................................3
Background.............................................................................................................................3
RESEARCH PROPOSAL FORM...................................................................................................4
RESEARCH ETHICAL FORM......................................................................................................9
P2 Appropriate research methods for primary and secondary data collection.....................16
P3 Conduct primary and secondary research using appropriate methods for a business
research project that consider costs, access and ethical issues.............................................17
P4 Implication of analytical tools in order to analyse the research findings and data.........19
P 5 Communicating or demonstrating the outcome of research project..............................20
P6 Reflect on the effectiveness of research method applied for meeting objective of business
research project.....................................................................................................................25
P7 Alternative research methodologies and lesson learnt in the view of the outcome........25
REFERENCES..............................................................................................................................27

LO 1
P1 Produce research proposal with hypotheses and literature review
Topic: The implications of digital technologies on SME – A case study on Talon Outdoor
Introduction
With passing of time, customer demand and perception continuously change day by day.
Therefore, digital technology play very important role that helps to make creative and advance
results at workplace. This is because, it will influence to the customer demand and requirement
towards the small business enterprise. In this regard, present study based on implications of
digital technology at workplace. It creates effective work performances that make credible work
in the systematic work (Quinton, Canhoto and Budhathoki, 2017).
Background
In order to identify implications of digital marketing on SME, it is very important to
select the large part of the UK to develop effective results at workplace. This is because, digital
technology play important role to make successful operations to small sector business operations.
It assists to increase market share through engage in different areas of the world. Further, digital
marketing also develop services that helps to meet with aims and objectives easily. From the help
of survey, it has been assessed that Talon Outdoor need to concentrate on the development that
assists to make high growth of company. It is the important element that greatly influence to the
productive approach. The selected company operating their functions in multinational brand so
that it assists to make more effective results in the enterprise. It is crucial element that increases
profits to attract customers in the business. Hence, targets will be accomplish to develop
effective results.
In order to make rapid growth, digital marketing create effective results at workplace.
Therefore, it impacts to customer choice and ascertain more profits in successful way. Target
market also develops that helps to focus on the SME growth and outcomes. Along with this,
small business requires large amount of fund so that effective functioning will be develops for
high profits and revenue.
3

RESEARCH PROPOSAL FORM
Student Name: ______________________
Student ID: ______________________
Centre Name: _____________________
Tutor:
________________
Date: ___________________
Unit: ____________________
Proposed Title:
______________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or
hypothesis)
The implications of digital technologies on SME – A case study on Talon Outdoor
Research objectives (e.g what is the question you want to answer? What do you want to
learn how to do? What do you want to find out?):
 To understand the concept of implication of digital technology in SME.
 To identify factors that make effective results in SME sector.
 To ascertain interrelationship between digital marketing and Talon Outdoor.
 To recommends ways through performances of digital technology will be enhances to
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attract more people.
Section Two: Reasons for choosing this research project
Reasons for choosing the project
 Interest
 Scope
 Future objectives
Section Three: Literature sources searched
Concept of implication of digital technology in SME
According to the point of Prieto Martín and Ramalingam, (2016), there are different elements
exists that impact to the functions and operations of small sector. However, Caniëls, Lenaerts and
Gelderman, (2015) argued that customers have different perception towards the same products and
services.
Factors that make effective results SME sector
Stankovska, Josimovski and Edwards, (2016), explore their ideas towards enhancement of digital
marketing that assists to develop creative results at workplace. Beside this, (Morgan-Thomas,
2016) stated that digital technology consists detailed information towards the opportunities that are
exists in front of the business. In the contrast, Quinton, Canhoto and Budhathoki, (2017) also
frame their ideas and views to create market profitability at workplace.
Relationship between Talon outdoor and digital technology
Stankovska, Josimovski and Edwards, (2016), explore their ideas towards enhancement of digital
marketing that assists to develop creative results at workplace. In the contrast, Quinton, Canhoto
and Budhathoki, (2017) also frame their ideas and views to create market profitability at
workplace.
Ways to increase performances of SME with implications of digital technology
According to the Foroudi, Foroudi and Duda, (2017), public relation is the most useful framework
that make crucial results at workplace. In this regard, brand performances will be enhances
through systematic process in small sector enterprise. On the other hand, Hernandez, Prieto Martín
and Ramalingam, (2016) stated that it is responsibilities of the organisation to implement advance
technology that deliver effective results in it.
5

Section Four: Activities and time-scales
Activities to be carried out during the research project (e.g research,
development and analysis of ideas, writing, data collection,
numerical analysis, tutor meetings, production of final outcome,
evaluation, writing the report):
Activity/Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Formulation of research proposal
Preparing aim and objectives
Writing background research study
Assortment of suitable research
methodologies
Data collection by using primary and
secondary sources
Examination of the collected data
Interpretation of collected
information to generate expected
results
6

Conclusion and recommendations
Submission of draft report
Modifications as per the feedback
comments
Final Submission
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why?
Research design: Descriptive research design
Research philosophy: Interpretivism
Research approach: Inductive
Sampling: Simple random sampling with 20 sample size
Research strategy: Qualitative strategy
What your areas of research will cover:
Internal organisation of Talon Outdooor
Comments and agreement from tutor
Comments (optional):
7

I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree:
(Name of the IV)
Date
8

RESEARCH ETHICAL FORM
Section 1: Basic details:
Project title:
The implications of digital technologies on SME – A case study on Talon Outdoor.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
➢ Interviews
Yes
(✓)
No
➢ Questionnaires
Yes
(✓)
9

No
➢ Observations
Yes
No
(✓)
➢ Use of personal records Yes
No
(✓)
➢ Data Analysis
Yes
(✓)
No
➢ Action Research
Yes
No
(✓)
➢ Focus Groups
Yes
No
(✓)
➢ Others (Please specify) :
10

Section 3: Participants
9 Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16:
Young people aged: 17-18
Adults:
(✓)
How will participants be recruited (identified an approached)?
Describe the processes you will use to inform participants about what you are doing:
How will you obtain consent from participants? Will this be written? How will it be made
clear to participants that they may withdraw consent to participate at any time?
Studies involving questionnaires: will participants be given the option of omitting questions
that do not wish to answer?
Yes
(✓)
No
If no please explain why below and ensure that you cover any ethical issues arising from this
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Studies involving observation: Confirm whether participants will be asked for their
informed consent to be observed.
Yes
(✓)
No
Will you debrief participants at the end of their participation (i.e give them a brief explanation
of the study)?
Yes (✓)
No
Will participants be given information about the findings of your study?(This could be a brief
summary of your findings in general)
Yes (✓)
No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data
Protection Act (1998)
Yes (✓)
No
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Who will have access to the data and personal information?
During the research:
Where will the data be stored?
10 Will mobile devices such as USB storage and laptops be used
Yes (✓)
No
If Yes, please provide further details:
After the research:
Where will the data be stored?
How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers?
Yes
(✓)
No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If
so, please outline how you will deal with these:
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It is important that you demonstrate your awareness of potential risks that may arise because
of your research. Please consider/address all issues that may apply. Ethical concerns may
include, but are not limited to the following :
➢ Informed consent.
➢ Potentially vulnerable participants.
➢ Sensitive topics
➢ Risk to participants and /or researchers
➢ Confidentiality/anonymity
➢ Disclosures/ limits to confidentiality
➢ Data storage and security, both during and after the research (including transfer,
sharing, encryption, protection).
➢ Reporting
➢ Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy:
14

Yes (✓)
No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes (✓)
No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that may
arise in the course of my research
Name:
Date:
Please submit your completed form to the Cohort Leader and a copy to your supervisor
only
In order to carry the present report, there are different elements consist that make creative
results at workplace. In this regard, different people give their views towards the aims and
objectives in the enterprise. With passing of time, digital technology continuously develop day
by day. Therefore, it assists to set targets at workplace in systematic way. It influences to the
customer attraction and enhance profitability as well (Mackey and Gass, 2015). In respect to
analysis impact of digital technology, Talon Outdoor need to ascertain their activities to perform
several functions in it. In order to identify impact of the digital technology, market share will be
enhances in successful aspect that make creative results in the business.
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Further, it also included goals and objectives that assists to enhance performances in
international market. Hence, targets will be develops to make sure that profitability will be gain
at workplace. Survey also implemented that make continuous development to create
effectiveness in the enterprise (Prescott, Gray and McDonagh, 2015). It will greatly influence to
operations and functions which develop targets in systematic aspect. The company wants to
increase their profits and revenue through make expansion of the operations in new areas. As
results, they can easily engage in different functions to attract customers. Budget also needed to
perform several activities that consist plans and overall growth of the enterprise.
In addition to this, digital technology also consist several advantages which ascertain
proper competition in the market (Mukhopadhyay and Gupta, 2014). Therefore, the company
will expand their targets through taking more operations and functions. It is very important tool
that meet with goals and objectives in systematic manner. In this regard, following themes
ascertain in literature review for developing profits and revenue at workplace:
 Concept of implication of digital technology in SME
 Factors that make effective results SME sector
 Relationship between Talon outdoor and digital technology
 Ways to increase performances of SME with implications of digital technology
P2 Appropriate research methods for primary and secondary data collection
In order to collect the useful data, there are different tools has been ascertained that
assists to meet with aims and objectives in systematic manner. In this regard, researcher has
taken different kinds of elements in the business that make creative results. There are two types
of data has been used such as primary and secondary. Therefore, it assists to conduct effective
program for business development (Daudt, van Mossel and Scott, 2013). Primary data collected
through questionnaire in which fresh and relevant data has been gather at workplace. It assists to
make effective results in the business unit. It is very important tool that help to develop proper
functioning with customer understanding. With the help of desire aims and objectives, it is
important to conduct relevancy and dependability in Talon.
Apart from this, without data analysis researcher unable to create proper investigation
through thematic analysis that assists to measure effective functions at workplace. Furthermore,
it includes data interpretation that frame on the basis of different characteristics that helps to
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conduct proper outcomes (Prescott, Gray and McDonagh, 2015). There are certain questions has
been framed that are asked from 20 employees of Talon Outdoor.
P3 Conduct primary and secondary research using appropriate methods for a business research
project that consider costs, access and ethical issues
In the entire research study, research methodology plays a very crucial role by which
right solution of the research problem can obtain at the right time and at the right place.
Research methodology is a systematic procedure by which information can collect, analyse,
interpret for attain the effective solution of the project. Research methodology consists with
several kinds of method such as research philosophies, research approach, research technique,
data analysis, research design, data collection, sampling etc (Zumitzavan and Michie, 2015).
With help of all this method, scholar can access to the effective solution of research problem. In
the present study, scholar have major aim is to investigate the implication of digital technology
on the business performance and activities of the Talon Outdoor. In order to attain this objective,
researcher has implied several methods of research methodology which are discussed below- Research philosophies- In order to investigate the right solution of the research problem
in the right manner, research philosophies assists in large manner. With assistance of this
study, researcher can conduct the study for investigation by use of excellent path (Smith
and Lewis, 2011). There are major two kinds of research philosophies such as positivism
and interpritivims. In the present report, for investigate the implication of digital
technology on the business performance and activities of the Talon Outdoor. With help of
this philosophy, scholar can attain the right solution of mentioned research problem. Research approach- Research approach is another one of the crucial method in the
research methodology which help to scholar in conducting entire investigation in the right
manner. With assistance of this method, scholar can easily collect and investigate the
information about the subject (Soni and Kodali, 2012). There are major two kinds of the
research approach that is inductive and deductive. In the present study, scholar have
major objective is to investigate the implication of digital technology on the business
performance and activities of the Talon Outdoor. Thus, for attain this objective, scholar
has applied deductive approach of research which help to scholar in collecting effective
information for research problems.
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 Research technique- This technique of research methodology plays a very crucial and
significant role in the entire research investigation. In the absence of this method, scholar
can unable to get the right solution at the right time. This method of research
methodology helps to the scholar in collecting, analysing and interpreting the solution of
research problem. There are major two kinds of research technique that are qualitative
and quantitative (Saunders and Bezzina, 2015). With assistance of the qualitative
research technique, scholar can understand the research subject effectively and
efficiently. In these techniques, various theories and models considers in order to obtain
the solution of research problem. On the other hand in the quantitative research
technique, researcher use statistical and mathematical approach for find out effective
solution of study. In the present study, scholar have major objective is to investigate the
implication of digital technology on the business performance and activities of the Talon
Outdoor, thus for attain this objective, scholar have applied qualitative research
technique. Data collection- Data collection is one of another most significant method for collect and
analyse the information. In the absence of data collection it Is impossible to carry out
investigation. Data collection is a systematic procedure under which scholar can collect
the information about the subject (Aaker, 2011). Major two kind of data collection that is
primary and secondary data collection. In the primary data collection, scholar can use
primary sources like interview, survey etc. On the other hand in the secondary data
collection, scholar can use secondary sources such as books, journals, online blogs,
articles etc. In the present research, scholar has applied primary data collection under
which survey has organised for employees of Talon Outdoor.
 Sampling- Sampling can help to scholar in selecting some group of people from out of
the entire population. In this present study, scholar has selected random sampling method
under which 20 employees of the cited venture has undertaken for data collection.
Employees are undertaken in the investigation because they are very close to the
company soi they have good knowledge about the implementation of digital technology
on the business performance and activities.
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P4 Implication of analytical tools in order to analyse the research findings and data.
Methods or techniques is the tool that can be used by researcher in order to collect data,
interpreting, accessing and analysing data. It can also be adopted by investigator for determining
the reliability, viability and appropriateness of data gathered from primary and secondary
sources. These methods and techniques assist researcher in making suitable and effective
decisions related to the organisation. Method of analysing research findings and data involve
various activities such as studying publication, articles, books, journal, etc. These methods are
used for collecting data from secondary sources. Other techniques includes conducting
interviews, developing questionnaire are the sources for obtaining fresh information. In this
investigation the main method has been used are Investigation Philosophies, approach of
research , data analysis, sampling etc. The purpose of the facilitating investigation by researcher
is to analyse the effect of small business enterprise on Talon Outdoor. Other objective is to
determine the way that implication of digital technology can support organisation in bringing
innovation and making improvement in various procedures, system and activities.
Several methodologies that has been used in this research are:
Philosophies behind investigations: This is effective tool that can be adopted by investigator in
order to analyse the data. Investigation philosophy is based on two concepts that is positivism
and invert. This research is based on Positivism concept. As the research is on the topic which
require qualitative data so the same technique is used for collecting the information.
Approach of investigation-There are two main types of research approach these are Inductive
and deductive. This method is applied by researcher in order to identify the objective of
investigation.
Design of investigation process- It provides outline about the way various activities will be
conducted in order to achieve particular objectives. This method assist investigators in various
aspects such as collection of data, analysis of information and interpretation of data. The some
research design are exploratory, descriptive and explanatory. In this research explanatory
technique has been used by investigator.
Research technique – In present technique qualitative research technique has been used by
research as the subject topic is analysing the impact of digital technology on small medium
enterprise.
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Data collection – In particular investigation the data has been collected mainly from primary
sources that is by facilitating interviews from employees working Talon Outdoor company. The
investigator has appointed a person and provided him the responsibility to facilitate interview in
systematic and effective manner.
Sampling- As the objective of research is to analyser the impact of digital technology on Talon
Outdoor so researches has considered that the employees working in organisation can provide
accurate and reliable data. As they are the person those who have great knowledge about the
business practices and they can easily identify the area of improvement. Workers can give
suitable solution for facilitating research in effective as well as systematic manner. So the
investigator has randomly selected 20 employees who will participate in research activities and
help researcher in finding suitable solutions.
P 5 Communicating or demonstrating the outcome of research project
The investigation has been conducted on small scale. The objective of the investigation is
to analysis the impact of digital technology in Talon Outdoor company.
1.How much time you are working with the Talon Outdoor organisation?
four years
Three years and
One year
2.Does the company have the capacity and potential to implement digital technology at
workplace:
Yes
No
May be
3. What impact digital technology have on firm?
Positive
Negative
Both
4. In which functional department digital technology could be implement so the effective results
could be achieved?
Operational departments
Customer services
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Overall business unit
5.Which form of digital technology is required to be adopted by organisation?
Advanced technology
Computer or laptops
or other technology
6.What are the major challenges or issue that are being faced by Talon Outdoor ?
Operational issues
Working problem
Management issues
7.Business entity will able to bring innovation with the support of digital technology.
Agree with the statement
Disagree with the statement
Partially agree or
Partially disagree.
8.How much capital is required to implement digital technology?
Huge capital investment
Medium
low
9. How Technology can bring positive change at workplace?
The technology can encourage firm for innovation
Increasing working efficiency
Improving quality of products and services
10 How much knowledge do you have about the use of digital technology?
Expertise
specific knowledge
Detailed knowledge.
101 Suggesting the effective tools and techniques for implementing digital technology at
workplace and supporting
Themes:
Theme 1. Experience of employees working with Talon Outdoor organisation
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How much time you are working with the Talon Outdoor
organization? Frequency
four years 15
Three years and 3
One year 2
Interpretation- It has been indicated from above table that Organisation has effective policies
through which it could maintain healthy relationship with its employees. It has been observed
that there are many employees working with company for four years and there are few workers
that are working with company only for one year. It has been demonstrated from the data that the
enterprise has able to attract new workers through developing effective environment that has
been possible only through implementation of technology.
Theme 2.company capacity and potential to implement digital technology at workplace:
Does the company have the capacity and potential to implement
digital technology at workplace: Frequency
Yes 16
No 4
Interpretation:It has been analysed from above that many of the candidates working with the
organisation has accepted that business entity has the potential to implement digital technology
in business unit and facilitate innovation. There are very few employees who has stated that firm
does not have potential to adopt or implement technology.
Theme 3. Impact digital technology on firm
What impact digital technology have on firm? Frequency
Positive 15
Negative 3
Both 2
Interpretation: It has been analysed from the information contained in table that digital
technology has much positive impact on the organisation. But at the same time it also has
negative impact as well.
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Theme 4.functional department digital technology could be implement so the effective results
could be achieved?
In which functional department digital technology could be implement so the
effective results could be achieved? Frequency
Operational departments 12
Customer services 5
Overall business unit 3
Interpretation- It has been identified that Talon Outdoor is required to implement digital
technology in operational department as this will help firm in increasing operational efficiency
and capacity. It will also enable business entity in improving their quality of products as well as
services.
Theme 5. Form of digital technology is required to be adopted by organisation
Which form of digital technology is required to be adopted by organization? Frequency
Advanced technology 14
Computer or laptops 5
or other technology 1
Interpretation: The many of the worker has stated that if the laptop is purchased by company it
will be easier for them to work from anywhere. While some have accepted that advance
technology should be implemented at workplace as this will help business entity in making
improvement in various procedures and system.
Theme 6. The major challenges or issue that are being faced by Talon Outdoor
What are the major challenges or issue that are being faced by Talon Outdoor ? Frequency
Operational issues 13
Working problem 2
Management issues 5
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Interpretation It has been identified from the interview taken by various workers that the Talon
Outdoor company has to face operational issues as such it also has great effect on the quality of
products and services. Due to this factor the organisation has to suffer short term losses as well.
Theme 7. Business entity will able to bring innovation with the support of digital technology.
Business entity will able to bring innovation with the support of digital
technology. Frequency
Agree with the statement 12
Disagree with the statement 2
Partially agree or 3
Partially disagree. 3
Theme 8. Capital required to implement digital technology
How much capital is required to implement digital technology? Frequency
Huge capital investment 18
Medium 2
low 0
Interpretation :many of the employees have stated that they are aware about the fact that
implementation of technology require huge capital investment.
Theme 9. Technology can bring positive change at workplace
How Technology can bring positive change at workplace? Frequency
The technology can encourage firm for innovation 10
Increasing working efficiency 5
Improving quality of products and services 1
4
Interpretation Many of the participant has stated that the digital technology can support business
entity in various aspects. But majority of the participant has stated that Digital technology can
encourage firm to facilitate innovation process.
Theme 10 : knowledge do you have about the use of digital technology?
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Expertise
How much knowledge do you have about the use of digital technology? Frequency
Expertise 2
specific knowledge 16
Detailed knowledge. 2
Interpretation: It has been concluded from this data only few employees in talon outdoor
company has specific knowledge about the use and importance of digital technology. Majority of
workers has specific knowledge.
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P6 Reflect on the effectiveness of research method applied for meeting objective of business
research project
From this entire research investigation about implication of digital technology on the
business performance and activities of small business enterprise, I have learnt so many things
and gain effective knowledge about the topic. The major objective of this research study is to
investigate the impact of digital technology on the business performance of the small business
enterprise so from the literature review section I have learnt about different kind of digital
technology and its implication upon the business activities and function of small business
enterprise. Due to this secondary data collection my secondary data collection as well as research
skill has been improved. In addition to this, my primary data collection skill has been also
improved because I have organised survey for 20 employees in the Talon Outdoor. By this
survey and data collection, my communication and interaction skill has been also improved. I
have to accomplish all activities on the specific time period by which my time management skill
has been also improved by this research study. In the research methodology section I have gain
effective knowledge and understanding about different method such as research philosophies,
research approach, research technique, data collection, data analysis , sampling etc. I have also
improved my analytical and research skill with help of this research study.
P7 Alternative research methodologies and lesson learnt in the view of the outcome
From this collected information It have analysed that there is huge implication of the
digital technology on the business activities and function. It has been also collected as outcome
that in order to implement digital technology in the business enterprise, firm have to invest huge
amount of capital (Halal, 2003). Capital investment is major issue for company to implement
digital technology in the company. It has been also found that with assistance of digital
technology, small business enterprise can save its additional cost and time in the business
operation (Edward, 2000). It has been also analysed and ascertained that by implementing digital
technology, company can bring innovation and creativity in the company. In the survey, from
data collection from employees of cited venture it has been found that many of the respondents
said that due to the digital technology, organisation performance and productivity has been
enhanced. This assist in developing impressive brand image in the market. In this present study,
scholar have applied primary data collection along with qualitative technique of research. In
addition to this, scholar can implement quantitative technique in this study for address the
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solution. If scholar implement quantitative research technique then researcher have to use
secondary data collection.
27

REFERENCES
Books and Journals
Brody, P. and Pureswaran, V., 2015. The next digital gold rush: how the internet of things will
create liquid, transparent markets. Strategy & Leadership, 43(1), pp.36-41.
Caniëls, M.C., Lenaerts, H.K. and Gelderman, C.J., 2015. Explaining the internet usage of
SMEs: The impact of market orientation, behavioural norms, motivation and technology
acceptance. Internet Research, 25(3), pp.358-377.
Daudt, H.M., van Mossel, C. and Scott, S.J., 2013. Enhancing the scoping study methodology: a
large, inter-professional team’s experience with Arksey and O’Malley’s framework. BMC
medical research methodology, 13(1), p.48.
Foroudi, P., Foroudi, P. and Duda, M., 2017. Digital technology and marketing management
capability: achieving growth in SMEs. Qualitative Market Research: An International
Journal, 20(2), pp.230-246.
Hernandez, K., Prieto Martín, P. and Ramalingam, B., 2016. The Impact of Digital Technology
on Economic Growth and Productivity, and its Implications for Employment and
Equality: An Evidence Review (No. IDS Evidence Report; 207). IDS.
Hutchinson, K., Donnell, L.V. and Reid, A., 2015. Loyalty card adoption in SME retailers: the
impact upon marketing management. European Journal of Marketing, 49(3/4), pp.467-
490.
Mackey, A. and Gass, S.M., 2015. Second language research: Methodology and design.
Routledge.
Morgan-Thomas, A., 2016. Rethinking technology in the SME context: Affordances, practices
and ICTs. International Small Business Journal, 34(8), pp.1122-1136.
Mukhopadhyay, S. and Gupta, R.K., 2014. Survey of qualitative research methodology in
strategy research and implication for Indian researchers. Vision, 18(2), pp.109-123.
Prescott, J., Gray, N.J. and McDonagh, J.E., 2015. Blogging as a viable research methodology
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Quinton, S. and Simkin, L., 2017. The digital journey: Reflected learnings and emerging
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