Importance of Information Technology in Business

The provided assignment is a compilation of references related to the importance of information technology (IT) in business. It includes articles from various journals such as Australian Accounting Review, International Journal of Contemporary Hospitality Management, and Industrial Marketing Management. The references cover topics like e-marketing adoption, digital economy development, social media usage, and its impact on businesses. This document aims to provide a comprehensive overview of the significance of IT in modern business environments.

RESEARCH PROJECT

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview of the research......................................................................................................1
1.2 Background of Research.......................................................................................................1
1.3 Significance of the Research.................................................................................................2
1.4 Research Aim:.......................................................................................................................2
1.5 Research Objectives..............................................................................................................2
1.6 Research Questions...............................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................4
2.1 Importance of digital technologies for enhancing overall business performance.................4
2.2 Areas where advanced technologies can be used for enhancing growth level.....................5
2.3 Factors which are beneficial for overall growth and development of business....................6
2.4 Recommend various ways by which firms can gain customers attention and enhance
overall sales and profitability......................................................................................................7
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................8
3.1 Types of Investigation...........................................................................................................8
3.2 Research Design....................................................................................................................8
3.3 Research Philosophy.............................................................................................................8
3.4 Research Approach...............................................................................................................9
3.5 Data Sampling.......................................................................................................................9
3.6 Ethical Consideration............................................................................................................9
CHAPTER 4: DATA ANALYSIS................................................................................................10
5.1 Conclusion...........................................................................................................................21
5.2 Recommendation.................................................................................................................21
REFERENCES..............................................................................................................................23

TITLE:
“The impact of digital technology on business activity”. A case study in Talent Plus.
CHAPTER 1: INTRODUCTION
1.1 Overview of the research
After the development of digital technology the society has evolved into a new era.
Therefore, it is used by most of the company so as to enhance their business operations in a
better manner. Digital technology is based on two way process and all the information is
recorded in the form of binary functions with the combination of 0 and 1. according to the
current market scenario digital technology help the organisation for getting effective results. In
terms of people this has made the life of people more easier and now they can get information
from anywhere in just one click. Apart from this, it is providing competitive advancement to the
firm by helping them in making appropriate strategies and plan of action. Talent Plus is the
organisation that is been taken in this report, it is a consultancy firm that provides legal as well as
professional advices to most of the organisation (Adams and Simnett, 2011). They are using
digital technology in promoting their activities so that they can be in reach to maximum number
of people. This will gradually increase their sales and profitability. As a result it is assisting them
in operating their business ion a systematic manner. In addition to this, in this present time
period, individuals spend their more time of using the internet sources by using the effective
internet applications as well as tools in order to develop knowledge or abilities of persons in
various area. Internet is regarded as most necessary marketing source which plays a necessary
role in giving an effectiveness to purchasers in context to fulfil needs or demands of consumers
in a systematic manner. Talent plus is recruitment organisation and it uses internet services to
communicate with people and provide them effective recruitment services in an efficient manner.
1.2 Background of Research
In this competitive era, digital technology is an effective source to communicate with
people in an effective manner. Through digital technology, Talent plus can achiever the higher
success and also increase its market growth in context to execute its business operations at large
scale (Büyüközkan and Arsenyan, 2012). As Talent Plus is recruitment company and it provides
effective recruitment services to the people of United Kingdom so that they will get job and their
standard of living can be enhanced. Through using the advanced technology, firm can make
1

improvement in its production process and reducing time, cost etc. Digital technology is a
procedure of making every thing digital and convert information in to the digital format.
1.3 Significance of the Research
This research is conducted so as to know the implication of digital technology and its
impact on small and medium firms (Durmuşoğlu and Barczak, 2011). In this current scenario
whether the company is small or big everybody has incorporated digital technologies in order to
get effective results. Therefore the company that has been taken in this report i.e. Talent Plus has
optimised latest tools and technologies for conducting their business in a an appropriate way.
Thus, it is helping them in performing their activities in a better manner. Apart from this,
company is using these technologies for enhancing the skills and knowledge of the workers and
as a result it is enabling the employees for giving effective outcomes. Other than this, Talent Plus
is using this for expanding their business in different areas as well.
1.4 Research Aim:
To identify the implication of new and innovative technologies for enhancing growth and
development of business organisation. A case study on Talent Plus.
1.5 Research Objectives
This part of research is based on investigation issue. An evaluation target are module in
addition to worked for an examination. It is necessary that research questions should be valuable
and helpful in getting positive outcomes (El-Gohary, 2012). There are some research objectives
are given below as above:
 To determine the importance of digital technologies for enhancing overall business
performance
 To examine those areas where advanced technologies can be used for enhancing growth
level
 To determine those factors which are beneficial for overall growth and development of
business
 To recommend various ways by which firms can gain customers attention and enhance
overall sales and profitability ratios through E-commerce
2

1.6 Research Questions
1. How to determine the importance of digital technologies for enhancing overall business
performance
2. What are the areas where advanced technologies can be used for enhancing growth level.
3. What are the factors which are beneficial for overall growth and development of business
4. To recommend various ways by which firms can gain customers attention and enhance
overall sales and profitability ratios through e-commerce.
3

CHAPTER 2: LITERATURE REVIEW
This part of an investigation is identified as most necessary which aids an investigator in
order to conduct research in- depth manner so from this outcomes will be valid. Under this,
researcher collect relevant information and data by various assets and also actualise them in
work. It is an evaluation of information which searched in the literature concerned to specific
research topic. It should provide theoretical base for an investigation and helpful in identifying
nature of research.
2.1 Importance of digital technologies for enhancing overall business performance
In this present era, digital technology plays an important role in upgrading the entire
business so that company can give effective results. This is helping them in maintaining a record
of their data and information thus, digital technology has increased the proficiency of the
company. Therefore, in context with Talent Plus, digital technology has provided better
experience in relation with communication. Thus, by using all the resources like internet,
laptops, smartphones firm is enabling themselves in dealing with the clients in a better way. For
example: If any company wants to get information regarding the problems than they can contact
to Talent Plus. Therefore, they have established an effective communication medium for the
same. Further more, they have developed an application which can be accessed by any
individual. Thus, digital technology has improved the process of the entire business and these
are reliable as they are low at cost price. Recently, most of the organisation are using “the cloud”
communication process for interacting with their employees and clients as well. This is enabling
them in having connections with persons who are in different places but simultaneously working
on the same projects. On the basis of view point of Ip, Leung and Law, 2011 it has been
concluded that Digital technology is a necessary sources of growth and productivity and also
helpful in enhance competitive value, make improvement in efficiency of business, increase sales
and also save money. There are some importance of digital technology on business given below
as above:
Increase business efficiency- IF firm will use the better digital technology then from the
effectiveness of operations will also be enhance din an efficient manner. Digitalisation makes
easier to customize all documents like for an instance contract templates as well as agreement. In
addition to this, consumers can get data or information of firm on the websites and ask any query
4

to company. It will be helpful in developing good impression in mind of consumers and goodwill
of firm will be enhanced.
Employee monitoring- Under this, firm can manager and control the large teams with
the help of using digitalisation. Through application, company can track the consumer services
and it can provide many effective opportunities for the coaching. GPS tracking and speed of
drivers support positive brand image in front of people.
Security- In this modern era, most of the business are subjected to the security vandalism
as well as threats. Technology is helpful in protect implementation of confidential decisions,
financial data and some of the other information which lead to the competitive benefit.
Communication with consumers- It is a primary responsibility of Talent Plus
organisation to provide better recruit services to people. According to Jehangir and et. al., 2011
technology impact of abilities of an company in context to interact with consumers in an efficient
manner. Under this, it is essential for staff members to communicate with customers clearly as
well as quickly. Websites are helpful in allow consumers to search answers to their all queries in
a quick manner.
2.2 Areas where advanced technologies can be used for enhancing growth level
Every company establish their business in order to gain maximum profits thus for this
company develops various strategies and policies that they implement for getting better results.
Other than this, it is important that firm execute these plans in a proper manner so as to achieve
the set goals and objectives. There are some of the sectors in which digital technology helps the
company in improving their efficiency of work for example: by using suitable technologies will
increase the productivity and assist organisation in realising true business success. On the basis
of Kasemsap, 2016 Implementing appropriate software will help the firm in knowing whether
the organisation is having appropriate tools and software through which they can gain maximum
profits. Thus, this will assist them in overcoming all the challenges in an effective manner. Other
than this, it creates and open and communicative environment as this enable them in interacting
with the employees so that they can communicate the message in an effective way. Therefore,
through the process of interaction firm can achieve the goals and objectives. This provides a
greater visibility to the workers thus, all the roles and responsibilities is clear explained to an
individual according to the task they want to perform.
5

2.3 Factors which are beneficial for overall growth and development of business
Digital technology plays an important role in upgrading the business so that it can be
moved in forward direction. Thus, technology has improved the entire process, Talent Plus has
optimised both tangible and intangible resources in order to make more money. Apart from this,
company is providing services according to the needs and demands of their clients. The biggest
benefits that digital technology is providing is in terms of establishing a effective communication
between its employees and customers as well. Therefore, Talent Plus is hiring those candidates
which can easily interact with others very quickly and clearly. Along with this, company is also
focussing on the skills and information the individual have as a result it will enable the company
in giving adequate information to the clients to its customers related to the problems that they are
facing. Digital technology also increase the efficiency of the operations as it help the company in
maintaining the data and other information in a systematic manner. Thus, it reduces the cost and
time as company can know access the information in just one click.
For any company security is the biggest concern, as with the increase in use of digital
technology threats of hacking data has also raised because of which now information can be
accessed easily. Therefore, it is essential that company use best applications for securing their
data so that they can keep their confidential information secure from others. Thus, by having
computer along with passwords will ensure that forthcoming projects are copied by other rival
companies. Henceforth, digital technology increases the capacity of the incorporating new
opportunities and through this they are enabling themselves in gaining competitive advancement.
Digital technology is helpful in engage people and also provide them better experience to them.
Loyalty, retention and consumer satisfaction all are necessary for the growth and survival of
business. If consumers will get better experience then in this case they will be loyal for company,
enhance sales and also retain them for long time period. In addition to this, digital transformation
is helpful in improving profit level of firm and also convert consumer satisfaction in to the
loyalty. According to Omotayo, 2015 it has been concluded that talent plus organisation
continuously make changes in its technology to make its operations better or effective. This
company provide its all information on its websites and also communicate with people through
this. Businesses are impacted through alteration in technological environment. In context to this,
technology is an effective application for controlling and modifying environment. At market
place, there are some businesses which can leverage alteration in the technology for make
6

improvement in production process and goods or also develop new goods so that company can
expand in to the new profit and market place.
2.4 Recommend various ways by which firms can gain customers attention and enhance overall
sales and profitability
With the implementation of digital technology a transformation in marketing can be seen
and most the company are using this resource in order to enhance their business operations. As in
recent times, most of the people are busy in sharing their day to day activities so, digital
technology is considered as one if the important tool for providing information. Talent Plus, is
using digitalisation for establishing e-commerce in order to communicate with maximum number
of people. This has reduce the real-time conversation and implementation of mobile application
have changed the nature of marketing. As now people can easily ask their queries through
internet or their websites. Therefore, for give effective outcomes company has hired experts who
have an experience in the field of consultancy. Thus, it is helping them in giving solutions more
appropriately. As the organisation deals in small scales but due to the services they are providing
to its customers, it is gaining popularity amongst others as well.
Henceforth, it is increasing the sales and profitability at the same time, other than this,
company is using other mediums for reaching out to maximum number of people and for this,
they have adopted latest tools and technologies which is assisting them in evaluating the
statistical data in an effective manner. Other than this, company can give advertisement in
newspapers, magazines and social media for attracting more and more people towards their
organisation.
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CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is related with different kinds of plan in order to conduct an
investigation in an effective manner. Under this, methodology is a theoretical and also systematic
analysis of methods for apply to field of specific research topic. It is necessary part of an
investigation as it may be laid down those methods which are chosen in conduct an investigation
in an effective or better manner (Pantano, 2011). Basically, research methodology is related to
use of various kinds of tools or techniques so that outcomes will be better.
3.1 Types of Investigation
In this, there are many different kinds of research. Researcher is responsible to chose
better research type from this outcomes will be better. In addition to this. There are two different
kinds of investigation and these are quantitative and qualitative. The quantitative research is
measured in terms of numbers and methods. On the other hand, qualitative investigation relies on
the quality of information or data and analyse the collected data in a significant manner. In this
present research, an investigator chosen qualitative method because under this there are various
figures and facts are considered for reaching at the valid conclusion.
3.2 Research Design
Generally, it is a type of structure which explains about whole pattern for conduct
research project in a better manner. It includes framing of objectives, gather relevant data, time,
cost, actions, selecting different research analyse method and also various responsibilities. Under
this, there are three different kinds of research designs and these are experimental, exploratory
and descriptive. Under this, researcher chooses descriptive research design method because it
this research design is based on the qualitative investigation. In addition to this, descriptive is
related with defining issues and their different solutions in an effective manner. It is concerned as
more particular and also purposive study (Sinkovics, Sinkovics and “Bryan” Jean, 2013). Most
of the investigation use this research design because it is related with assessing information or
data in significant way.
3.3 Research Philosophy
It is related with different kinds of nature, development and also source of knowledge. It
is helpful in recoding and also analyse of information or data in relevant way. This part of
research methodology is segmented in to the two different parts and these are positivism and
8

interpritivism. But for conducting this investigation, an investigator selects interprtivism
investigation because it provides qualitative research that basically depends on quality of
available. Basically, it is based in the human nature and under this different kinds of social roles
are included. In addition to this, it interpret role of the other people related to specific topic of an
investigation.
3.4 Research Approach
It is powerful apparatuses of an investigation which is helpful in conducting research in a
significant manner so that from this researcher can get better outcomes (Pot, 2011). Under this, it
is classified in to the two different research approaches and these are deductive or inductive. In
order to completing this investigation, researcher uses inductive research approach and it is based
on subjective information or data. Under this, it is determined on an accessibility of the statistical
data which is collected through researcher for completing this research project. This kind of
research approach is helpful in developing better implications from gather relevant data in order
to achieve the set target with in given period of time. In addition to inductive research approach,
researcher does not use the current hypothesis for doing the investigation in detailed manner.
3.5 Data Sampling
Under this, an investigator can not conduct research a large level and also collect data or
information from each person. The researcher select 50 respondents with the help of using
method of Andorran sampling. Regarding the topic of research, an investigator asks some
questions from people and get relevant and accurate data (Trainor and et. al., 2014). In this, there
are two different kinds of data sampling approaches and these are Probabilistic and Non-
probabilistic. But for this specific research, researcher selects Non-probabilistic technique.
3.6 Ethical Consideration
It is one of the necessary aspect in order to conduct specific investigation. At the time of
conducting an investigation, researcher faces many many problems but it is necessary to address
all of them in significant manner. In addition to this, it is a primary responsibility of a researcher
that not to leak information of any person and also keep their identity confidential. The questions
should not be harm sentiments as well as feelings of respondents. It is initialness for an
investigator that an investigation should be finish on set time period and also with in given funds.
It will be helpful for researcher to getting the valid and reliable outcomes in an effective manner.
9

CHAPTER 4: DATA ANALYSIS
QUESTIONNAIRE
Name-
Contact no.-
Address-
Q1) Which particular digital tools are used through Talent plus company in order to
reach to consumers efficiently?
a) Websites
b) Social media
c) Mobile application
Q2) What will be expected outcome that Talent Plus organisation can get execution of the
digital tools?
a) Increase profit level
b) Cost efficiency
c) Enhance growth or productivity
Q3) What will be affect of digital technology in working culture of Talent Plus?
a) No change
b) Enhance productivity
c) Knowledgeable workforce
d) Encourage Collaboration
Q4) Does digital tool helps in sharing informations about products and services with
people?
a) Agree
b) Disagree
Q5) What are the major disadvantages of using Digital Technologies for Talent Plus?
a) Raise Challenges
b) Negative views on technology
c) Job Insecurity
Q6) Does government provide financial support to business in order to implement digital
techniques at work place?
10

a) Yes
b) No
Q7) Does digital tools helps in establishing strong brand images of products at market
places?
a) Yes
b) No
Q8) What ratings will provide to the offered products of Talent Plus?
a) Excellent
b) Good
c) Average
d) Poor
Q9) Is digital technology is helpful in expand business?
a) Yes
b) No
Q10) Provide recommendations by which firms can enhance their sales index?
THEME 1: Particular digital tools are used through Talent plus
Q1) Which particular digital tools are used
through Talent plus company in order to
reach to consumers efficiently?
Frequency
Websites 12
Social media 22
Mobile application 16
11

Interpretation- Digital tools are helpful in connect company with people and they can be
convert in to the consumers. There are 50 respondents choose through researcher and among all
of them 12 people said that through websites, people can know about the services of firm and
effectively reach at consumers. On the basis of view point of 22 respondents that social media is
an effective tool with connect people in all over the world. Mostly, people are active on social
media. According to 16 respondents, mobile application is an effective way which mostly
organisations adopt in order to reach at customers. Through mobile application, Talent Plus
company provide its services to people in an effective manner.
THEME 2: Expected outcome that Talent Plus organisation can get execution of the digital
tools.
Q2) What will be expected outcome that
Talent Plus organisation can get execution
of the digital tools?
Frequency
Increase profit level 18
Cost efficiency 20
12
Websites Social media Mobile application
0
5
10
15
20
25
Column B

Enhance growth or productivity 12
Interpretation- Digital tools are helpful in providing effective outcomes to an organisation. In
order to get information about the specific topic of this research, there are almost 50 respondents
selected by researcher. There are 18 respondents which said that if company will implement the
digital tools and technologies at workplace. It helps in increasing profit of firm. Under this,
according to 20 people that from implementation of digital technology, cost of operations will be
reduced and in short period of time firm can complete its business operations. On the basis of 12
respondents, through digital technology productivity of Talent Plus will be increased.
THEME 3: Affect of digital technology in working culture
Q3) What will be affect of digital technology
on working culture of Talent Plus?
Frequency
No change 10
Enhance productivity 12
Knowledgeable workforce 17
Encourage Collaboration 11
13
Increase profit level
Cost efficiency
Enhance growth or productivity
0
2
4
6
8
10
12
14
16
18
20
Column B

Interpretation- Digital technology impact on the working culture of Talent Plus organisation.
At the time of implementing the advanced technology at workplace, business effectively. It is a
major responsibility of manager to make the culture of business more effective so that staff
members can do their work by giving better performance. According to 10 respondents, from
adopting of digital tools, there will be no impact on working culture of this company. On the
other hand, 17 respondents said that digital technology impact on business by increasing
productivity of firm. In context to this, digitalisation enhance collaboration among all employees
which are working in an organisation for achieving specific objectives.
THEME 4: Digital tool helps in sharing informations about products
Q4) Does digital tool helps in sharing
informations about products and services
with people?
Frequency
Agree 27
Disagree 23
14
No change
Enhance productivity
Knowledgeable workforce
Encourage Collaboration
0
2
4
6
8
10
12
14
16
18
Column B

Interpretation- There are many digital tools which are helpful in share information or data
regarding services and product with the people. With the help of using effective digital tool,
Talent Plus organisation can provide details of its products with the consumers and also
understand them regarding their features in detailed manner. Under this, according to the 27
respondents that digital tools are helpful in share information and data about products with
people at market place. On the other hand, there are 23 people which said that it is not more
effective and there is a requirement to Talent Plus business firm to adopt some of the other
methods to reach information about products to customers.
THEME 5: Major disadvantages of using Digital Technologies
Q5) What are the major disadvantages of
using Digital Technologies for Talent Plus?
Frequency
Raise Challenges 20
Negative views on technology 18
Job Insecurity 12
15
Agree
Disagree

Interpretation- There are some advantages and disadvantage of digital technology to a
company. According to 12 respondents, the main disadvantage of digital technology is insecurity
of job to people because if company will use the technology then in this case demand of
workforce power will be less. But technology enhance cost of firm because to purchase new
technology,m firm need to spend more money. But there are 20 respondents which said that
digitalisation increase chances of challenges or risks.
THEME 6: Government provides financial support to business
Q6) Does government provides financial
support to business in order to implement
digital techniques at work place?
Frequency
Yes 29
No 21
16
Raise ChallengesNegative views on technology Job Insecurity
0
2
4
6
8
10
12
14
16
18
20
Column B

Interpretation- For small business organisation, government provides funds so that they can run
their business or conduct activities in a significant or smooth manner. These firms provides
employment to people in order to increase their living standard. In addition to this, there are 29
respondents which said that for execution of digital technologies in business, government
provide its financial support. But on the basis of view point of 21 respondents that government
does not give their financial support to all companies.
THEME 7: Digital tools helps in establishing strong brand image
Q7) Does digital tools helps in establishing
strong brand image of products at market
place?
Frequency
Yes 35
No 15
17
Yes No
0
5
10
15
20
25
30
Column B

Interpretation- With the help of adopting as well as using advance technology, company can
establish its strong image of brand of services at competitive market. Under this modern era,
digital technology aids in establish the better reputation of company by providing the better
quality of services and products in an effective manner. There are 35 people which said that
digital tools are helpful in establish the brand image at market place but according to 15
respondents for making brand of firm strong, firm needs to do something more.
THEME 8: Ratings will provide to the offered products
Q8) What ratings will provide to the offered
products of Talent Plus?
Frequency
Excellent 20
Good 14
Average 10
Poor 6
18
Yes No
0
5
10
15
20
25
30
35
40
Column B

Interpretation- At market place, there are many consumers which like and unlike the services of
Talent Plus organisation. In this there are 20 people, which like the services of this company
more. But on the basis of view point of 10 people they like services in average. According to 6
respondents, services of Talent Plus company is poor so there is a need to this firm to make
changes in its process.
THEME 9: Digital technology is helpful in expand business
Q9) Is digital technology is helpful in
expand business?
Frequency
Yes 36
No 14
19
Excellent
Good
Average
Poor

Interpretation- It is necessary for an organisation to expand business for increasing sales, profit
level and revenue of company in an effective or effective manner. Expansion of business is
necessary for increasing development of company. In this, there 50 respondents which chosen. In
context to this, there are 36 people which said that by using the advanced technology, Talent Plus
company can expand its business firm in an effective manner. On second hand, 14 respondents
which are not agree with this given statement.
20
Yes No
0
5
10
15
20
25
30
35
40
Column B

CHAPTER 5: CONCLUSION AND RECOMMENDATION
5.1 Conclusion
It has been concluded from the above given report that there is a requirement of Talent
Plus organisation to take different kinds of effective steps which help in increase sales as well as
productivity of business by an organisation. There is a requirement to management to execute the
various kinds of digital technology tools in order to communicate with consumers in an effective
manner. It is helpful in enhance the sales of various services which are available at compensative
market place. In context to this, digital tools and techniques plays a necessary role for increasing
sales of various kinds of goods in an effective manner. Under this, Talent Plus organisation
execute the innovative as well as new techniques which help to enhance effectiveness in order to
maximise efficiency of perform various activities with in a given period of time. The
management of this business firm is continuously providing better services to its consumers so
from this they will be satisfied and retain towards company for long period of time. Under this,
there are many benefits provided to Talent Plus organisation by implementing digital technology
in a systematic manner.
There are a requirement to management of Talent Plus organisation to expand its
business in to the other countries for purpose of achieve success and increase productivity of
firm. With the help of technology, this company eliminate its various kinds of problems or issues
which arise at the time of conducting research in an effective manner. In literature review part
studied about the various factors which are beneficial for development as well as productivity of
Talent Plus business firm. Advanced technologies are helpful in increasing effectiveness and
efficiency of firm. Talent plus organisation execute various kinds of advance technology which
can offer better quality of services to various consumers in an efficient or proper manner.
5.2 Recommendation
It has been recommended to the organisation that to bring sustainability in their
operations need to adopt digital technologies in their different organisational practices.
Implementation of these new technologies and techniques provides new ways of working which
are more effective and efficient. Through following procedure of working provided by new
methods helps in accomplishment of the desired results in better way in comparison to earlier
ones. Such innovation in their business processes improves the internal strength of organisation
21

which make the existing structure of organisation more profound. Through use of cloud
technology administration process of organisation is improved. Now large number of data of
employees and client stored at one place through use this clod technology. The retrieval process
of information also become more easy which enhance their decision making process through
which better results are derived. It provides the opportunity to the management of organisation is
to attain competitiveness in their operations through which they can improve their position in
market and earns large number of profits. Use of internet source provides the opportunity to
talent plus is to spread awareness about new job offers in wide areas through which they can
attract more qualified and fresh talented candidates. Application of innovative techniques
scrutiny the candidates online on the basis of their qualification which saves the time and cost of
company which can be further use by them on their productive purposes. Overall, it helps in
accomplishment of their objectives and targets within stipulated period of time with more
effectively.
22

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