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Impact of Digital Technology in Small Business : Case Study

   

Added on  2020-06-05

29 Pages6819 Words31 Views
RESEARCHPROJECT

Table of ContentsTITLE – To ascertain the impact of digital technologies which supports growth and innovation insmall business organisation. A case study on Sterling Telecom Ltd. .............................................1CHAPTER 1: INTRODUCTION....................................................................................................11.1 Over view of the Research....................................................................................................11.2 Significance of the study.......................................................................................................11.3 Research Aim........................................................................................................................21.4 Research Objectives .............................................................................................................21.5 Research Questions...............................................................................................................21.6 Research Issues.....................................................................................................................31.7 Gantt Chart............................................................................................................................3CHAPTER 2: LITERATURE REVIEW ........................................................................................42.1 Impact of digital technologies on working activities and processes.....................................42.2 Importance of innovation for small businesses.....................................................................52.3 Significance of digital technology in raising performance level and production for SterlingTelecom Ltd. ..............................................................................................................................52.4 justify the ways through which firms can get high competitive advantages.........................6CHAPTER 3: RESEARCH METHODOLOGY ............................................................................8Introduction.................................................................................................................................83.1 Type of Investigation............................................................................................................83.2 Research Design ...................................................................................................................83.3 Research Approach ..............................................................................................................83.4 Research Philosophy ...........................................................................................................93.6 Data collection......................................................................................................................93.7 Ethical Consideration..........................................................................................................10CHAPTER 4: DATA ANALYSIS................................................................................................11CONCLUSION..............................................................................................................................21RECOMMENDATION.................................................................................................................21REFERENCES..............................................................................................................................23APPENDIX....................................................................................................................................25

TITLE – To ascertain the impact of digital technologies which supports growth andinnovation in small business organisation. A case study on Sterling Telecom Ltd. CHAPTER 1: INTRODUCTION1.1 Over view of the ResearchThe present research project is going to be described importance of digital tools andtechniques for small business organisations. The main motive of every small business associationis to obtain maximum competitive advantage through expand market area and functionality(Loebbecke and Picot, 2015). The research project is a brief study of importance of digitalisationby having specific objectives which are able to justify the overall problem. Along with this,literature review will be done in order to get opinions or viewpoints of different authors on areaof study and determine appropriate solutions for the same. To conduct this research in aneffective manner, there will be used qualitative research for getting appropriate or relevant data.In present scenario, small businesses are concerned to explore their working activities so as tocreate developing market occurrence. Sterling Telecom Ltd is one a small business organisationswhich offers voice and data services in local areas of UK. Other services may include, phone,Internet, television, and networking for businesses and homes. The pricing points for thedifferent services vary widely and may be different for residences and businesses. The primeobjective of Sterling Telecom Ltd., is to expand their business activities in different geographicalareas through introducing new and innovative products at market place. 1.2 Significance of the studyThe given investigation report is depend on the impact of digital tools and technologieson developing firms productivity or performance. Every business firms is centred on picking outnew and innovative tools and methods in respect to attaining high market position. Digitaltechnologies are very much effective in enhancing firms performance through applyingappropriate tools and methods at right place (Tarutė and Gatautis, 2014). Small as well as bigorganisations are classified among various departments in order to establishing perfectcoordination of work so that desired goals and objectives can be achieved in effective manner(Banai and Tulimieri, 2013). Major outcome of this research is to evaluate the effectiveness ofnew technologies through identifying various tools and techniques that are suitable for particularbusiness firm. 1

Along with this, idea of digitalisation is to provide more and more benefits to workers inform of less work as new technologies allows people to work on computer. In this over dynamicenvironment, small businesses are tend to acquire innovative working procedures so as to do alltasks and activities in a systematic manner (Rayna and Striukova, 2014). Therefore, it can be saidthat technology is growing fast and becoming essential for all business organisations. In thismanner, to be stay afloat at marketplace, small businesses have to become tech-savvy and hirestaff that is well aware of the digital world.1.3 Research AimThe most common aim of every research is to create testable as well as measurable databy adding certain accumulation of human knowledge. So that research aims should beformulated in an appropriate manner as it is one of the most essential aspect of thesis. Thus,formulation of research aim is one of the imperative part of which involves in depth interviews(Lee and Olson, 2016). The aim of this research project is, “To ascertain the impact of digitaltechnologies which supports growth and innovation in small business organisation”. A casestudy on Sterling Telecom Ltd. 1.4 Research Objectives Research objectives divides research aim into various parts and evaluate each partseparately. They are needed to be based upon SMART objectives whereas abbreviation stands ofspecific, measurable, achievable, realistic and timely. Basically, research objectives are used todetermine scope, depth and whole directions of research project (Bhimani and Willcocks, 2014). Some problem solving objectives are described as under: To identify the impact of digital technologies on working activities and processesTo evaluate the significance of innovation in Sterling Telecom Ltd. To ascertain the role of digital technology in raising performance level and production ofthe company. Recommend various elements through which Sterling Telecom can gain competitiveadvantage. 1.5 Research QuestionsIn the section, research questions are prepared by considering research objectives, itsupports to ascertain all elements which are required to conduct or organise work in a systematicmanner. Some essential questions are described as under: 2

What is the impact of digitalisation on working activities and processes? What is the importance of innovation for small businesses? What is the role of digital technology in increasing output level and performance level oforganisations? Define major ways to gain high competitive advantage at marketplace. 1.6 Research IssuesWhile conducting any kind of research project there is occurred several issues which canaffect by the entire area of concern. Although, such issues and obstacles are uncertain in natureand can be raised in any situation. Time and money is one of the major issued that is being facedby researcher while doing this research. As he did not get proper time to gather relevant data andinformation. But, researcher is emphasised to resolve these issues so as to prepare an effectiveresearch report. 1.7 Gantt ChartIn research project, Gantt chart is used to determine the time period which have beentaken by each working activity or task. It supports to do all tasks on or before its given timeschedule so as to get better outcomes. After completing working activities researcher is requiredto revised all of them properly and make necessary solutions in the same. 3

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