This presentation critically analyzes the impact of digital marketing on consumer buying behaviour, with a case study of Tesco Plc. It assesses the relationship between social media and consumer purchase decision, identifies the impact of social media on buying decisions in retail businesses, and recommends methods to improve customer relationships.

Analyzing the impact of digital marketing on consumer behavior, with a Tesco case study, and recommendations for improving customer relationships.

Impact of Digital Marketing on Consumer Buying Behaviour - A Case Study of Tesco Plc

This presentation focuses on assessing the impact of social media marketing on the sales of a retail firm, with Tesco as a case study. It explores the significance of social media marketing for retail businesses, the relationship between social media marketing and sales, and ways to enhance the effectiveness of social media marketing used by Tesco. The presentation also discusses the social media websites employed by Tesco, the role of social media in attracting customers, the impact of negative comments on sales, and how social media helps in product or service development.

Impact of Social Media Marketing on Sales of Retail Firm: A Case Study on Tesco

PowerPoint Presentation

The main aim of the study &quot; impact of social media on marketing &quot; is related to assessing the impact of social media marketing on the sales of the retail firms- a case reference on Tesco. We will&nbsp;assess the significance of social media marketing for retail business and how business uses it in regard to reaching to potential buyers. We will&nbsp;develop the relationship or interconnection between social media marketing and sales of Tesco. Design/Methodology. Here, the scholar is required to undertake an effective selection of research tools and techniques for carrying out the study in an appropriate manner. You can also go through &quot;A case study on Tesco&quot; where you will know &quot;&nbsp;Tesco Marketing Strategy&quot;.

Data Science and Big Data

Research Project : Impact of social media marketing on the sales

Marketing

Digital Marketing in Tesco Plc : Case Study

Solution

RESEARCH PROJECT INTRODUCTION 1 TASK-11 1.1 Forming and recording possible research outline description 1 1.2 The factors which lend towards the selection of reseearch 2 1.3 Critical review of literature 2 1.4 Research project specification4 TASK 25 2.1 Resources which needed in the research5 2.2 Investigation of the research on the basis of determined specification and process 7 2.3 Record as well as data collate8 TASK 310 3.1 Suitable evaluation methods for research 10 3.2 Interpretation and analysis of data 10 3.3 Conclusion and Recommendations17 TASK

TASK-11 Research Project Introduction

The impact of social media marketing on enhancing customer base : A study of Tesco

Hi please note:\nPaper Topic is RESEARCH PROJECT PROPOSAL\nSubject is How social media influences customer purchase\n\nPART 1 - focus on producing a research project proposal\n(please see attachment from yourself only for part 1, is there a possibility you can use this or will you start from fresh. its up to you because i have not submitted this copy yet.)\nPART 2 - focus on research implementation and presentation\n(please read assignment brief for attachments that is required for this paper)\nif there is any problem please call on 07891473848 name is judy

Impact of Digital Marketing on Consumer Buying Behaviour - A Case Study of Tesco Plc

Impact of Social Media Marketing on Sales of Retail Firm: A Case Study on Tescolg...

Research Project : Impact of social media marketing on the saleslg...

Digital Marketing in Tesco Plc : Case Studylg...

TASK-11 Research Project Introductionlg...

The impact of social media marketing on enhancing customer base : A study of Tescolg...

RESEARCH PROJECT PROPOSAL - How social media influences customer purchaselg...

Impact of Social Media Marketing on Sales of Retail Firm: A Case Study on Tesco

Research Project : Impact of social media marketing on the sales

Digital Marketing in Tesco Plc : Case Study

TASK-11 Research Project Introduction

The impact of social media marketing on enhancing customer base : A study of Tesco

RESEARCH PROJECT PROPOSAL - How social media influences customer purchase