Impact of Social Media Marketing on Sales of Retail Firm: A Case Study on Tesco

Research Project
TASK 4

Aims and Objectives
Main aim of the study is related to assessing the impact of social media
marketing on the sales of retail firm- a case reference on Tesco.
Following are the objectives-
To assess the significance of social media marketing for retail business
and how business uses it in regard to reach to potential buyers.
To develop the relationship or interconnection between social media
marketing and sales of Tesco.
To recommend different ways for enhancing the effectiveness of social
media marketing that is being used by Tesco.

Theme 1
Facebook, Twitter and You Tube are the main social media websites that is being
employed by Tesco
According to this theme, it can be assessed that scholar aims to
assess the answer regarding the importance of social media
website that is being used by the firm. In this context,
majority of business have stated that firm majorly uses
Facebook marketing method in order to promote their
products or services. It is because of its popularity among the
customers of different countries it helps them to get attracted
towards the available products or services. It also assists in
improving the reach of firm among potential number of
customers.