Ways Talent Management Drives Culture Change

This research proposal focuses on evaluating the ways in which talent management acts as a lever for culture change in the hospitality industry, with a case study on Intercontinental hotels and resorts. The aim is to understand the importance and implications of talent management on employee performance, identify strategies for effective talent management, and explore how talent management drives cultural change. The research will use a deductive approach and quantitative research methods, including data collection through questionnaires. The project will also adhere to ethical guidelines and ensure data security and confidentiality.

Research Proposal Form
Student Name: _ Student ID: ____________
Centre Name:
Tutor: ________________ Date:
Unit: 11 Research Proposal
Proposed Title:

Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or
hypothesis)
The title selected for current research project is, “To evaluate the ways in which talent
management act as a lever for culture change”. A case study on Intercontinental hotels
and resorts
Research Aim
The aim of this research work is, “To evaluate the ways in which talent management act as
leaver for cultural change together with its implication on performance of employees”.
Research objectives (e.g what is the question you want to answer? What do you want
to learn how to do? What do you want to find out?):
The main objectives and motto behind conducting this investigation on Intercontinental
hotels and resorts are stated as follows:
 To evaluate the importance and implication of talent management on performance
of employees.
 To indentify the ways in which talent management act as a lever for cultural change
in a hospitality industry (Cappelli and Keller, 2017).
 To determine the strategies and ways that can be adopted by Intercontinental hotel
and resort to ensure effective talent management at its workplace.
Question Tag
 What are the importance of implication of talent management on performance of
employees?
 What are the possible ways in which talent management act as a lever for cultural
change in a hospitality industry?
 What are the various strategies and ways that can be adopted by intercontinental
hotel and resort to ensure effective talent management at its workplace?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal interest, future
plans, knowledge/skills you want to improve, why the topic is important):
The reason behind selecting this research topic is to get better understanding about the
ways in which talent management is important to bring positive and better change in
culture of an organization. Further, in today’s competitive world the importance of talent
management is also enhancing thus, selection of current research topic and objective that
facilitates information about various strategies and ways that can be adopted by an hotel
and other organisation to ensure effective talent management at its workplace is rationale
and justifiable. Beside this, the current topic based on concept of talent management is also
important and necessary from educational and academic purpose of researcher and also
facilitates better information for other scholarly individuals.

Section Three: Literature sources searched
Significance of talent management on the performance of employees
According to the viewpoint of Anannya Saraswat, 2019, Talent management play a
very important role in improving the overall performance so as to ensure productivity and
efficiency within a workplace. The manager ensures to retain right talent as it helps in
development and provide an opportunity to improve the overall performance of business. It
also encourages employees to participate in decision making so as to ensure proper success
within a working place. As focus is mainly on recruiting right employees so as to inculcate
confidence skills and develop positive attitude among them as it also develops sense of
team spirit in them.
Different ways to identify the talent management act as lever for cultural change in a
hospitality industry
According to the view point of Adam Cobb, 2011, the manager of hospitality industry
provides effective and efficient training to their subordinates so that they could not feel
hesitate in handling sophisticated machines and thus provide confidence and dedication
towards their work. This help in developing a positive working atmosphere and thus bring
unity of command in a workplace. The manager encourages excellent communication
strategies and also assigns duties among their subordinates so as to avoid confusion and
misunderstanding among them. Thus, this develop a proper working culture among the
subordinates and ensure success within the confines of hospitality industry.
Various strategies adopted to ensure effective talent management practice within
hospitality industry
According to the viewpoint of Jenny Roper, 2016, to ensure effective management
practice, the manager of Intercontinental hotel aims to deliver excellent client services by
providing proper training to their staff so that they could handle every situation
accordingly in a best possible manner. Also, the senior authority could consult the ideas
and suggestion of staff so that they can feel motivated. It also provides rewards and
recognition so as to improve their performance and also encourage them to work with
greater zeal and confidence.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation, writing the
report):
Aims and objective
Literature review
Research methodology
Data collection and analysis
Evaluation and recommendations
Review and correction
Final submission
How long this will take:
2 days
5 days
7 days
10 days
13 days
8 days
3 days
Gantt Chart
It is also commonly known as harmonogram, which is basically a type of bar chart used by
a researcher to properly illustrate all activities of a project. Use of Gantt chart is made for
current investigation as it facilitates better and systematic presentation of all activities
through properly listing task needs to be performed on vertical axis together with time

duration on horizontal axis (Collings, Scullion and Caligiuri, 2018). Thus, ensures timely
and more effective completion and accomplishment of research objectives through
bringing more clarity and transparency in project.
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why? What your areas of
research will cover:
It is consider as one of most crucial and important part of research that contain detailed

information about various tools and techniques that are used by an investigator to perform
a research work for effectively. A description about philosophies, approaches and other
research methods used for current research work are provided below:
Research philosophy- this section of research methodology is bifurcated into two main
categories that is positivism and interpretivism. On the basis of nature of current research
use of Positivism research philosophy is made as it is helpful in conducting resrch in more
practical and scientific way.
Research approach- Deductive and inductive are two main types of research approach out
of which use of deductive approach is made for current research work as it facilitates and
ensures better generalisation of quantitative data (Taylor, 2018).
Research method – The two most commonly used research method are qualitative and
quantitative where qualitative is a method that is based on large amount of data and
consider theoretical concept. For current investigation use of Quantitative research method
is made which facilitate easy collection of data in numeric form (Berger, Berger and
Education, 2018).
Source of data collection- There are two main sources of data collection i.e. primary and
secondary which are used for current investigation. Primary data will be collected with the
help of questionnaire (Tafti, Mahmoudsalehi and Amiri, 2017).
A sample size of 30 respondents is selected with the help of random sampling from the
employees of Intercontinental hotels and resort.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another qualification and is
appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV) Date

Research Ethics approval form
All students conducting research activity that involves human participants or the use of data
collected form human participants are required to gain ethical approval before commencing
their research. Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with
your unit tutor. Please complete this form in good time before your research project is due to
commence.
Section 1: Basic details:
Project title:
The chosen title for this research project is, “To evaluate the ways in which talent
management act as a lever for culture change.” a research work on Intercontinental hotels
and resorts.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews No
 Questionnaires Yes
 Observations Yes
 Use of personal records No
 Data Analysis Yes
 Action Research No
 Focus Groups No
 Others (Please specify) : n/a
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants? Yes
Who are the participants? Tick all that apply:
Ages 12-16: No Young people aged: 17-18 No Adults: Yes
How will participants be recruited (identified an approached)?
Employees of Intercontinental hotels and resorts will be recruited as participants.
Describe the processes you will use to inform participants about what you are doing:
notice boards, e-mails and other online channels will be used
How will you obtain consent from participants? Will this be written? How will it be made clear to participants
that they may withdraw consent to participate at any time?
Consent will be obtain from employees of Intercontinental hotels and resorts and other participants in

written form with the help of signing a consent form.
Studies involving questionnaires: will participants be given the option of omitting questions that do not wish
to answer?
Yes
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed consent to be
observed.
Yes
Will you debrief participants at the end of their participation (i.e give them a brief explanation of the study)?
Yes
Will participants be given information about the findings of your study?(This could be a brief summary of
your findings in general)
Yes
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data Protection Act
(1998)
Yes
Who will have access to the data and personal information?
Only Researcher and tutors
During the research:
Reseacher/Supervisor
Where will the data be stored?
Stored in DOC document with the use of USB and Laptop
Will mobile devices such as USB storage and laptops be used
Yes
If Yes, please provide further details:
After the research: the data will be safely disposed
Where will the data be stored?: USB/Laptop
How long will the data and records be kept for and in what format?
Four to five months
Will data be kept for use by other researchers? No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If so, please
outline how you will deal with these: N/A
It is important that you demonstrate your awareness of potential risks that may arise because of your
research. Please consider/address all issues that may apply. Ethical concerns may include, but are not
limited to the following :
 Informed consent. Yes
 Potentially vulnerable participants. n/a
 Sensitive topics n/a
 Risk to participants and /or researchers: n/a
 Confidentiality/anonymity: Yes
 Disclosures/ limits to confidentiality: Yes
 Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection). Yes
 Reporting: Yes

 Dissemination and use of your findings: Yes
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy: Yes
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that may arise in the
course of my research
Name: Date:
Please submit your completed form to your tutor and also attach to the Research Proposal when
submitting to Turnitin.
References
Cappelli, P. and Keller, J. R., 2017. The historical context of talent management. The Oxford
handbook of talent management, pp.23-42.
Collings, D. G., Scullion, H. and Caligiuri, P. M. eds., 2018. Global talent management.
Routledge
Taylor, S., 2018. Resourcing and talent management. Kogan Page Publishers.
Berger, L. A., Berger, D. R. and Education, M. H. eds., 2018. The talent management
handbook. McGraw-Hill.
Tafti, M. M., Mahmoudsalehi, M. and Amiri, M., 2017. Critical success factors, challenges
and obstacles in talent management. Industrial and Commercial Training.
Online
Saraswat. A. , 2019. talent management Definition and importance. [Online]. Available
through: < https://www.feedough.com/talent-management-definition-importance/ >
Cobb. A., 2011. talent management practices with impact. [Online]. Available through: <
https://www.hotelexecutive.com/feature_focus/2525/talent-management-practices-
with-impact >
Roper. J., 2016. HR to support a hospitality management growth plan. [Online]. Available
through: < https://www.hrmagazine.co.uk/article-details/case-study-hr-to-support-an-
ambitious-hospitality-management-growth-plan-1 >