Ways Talent Management Drives Culture Change

Research Proposal Form
Student Name: _ Student ID: ____________
Centre Name:
Tutor: ________________ Date:
Unit: 11 Research Proposal
Proposed Title:

Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or
hypothesis)
The title selected for current research project is, “To evaluate the ways in which talent
management act as a lever for culture change”. A case study on Intercontinental hotels
and resorts
Research Aim
The aim of this research work is, “To evaluate the ways in which talent management act as
leaver for cultural change together with its implication on performance of employees”.
Research objectives (e.g what is the question you want to answer? What do you want
to learn how to do? What do you want to find out?):
The main objectives and motto behind conducting this investigation on Intercontinental
hotels and resorts are stated as follows:
 To evaluate the importance and implication of talent management on performance
of employees.
 To indentify the ways in which talent management act as a lever for cultural change
in a hospitality industry (Cappelli and Keller, 2017).
 To determine the strategies and ways that can be adopted by Intercontinental hotel
and resort to ensure effective talent management at its workplace.
Question Tag
 What are the importance of implication of talent management on performance of
employees?
 What are the possible ways in which talent management act as a lever for cultural
change in a hospitality industry?
 What are the various strategies and ways that can be adopted by intercontinental
hotel and resort to ensure effective talent management at its workplace?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal interest, future
plans, knowledge/skills you want to improve, why the topic is important):
The reason behind selecting this research topic is to get better understanding about the
ways in which talent management is important to bring positive and better change in
culture of an organization. Further, in today’s competitive world the importance of talent
management is also enhancing thus, selection of current research topic and objective that
facilitates information about various strategies and ways that can be adopted by an hotel
and other organisation to ensure effective talent management at its workplace is rationale
and justifiable. Beside this, the current topic based on concept of talent management is also
important and necessary from educational and academic purpose of researcher and also
facilitates better information for other scholarly individuals.