Research Ethics and Data Protection Form

The assignment requires a researcher to fill out a form detailing their approach to informing participants about the purpose of the research, obtaining consent, handling sensitive topics, and ensuring data security. The form also asks questions about debriefing participants, disseminating findings, and adhering to institutional research ethics policies.

RESEARCH
PROJECT
1

Contents
Section 1: Research Problem or Questions......................................................................................3
Section 2: Literature Review...........................................................................................................7
Section 3: Research Methodology.................................................................................................10
Section 4: Outline Research and Findings.....................................................................................11
Section 5: Data Analysis................................................................................................................12
Section 6: Communicate Findings to Stakeholder.........................................................................26
Section 7: Reflection of the success of Research Project..............................................................34
Section 8: Bibliography.................................................................................................................36
Section 9: Appendices....................................................................................................................38
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Section 1: Research Problem or Questions
TITLE
“To identify the relationship between of globalization and Implications of Digital
Technology. A study on Mark & Spencer.
Introduction
Overview of the Research
Globalisation is considered as the process of international integration which are arising
through the interchange of world views, ideas, products, services and other element of culture.
Globalisation is also refers as the processes that plays effective role in increases worldwide
exchange of national and cultural resources. Technology is mainly determined as the driving
force of globalisation which has an effective positive relationship with internationalisation of
businesses (Alejandra Gonzalez-Perez, 2013). Globalisation is a wide concept that provides
opportunities to the businesses to exploring their operations at wide scale with the emergence of
suitable technologies, thus digitalisation has a huge impact over the globalised operations of
business in better manner. In the present research work Marks and Spencer is the chosen
organisation, it is a large British multinational retailer firm which is widely focused on attaining
higher growth and success through exploring its business operations at large level. The company
has major concern on using digital technology for enhancing their operations at global level. This
report contains the study about the relationship between of globalization and Implications Of
Digital Technology.
Background of the Research
Globalisation and technology has allowed multiple significances for individuals and
businesses organisations to attain higher opportunities within the global level. However, the rise
of technology has come the cognition to develop and increase networks for people or
organisations throughout the globe. Now, the notion of network development is not new, thus
digital technologies provides an appropriate way to the firm to enhance its operations at global
level. Marks and Spencer is a largest international brand which mainly operates in high profile
brand and deals in food items, clothings, general merchandise and grocery etc. It basically works
by its chain of stores, thus the company offers variety of products and services by its outlets and
stores. Marks and Spencer is a British multinational retailer, which operates at global level. The
headquarter of the firm is in Westminster, London that mainly specialises in selling clothing,
3

home products or luxury food items. The key motive of the firm is to exploring their business at
global level for the purpose of attaining higher growth and success (Alexander, 2013). The
company is concern over using digital technologies as their key sources of business expansion
within large scale.
Rational of the Research
The chosen area of study is based on the analysis of the relationship between of
globalization and Implications of Digital Technology. This is a wide area of study which is based
on the interrelationship of globalization and digital technologies. This is an academic research
which helps an individual or learner in the chosen area of study which helps them in attaining
benefits in their future aspects (Apăvăloaie, 2014). This study represents how digital
technologies have positive impact over exploring business at global level. This study is effective
for the researcher and learner in personal as well as professional manner. The individuals who
are having their interestt in business segment, this study provides a brief idea in regards to use
digital technologies in terms of conducting business at global level. This create value in
developing the professional ability of learners.
Research Aim
This determined as the primary aspect of a research project, thus it is effective in providing a
clear and concise direction to the researcher to implement investigation work in right direction.
This is a predetermined statement in which research issue is mentioned in clear and concise
manner (Appel, Franz and Hassler, 2014). The significant aim of this particular research is “To
identify the relationship between of globalization and Implications of Digital Technology. A
study on Mark & Spencer
Research objectives:
The appropriate objectives for this particular investigation are described as under:
 To develop an understanding regarding the concept of globalization
 To identify the benefits of globalisation in context of Mark & Spencer
 To identify the relationship between of globalization and Implications Of Digital
Technology. To ascertain several challenges faced by Mark & Spencer while emerging as a global
brand.
Research question:
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The suitable research questions for this particular research project are described as below:
 What is the concept of globalisation?
 Explain about the benefits of globalisation in context of Mark & Spencer?
 What are the relationship between of globalization and Implications Of Digital
Technology?
 Describe about several challenges that Mark & Spencer has faced while emerging as a
global brand?
Time Scale:
5

6

Section 2: Literature Review
It refers to narrative review and it is a kind of scholarly paper consisting current
knowledge involving methodological contributions and substantive findings to specific topic.
Under this, different opinions and point of views of researcher has been considered regarding the
particular research area. The literature review is based on the secondary research method and
different sources to collecting the secondary data are books, articles, journals, internet sources
etc.
Concept of globalization
As per view point of BEVERLY BIRD AND CAROL KOPP (2019) it has been stated
that Globalisation has significantly enhanced the interaction as well as interrelation of various
factors such as social, political and economical factors among various cultural boundaries. It
emphasize on share of information, job, technology across national as well as international
boundaries. This has gives various advantage to the people such as it has increased the easy flow
of goods, services, knowledge, views, idea and so on. Along with that it has made the worldwide
transportation as well as communication easier. Moreover, it has raised the standard as well as
livelihood of people due to increase in employment rate and getting better working opportunity.
Further, the concept of globalisation has encouraged open economy and free market that has
encouraged mixed business, culture as well as worker in developed country as well as in
emerging economy which is more opportunistic market for the company who operate globally.
Hence, most of the corporation gets competitive advantage due to globalisation by reducing their
operation expenditure. Like, company manufacture their products at those places where they get
cheap resources and has to bear low expenses which has increased the profitability of company.
Although there are some disadvantage associated with globalisation like it exploit the interest of
labour as company run their production where they get cheap labour due to which those labours
are paid less wages in comparison to their effort. Still most of the country prefer it because it is a
good source of foreign directly investment that enhances the infrastructure of country and
livelihood of people.
Benefits of globalisation in context of Mark & Spencer
On the basis of opinion of Tejvan Pettinge (2019) it has been interpret that globalisation
refers to procedure through which business or some other company develop international
influence at global scale. It spread of technology, jobs, products across the culture and national
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borders. Globalisation is an interdependence of the nations around globe that fostered by free
trade. Under this, organisation conduct its global level for taking the many benefits. Marks &
Spencer is one of largest retailer in world. This firm conduct its business operations in all around
the world. There are some benefits of Globalisation to Marks & Spencer mention below:
Enhanced innovation and creativity- The global competition can be encourage
innovation and creativity that aids Marks & Spencer to stay ahead as comparison to competitors.
With the help of this, company will able to produce the unique products with high quality. On
the other hand, free movement of capital and labour means that the idea from developing nations
can be drive towards innovation in all around world.
Low cost for products and services- Minimum cost will help people to live better in the
low money. If company will provide its goods and services in low then in this case it will help in
enhance living standard of people. More cost reductions from inexpensive logistics have
minimum living cost.
Relationship between of globalization and Implications Of Digital Technology
According to Alfredo Alvarez (2018) Digital technology is one of the important aspects
which continuously increased with globalisation as it reduce the communication gap among the
people. With the help of this, people can easily share their views and opinion with each other. In
this regards, digital technology is consider as an important factor through which Marks and
Spencer can easily globalise their business and attain success at global market. Mainly, it
provides opportunities to organization to operate their business at international market with the
aim of generating larger profitability. This is possible when company implement digital
technology because it helps organization to promote their business activities at market place.
Apart from this, implementation of digital technology contributes in invite new and potential
customers towards the products and services. With the use of digital technology, individual can
share their ideas, information and suggestions in across the globe which leads in increasing
awareness of the company at market place. Therefore, relation between implementation of digital
technology and globalisation define positive as it help business organisation to expand their
activities at global level and also maintain positive brand image. Both aspects are support
organization to sustain in competitive business environment for longer period of time.
Several challenges faced by Mark & Spencer while emerging as a global brand
8

According to view point of Van Thompson (2019), it has been stated that Marks &
Spencer is leading firm that sells clothing, home products and food items in all over the world.
The globalisation can lead to challenges with welfare of labour, environment and economies as
the business globlise and also shift their operations among countries in order to take the benefits
of lower costs of conducting business in other regions. Different challenges faced through Marks
& Spencer in globalisation mention below:
Loss of the cultural identity- While globalisation made the foreign culture easier to be
access, it has held started to meld the culture together. Each and every country have the different
cultures and it is complex to adopt the culture of other country. When Marks & Spencer conduct
its business in another country then in this case, it will face the culture challenges.
Expensive- It is more expensive to conduct business at the global level. If Marks &
Spencer will perform its operations in another country then in this case it need to develop the
attractive marketing promotions to reach at large number of consumers. On the other hand, there
will be requirement to provide training to staff members in order to maximise their skills.
Through this, they will deal with the international client in a better or effective manner.
Threats to Global commons- Under this, irreversible damage to the land degradation,
ecosystems, fear of permanent shortage of water, deforestation develop negative impact on
business that is going to conduct at the international level.
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Section 3: Research Methodology
Research methodology refers to systematic plan for conducting an investigation. It is
theoretical and systematic analysis of methods which are applied to area of study (Axelrod and
VanDeveer, 2014). It is comprise theoretical analysis of body of principles as well as methods
which are related with knowledge branch. It is procedure of gather data and information for
purpose of making the better business decisions.
Research Philosophy
It refers to belief regarding way under which the information and data about phenomenon
should be collected, analysed and also used. It deals with nature, source and development of the
knowledge. Interpretivism and positivism are two different types of research philosophy. The
positivism research philosophy stating that knowledge is based on the natural phenomena and
relations. On the other hand, interpretivism research philosophy relies on trained investigator and
human subject as instruments in order to measure phenomenon. This present report is based on
interpretivism research philosophy because it is based on qualitative research methods.
Research Approaches
It is explained as plan that includes steps of wider assumptions to the detailed data
collection methods, analysis and interpretation. In this, overall decision includes approach that
should mainly used related to specific subject area. Inductive and deductive are two different
types of research approaches. This present research report is based on inductive research because
it is helpful in provide the detailed explanation about the specific research area. It is helpful in
give the proper opinion of the authors and writers in an effective manner (Bailey and et al.,
2018).
Research Design
Research design refers to set of procedures and methods which are mainly used to
gathering as well as analysing the measures of variable which specifies in problem investigation.
It is related to overall strategy that selects to integrate various components of study on logical
manner. Its main focus on address research related issues in a better manner (Baud and Durand,
2012). There are different types of research design such as experimental, descriptive and
exploratory. Among all the research designs, researcher followed a descriptive research design
because it is mainly used to explain the characteristic of population that is being studied.
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Section 4: Outline Research and Findings
Data collection
It refers to systematic approach to collecting as well as measuring information from
variety of the sources in order to get finish as well as accurate picture of interest area. It is related
to collecting and measuring the information on the targeted variables in a better manner which
enables answers to questions and also examines outcomes (Belás and et. al., 2014). Primary and
secondary are two different kinds of data collection method. Primary method used in gathering
data fresh or first time. The various sources used in primary methods are survey, questionnaire,
observations etc. On the other hand, secondary method has been used in literature review part. In
this, opinions and viewpoints of different authors have been considered. The different sources to
collecting the secondary data are books, articles, journals etc.
Sampling
It refers to procedure that is mainly used in statistical analysis under which predetermined
observations number are taken from larger population. It is mainly used to sample from large
size population that is based on kind of analysis that is being to be performed. Under this, 30
respondents are selected with the help of using random sampling method. The main reason
behind selecting this method is that it is not biased and provides equal chance to all the
respondents which are selected from whole population (Beynon-Davies, 2013).
Ethical consideration
Ethics is explained as the norms, morals, values and principles which should be followed
in a proper and effective manner. It is necessary for an investigator to follow all the
considerations in research and keep the data and information of respondents confidential. The
data should not be leaked or disclosed without the permission of respondents. On the other hand,
data should be collected through researcher with the help of using the authentic sources.
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Section 5: Data Analysis
Questionnaire
Name:
Age:
Gender:
Email:
Q1) Have you ever gone through by the concept of globalisation?
Yes
No
Q2) Do you have an appropriate understanding regarding the interrelationship between
globalisation and digital technology?
Yes
No
Q3) Do Agree that the implementation of digital technologies are effective for global expansion
of businesses?
Agree
Disagree
Neutral
Q4) What are the benefits of globalisation in context of Mark & Spencer?
Better communication
Higher profitability
Diversified Market
Wide customer Reach
Q5) Which sort of challenges are faced by Mark & Spencer while emerging as a global brand?
Culture Issue
Legal and legislative barriers
Tax and Tariff
Competition
Q6) According to you which is the most appropriate strategy for Marks and Spencer to operate
12

at global market?
Internet Marketing
Transactional Marketing
Diversity Marketing
Relationship Marketing
Q7) How digitisation enhances globalisation?
Social Connectivity
Higher reach for business
Ease in performing business operations
Q8) Do you think digitalisation eliminates innovation in business operations?
Yes
No
Q9) What are the major benefits of emerging technologies in global business expansion of
Marks and Spencer?
Ease customers reach
Wide capturing of market
Easy production
Higher competitive edge
Q10) Any recommendations for Marks and Spencer related with its marketing activities at
global level.
Questionnaire
Q1) Have you ever gone through by the concept of globalisation? Frequency
Yes 28
No 2
Q2) Do you have an appropriate understanding regarding the interrelationship
between globalisation and digital technology?
Frequency
Yes 26
No 4
13

Q3) Do Agree that the implementation of digital technologies are effective for
global expansion of businesses?
Frequency
Agree 25
Disagree 2
Neutral 3
Q4) What are the benefits of globalisation in context of Mark & Spencer? Frequency
Better communication 8
Higher profitability 10
Diversified Market 6
Wide customer Reach 6
Q5) Which sort of challenges are faced by Mark & Spencer while emerging as a
global brand?
Frequency
Culture Issue 7
Legal and legislative barriers 8
Tax and Tariff 8
Competition 7
Q6) According to you which is the most appropriate strategy for Marks and
Spencer to operate at global market?
Frequency
Internet Marketing 12
Transactional Marketing 8
Diversity Marketing 5
Relationship Marketing 5
Q7) How digitisation enhances globalisation? Frequency
Social Connectivity 8
Higher reach for business 12
14

Ease in performing business operations 10
Q8) Do you think digitalisation eliminates innovation in business operations? Frequency
Yes 24
No 6
Q9) What are the major benefits of emerging technologies in global business
expansion of Marks and Spencer?
Frequency
Ease customers reach 7
Wide capturing of market 8
Easy production 8
Higher competitive edge 7
Q10) Any recommendations for Marks and Spencer related with its marketing
activities at global level.
15

Q1) Have you ever gone through by the concept of globalisation?
Q1) Have you ever gone through by the concept of globalisation? Frequency
Yes 28
No 2
Interpretation:
From the detailed analysis of the mentioned graph it has been determined that 28 out of
30 people are aware about the concept of globalisation and remaining people are not aware about
the same.
16
Yes No
0
5
10
15
20
25
30 28
2
Frequency

Q2) Do you have an appropriate understanding regarding the interrelationship between
globalisation and digital technology?
Q2) Do you have an appropriate understanding regarding the interrelationship
between globalisation and digital technology?
Frequency
Yes 26
No 4
Interpretation:
According to the investigation report it has been interpreted that 26 out of 30 people are
giving appropriate understating in regards to the interrelationship between globalisation and
digital technology and remaining people are not aware about the same.
17
Yes No
0
5
10
15
20
25
30 26
4
Frequency

Q3) Do Agree that the implementation of digital technologies are effective for global expansion
of businesses?
Q3) Do Agree that the implementation of digital technologies are effective for
global expansion of businesses?
Frequency
Agree 25
Disagree 2
Neutral 3
Interpretation:
As per the brief analysis of the project it has been determined that 25 out of 30 people are
agree with this statement that the implementation of digital technologies are effective for global
expansion of businesses. 2 people are disagree with the same and remaining people are not
providing any kind of concern in regards with the same.
18
Agree Disagree Neutral
0
5
10
15
20
25
25
2 3
Frequency

Q4) What are the benefits of globalisation in context of Mark & Spencer?
Q4) What are the benefits of globalisation in context of Mark & Spencer? Frequency
Better communication 8
Higher profitability 10
Diversified Market 6
Wide customer Reach 6
Interpretation:
From the analysis of the survey report it has been interpreted that Marks and Spencer has
various benefits through execution of business at global level. 8 out of 30 people are in favour of
Better communication, 10 are go with higher profitability and 6 people are go with diversified
market and remaining people are go with wide customer reach.
19
Better communication
Higher profitability
Diversified Market
Wide customer Reach
0
1
2
3
4
5
6
7
8
9
10
8
10
6 6
Frequency

Q5) Which sort of challenges are faced by Mark & Spencer while emerging as a global brand?
Q5) Which sort of challenges are faced by Mark & Spencer while emerging as a
global brand?
Frequency
Culture Issue 7
Legal and legislative barriers 8
Tax and Tariff 8
Competition 7
Interpretation:
According to the descriptive analysis of the project it has been evaluated that there are
various sort of challenges which are faced by Mark & Spencer while emerging as a global
brand. 7 out of 30 people are in favour of culture issue, 8 people are go with legal and legislative
barriers, 8 people go with tax and tariff and remaining people are in favour of competition.
20
Culture Issue
Legal and legislative barriers
Tax and Tariff
Competition
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
7
8 8
7 Frequency

Q6) According to you which is the most appropriate strategy for Marks and Spencer to operate at
global market?
Q6) According to you which is the most appropriate strategy for Marks and
Spencer to operate at global market?
Frequency
Internet Marketing 12
Transactional Marketing 8
Diversity Marketing 5
Relationship Marketing 5
Interpretation:
According to the description of the graph it has been identified that 12 out of 30
respondents are go with Internet Marketing as per their opinion internet market is the most
suitable strategy for Marks and Spencer to operate at global market. 8 people are in favour of
transactional marketing, 5 are in favour of diversity marketing and remaining people are go with
relationship marketing.
21
Internet Marketing
Transactional Marketing
Diversity Marketing
Relationship Marketing
0
2
4
6
8
10
12
12
8
5 5
Frequency

Q7) How digitisation enhances globalisation?
Q7) How digitisation enhances globalisation? Frequency
Social Connectivity 8
Higher reach for business 12
Ease in performing business operations 10
Interpretation:
As per the survey report it has been analysed that 8 out of 30 people said that social
connectivity is the best way through which digitisation enhance globalisation. 12 are in favour of
higher reach of businesses and remaining people go with ease in performing business operations.
22
Social Connectivity
Higher reach for business
Ease in performing business operations
0
2
4
6
8
10
12
8
12
10
Frequency

Q8) Do you think digitalisation eliminates innovation in business operations?
Q8) Do you think digitalisation eliminates innovation in business operations? Frequency
Yes 24
No 6
Interpretation:
From the descriptive analysis of the project it has been evaluated that 24 out of 30 people
are said that digitalisation eliminates innovation in business operations and remaining people are
not agree with the same.
23
Yes No
0
5
10
15
20
25
24
6
Frequency

Q9) What are the major benefits of emerging technologies in global business expansion of Marks
and Spencer?
Q9) What are the major benefits of emerging technologies in global business
expansion of Marks and Spencer?
Frequency
Ease customers reach 7
Wide capturing of market 8
Easy production 8
Higher competitive edge 7
Interpretation:
From the analysis of the project it has been interpreted that there are various benefits of
emerging technologies in global business expansion of Marks and Spencer like ease customer
reach, wide capturing of market, easy production and higher competitive edge.
Discussion
. It emphasize on share of information, job, technology across national as well as international
boundaries. This has gives various advantage to the people such as it has increased the easy flow
of goods, services, knowledge, views, idea and so on. Along with that it has made the worldwide
transportation as well as communication easier. Digital technology is consider as an important
24
Ease customers reach
Wide capturing of market
Easy production
Higher competitive edge
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
7
8 8
7 Frequency

factor through which Marks and Spencer can easily globalise their business and attain success at
global market. Mainly, it provides opportunities to organization to operate their business at
international market with the aim of generating larger profitability. This is possible when
company implement digital technology because it helps organization to promote their business
activities at market place. Apart from this, implementation of digital technology contributes in
invite new and potential customers towards the products and services.
25

Section 6: Communicate Findings to Stakeholder
Communication research findings to stakeholders
Stakeholder is member of the group without support company would be cease to exist.
Stakeholder is a person or a company who is impacted through outcome of project. They are
interested in success of business or project. The main stakeholders of company are employees,
suppliers, consumers and investors. These all people plays a necessary role in making the
business successful. In context to research, it is necessary for a researcher to communicate all the
findings to stakeholders and give them better outcomes. They support in conducting research at
high level. In this, stakeholders consists those which are supportive to research and helps in get
positive outcomes in significant manner. This present report is based on the relationship between
of globalization and Implications of Digital Technology. There is a need to provide the better
findings to all stakeholders in context to giving accurate outcomes effectively. The stakeholders
are main consideration of business concern and exploitation work. They are ascertained as
abstraction of people which related from selected study area or business operations. It is the
responsibility of a researcher to communicate the better findings to all the involved stakeholders
to depict the outcomes of exploration work. In an investigation, stakeholders are those people
which have the necessary knowledge in particular study area. In addition to this, the scholars as
well as target audience are considered as main stakeholders of given research work. This present
work provides detailed analysis or explanation regarding particular area and get the positive
outcomes in significant manner. It helps in develop positive impact on research and it will be
successful in future. This present report provides the in- depth description about the globalisation
concept in detailed manner. The globalisation helps in provide better opportunities to the
business in a better manner. When company conduct its business at the global level, it faces
some issues and to overcome from them, it uses the effective way in significant manner. Training
is one of the most necessary technique to enhance the skills as well as knowledge of employees
so that they can able to conduct the business operations at global level in an effective manner.
From the above mention discussion in literature review that globalisation is a wider
concept and provides opportunities to organisations to conduct its business at the global level. It
provides the better opportunities to firm when it conduct its operations at global level. Marks &
Spencer have the different stakeholders which give their contribution in business activities and
operations. Stakeholders is an independent party that support company. They can impact or
26

affected through actions, policies and objectives of firm. The different stakeholders are directors,
government, staff members, government and many others. In this, stakeholders identify
abstraction of people which belongs to functions and operations of business. In order to convey
outcomes to chosen people, it is necessary to realise better and effective path to them. Marks &
Spencer gives high quality of products and services. It is an effective way to attract large number
of consumers and enhance profit level of company. As large size retail company, governments,
customers, business owners and investment community all stakeholders of company. In an
investigation, stakeholders includes those people which give their main contributions and also
related to the findings of research project effectively and efficiently.
27

28

29

30

31

32

Section 7: Reflection of the success of Research Project
The considered project is based on the analysis of the relationship between of globalization
and Implications of Digital Technology. In this proper information is accumulated on the chosen
area to over the issue, thus an investigation work is based on a particle issue and proper research
is conducted to overcome the issue in proper manner. From the proper analysis of the project it
has been recommended that as a large business organisation Marks and Spencer is requires to
analyse the market in which the company wants to expand their operations, thus as a retail firm
company should analyse the available needs of customers to better implementation of their
operations and facilities. Company should also adopt new and innovative technologies in respect
to improvising their facilities and operations. Company should also concern over their global
operations by the help of digital tools and technologies. From the analysis of the project
recommend that Marks and spacer should also concern over their operations that are effectively
conducted through digital technologies in respect to developing good relationship with customers
at global level. Research methodology is the most suitable aspect of an investigation work, thus
it is the major obligation of the researcher is to select the suitable methodology in respect to
implement the work in right direction. From the overall analysis of the project I have been
considered that researcher is putting significant efforts in selection of appropriate methodology
for supporting the work. In this present investigation work researcher select qualitative
investigation for developing an appropriate theoretical framework in proper manner.
From the analysis of the project I have also been determined that, In this descriptive research
design has been applied by the researcher because it is the most appropriate methodology that
applies for qualitative investigation. However, primary as well as secondary data collection tools
are used through the Research in respect to accretion of valid and reliable data. Secondary tools
like books, journals, newspapers, magazines, previous research project etc. are applied for
management the area of literature review in effectual way. Furthermore, primary tool is
successful for conducting survey in which questions are being asked by the help of
questionnaire, thus this is the most suitable tool for accumulation of actual data with the support
of respondents.
Alternative tool
Data collection is the major consideration of the researcher, thus an investigation is based on
data accumulated by the researcher. In this particular investigation work questionnaire is used by
33

the researcher as to accumulation of large amount of data within a small time period. However
this is the most effective and widely applied tool of primary source for the collection of data for
the very first time. There are various source of collecting primary data like survey, observation,
interview etc. Among all of them researcher can apply another method to gather information.
Interview is the most suitable alternative method which can be apply by the researcher to
accumulation of reliable and valid information. In this, a solitary round is implicated, that is very
effectual in collecting data through analysing the idea of people.
CONCLUSION
From the analysis of the project it has been concluded that globalisation is a vast aspect
which has a positive interconnection with digital technology and plays a vital role in developing
the performance of an organisation at global level. Globalisation is an imperative aspect which
provides opportunities for the businesses to enhance their operations within a large level and
digital technologies provide a wide way to the firms to execute operations in more viable
manner. Thus create value for an organisation in attaining higher growth and success. The proper
emergence of digital technologies in global business operations are effective in achieving growth
within wide area of commercial centre. Digital technology provides an effective way to an
organization to implement good relationship with customers at global level however digital
technologies are also effective in developing good relationships among two countries this is the
reason organizations are concerned over using digital technologies for better execution of their
Operations at a global level in this modern business environment competition within market is so
high so the primary concern of its business is to attaining growth and success why enhancing
their operations at a global level. The positive relationship among digital technologies and
globalization has great benefits for the farm in attaining higher growth and sustainability which
also assist the firm to words attaining higher competitive advantage within market.
34

Section 8: Bibliography
Books and Journals
Alejandra Gonzalez-Perez, M., 2013. Corporate social responsibility and international business:
A conceptual overview. In International business, sustainability and corporate social
responsibility (pp. 1-35). Emerald Group Publishing Limited.
Alexander, N. , 2013. Retailing in international markets, 1900–2010: A response to Godley and
Hang's ‘Globalisation and the evolution of international retailing: A comment on
Alexander's “British overseas retailing, 1900–1960”’. Business History. 55(2). pp.302-
312.
Apăvăloaie, E. I., 2014. The impact of the internet on the business environment. Procedia
Economics and finance. 15. pp.951-958.
Appel, A., Franz, M. and Hassler, M., 2014. Intermediaries in agro-food networks in Turkey:
How middlemen respond to transforming food market structures. DIE ERDE–Journal
of the Geographical Society of Berlin. 145(3). pp.148-157.
Axelrod, R. S. and VanDeveer, S. D. eds., 2014. The global environment: institutions, law, and
policy. CQ Press.
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Section 9: Appendices
Research Ethics
Section 1: Basic details:
Project title:
“To identify the relationship between of globalization and Implications Of Digital
Technology. A study on Mark & Spencer.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
Interviews No
Questionnaires Yes
Observations No
Use of personal records Yes
Data Analysis Yes
Action Research Yes
Focus Groups No
Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where
necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Adults
37

How will participants be recruited (identified an approached)?
By using probabilistic sampling method 50 respondents will be
selected.
Describe the processes you will use to inform participants about what you
are doing:
For informing the participants regarding the purpose of research
email will used through which information will be shared among
participants.
How will you obtain consent from participants? Will this be written? How
will it be made clear to participants that they may withdraw consent to
participate at any time?
By using questionnaire researcher will learn about the consent of
respondents and this would be in written format
Studies involving questionnaires: will participants be given the option of
omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical
issues arising from this
Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give
them a brief explanation of the study)?
Yes No
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
38

Confirm that all personal data will be stored and processed in compliance
with the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
Researcher
During the research:
Researcher
Where will the data be stored?
Personal computer and other related software will be used to store
the data
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise
ethical concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks
that may arise because of your research. Please consider/address all
issues that may apply. Ethical concerns may include, but are not limited
to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
39