To analyse the impact of COVID-19 on talent management in an organisation

This research aims to analyze the impact of COVID-19 on talent management in an organization, with a case study on Merrie England Coffee Shop LTD. It explores the concept of talent management, its benefits, the role of HR managers, and the ways to overcome the crisis and manage talent during COVID-19.

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Research Project

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CONTENTS
TITLE: "To analyse the impact of COVID-19 on talent management in an organisation. A case study
on Merrie England Coffee Shop LTD"......................................................................................................5
LO 1............................................................................................................................................................5
P1 Research aim, objectives and question or hypothesis supported by a literature review...................5
P2 Appropriate research methods and approaches to primary and secondary research.........................9
M1 Evaluation of different research methodology and approaches and justifications for choice of
methods selected on the basis of philosophical/theoretical frameworks..............................................10
REFERENCES.........................................................................................................................................13
Appendix..................................................................................................................................................14

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TITLE: "To analyse the impact of COVID-19 on talent management in an organisation.
A case study on Merrie England Coffee Shop LTD"
LO 1
P1 Research aim, objectives and question or hypothesis supported by a literature review
Research Aim:
The aim of this research is "To analyse the impact of COVID-19 on talent management in an
organisation. A case study on Merrie England Coffee Shop LTD"
Research Objectives:
In relation to this research, the objectives of study are as follows:
 To understand the concept of talent management.
 To determine the benefits of talent management within organisation.
 To analyse the role of human resource manager in talent management.
 To assess the impact of COVID-19 on talent management in an organisation.
 To determine the ways that company can employ to overcome the crisis and manage talent
within organisation during COVID-19.
Research Questions:
The questions of research in context of this study are mentioned below:
 What is the concept of talent management?

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 What are the benefits of talent management within organisation?
 What is the role of human resource manager in talent management?
 How COVID-19 has impacting on talent management within an organisation?
 Which are the different ways that company can employ to overcome the crisis and manage
talent within organisation during COVID-19?
Literature Review:
Concept of talent management:
As per the view point of Brian Westfall, (2019), talent management is referred as a strategy of
an organisation related to attract, recruit, retain and develop people in the organisation. It involves
practices of company pertaining to some critical facets of human resource including recruitment, on
boarding, compensation planning, performance management, succession planning, workforce planning
and learning and development. Effective talent management within an organisation helps in improving
the performance of business and also enable company to stay competitive in the market. Apart from
this, it helps in driving innovation within the organisation and developing productive teams that work
more effectively towards accomplishment of goals and objectives. The concept of talent management is
not limited to recruiting right candidate, but it extends to explore hidden qualities of workforce and
nurturing and developing them to get desired outcome.
Benefits of talent management within organisation:

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As per the view point of Emon Dastidar, (2019), talent management is a procedure through
which employees are maintained and developed by companies. There are several benefits of talent
management including better hiring methodologies, improve the growth of employee, retention of best
employees, developing more trust in company, develop consistent performers etc. which ultimately
help the company in accomplish its goals. A strong and effective talent management strategy in an
organisation would help in bringing about more participative workforce and recruit and hire the best
candidate for the suitable job position. Apart from this, talent management strategy also helps in
minimising the attrition rate which leads to reduce hiring cost of company.
Role of human resource manager in talent management:
As per the view point of Christina Pavlou, (2020), Human resource manager work with talent
management team to train employees and develop them. the role of HR department is to design and
execute policies that helps in training and internal promotions of employees so that appropriate
development plans can be develop in order to manage talent within the workplace. Human resource
manager compiles the data that assist in informing talent management. The main foundation of
managing talent within the organisation is hiring right people which is the main responsibility of human
resource manager. The recruit and hire talented employees within the organisation by analysing the
need of personal within the firm. They also manage performance of employees by tracking productivity
and performance.

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Impact of COVID-19 on talent management in an organisation:
As per the view point of Nurhuda Syed, (2020), in the covid-19 survey, it has been found that
one in three organisations have executed hiring freezes across all the roles. While new recruiters are on
boarded utilising tools online, above half of the engaging employers are delaying joining dates of their
employees. For the existing workforce, the plans of work are being altered wherever necessary as well
as written connections between human resource teams, managers and employees is being developed to
system manage work as well as understand anxieties and motivations. Talent management within the
organisation is highly impacted by covid-19 pandemic.
Ways that firm can employ to overcome the crisis and manage talent in organisation during COVID-
19:
Developing inspired and resilient employees by emphasizing on employee participation and trusted
communications in order to ensure that employees are informed as well as prepared to work effectively
during covid-19. Developing open communication and trust within the teams helps the managers in
managing talent as this helps in improving motivation of employees and encourage them towards work
effectively in challenging situations. Apart from this, adopting appropriate leadership style will also
help the management in guiding employees and inspiring them to work effectively towards
accomplishment of organisational goals.

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P2 Appropriate research methods and approaches to primary and secondary research
Primary research: In this type of research, fresh data is collected by the researcher. Different
methods are utilized for collecting first hand information on the topic including survey, questionnaire,
interview, experiment, observation etc. The selection of method is done on the basis of need for
collecting data. This method of data collection helps in gathering data which is never used before, even
though it is expensive but help in gathering more accurate data on the topic. It takes a lot of time by the
researcher together adequate amount of information on the topic by using primary method.
Secondary research: In this method of research, the data which is already used before is
collected on the topic. this type of data is collected by using different sources including articles,
journals, books, previously published literatures, newspapers etc. The information collected through
this method sometimes may not provide relevant information regarding the topic. However, it will help
researcher in collecting a lot of information on the topic in less period of time. This method is also
inexpensive and consumes less time of researcher for collecting data.
In relation to this research, both the methods are used by investigator to collect relevant and
adequate amount of information on the topic in order to ensure that valid outcomes can be drawn which
is accurate and reliable.

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M1 Evaluation of different research methodology and approaches and justifications for choice of
methods selected on the basis of philosophical/theoretical frameworks
Research Methodology is refereed as the different methods that supports in performing the study
systematically. Different methods of research can be better understand by research onion framework
that consist of six layers’ description of which are as follows:
Research Philosophy: Interpretivism research philosophy integrates human interest into
investigation and positivism is based on factual knowledge based on observations. Among the two
research philosophies, positivism and interpretivism; Interpretivism research philosophy is use by
investigator in relation to this research as it has conception of understanding human social roles related
to the area of study.
Research Approach: Inductive approach is related to development of new theory based on data
and deductive approach is based on testing of theory. Inductive and deductive are 2 approaches among
which Inductive research approach is utilize by investigator in study. The reason of using this approach
is that it enables researcher to ripen suitable outcome evolving from the data or information gathered.
Research strategy: It refers to overall plan for performing investigation that guides researcher to
perform study effectively. Different research strategies include case study, survey, systematic literature
review, experimental study etc. Among these, survey research strategy is use by researcher to collect

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adequate information on topic or study area. It helps investigator in gaining information or data from
the predefined group of respondents.
Research Design: Quantitative research design is concerned with collection of quantifiable
information and qualitative is related to gather non numerical information. Among the research designs
like quantitative and qualitative, this research will make use of quantitative research design as it
supports the investigator in gathering quantitative data on study area and draw accurate results.
Through this, researcher will also ensure accuracy of data.
Time Horizon: Longitudinal and cross sectional are the two time horizons among which the
cross sectional time horizon is utilize in investigation as this study snapshot a specific group of
individuals at single point of time.
Data Collection method: It can be done in two ways which includes primary and secondary data
collection method. The primary data is acquired through using questionnaire tool through which fresh
data is collect by researcher. On the other hand, secondary information is gather through books, online
articles, journals etc. which are published previously. Both the methods are used by investigator to
gather appropriate amount of information relevant to the topic.
Sampling Method: Probability and non-probability are the two sampling methods among which
simple random sampling is use in this study as by this researcher can ensure that no biasness will occur

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at the time of selecting observers from large population. In this particular study, the sample size is 30
respondents who are employees of firm and are selected to fill questionnaire.
Data analysis: Data is analysed through quantitative analysis technique by making use of
questionnaire. This helps researcher in analysing numerical information effectively and drawing valid
and reliable outcome of research.

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REFERENCES
Books & Journal
What Is Talent Management, and How Is It Different From HR?, 2019. [Online]. Available through:
<https://blog.capterra.com/what-is-talent-management-and-how-is-it-different-from-hr/>
What are the benefits of talent management?, 2019. [Online]. Available through:
<https://www.saviom.com/blog/benefits-of-talent-management/>
What role does HR play in shaping a Talent Management strategy?, 2020. [Online]. Available through:
<https://resources.workable.com/tutorial/faq-talent-acquisition#hr-talent-management-strategy>
Will COVID-19 drastically impact talent management?, 2020. [Online]. Available through:
<https://www.hcamag.com/asia/specialisation/payroll/will-covid-19-drastically-impact-talent-
management/223045>
COVID-19: Managing talent in times of crisis, 2020. [Online]. Available through:
<https://www.peoplemattersglobal.com/article/employee-engagement/enhancing-employee-
experience-with-flexible-working-telstra-case-study-25355>

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Appendix
Research Proposal Form
Student Name: ______________________ Student ID:
______________________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: "To analyse the impact of COVID-19 on talent management in an
organisation. A case study on Merrie England Coffee Shop LTD"
_____________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a
question, objective or hypothesis)
Research Aim:
The aim of this study is "To analyse the impact of COVID-19 on talent management in
an organisation. A case study on Merrie England Coffee Shop LTD"
Research Objectives:
 To understand the concept of talent management.
 To determine the benefits of talent management within organisation.
 To analyse the role of human resource manager in talent management.
 To assess the impact of COVID-19 on talent management in an organisation.
 To determine the ways that company can employ to overcome the crisis and manage
talent within organisation during COVID-19.

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Research Questions:
 What is the concept of talent management?
 What are the benefits of talent management within organisation?
 What is the role of human resource manager in talent management?
 How COVID-19 has impacting on talent management within an organisation?
 Which are the different ways that company can employ to overcome the crisis and
manage talent within organisation during COVID-19?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you
are studying, personal interest, future plans, knowledge/skills you
want to improve, why the topic is important):
This project is selected as this will help researcher in analysing the influence of
COVID-19 on talent management in an organisation. This will help in understanding the talent
management concept and its benefits to organisation. It also helps in identifying the role of
human resource manager in managing talent and impact that COVID 19 have on talent
management in organisation. Apart from this, the study will help in identifying different ways
through which company can overcome the crisis and manage talent within organisation during
COVID-19. In addition to this, it will help scholars in future when they conduct further study
on the topic. This research act as a base for them of performing research in an adequate and
effective manner.
Section Three: Literature sources searched
Use of key literature sources and precedents to support your research
question, objective/hypothesis:
Concept of talent management:
https://blog.capterra.com/what-is-talent-management-and-how-is-it-different-from-hr/
Benefits of talent management within organisation:

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https://www.saviom.com/blog/benefits-of-talent-management/
Role of human resource manager in talent management:
https://resources.workable.com/tutorial/faq-talent-acquisition#hr-talent-management-strategy
Impact of COVID-19 on talent management in an organisation:
https://www.hcamag.com/asia/specialisation/payroll/will-covid-19-drastically-impact-talent-
management/223045
Ways that firm can employ to overcome the crisis and manage talent in organisation during
COVID-19:
https://www.peoplemattersglobal.com/article/employee-engagement/enhancing-employee-
experience-with-flexible-working-telstra-case-study-25355
Section Four: Activities and timescales
Activities to be carried out during the research
project (e.g research, development and analysis
of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final
outcome, evaluation, writing the report)
Gannt chart
It is a graphical representation of activities of
research along with their time frame.
Aims and objective
Research methodology
Literature review
Data collection
Data analysis
Conclusion and recommendations
Final submission
How long this
will take:
5 days
11 days
4 days
13 days
6 days
19 days
25 days

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Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Section Five: Research approach and methodologies

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What type of research approach and methodologies are you likely
to use and why? What your areas of research will cover:
Research Philosophy: Interpretivism research philosophy is considered
by investigator in context to this research as it supports in understanding
human behaviour related to study area.
Research Approach: Inductive research approach is taken into
consideration by investigator as it allows researcher to ripen right
outcome evolving from data gathered.
Research strategy: Survey research strategy is considered by researcher
to acquire adequate information on study area.
Research Design: Quantitative research design will use by investigator
as it supports in gathering quantitative information or data on topic and
draw accurate results.
Sampling Method: Probability sampling will use in which simple random
sampling is considered in this study as this will help investigator in
ensuring that no biasness takes place while selecting observers from
overall population.
Sampling size: 30 respondents will be select by investigator in the study
who are employees of company.
Data analysis: Quantitative analysis technique is appropriate to analyse
data by using questionnaire.
Comments and agreement from tutor
Comments (optional):

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I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date

Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with your
unit tutor. Please complete this form in good time before your research project is due to
commence.
Section 1: Basic details:
Project title: "To analyse the impact of COVID-19 on talent management in an
organisation. A case study on Merrie England Coffee Shop LTD"
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
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Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
⮚ Interviews Yes No
⮚ Questionnaires Yes No
⮚ Observations Yes No
⮚ Use of personal records Yes No
⮚ Data Analysis Yes No
⮚ Action Research Yes No
⮚ Focus Groups Yes No
⮚ Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where
necessary.
Will your research involve human participants?
Yes
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults: 18>
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How will participants be recruited (identified an approached)?
Participants will be recruited through using sampling technique in which random
probability sampling method will be use.
Describe the processes you will use to inform participants about what
you are doing:
In order to inform the participants, communication tools like emails and messages will
use.
How will you obtain consent from participants? Will this be written?
How will it be made clear to participants that they may withdraw
consent to participate at any time?
The consent of participants or observers will be obtaining through signing
consent form by them. This will be in written form. They will ask earlier that
they can withdraw consent to participate at any time.
Studies involving questionnaires: will participants be given the option of
omitting questions that do not wish to answer? Yes
No
If no please explain why below and ensure that you cover any ethical
issues arising from this
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Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed. Yes
No
Will you debrief participants at the end of their participation (i.e give
them a brief explanation of the study)? Yes
No
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general) Yes
No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in
compliance with the Data Protection Act (1998) Yes
No
Who will have access to the data and personal information?
Researcher and other members of team
During the research:
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Where will the data be stored?
Computers, mobile phones, pen drive
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
Laptop and pen drive
How long will the data and records be kept for and in what format?
The data will be kept for ten years in the format of soft copy.
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may
raise ethical concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks
that may arise because of your research. Please consider/address all
issues that may apply. Ethical concerns may include, but are not limited
to the following :
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⮚ Informed consent.
⮚ Potentially vulnerable participants.
⮚ Sensitive topics
⮚ Risk to participants and /or researchers
⮚ Confidentiality/anonymity
⮚ Disclosures/ limits to confidentiality
⮚ Data storage and security, both during and after the research
(including transfer, sharing, encryption, protection).
⮚ Reporting
⮚ Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s
Research and Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with
my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of
the ethical issues that may arise in the course of my research
Name: Date:
Please submit your completed form to the Cohort Leader and a
copy to your supervisor only
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