[Research Proposal and Ethics Form]

The provided assignment is a research proposal and ethics form that outlines the necessary steps to ensure ethical considerations in academic research. The form consists of six sections: Research Proposal, Participant Informed Consent, Studies Involving Questionnaires, Studies Involving Observation, Data Storage and Security, and Ethical Issues. It emphasizes the importance of informed consent, data protection, and transparency throughout the research process. By completing this form, students demonstrate their awareness of potential risks and take necessary measures to address them.

Research Project

Table of Contents
TITLE .............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
1.1 Overview of the study ..........................................................................................................1
1.2 Background of the McDonald's............................................................................................1
1.3 Aim of the study ...................................................................................................................2
1.4 Research questions................................................................................................................2
1.5 Research objectives: .............................................................................................................2
1.6 Rationale of the research ......................................................................................................2
LITERATURE REVIEW................................................................................................................3
RESEARCH METHODOLOGY.....................................................................................................6
DATA ANALYSIS AND INTERPRETATIONS...........................................................................9
RESEARCH OUTCOMES............................................................................................................19
Covered in PPT ........................................................................................................................19
REFLECTION & RECOMMENDATION FOR ALTERNATIVE RESEARCH
METHODOLOGY........................................................................................................................20
CONCLUSION..............................................................................................................................21
REFERENCES ...........................................................................................................................22
.......................................................................................................................................................23
APPENDIX ...................................................................................................................................24
Questionnaire............................................................................................................................24
Research Proposal Form...........................................................................................................25

TITLE
“To analyse the benefits and drawbacks of a global business environment upon business
functions of an organisation”. A study on McDonald's
INTRODUCTION
1.1 Overview of the study
Business environment introduces as the sun or collection of all external and internal
factors such as customers, employees expectations, requirements, supply and demand, clients,
management, owners, suppliers, innovation in technology, activities by government etc. All these
factors directly or indirectly affect the functions within an organisation. Business environment
assist in identifying opportunities, tapping valuable resources, helps in planning, and enhance the
overall profitability, growth and performance of the company (Noe and et. al., 2017). There are
different kinds of business environment such as macro and micro environment. Along with this,
global business environment can be defined as a type of environment in different sovereign
nations with different internal and external factors exogenous to the domestic environment of the
enterprise. It will directly influencing on decision making on resource use and capabilities. For
this project, McDonald's is a chosen fast food organisation in San Bernardino, California, United
States. Apart from this, there are different benefits and drawbacks of global business
environment which will directly impact on business functions within an organisation.
1.2 Background of the McDonald's
McDonald's is a chosen fast food organisation for this dissertation. It was founded in
1940 by Richard and Maurice McDonald and headquartered in Chicago, United State. Company
mainly specialise in selling of Hamburgers, Chicken, French Fries, soft drink, coffee, desserts,
breakfast, Wraps etc. All these products are currently available in its stores at affordable or
reasonable price. Company decide to globalise their business functions at international level
(Fraj, Matute and Melero, 2015). As there are various number of risks and benefits of global
business environment have been existed which will directly impact on business success and
growth of an organisation by decreasing cost of production, providing large number of
employment opportunities, improving infrastructure etc.
1

1.3 Aim of the study
Main aim of this project is “To analyse the benefits and drawbacks of a global business
environment upon business functions of an organisation”. A case study on McDonald's.
1.4 Research questions
 What are the idea about concept of global businesses environment?
 What are benefits and drawbacks of global business environment for McDonald's?
 How global business environment has impacted on the success of the business?
1.5 Research objectives:
 To develop the understanding of the concept of global business environment.
 To identify benefits and drawbacks of global business environment for McDonald's?
 To analyse the impact of global business environment on the success of business.?
1.6 Rationale of the research
Main reason behind conducting this study is to investigate the different benefits and risks
of global business environment on business functions of McDonald's. Global business
environment is a biggest phenomena which will help a researcher in personal manner (Kirton and
Trebilcock, 2017). Through this topic, investigator can easily improve its literature review skill,
data collection and data interpretation skills. All these type of qualities will also support them to
do each activities or tasks of research in systematic manner as well as achieve better outcomes
within given time duration. Along with this, McDonald's is a multinational organisation which
will support a community by providing them employment opportunities also also help in
improvement of infrastructure within a specific country.
2

LITERATURE REVIEW
A literature review refers as a systematic, and reproducible method which is used by
researcher for identifying and analysing detailed information about the topic. In this section,
different authors have been give their opinion about the study. Main purpose of literature review
is to identify conflicts in previous study (Mamic, 2017). Along with this, in this chapter all
objectives of research are address in systematic and effective manner.
The idea about concept of global businesses environment
According to Allison Tanner, (2018) Global business environment refers to the
interactions of company at international level that affects the operation of business. It proves to
be beneficial for a company and risky as well. Market have emerged global for most of the
products and services. World trade has increased more than 6% a year. It involve business
transaction which are performed outside the national borders. It consist of movement of goods,
services, technology and transaction in intellectual property right like patent, trademark, know
how etc at international level. Profit is a reason for company that make company to go globally
when there is less profit in domestic market. There are different types of business environment
such as Task environment, General environment etc. which makes huge impact on the business
operations of multinational organisations. Task environment affects the specific task related to
buying, selling and delivering the product and services. It is combined with suppliers, customers,
distributor and competitor's. General environment includes factors which is present in the
environment in which business operate and the factors are geographic location, technology,
culture and the global environment.
The impact of global business environment in business are studied by various factors
which are social factors which are concerned with changes in social structure. Another is legal
factor which affects business strategies according to the government rules and regulation
(Gillespie and Riddle, 2015). Economic factor which study the relation of demand with
economic situation and all these changes in economic condition is considered while forming
business strategies. Political factor which affect the operations of business due to changes in
government policies and these changes is considered at the time of forming business strategy. At
last but not least is technological factor which involves innovation of technology which is used
for reducing cost and developing new product.
3

Benefits and drawbacks of global business environment for McDonald's
There are various Benefits and Drawback of global business environment of McDonald's which
are briefly mentioned below -
According to the Todd Anderson, (2019) McDonald's is a leading fast food maker
because it produces quality food, quick service, everyday value and many more. It posses unique
position in competitive world due to experienced management and advanced operation system.
The company posses 3000 restaurant in the world their success depends upon personal and
professional integrity. They have focused on building trust by providing good customer service.
The impact of global environment can be analysed in two ways that is positive and negative.
The positive impacts is dependent upon various factor that involve economical factors
which are growth rate, cost of living and interest rate. As where the economy grows, McDonald's
expand its business. When Indonesia GDP rate was high, McDonald's took the opportunity and
expanded which results in their increased brand reputation.
Another factor is Technological factor, as innovative technology has improved the
performance through providing better quality at low price whereas lack of knowledge and skills
of employees for utilising advanced technology increases the business cost of McDonald's.
Sociological factor are also important for growth purpose and the factors are population
growth rate, health, cultural norms and career attitudes as where population is high and people
are low health conscious, the McDonald's expands their business in that country. The negative
impact decreases the degree of competitiveness of a company (Epstein, 2018). For example,
McDonald's decide to expand its business at a region where there is less population eat beef will
create problem in attracting customers.
Economical factors can also impact in negative manner which involves rapid increment
in fast food restaurant all over the world so they faces the problem in attracting consumer who
will consume the healthy food product. The another factor is legal factor in which they have to
face religious laws to operate in Islamic countries as they posses different rules and laws which
involves specific standards for food (Herrera, 2015).
4

The impact of global business environment on the success of business.
According to the Jim Woodruff, 2018, Global business environment helped McDonald's
in maximising the purchasing behaviour or power of its potential customers. Global business
environment positively impact on business growth and success of an organisation by increasing
its sales and market ratio. There are different benefits of global business environment such as it
boost the economic development of a nation, raise the standard of living and reduce poverty.
Expansion in global level will also support McDonald's to increase their sales. For example:
economics fall and rise, an an organisation that has better export market is an effective position.
Global business environment is also essential and effective for McDonald's by
maintaining its relation with international clients. It means growth and success of an enterprise at
global level is high which will further assist them by increasing its market share (Bendell, 2017).
As it will also important for fast food chain by maximising customer base and also motivating
employees. Effective business environment at global level will also support an enterprise to
retain employees for long time and accomplish better results and outputs for future success and
growth.
5

RESEARCH METHODOLOGY
Researcher methodology refers as an useful and essential process which is applied by
researcher to gather appropriate data about the drawbacks and benefits of global business
environment for McDonald's. For this chapter, research onion framework introduces one of the
best model which have inner and outer layer (Evans and et. al., 2017). In these layers, different
number of methods and approaches also included which are determined as under:
Research philosophy: This is identified as an important part of research which is used
by researcher to collect, analyse and used information about the topic. It is basically classified
into two forms such as interpretivisim and positivism. In this study, interpretivisim research
philosophy has been applied by an investigator to accumulate relevant and valid data about the
study so that proper interpretation can be completed (Lasserre, 2017). On the other side,
positivism philosophy is not useful according to this topic because it take more time and cost of
an organisation or researcher.
Research Approach: This layer of research onion framework refers as a systematic plan
applied by researcher to do each activities of study in systematic manner. This section of
research methodology is basically divided into two parts which is inductive and deductive. In
this investigation, inductive approach has been used by investigator to identify research issues
and ways about how to overcome that problem (Charter and Polonsky, 2017). It is also essential
for a researcher by providing quality data about the topic. On the other hand, deductive approach
is not effective for this project because it provide information in form of hard facts.
Research Choice: Research refers as a sequential and useful process used by researcher
for collecting, analysing, interpreting and implicating results about the study. There are different
types of research such as quantitative, qualitative and empirical (Azimi Delarestaqi, Razavi and
Boroumand, 2017). All these are consider best method but according to the study, qualitative
research is used by researcher as it will support an investigator by giving quality and accurate
data about the impact of global business environment upon business functions within an
enterprise.
Research Strategy: There are different types of strategy in research such as observation,
case study, survey, questionnaire etc. All these are best type of research strategy but according to
the investigation, questionnaire has been applied by researcher (Gutierrez, Boukrami and
6

Lumsden, 2015). As this strategy help them by providing accurate and reliable data about the
topic.
Time Horizon: Time is important and significant part for doing each activities or tasks of
investigation. For this, Gantt chart introduces as an essential bar chart followed by researcher to
analysis starting and ending time duration for completion of dissertation (Hair and et. al., 2015).
In this tool, different number of activities will be covered which are shown as under:
Sources of data: Primary and secondary are consider two types of data sources applied
by researcher to collect in-depth as well as reliable information regarding the influence of global
business environment on business functions. Under primary research, questionnaire will be
followed as at it will assist an investigator by giving valid information about the topic ( Sekaran
and Bougie, 2016). On the other hand, in case of secondary source, books, articles, magazines,
review of literature etc. sources has been applied to accumulate in-depth data which is related
with the impact of global business environment.
Data collection techniques, procedures and methods: For collecting accurate
information about the study, questionnaire introduces as an effective technique, method and
procedures which is applied by an investigator (Reyes‐Rodríguez, Ulhøi and Madsen, 2016).
Thus, it is an effective techniques for collecting appropriate data regarding to the impact of
global business environment on business performance of McDonald's.
Research sampling: It introduces as an important section of research onion framework in
which sample size have been selected by researcher. This part of investigation is divided into two
types which is probability and non-probability (Fernie and Sparks, 2018). According to the
study, probability sampling will be applied because it not require maximum time of an
organisation. Therefore, with the help of probabilistic sampling, 60 respondents have been taken
into consideration. On the other hand non-probability sampling is not useful for this project
because it take more time and not give accurate output for research.
Research Ethics: It is identified a an essential section while doing each activities of
study. As it includes different rules and regulations which are externally needed by researcher to
carry out dissertation in systematic manner (Birkin, Clarke and Clarke, 2017). Informed consent,
confidentiality and anonymity are consider main elements of research ethics which should be
followed by researcher. As following all these principles in properly better outcomes related to
the research automatically accomplish by the researcher.
7

Research Limitation: For this investigation, time is consider major limitation which will
directly impact on researcher while collection of accurate amount of data. There are also
different number of limitation for researcher while doing study in systematic manner (Brannen,
Piekkari and Tietze, 2017). It includes, formulation of aims and objectives of investigation,
implementation of information accumulation method, selection of sample size, lack of past
research in the investigation etc.
Research reliability and validity: It refers as an important part of study which is based
on questionnaire. Along with this, validity and reliability of the study is basically depend on
questionnaire because it provide reliable and valid information regarding the impact of global
business environment on business functions and success of McDonald's at international level
(Wood, Wrigley and Coe, 2016).
8

DATA ANALYSIS AND INTERPRETATIONS
Data analysis introduces as an effective process used by researcher to analysis accurate
and reliable information about the benefits and drawbacks of global business environment on
business functions within an enterprise (Fernie and Sparks, 2018). In order to analyse data, there
are basically four type of data analysis which is regression analysis, inductive analysis, deductive
analysis and thematic analysis. All these are consider best form of data analysis but according to
the study, thematic analysis is best suitable method used by researcher. As this method highly
assist an investigator to accumulate accurate and reliable data about the topic.
Q1) Are you have knowledge about the global business environment? Frequency
a) Yes 50
b) No 10
Q2) What are the different entry modes through which McDonald's can
globalised its business?
Frequency
a) Franchises 25
b) Merger & Acquisition 20
c) Partnership 15
Q3) What are the benefits of global business environment for
McDonald's?
Frequency
a) Raises Living Standards 10
b) Increase Sales 25
c) Create Jobs 14
d) Improved International Relations 11
Q4) What are the major drawbacks or risks of global business
environment on business functions of McDonald's?
Frequency
a) Changes in consumer demands 25
b) Declining employment growth 15
9

c) Different culture 9
d) Environmental degradation 11
Q5) In what manner, global business environment is impact on business
success of McDonald's?
Frequency
a) Positive 40
b) Negative 15
c) Neutral 5
Q6) Which factor of global business environment highly impact on
business functions of McDonald's?
Frequency
a) Political 12
b) Economical 10
c) Social 11
d) Technological 8
e) Environmental 9
f) Legal 10
Q7) Does business environment of international market supports an
organisation in accomplishment of competitive benefits?
Frequency
a) Agree 50
b) Disagree 10
Q8) What are the challenges faced by McDonald's while globalised their
business functions at international market?
Frequency
a) Culture difference 20
b) Communication barriers 15
c) Government regulations 25
10

Q9) What are the ways through which challenges of globalisation can be
overcome by McDonald's?
Frequency
a) Adoption of effective training and development program 20
b) Adoption of different number of communication channels 15
c) Proper study about government's rules and regulations 25
Theme 1: Knowledge and understanding about the global business environment
Q1) Are you have knowledge about the global business environment? Frequency
a) Yes 50
b) No 10
50
10
a) Yes
b) No
Interpretation: The above graph signifies the knowledge regarding the global business
environment among employees or respondents. Out of 60 respondents 23 participants have
knowledge about the global business environment. On the other side, 10 employees not have
accurate understanding about the same.
11

Theme 2: The different entry modes through which McDonald's can globalised its business
Q2) What are the different entry modes through which McDonald's can
globalised its business?
Frequency
a) Franchises 25
b) Merger & Acquisition 20
c) Partnership 15
25
20
15
a) Franchises
b) Merger & Acquisition
c) Partnership
Interpretation: The above shown graph states useful ways or entry modes for business
expansion in global level. 25 respondents have opinion as franchises is essential and effective
way for McDonald's to globalise their business functions at international level. 20 respondents
have view as merger & acquisition is most essential entry mode for an organisation to expand
their business globally. Remaining 15 employees have opinion as partnership is best way as it
give effective outputs for business success and growth at global level.
12

Theme 3: The benefits of global business environment for McDonald's
Q3) What are the benefits of global business environment for
McDonald's?
Frequency
a) Raises Living Standards 10
b) Increase Sales 25
c) Create Jobs 14
d) Improved International Relations 11
10
25
14
11
a) Raises Living Standards
b) Increase Sales
c) Create Jobs
d) Improved International
Relations
Interpretation: From the above drawn graph has been concluded advantages of global
business environment for an organisation. For this, 10 out of 60 respondents have opinion as
global business environment raise living standard of people. 25 respondents have opinion as it
will help an organisation by increasing its sales ratio. 14 employees have knowledge as it will
support a society by creating employment opportunities. Remaining 11% respondents have view
as global business environment assist McDonald's by improving its relation with international
clients.
13

Theme 4: The major drawbacks or risks of global business environment on business
functions of McDonald's
Q4) What are the major drawbacks or risks of global business
environment on business functions of McDonald's?
Frequency
a) Changes in consumer demands 25
b) Declining employment growth 15
c) Different culture 9
d) Environmental degradation 11
25
15
9
11
a) Changes in consumer
demands
b) Declining employment
growth
c) Different culture
d) Environmental degradation
Interpretation: From the above graph explains challenges of global business environment
on business operation and functions of McDonald's. 25 out of 60 respondents have idea as
changing in consumer demand is major drawbacks. 15% respondents have opinion as it
negatively impact on business by declining employment growth. 9% respondents have opinion as
different culture is main issue of global business environment which negatively effects on
business growth and success at international level. Remaining 11% employees have opinion as
14

environmental degradation is major challenge which is faced by McDonald's within global
business environment.
Theme 5: Positive and negative impact of global business environment
Q5) In what manner, global business environment is impact on business
success of McDonald's?
Frequency
a) Positive 40
b) Negative 15
c) Neutral 5
40
15
5
a) Positive
b) Negative
c) Neutral
Interpretation: From the above drawn graph explains the impact of global business
environment upon business success and development of McDonald's. For this, 40% respondents
have positive view, 15 employees have negative opinion and remaining 5% respondents are
neutral about the same.
Theme 6: Factor of global business environment highly impact on business functions of
McDonald's
15

Q6) Which factor of global business environment highly impact on
business functions of McDonald's?
Frequency
a) Political 12
b) Economical 10
c) Social 11
d) Technological 8
e) Environmental 9
f) Legal 10
12
10
11 8
9
10
a) Political
b) Economical
c) Social
d) Technological
e) Environmental
f) Legal
Interpretation: According to the above given information, it has been interpreted factor
of global business environment which impact on business functions of McDonald's. 12
respondents have view as political factor is main force that impact on business functions within
an organisation. 10% participants have opinion as economical factor is main factor that influence
on business success. 11% participants have opinion as social factor is highly impacted over
business functions of an enterprise. 8% employees have opinion as technological factor is most
impacted force, 9% respondents have idea as environmental factor directly impact on business
16

functions. Remaining 10% employees have view as legal factor highly effect on business growth
and its functions.
Theme 7: Effectiveness of global business environment in achievement of competitive
advantages
Q7) Does business environment of international market supports an
organisation in accomplishment of competitive benefits?
Frequency
a) Agree 50
b) Disagree 10
50
10
a) Agree
b) Disagree
Interpretation: As per the above given chart, it has been concluded effectiveness and
significance of global business environment in accomplishment of competitive advantages. For
this 60 out of 50 respondents have agree whereas remaining 10% participants don't agree about
the same.
Theme 8: The challenges faced by McDonald's while globalised their business functions at
international market
17

Q8) What are the challenges faced by McDonald's while globalised their
business functions at international market?
Frequency
a) Culture difference 20
b) Communication barriers 15
c) Government regulations 25
20
15
25
a) Culture difference
b) Communication barriers
c) Government regulations
Interpretation: According to the above given data or information, it has been concluded
challenges or issues faced by McDonald's while globalise their business functions at international
level. 20% respondents have idea as culture difference is major drawback face by company
during expansion of its business globally. 15% respondents have knowledge as communication
barrier is major drawback of globalisation on business success and growth of McDonald's.
Remaining 25% employees have opinion as rules and regulations of government is major
challenges which is faced by company while its business expansion.
Theme 9: The ways through which challenges of globalisation can be overcome by
McDonald's
18

Q9) What are the ways through which challenges of globalisation can be
overcome by McDonald's?
Frequency
a) Adoption of effective training and development program 20
b) Adoption of different number of communication channels 15
c) Proper study about government's rules and regulations 25
20
15
25 a) Adoption of effective training
and development program
b) Adoption of different number
of communication channels
c) Proper study about
government's rules and
regulations
Interpretation: The above graph explains different ways through which McDonald's can
easily overcome negative effect of globalisation. 20 out of 60 respondents have idea as adoption
of effective training and development program is best way for an organisation to overcome
impact of culture difference. 15 respondents have opinion as adoption of communication channel
is most significant way for McDonald's to reduce impact of communication barrier. Remaining
25% respondents have knowledge as proper study about government's rules and regulation is
most essential way or strategy for fast food company to overcome impact of government
interference.
19

RESEARCH OUTCOMES
Covered in PPT
20

REFLECTION & RECOMMENDATION FOR ALTERNATIVE
RESEARCH METHODOLOGY
Reflection: I am more happy that I got an effective opportunity to work over this
investigation which highly support in enhancing my capability as well as skill throughout this
study. While doing this research, I found different number of risks or challenges including time
and cost which is limited. As it create difficulty for me in collection of accurate information and
completion of each activities within given time duration. But still I tried my hundred percent to
accumulate accurate data that assist me in achieving my goal and purpose of investigation.
Recommendation: From the above given data, it has been recommended different ways
through which McDonald's can easily overcome negative effect of globalisation or global
business environment. Some essential ways are determined as under:
 In order to reduce environmental issue, company should maintain their different resource
such as technology, electricity, water etc.
 Culture different is also a big issue within a working environment of McDonald's. In
order to reduce such issue, company should adopt different types of training and
development programs.
 Communication within a working environment of an organisation at global level is also
consider main drawback of global business environment which directly impact of
business growth and success of McDonald's. In order to overcome such type of impact,
company should adopt different types of communication channels such as social media,
E-mail Etc. Government's rules and regulations is also identify as a biggest impact for success and
functions of McDonald's. To overcome impact of rules and regularities within specific
nation, McDonald's should previous study about the rules and regulation of that country
where they expand their business functions.
Alternative Research Methodology: In order to collect accurate information about the topic,
different methods have been applied by researcher such as primary and secondary. Both are
consider best methods for collecting accurate data about the study (Christopher, 2016). For this
project, questionnaire has been designed as it will give reliable and valid data about the study.
Interview is consider alternative type of research methodology which should be followed by
researcher. As it will also assist an investigator by providing reliable and valid information
21

about the topic. Those type of data collection tools are essential but according to the study,
questionnaire will be more appropriate and suitable method. As it provide valuable information
and not require maximum time of the company (Hanson, Ireland and Hoskisson, 2016).
CONCLUSION
From the above given information, it has been concluded importance of global business
environment on business functions and growth of an organisation. For this, large number of
respondents are agreed as global business environment is most effective part for development
and growth of an enterprise. Global business environment have to provide different benefits to an
organisation such as increasing sales, improving international relationship etc. All these are
Consider major benefits of global business environment which is directly influenced on business
functions and operations within an organisation.
22

REFERENCES
Books and Journals
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innovation. Journal of Business Research. 68(7). pp.1468-1474.
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perspective for creation of sustainable business models.Business Strategy and the
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environmental factors influencing managers’ decision to adopt cloud computing in the
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strategic effects. Corporate Social Responsibility and Environmental Management.
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growth. Routledge.
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139-162). Palgrave Macmillan, Cham.
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Wood, S., Wrigley, N. and Coe, N. M., 2016. Capital discipline and financial market relations in
retail globalization: insights from the case of Tesco plc. Journal of Economic
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challenges in the retail supply chain. Kogan page publishers.
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Online
Allison Tanner. 2019. What Is Foreign Direct Investment? - Definition, Advantages &
Disadvantages [Online]. Available through: <https://study.com/academy/lesson/the-
global-environment-definition-importance.html>
Todd Anderson. 2019. Global Business Advantages & Disadvantages. [Online]. Available
through: <https://bizfluent.com/info-8172773-global-business-advantages-
disadvantages.html>
Jim Woodruff. 2018. The Importance of the International Business Environment. [Online].
Available through: <https://bizfluent.com/info-7759241-importance-international-
business-environment.html>
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APPENDIX
Questionnaire
Questionnaire
Q1) Are you have knowledge about the global business environment?
a) Yes
b) No
Q2) What are the different entry modes through which McDonald's can globalised its business?
a) Franchises
b) Merger & Acquisition
c) Partnership
Q3) What are the benefits of global business environment for McDonald's?
a) Raises Living Standards
b) Increase Sales
c) Create Jobs
d) Improved International Relations
Q4) What are the major drawbacks or risks of global business environment on business
functions of McDonald's?
a) Changes in consumer demands
b) Declining employment growth
c) Different culture
d) Environmental degradation
Q5) In what manner, global business environment is impact on business success of
McDonald's?
a) Positive
b) Negative
c) Neutral
Q6) Which factor of global business environment highly impact on business functions of
McDonald's?
a) Political
b) Economical
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c) Social
d) Technological
e) Environmental
f) Legal
Q7) Does business environment of international market supports an organisation in
accomplishment of competitive benefits?
a) Agree
b) Disagree
Q8) What are the challenges faced by McDonald's while globalised their business functions at
international market?
a) Culture difference
b) Communication barriers
c) Government regulations
Q9) What are the ways through which challenges of globalisation can be overcome by
McDonald's?
a) Adoption of effective training and development program
b) Adoption of different number of communication channels
c) Proper study about government's rules and regulations
Q10) Provide suggestion, how McDonald's can overcome drawbacks of global business
environment.
Research Proposal Form
Student Name: ______________________ Student ID: ____________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: “To analyse the benefits and drawbacks of a global business
environment upon business functions of an organisation”. A case study on
McDonald's.
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Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or
hypothesis)
“To analyse the benefits and drawbacks of a global business environment
upon business functions of an organisation”. A case study on McDonald's.
Research objectives (e.g what is the question you want to answer? What do you want to
learn how to do? What do you want to find out?):
Aim: Main aim of this project is “To analyse the benefits and drawbacks of a global
business environment upon business functions of an organisation”. A case
study on McDonald's.
Research questions:
 What are the idea about concept of global businesses environment?
 What are benefits and drawbacks of global business environment for
McDonald's?
 How global business environment has impacted on the success of the business?
Research objectives:
 To develop the understanding of the concept of global business environment.
 To identify benefits and drawbacks of global business environment for
McDonald's?
 To analyse the impact of global business environment on the success of business.?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal
interest, future plans, knowledge/skills you want to improve, why the topic is important):
The main reason behind selecting this topic is to explore the benefits and drawbacks of global
businesses environment on business functions of McDonald's. It is a multinational organisation
across the globe and deal in fast food industry. Therefore both company and topic is more large
that will help a learner to enhance their knowledge and skill about specific field. Thus, with the
help of this, learner or researcher can easily improve their research skills i.e. data collection,
tabulation and analysis. This topic will also support them to enhance their literature review skill,
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data interpretation skill as well as also develop transferable skills. Thus, it is a biggest topic
which will also help an investigator to enhance their data analysis and data collection skills.
With the assist of this skill, a researcher can easily do each activities of research in given time
period.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
Literature review is introduce as an effective process of collecting in-depth information from
previously researched data via the different sources like survey, scholarly article and many other
articles relevant to specific field of study. In this section of project, all objectives and questions
of research are address in accurate manner:
Concept of global businesses environment
According to the Allison Tanner, (2018), global business environment can be introduced as
the environment in various sovereign nations, with factors exogenous to the home environment
of an enterprise that highly impact on decision making related to resources capabilities and use.
It can be divided into the internal and external environment. Under external environment
different factors includes such as political, social, legal, economic, regulatory, cultural and
technological environment. On the other side, internal environment is composed of the different
components within the company, including current workers, administration and particularly
corporate culture, which defines behaviour of employee.
(http://www.icmrindia.org/courseware/Global%20Business%20Environment/Global
%20Business%20Environment.htm)
Benefits and drawbacks of globalisation from the business
According to the Jim Woodruff, (2018), there are different benefits of global business
environment for McDonald's to make their business more successful. Some major benefits of
global business environment such as, it raises living standards, reduce poverty, increase sales,
benefits consumers, improve international relations etc. All these are major benefits that support
an organisation to make their business operations and functions successfully. Global business
environment also help an organisation to achieve strong reputation or image in customer's mind.
(https://bizfluent.com/info-7759241-importance-international-business-environment.html)
According to the Victoria Duff, (2019), global business environment has different
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drawbacks and risks on business functions of McDonald's. There are some major drawbacks
such as language and culture, international laws and regulations, reliable product delivery,
varying exchange rate etc. All these are major problems that highly influence on business
functions of McDonald's by increasing recruitment cost, promotional cost etc. There are another
different external factor such as demographic, economic, technological, culture and political
environment, all these are also influence on operations, growth and survival of an enterprise.
(https://smallbusiness.chron.com/pros-cons-going-global-business-40458.html)
Global business environment has impact on the success of the business
According to the Alison Green, (2017), global business environment is highly influence on
business functions of McDonald's by helping them expand their market share, decrease costs
and become more competitive. Therefore, it show, global business environment has positive
impact upon marketing, human resource, finance and operation function of McDonald's.
(https://bizfluent.com/info-7886307-global-business-important.html)
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation,
writing the report):
There are different activities need to be follow by researcher which are
determine as under:
 Introduction
 Creation of aim and objectives with questions
 Literature review
 Research methodology
 Data Collection
 Data analysis
 Conclusion and recommendation
 Submission of project
Therefore with the help of above activities researcher can easily complete
research within given time period. This will help an investigator to achieve
How long this
will take:
12
15
18
20
25
16
3
1
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better outcomes for field of study.
Milestone one: ____Data collection _____________
Target date (set by tutor): __25 Days __________________
Milestone two: _____Data analysis __________________
Target date (set by tutor): ________16 Days ______________
Gantt Chart
It is a type of bar chart that illustrates a schedule of project. It is useful graphical tool for
researcher because with the help of this they can easily show starting and finish data of whole
project. With the help of this chart, different activities are shown by researcher which will help
them in completing whole project within predetermined time duration.
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Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why? What
your areas of research will cover:
Research onion: It is used by researcher in explaining the research methodology for the field of
study. This framework includes different layers which will help an investigator to find out
important methods of research. This model includes research philosophy, research approach,
research strategy, research choice, time horizon, techniques and procedures and research
instruments, research limitation, research sampling, research ethics, data sources, research
reliability and validity, and research budget. All these are important layers but in which some
useful methods and approaches are determine as under:
Research approach: It is classified into two parts such as inductive and deductive.
According to the research or topic, inductive approach will be used by researcher because it
provide primary information from the selected sample size related to the impact of globalisation
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upon business functions of McDonald's. In the organisation, different number of functions
included such as marketing, human resource, finance, operations etc. All these are main
functions which will help an organisation in its success and growth through globalisation. On
the other hand, deductive approach is not suitable for this research because it require
information in facts, figures etc.
Choice of research: Qualitative and quantitative introduces as a two type of research
which is useful for identifying accurate information about the topic. According to the topic,
qualitative research is more suitable because it give information in proper and accurate manner.
On the other side, there is quantitative research which is not suitable according to the topic
because it require information in facts and number.
Research philosophy: This section of research method is divided into two parts such as
positivism and interpretivism. According to the topic, interpretivism philosophy will be applied
because it help in evaluating information or data effectively which will further outputs in
arriving at the accurate conclusion. Under, positivism philosophy, it will be not suitable and
relevant for carrying out research in more effective manner.
Data sources: For collecting accurate information about the topic, there are two important
data sources such as primary and secondary. For collecting primary information, questionnaire
will be used whereas for accumulating secondary data, books, publication research, articles and
different journals relevant to the topic are used. Thus, both sources are essential and useful
according to the research of topic.
Research Sampling: For selecting sample size, there are two essential methods such as
probability and non-probability. According to the topic, non-probability sampling method is
used because it not require more budget, time and workforce as well as also provide better
results as compare to probability sampling. Therefore, with the help of non-probability sampling
60 respondents are chosen for this research project.
Data analysis: It will be done with the support of thematic analysis which is a part of
analytical tool. In this case, different number of themes will be made on each questions which
will assist in carrying out the research activities in effective manner. Thus, it will aid the scholar
or researcher in minutely analyzing and evaluating response from respondents side. There are
another method for analysing data which is exploratory analysis method e.g. quantitative. All
these type of methods are essential for researcher to analysis data about the topic.
Ethical consideration: Ethical considerations in research project are critical and effective.
Ethics are the standards or norms for conduct that difference between right and wrong. They
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support to analyse the difference between unacceptable and acceptable behaviours. Ethics in
research is mainly based on three principles such as informed consent, confidentiality and
anonymity. All these principles should be follow by researcher which will also help them in
completing research activities systematically.
Research design: Entire activity of of research depends on research design which is
executed by investigator to analysing the impact. Descriptive, experimental and exploratory are
consider effective type of research design. According to the research or topic, descriptive design
is used by researcher because it will help an investigator in deriving valid conclusion.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV) Date
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Research Ethics approval form
All students conducting research activity that involves human participants or the use of data
collected form human participants are required to gain ethical approval before commencing their
research. Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with your
unit tutor. Please complete this form in good time before your research project is due to
commence.
Section 1: Basic details:
Project title:
“To determine the benefits and drawbacks of a global business environment upon
business functions of an organisation”. A case study on McDonald's.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
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Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Yes, this research involve human participants.
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults:
How will participants be recruited (identified an approached)?
Participants will be recruited or selected with the application of organising an interview or
questionnaire.
Describe the processes you will use to inform participants about what you are doing:
Using email, researcher will inform all participants.
How will you obtain consent from participants? Will this be written? How will it be made clear to
participants that they may withdraw consent to participate at any time?
By following different number of sources such as text messaging, emails etc., participants for
research will acquire the consent that will be in written form. With the assist of email investigator
can make it clear to respondents that they will be capable to withdraw from consent at any time.
Studies involving questionnaires: will participants be given the option of omitting questions that do not
wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed consent
to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief explanation of the
study)?
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Yes No
Will participants be given information about the findings of your study?(This could be a brief summary
of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data Protection Act
(1998)
Yes No
Who will have access to the data and personal information?
Investigator as well as an organisation will be capable to access personal data and information
systematically.
During the research: Researcher as well as an organisation
Where will the data be stored?
In hardware or computer system data get stored.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research: Researcher as well as an organisation
Where will the data be stored?
In hardware or computer system data get stored.
How long will the data and records be kept for and in what format?
Data and record will be kept for approximately 1 year in word document format
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If so, please
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