Importance of Digital Technologies in Business : Report
Added on 2020-07-23
22 Pages5053 Words33 Views
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Research Project
AbstractDigital technologies are the important aspect for every business organization to enhancetheir overall sales at market place. In this customers are the important part of business in whichthey serve their variety of products and services with the aim of attaining better satisfaction. Thisstudy proposed is based on Zara which is famous fashion retail company. They serve variety ofcloths to the customers as per their needs and wants in order to attain their satisfaction. The mainaim and purpose of this report is to evaluate the impact of Digital technology on businessactivities by which company enhance their profitability level at market place and also capturelarger market share. Along with this, researcher use qualitative methods to analyse the collecteddata. On the other side, primary and secondary data is also used by researcher to undertake thewhole research.
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Aims and objectives..........................................................................................................1P2 Project management plan..................................................................................................2P3 Work breakdown structure and Gantt chart......................................................................4TASK 2............................................................................................................................................6P4 Small scale research by applying qualitative and quantitative..........................................6TASK 3............................................................................................................................................7P5 Data analysis.....................................................................................................................7TASK 4..........................................................................................................................................13P6 Recommendations...........................................................................................................13P7 Reflection........................................................................................................................14CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15
INTRODUCTIONAs per current scenario, digitalization play important role in providing variousopportunities to business organization for enhancing their performance level at market place. Byusing digital technologies, company easily operate their functions in most effective mannerwhich directly contribute in improving brand image. Basically it includes various sources likeinternet, social media platform and many more(Fitzgerald and et. al., 2014). With the help ofthis, company easily manage as well as enhance their productivity level at market place. Alongwith this every business organization use digital technologies within their activities in order toaccomplish successful business project. Present report is based on Zara, is fashion retailcompany which provide clothes to its customers as per their demand. In this, the main aim ofthis company is to enhance their profitability level at market place by using digitalizationconcept. This report discussed about project management plan and various data collectionmethods. It helps in gathering customers views and opinion towards the company services. Inaddition of this, recommendations and suggestion also include in this project to improve overallperformance of the company at market place. TASK 1P1 Aims and objectivesDigitalization is one of the important for business organization to attain better growth atmarket place. With the help of this, company improve their performance level and at the sametime also attain competitive advantage at market place. Basically, digitalization concept helps inproviding various opportunities like, company use online platform for offering better services toits customers. Along with this, emergence of digitalization also contribute in creating largernumber of customers base by which company easily provide quality products and services to itscustomers in order to attain their higher satisfaction (Taylor, Fritsch and Liederbach, 2014).Furthermore, it is important for business organization to promote their services in market placewhich may leads in inviting number of customers. For example, Zara company use onlineprocess to promote their goods and services in over the world. By this firm easily communicatewith their services users in market place. In this context the main aim and objectives of thisproject are as follows:Aim: Impact of Digital technology on business activities: A case study on Zara.1
Apart from this, aim of the project help in designing its objectives which may leads inattaining positive outcomes. All these can be understood by following points:To assess the impact of digitalization on overall performance of the company.To determine the relationship between digital technologies and sales enhancement of theZara company. To determine the importance of digital technologies in order to achieve growth andproductivity of the company. Apart from this, it is important for business organisation to effectively understand therequirement of digitalization concept within the company. With the help of this firm reduceuncertainty and complex situation in most effective manner (Kehoe and Mateer, 2015). Alongwith this, by using digital technologies company communicate with their target customers inorder to provide them quality products and services which may leads in enhancing overall sale ofthe company. This will contribute in attaining competitive advantage at market place. In contextof Zara, they implement digital technologies within their activities in which they use onlineplatform to serve their product information to larger number of customer in market place. Thiswill aid in capturing larger market share by improving their performance level. In addition ofthis, the main advantage of digitalization concept is to increasing profitability level by creatingstrong customers base. P2 Project management planDigital technologies are the important aspect for business organization to enhance theirbrand image at market place. By using this concept, company easily transfer their relevantinformation to their customers and organizational department as well. In addition of this projectmanagement plan is also consider as an essential activity which helps in providing effective pathto workers and researcher as well. With this the help of this they easily attain set goals andobjectives in appropriate time frame. Along with this, it also includes time, quality, cost,communication, risk and many more in which company effectively run their business and at thesame time also attain positive outcomes. Thus, it is important for business organization to focuson digitalization concept because it provide number of opportunities in which firm operate theirfunction and attain better success in systematist way. Furthermore, it in company use varioustools to enhancing the chances of attaining favourable outcomes (Blackwell, Lauricella andWartella, 2014). In context of Zara, it is necessary for manager to prepare an effective project2
management plan to implement their objectives in order to attain positive outcomes. Purpose ofconsidering new or modern technology is to increase sales of products and services which isbeing offered by firm at marketplace. With the help of this, Zara can give competition to itsrivals in much more effective ways so that benefits can be gained in full extent (Arts, van derWal and Adams, 2015). Along with this, needs and wants of consumers can also be fulfilledfrom both domestic and international market. In this context, some of its factors are givenbeneath:Scope: For accomplishing positive image at market place, it is essential for researcher tomake clear scope of the project. In this, they use digital technologies for managing theirbrand image at market place. With the help of this, firm enhance their performance levelat market place.Time: As per this element, it is also an important for researcher to manage entireactivities as per specific time frame. With will help in executing all the activities ineffective manner. Along with this, it also provide chances of enhancing positive brandimage at market place.Quality: For attaining better success, it is important for company to maintain productquality which may aid in capturing customers attention towards the company services.This will aid in increasing profitability level of the company in market place. Communication: Proper communication is important for manager at the time of makingan effective project management plan which mat leads in establishing positive relationamong all the customers and workers as well (Collins and Halverson, 2018). Byinteracting with workers and customers company easily improve their performance levelby delivering quality services in market place. Risk: As a larger business organization, project having less risk factors because it alreadyestablished their positive brand image at market place. In this context, researcher isresponsible for managing all the facts to assess the risk factors to reduce the negativeimpact on overall business organization (Vigdor, Ladd and Martinez, 2014). This willaid in attaining better profitability level at market place and managing entire riskelements. 3
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