Impact of Globalization on Corporate Structures of Multinational Companies
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This research project explores the impact of globalization on the corporate structures of multinational companies, using Unilever Plc as a case study. It examines the challenges faced by Unilever in globalizing its corporate structure and suggests ways to overcome them.
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RESEARCH PROJECT Table of Contents
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INTRODUCTION...........................................................................................................................3 Background of the study..............................................................................................................3 Company overview......................................................................................................................3 Aim..............................................................................................................................................3 Objectives....................................................................................................................................3 Research Questions......................................................................................................................3 Significance..................................................................................................................................4 Rationale......................................................................................................................................4 Literature Review.............................................................................................................................4 Research Methodology...................................................................................................................9 Timeline.....................................................................................................................................12 Data analysis and interpretation.....................................................................................................13 Research outcomes........................................................................................................................21 REFLECTION & RECOMMENDATION...................................................................................22 CONCLUSION..............................................................................................................................23 REFERENCES..............................................................................................................................24
INTRODUCTION Background of the study. Globalization refers to the process of integration and interaction among individuals, governments and firms worldwide. Due to globalization, there is an increase in growth of international ideas, trade and culture(Beck, 2018). The present Report is based on Unilever Plc. The company offers products under the category of consumer items like food, beauty products etc. in approximately 190 countries. The Report has provided an insight to the impact of globalization on corporate structure of multinational firms and different types of challenges they are facing. Company overview. Unilever Plc. is a type of public limited company. It belongs to consumer goods industry. It was founded in year 1929 by James Darcy Lever, William Lever and Samuel van den Bergh. Headquarter of Unilever is located at London, UK. It offers a wide range of products under different categories like cleaning products, food and refreshments, beauty and personal care etc. Company is having operations in more than 190 countries. Aim. “The impact of globalization on the corporate structures of large multinational companies and the major challenges they face.” A study on Unilever PLC. Objectives. To study the concept of about globalization. To identify the impact of globalization on the corporate structures of Unilever Plc. To examine different challenges faced by Unilever Plc while globalize their corporate structure in international market. Recommend different ways for overcoming challenges of globalization over corporate structure of Unilever Plc. Research Questions. Do you understand the concept of globalization?
What is the impact of globalization on the corporate structures of Unilever Plc? What are the challenges faced by Unilever Plc while globalize their corporate structure in international market? What are the different ways for overcoming challenges of globalization over corporate structure of Unilever Plc? Significance. The term rational means the quality of being important. The study helps to determine how the corporate structure of large multinational firms like Unilever Plc. gets affected by globalization. The researcher has chosen this topic as it also helps other scholars to conduct research in similar area. The study also assist students that are studying in Universities to prepare project report on subject related with globalization. It also helps other companies that are operating in similar industry to gain knowledge about impact of globalization on structure of firm. Moreover, the study helps scholars and researchers to save resources like funds and time that are involved in conducting fresh research in similar field. Rationale. The research is related with effect of globalization on corporate structure of Unilever and various challenges it is facing in globalizing their corporate structure. The study has thrown light on term globalization, how it is affecting corporate structure of Unilever, Further, the study helps todeterminechallengesfacedbythefirmwhileglobalizingthecorporatestructurein international market and the ways that helps to overcome those challenges. Literature Review Concept about globalisation: In the view point ofFjäder, (2014),globalisation refers to movement of goods and services across national borders and cultures. It helps in adequate allocation of resources and has played a major role in improving the standard of living and quality of life in under developed countries. Globalization also includes movement of people and ideas across different cultures, government and economies. Furthermore, it has also brought advanced technology and work opportunities in these countries which has further boosted the economyof these nations and helped in balanced regional development. However,Manyika and et.al., (2017),argues that globalization has further destroyed the job opportunities in developed countries mainly because big corporate house have started outsourcing their labour and production activities in developing
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countries mainly because of cheap labour cost. Another major problem with globalisation involves that it has created a domino effect on its trade partners. For instance, economic depression in one country can have a cascading effect on its trade partners which has proved to be dangerous and harmful for the world economy. The concept of globalization works entirely on the basis of innovation and creativity and if any company wishes to succeed then it is imperative for them to invest in research and development operations as it would help in increasing their sales and probability both locally and internationally. Also, globalization is not just restricted to movement of goods and services it also includes financial, political, economic, sociological, technological and ecological globalisation. TheGhemawat and Jones, (2017)stated that globalization benefits the rich more than it does to the poor mainly because of high tariffs and VAT which further makes it difficult for the middle class and lower middle class to indulge in export and import by themselves thus they need the support of rich people. Moreover, the globalization has also had an adverse effect on the environment of different countries as it has led to widespread use of plastics in various countries. It also has caused harmful effects on the health and lifestyle of human beings. Impact of globalisation on the corporate structures of Unilever Plc In the view point ofGutierrez and et.al., (2015)a corporate structure consists of various departments that contribute towards the organisation's goals and objectives. It includes various departments like human resource, marketing, finance, production and IT. The integration and coordination between all these departments help the company in achieving their goals and objectives efficiently and effectively. Every department has a head that guides and motivates its team towards completion of tasks within the concerned time period. Corporate structures are further divided into functional, divisional, geographic and the matrix. The majority of the companies like Unilever follow a hybrid organisational structure which is a combination of different strategies with single dominant business strategy. According toIshaque and Fatima (2019)the globalization has a had a huge impact on the corporate structure of multi national companies and has help them in dominating the world business. Moreover, it has also led to changeincorporatestructuresmainlyduetothegeographicalproblems.Foster,(2019) investigated that, due to globalisation many multinational companies shifted their headquarters to different countries where there product has the highest demand and has a potential to grow exponentially. Also, various factors like cheap raw material, interest rate and labour are another
reason that influence the shift towards global market.Kapor, (2018)sought to analyse that multi national organisation like Unilever have adopted a combination of geographical and functional corporate structure which means that the company hierarchy is divided on the basis of different locations that business operates in and is controlled by a centralized head office. The main reason behind geographical structure is to analyse the needs of the local customers and to develop a product accordingly. Also, it solves the problems related to logistics and the materials are allocatedafterforecastingthedemandwhereasfunctionalstructureinvolvesgrouping of employees of same skill and talent to increase the overall efficiency and effectiveness for achievement of goals and objectives. DifferentchallengesfacedbyUnileverPlcwhileglobalizingthecorporatestructurein international market. According toMihăilescu, (2015)there are some major challenges faced by companies while globalizing their corporate structure and the major problem involves cultural barrier. It becomes extremely difficult to survive and grow in a foreign country with different language, social and cultural behaviour. Also, there are various challenges related to identification of needs and wants of the customers without which the business would fail. In accordance withSteger, (2017)finding skilled and experienced workforce is also an issue while companies try to go global. For instance, Unilever company had to face various challenges related to finding potential human resource in foreign country and as a result they had to outsource employees from their country which became a very costly affair therefore it is imperative to have a detailed background study regarding the skills and knowledge of people before entering into the new market. Moreover, in some situations it becomes even difficult for the leaders to manage diverse workforce, ensure their proper training and development and also to take care of the legal and political aspects of the country.Dieter, and Dunham, ( 2016)sought to analyse that the challenge of physical distance must not be ignored because it is a costly affair to transport logistics and service as it requires huge shipping cost. Also, the local competition is a huge problem faced by international companies and it can hamper their smooth working. TheKapor, (2018)has stated thatThere are various challenges which are faced by organizations while going global. One of the most severe problem which can be faced by companies while internationally expanding their market is unfamiliar culture because people all over the world have different taste, preferences, attitude and culture which needs to be analysed by organization. In order to overcome from this
challenge firm must get involve in doing keen market research which will help them in analysing needs and demands of consumers. Different ways for overcoming challenges of globalisation over corporate structure of Unilever Plc Foster, (2019)strive to establish that it is imperative to to overcome the challenges in ordertopromotesustainablegrowthanddevelopmentofanorganisationinternationally. Therefore, the company must get involved in performing the market research of the country where they wish to expand their business to. Also, it is necessary to identify the needs and wants of the customers, their buying habits, socio-cultural behaviour and other political and legal factors that can affect the company. Moreover,Dieter and Dunham, (2016)sought to analyse that the human resource of the organization must predict the manpower requirements, the talents and skilled required to operate the business effectively and efficiently. Also, it is important to choose the right country that adjusts according to the organisational structure of the company. These factors include easy availability of raw material, labour and technology otherwise it would affect their growth prospects and reduce their profitability. In accordance with author, company can alsofaceproblemwhilecommunicatingtoemployeeswhilesettingtheirbusinessin international markets. For this enterprise need to have effective system and protocols so that effective communication can be established and firm can easily able to set their business in international markets.Coulibaly and et.al., (2018)carried out a study that stated that competition is also a major challenge that can prevent a company from growing further hence it is necessary to analyse the market and the major players operating in the industry. For instance, Unilever company analysed the local competitors and the market size before entering into India and other Asian countries. Therefore, it is necessary for companies to analyse the costs and expenditure associated with the globalization along with predicting the benefits associated with it. Author argues that many corporate firms assume that globalization can have only positive effects which is an absolute myth. Author investigated that expanding business in foreign markets also require skilled human resource. If the employees are not efficient and then this can act as challenge for firm. This problem can be solved by organization by hiring employees who are skilled, talented and full of knowledge related to their subject.Hence, it is important to identify that the organisation has done proper research, market analysis and have identified their target customers
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before entering into the global market otherwise the organisation will fail to survive in the international market.
Moreover, it is quite evident that the benefits of globalization definitely outweigh its negative aspects and it is beneficial for both company as well as the countries as it helps them in their profit maximization and from a country's point of view it helps them to grow incessantly and promotes balanced regional development. Also, it improves the standard of living and overall quality of life of the citizens of countries and promote employment which further increases the GDP of the nation and help in balanced regional development throughout the world. Research Methodology Research Type:Research is defined as a study which is conducted to find out solution of a specific problem and concern.In general there are two type of the research type which is undertaken by the scholar for the purpose of achieving the research aim such as qualitative and quantitative research (Kumar, 2019). Quantitative research is the research in which research is conducted on the basis of the data and stats. Qualitative research is the research in which behaviour and nature of the human is taken as a basis to conduct the research.For determining the impact of the globalization on the corporate structure of large multinational company researcher has be undertaken Qualitative researchtype. It has helped the researcher in explaining the information in better way as numerical way was difficult one to explain the information collected. Research Approach:Research approach is a plan that consist of broad assumption to detailed the method of data collection, analysis and interpretation.Inductive and deductive are the two specific approach which can be taken by the researcher in conducting the research for Uniliver PLC. Deductive approach looks at testing the already made theories and Inductive theory looks at the generation of the new theory on the basis of the collected data.Scholar has taken Inductive approach to accomplish the aim of the research as this approach plays a crucial role in the Qualitative research type. As in the inductive research approach scholar is able to generate new theory on the basis of the data collected. Research Philosophy:Research philosophy is the belief about the different way in which the data can be gathered, analysed and used in such a manner that it helps the researcher in achieving the research Aim and objective. Researcher is having the option of undertaking two type of the research philosophy in the research namely Interpretivism and positivism. As they are the common type of research philosophy which are used by the scholar in conducting the
research. Interpritivsm philosophy integrates the human interest as the instrument to be used to measure some phenomena of the research (Kumar, 2019). Positivism approach integrates the study of the society that relies specifically on the evidence such as experiment and stats.Scholar has used Interpretivism as a research philosophy as it is better suited for the research type selected. This philosophy has helped the researcher in understanding and analysing the Human nature as well, as this philosophy relies on both trained researcher and human subject. Data collection: Data collection is the process of collecting the data and measuring the information of the targetted variable. Primary and secondary are the two type of the data collection tool which is used to collect the data for the purpose of achieving the research aim and objective. Primary data collection is the method in which data is collected from the original source itself. At the other end Secondary data is collected by from the other source other than occurrence. Scholar has taken help of different books and journal to collect secondary data for the research. Primary data has been collected by the way of the survey which has been conducted on the basis of the Questionnaire which contains both open ended and close ended question. Survey is conducted on the 10 employee of the Uniliver PLC. Sampling:Sampling is the process in which number of the respondent are selected from the large number of the population.In the field of the research,Sampling is sub divided into two types namely probabilistic and non probabilistic. Probabilistic sampling is the technique in which sample are chosen from a large population in such a way that they all respondent get a equal opportunity to get selected at the other end in non probabilistic technique all respondent does not get a equal opportunity to get selected.Scholar has used simple random sampling method under probabilistic method to gather the required information on the study as it give the equal opportunity for all the respondent to get chosen for the sample. Sample size for the study is 10 employee of the Uniliver PLC. Data analysis:Data analysis is the process in which data is evaluated with the help of the analytical and statistical tool. Their are two type of data analysis tool namely thematic analysis which analysis the data within qualitative research. Other one is SPSS which is used to analysis Social science data. Scholar has used thematic data analysis tool to analysis the data collected through the primary data collection tool (Kumar, 2019).Researcher has drafted different theme related to the data collected and all the data is presented in the form of the graph, pie chart and bars which help the research in presenting the data in more reliable way.
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Ethical consideration:For conducting the research researcher has taken consent of all the respondent beforehand itself. All the data collected is not be shared with any one. High level of the confidentiality is maintained through out the research.
Timeline Activities/ Weeks 12345678910111213 Drafting of Research topic Drafting of research Aim and objective Proposal drafting Writing LR using books and journal related to research study Choosing relevant research tools and techniques Developing questionnaire Primary data collection Arranging Data set in structure formate Analyse of gather data Drafting conclusion Recommende d strategies Final formatting Taking Feedback from Tutor Final
submission Data analysis and interpretation Theme:Do you think that globalization impact on corporate structure of Unilever? Do you think that globalization impact on corporate structure of Unilever Yes6 No4 Interpretation-Globalization referred as the concept of structured procedure which allow flow of capital, products, technology and knowledge between multinational companies of states from all around the world. According to 6 workers globalization impact on corporate structure of Unilever Plc. While doing business at global level, organization need to adopt different working styles which is essential for them. It effect on its corporate structure, where they need to make some changes according to new place and working environment. Company has to change their working style and create positive work environment around workplace that impacton workersabilitiesand performancesatworkplace.Whilerunningenterpriseat
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international level, firm required to change their management structure and also considered the demand of people when they hire new applicants. On the other hand, 4 employees think that globalisation does not impact on corporate structure of organization, according to these people requirement of changes in working styles is not necessary when, company run their business at international stage. They just need to understand the different culture and communicate with target market which is beneficial for overall business. Changes consume a lot of time that is not essential for growth and success, analysing needs of consumers is one of the most significant thing which need to be done by firm rather than the other activities. Theme:What differences does it makes if globalisation plays the essential role in Growth and development of Unilever Plc? Differences does it makes if globalisation plays the essential role in Growth and development of Unilever Plc? Increase profit5 Generate awareness5
Interpretation-Out of 10 respondents,5 worker are agree with the statement that globalizationplaysignificantroleingrowthofcompany.Accordingtothesepeople's, globalisation made it easier for organization to start competing with older firms. When they compete with old companies, via using new strategies they can gain competitive advantages which is beneficial for business growth.According to these people, due to globalization organization increased profitability rather than before. On the other side,5 employees are completely agree about this statement, they believe that globalisation provide an opportunity to grow business effectively at international level, where they can increased its market share throughprovidingthebestqualityproducts.Whileexpandingbusinessatglobalscale, organization can generate awareness among group of people, they can fulfil the demand of people and garb the attention. Theme: What kind of effect Globalization have on corporate structure of Unilever Plc? What kind of effect Globalization have on corporate structure of Unilever Plc Positive4 Negative4 Both2
Interpretation-4 employees think that globalisation have positive impact on corporate structure of company. For example, when organization perform at international level it required to make modification according to new environment where all the workers get appropriate job satisfaction. While doing this process they can gain trust of staff and develop positive work environment which is highly beneficial for business. But on the other side, 4 workers give their point of view, according to them globalisation have negative impact on corporate structure of organization. If they change corporate structure, it effect on work schedule in which each and every workers adjust themselves according to it, that decrease productivity and efficiency of work. When organization, enter into new market at global level the whole working styles get affected due to different work environment, exiting organizational structure need to changed that effect on financial performance of business and require more investment. Out of 10 only 2 respondents think that globalisation have negative and positive effect on corporate structure. Any kind of changes create many issues, but these modifications bring new opportunity for business as they can increase profit margin and serve to large area. Theme:What differences does it make on Unilever Plc if globalization leads to increased competition? Differences does it make on Unilever Plc if globalization leads to increased competition? Increased productivity7 Requirement of training3
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Interpretation-Out of 10 respondents, 7 workers think that due to globalization competitiveenvironmentincreasedwhichaffectonorganizationalbusinessstructure. Competition is related to services and products cost, adaption of technology, target market and fast production by other companies. According to these employees, globalization drive business towards expanding in new market where they need to has opportunity to increase productivity, it considered as one of the difference which has been make if globalisation leads to competitive environment.Ifthe existing firms offer their goods similar to company, they need to designed and change production strategy ,produce product which is quite unique and different from others. But 10 out of 3 respondents believe that globalisation lead to increased competition, which make difference on company, the requirement of training is one of the change that drive people towards increasing their knowledge and developing skills. Theme:What benefits does Unilever Plc get due to globalization? Benefits does Unilever Plc get due to globalization? Technological advancement3 Increased probability4 Gain competitive advantages3
Interpretation-3 workers think that technological advancement is one of the benefit that gain by company while globalize their business. When they work at international level, they has to implement new technologies and premodify the older one in order to provide better services and delivery quality products faster. At international scale, firm exchange current technology that they used with the new one which is beneficial for them. Technology is the main tool that helps company to gain competitive benefits and improve quality of work. Globalisation increased technological improvement, development and speed of technology transfer. Out of 10, 4 individual's has different point of view, they think that when company expand business they get the best benefits that is increasing profitability. At international level, consumer demand is quite different, if organization fulfil their demands they can attract people towards them and increase profit margin. When they produce less cost goods and sells cheaper, it make them able to increase their probability and market share. Furthermore, 3 respondents believe that due to globalisation, firm adopt technologies as well as restructure their organizational structure which help to run business effectively at global level and make them able to beat competitors. Theme: According to you, what are the challenges Unilever Plc faced due to globalization? According to you, what are the challenges Unilever Plc faced due to globalization?
Different culture and values4 Difference in consumer demand3 Ethical business practices3 Interpretation-Accordingto4respondents,duetoglobalisationcompanyfaced challenges because of different culture and values of consumer. In each of the nation, people belongs to different culture which effect on company while they run business at international level. Without understanding culture and values, firm cannot be able to produce products to its new target market. Understand perception and culture of customers is one of the biggest challenge which has been faced by company for longer term. On the other side, accordant to 3 workers, their business suffer from differences in demand of consumer. As they working at global level, people demands and needs is quite different from exiting people, which make difficulties for business to understand it in short term period. In order to build strong relation with public, organization required to offer products according to market wants, but without conducting market research it is not possible. Building connect with public in new geographic
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region and identifying their needs is enormous challenges. Moreover, out of 10 participants, 3 members think that as organization do business in new international market, they encounter many significant challenges, ethical business practices is one of the major challenge faced by firm that impact on their performance and productivity. For example, due globalisation current ethical business practices must changed in many areas such as product safety as well as workers security that played dramatic role in failure of global player. Theme: According to you, which one opinion or way you recommend for overcoming challenges of globalization over Unilever Plc corporate structure? According to you, which one opinion or way you recommend for overcoming challenges of globalization over Unilever Plc corporate structure? Analyse different values and culture2 Conduct market research5 Gain knowledge about regulation and rules3 Interpretation-2 respondents out of 10 recommend company to analyse different culture , while working at global level because it is very important for overall business. By analysing culture of people, they can manufacture goods as per their needs and gain their loyalty. It is one f
the best way for organization to overcome challenges that they faced. 5 workers suggest, to firm for conducting market research in order to gather more information about target market. Managers is accountable for identifying different areas and needs of people, which make them able to provide goods better than the other. Furthermore, 3 workers has different perception, they recommend to gain more knowledge about regulations and rules because every country has unique laws governing business. Firm need access to legal expertise to support them understand in nation regulation and comply with applicable rules. Theme:What are the successful marketing strategies Unilever Plc could adopt while at global level? What are the successful marketing strategies Unilever Plc could adopt while at global level? Traditional marketing strategy4 Digital marketing strategy6 Interpretation- according to 4 workers traditional marketing strategy is one of the best strategies that company need to adopt at global level, but on the other hand out of 10, 6 people think that digital promotional strategy is best rather than the other.
Theme: What are the benefits of organization can gain from franchising? What are the benefits of organization can gain from franchising? Established business effectively in new place5 High rate of success5 Interpretation-according to 5 employees, franchising is one of the best way to enter into global market, it helps to established business in new place. On the other hand 5 people think that franchising increase high rate of business success and growth. Theme: Kindly share your view or suggestion on globalisation? Kindly share your view or suggestion on globalisation? Globalisation is business growth opportunity5 Globalization increase competition5
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Interpretation-out of 10, 5 people think that globalization is one of the best opportunity for businesses to grow rather than before. On the other hand, 5 workers think that globalisation is the main reason behind increasing the environment of competition. Research outcomes Covered in PPT REFLECTION & RECOMMENDATION The methods that are used for conducting research is qualitative in nature. Interpretivism research philosophy has been used as it helps me to integrate human interest with research phenomenon. Further, for collecting data primary as well as secondary methods has been used. Both the methods helps me to collect relevant data from relevant sources. Questionnaire helps to collect data whereas secondary methods has been used like government journals, books etc. I thought that, these methods are very helpful in collecting information. Reflection provides an opportunity to reconsider the feelings, ideas, thoughts and events from a fresh perspective. It helps to develop emotional self-awareness. Further, it also assists people to gain better understanding of own strengths and weakness. The completion of Research Project has been a motivating and challenging experience for me. It has provided various opportunities for my personal development as well as it I have faced various barriers also while preparing research project on impact of globalization in corporate
structure of Unilever and major challenges faced by it. My mentor helps me a lot in conducting the study through discussion. I found that, the advice of my mentor has been very helpful in improving the quality of research project. Moreover, my mentor not only highlighted bottlenecks in study but also provided me detail explanation for possible changes. Further, I have also faced some difficulties in collecting primary data from other people. The study has helped me to develop various skills like communication skill, interpersonal skill, writing skills etc. that will be helpful in conducting research in the future. Conducting the research has increased my professional competency in different ways. The study has also supported me to develop critical ,mindset towards the way in which globalization affects the corporate structure of multinational firms like Unilever Plc and the challenges that face in globalising the corporate structure in international market. Recommendation- On the basis of above analysis of data it has been founded that globalisation has great impact on Unilever Plc corporate structure. Therefore, it has been suggested that it is essential for management in company to change organizational structure and understand culture in new market to sustain for longer at global level. In new region, they should change overall business structure, because international expansion needed enormous business investment in many cases along with development of particular plans and strategic business area in order to organize each operations and functions effectively.Other recommendation to organization is that they must comply their ethical business practices according to new region which is beneficial for them. They should pay all the workers fair and equal wages that helps to retain people with the for longer. Company must maintain high ethical standards while working in global level which is very important consideration for Unilever Plc. Furthermore, organization is recommended to understand regulatory and legal environment for its business before entering into new market, so that this data factored into strategic decision and business case about how and where to expand business internationally as well as operational and strategic planning to assure productivity or profitability. It has also suggested that company should implement advanced technology at workplace when they performing in new region as this strategy will enable them to increase operational efficiency as well as productivity which is essential for providing quality products and services to new segment market.
CONCLUSION From above it has been concluded that, corporate structure of Unilever Plc is impacted due to globalisation as while they work at global scale. Company faced different types of challengeswhich affecton theircompanystructureon negativeandpositiveside while globalising. Due to lack of skilled labour and staff, firm face issues in areas such as production, product delivery etc, which is not beneficial and appropriate for business growth. Furthermore, organization analyse resources available for different segments and target market in order to maintain quality of goods at international level. The other fact which has been concluded that Unilever Plc adopt different ways for overcoming challenges due to globalisation, they conduct market research for gathering appropriate data and essential information about current trends. Change corporation structure, understood laws and rules of new region and also create positive work environment which is highly beneficial for them. Moreover, it has been summarized that researcher chose positivism research philosophy, inductive approach, qualitative method and descriptive design which is suitable for finding results. They select 10 workers for collecting primary data and gather information for final conclusion.
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REFERENCES Books and Journals Beck, U., 2018.What is globalization?. John Wiley & Sons. Christian,I.A.andPoojara,J.,2019.ASTUDYONFINANCIALPERFORMANCE ANALYSISOFHINDUSTANUNILEVERLIMITED.Paripex-Indian JournalOf Research.8(4). Coulibalyandet.al.,2018.Economicglobalization,entrepreneurship,and development.Technological Forecasting and Social Change,127, pp.271-280. Dieter, B.Ã. and Dunham, E., 2016. globalization and its socio-economic consequences. Fjäder,C.,2014.Thenation-state,nationalsecurityandresilienceintheageof globalisation.Resilience,2(2), pp.114-129. Foster, M., 2019.Legitimacy and stability in the era of globalization: toward a political conception of human rights(Doctoral dissertation, Luiss Guido Carli). Ghemawat, P. and Jones, G.G., 2017. Globalization in historical perspective.The laws of globalization and business applications, pp.56-81. Gutierrez, D.M and et.al., 2015. Evolution of the performance measurement system in the Logistics Department of a broadcasting company: An action research.International Journal of Production Economics,160.pp.1-12. Hariharan,S. andRangan,U.S.,2019. ENTREPRENEURIALGLOBALIZATION.Indian Business: Understanding a rapidly emerging economy, p.1. Ishaque, W. and Fatima, N., 2019. Impact of Globalization on National Security.Global Social Sciences Review,4(1), pp.23-33. Kumar, R., 2019.Research methodology: A step-by-step guide for beginners. Sage Publications Limited. Lerner,J.andet.al.,2018.Theglobalizationofangelinvestments:Evidenceacross countries.Journal of Financial Economics,127(1), pp.1-20. Manyika, J and et.al., 2017. Technology, jobs, and the future of work.McKinsey Global Institute. Mihăilescu, M.E., 2015. Public Service in Age of Globalization.
Questionnaire Rosenau, J.N., 2017. Globalization and governance: sustainability between fragmentation and integration. InGovernance and Sustainability(pp. 20-38). Routledge. Steger, M.B., 2017.Globalization: A very short introduction(Vol. 86). Oxford University Press. Wong, B. and Kleinman, A., 2017. IN THE DEVELOPING WORLD. Do you think that globalization impact on corporate structure of Unilever? ◦Yes ◦No What differences does it makes if globalisation plays the essential role in Growth and development of Unilever Plc? ◦Increase profit ◦Generate awareness What kind of effect Globalization have on corporate structure of Unilever Plc? ◦Positive ◦Negative ◦Both What differences does it make on Unilever Plc if globalization leads to increased competition? ◦Increased productivity ◦Requirement of training What benefits does Unilever Plc get due to globalization? ◦Technological advancement ◦Increased probability ◦Gain competitive advantages According to you, what are the challenges Unilever Plc faced due to globalization? ◦Different culture and values ◦Difference in consumer demand ◦Ethical business practices According to you, which one opinion or way you recommend for overcoming challenges of globalization over Unilever Plc corporate structure? ◦Analyse different values and culture ◦Conduct market research
◦Gain knowledge about regulation and rules What are the successful marketing strategies Unilever Plc could adopt while at global level? ◦Traditional marketing strategy ◦Digital marketing strategy What are the benefits of organization can gain from franchising? ◦Established business effectively in new place ◦High rate of success Kindly share your view or suggestion on globalisation?