Supply Chain Strategy & Processes PDF

Supply Chain Strategy & Processes
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Table of Contents
Introduction................................................................................................................................2
Company background................................................................................................................2
Operations performance objectives............................................................................................3
Global supply chain....................................................................................................................4
Analysis operations performance objective...............................................................................8
Conclusion..................................................................................................................................9
References................................................................................................................................10
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Introduction
Management of a network of enterprises involved in delivering goods and services to
customers is what the term "supply chain." The storage and movement of finished
commodities from production to the point of consumption are two characteristics integrated
into the system. Supply chain management also includes the movement and storage of raw
things. Each organization has a unique approach to transporting raw materials and completed
goods to their final destinations. The management devises a supply chain strategy that
includes an organization's resources (Lawrence et al., 2019). Rivals often take over
organizations that have been significant competitors. When a company like this is acquired, it
necessitates the development of a supply chain plan to accommodate the increased volume of
inventory. Unilever is a global conglomerate that sells a wide range of consumer goods
brands. The corporation manufactures beverages, snacks, personal care products, and
breaching agents. The corporation makes many acquisitions. Following the purchase of a
significant competitor, the supply chain management concerns will be examined in this
article.
Company background
Unilever plc, a British multinational consumer goods company based in London, is a
prominent player. Unilever's product collection includes food, condiments, ice cream,
cleaning supplies, and personal care products. More than 190 nations buy soap from
Unilever, the world's largest soap manufacturer.
In addition to Axe/Lynx, Ben & Jerry's, Dove, Omo/Persil, Heartbrand (Wall's) ice cream,
Hellmann's, and Knorr, other notable Unilever brands include Lux, Magnum, and
Rexona/Degree. Other exceptional Unilever products include Lifebuoy, Sunsilk, and
Sunlight.
Personal care and home living focus on Unilever's three core business units: food and drinks,
home health, and beauty (Azeez, 2019). Research and development centres are located in
China, India, the Netherlands, the United Kingdom, and the United States.
When the Margarine Unie margarine firm and the Lever Brothers soap company
amalgamated on September 2, 1929, the result was Unilever. The country became global
when oil and fat production began to expand in the second half of the twentieth century. “It
has purchased Lipton, Brooke Bond, Chesebrough-Ponds, Best Foods, Ben & Jerry's,
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Alberto-Culver, Dollar Shave Club, and Pukka Herbs since 1971. (2017). Unilever's specialty
chemicals division was sold to I.C.I. in 1997.” Health and beauty brands were prioritized
above slow-growing food goods during Paul Polman's tenure as C.E.O. in the 2010s.
Product
Unilever is a massive multinational corporation with operations in several nations worldwide.
Dubai is home to the Unilever chapter for the United Arab Emirates, known as Unilever Gulf
F.Z.E. Over 400 different brand names are produced by the corporation across its care, food,
and domestic care areas. One of the most well-known trademarks of the Unilever Company,
LUX, is a line of personal care products that include soaps and body creams (Kostiuchenko
and Zakorko, 2019). It has over 180,000 workers working in the company's 500 locations in a
variety of nations throughout the world, and it generates over €2.4 billion each year. Lux,
owned by Unilever, is a well-known brand in several countries.
The marketing approach of Lux has primarily concentrated on targeting specific niches. Lux
achieved a significant presence and a sizable market share in its target sectors due to its use
of niche marketing. In the United Arab Emirates, most of Lux's beauty products may be
found in the peach, cream, and strawberry varieties. The Aqua Sparkle and the Purple Lotus
are geared toward sophisticated customers looking for one-of-a-kind skin care products (Shen
and Sun, 2021). The demographic of the middle class that lives in cosmopolitan cities is who
Lux currently caters to. It aims to attract clients between the ages of 16 and 50. Women in
this age range have shown much interest in the Lux imagery cream. As a result, the
population of the urban middle class that is young and stylish is who Lux beauty creams are
marketed toward.
Operations performance objectives
Quality
Products are designed and manufactured with quality in mind at Unilever. Compared to the
previous year, customer complaints in 2010 were down 11%, and market quality issues
dropped 46%. A focus on quality decreases costs in this way, as shown in the numbers. If the
procedures at Unilever are of high quality, customers who 'consume' them will have less
reason to complain. Nevertheless, the customers of Unilever have nothing negative to say
about the company (Ongbali, 2021). They are pleased with Unilever's products and can eat
them again. As a result, Unilever earns more money. An entirely different effect is felt on
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