Resource Management Act & Marketing

This assignment delves into the intersection of marketing and resource management in New Zealand by examining various case studies. It focuses on understanding how businesses utilize strategies like social media marketing, coopetition, and service-dominant logic within the framework of the Resource Management Act. The analysis encompasses topics such as intangible and tangible value creation, student-institution matching, human resource development in SMEs, internationalization, and the role of owner project capabilities.

MANAGING SMALL
BUSINESS

Table of Contents
MANAGING SMALL BUSINESS.................................................................................................1
Aims and objectives.........................................................................................................................3
Research methodology.....................................................................................................................3
Literature Review.............................................................................................................................5
Primary research..............................................................................................................................7
REFLECTIVE..................................................................................................................................8
CONCLUSION................................................................................................................................9
REFRENCES.................................................................................................................................10

Aims and objectives
There are some aims and objectives that helps in finding out the main results of research
project regard to small business that are as describe as follows-
Aim & Objectives
 To understand the behaviour of the owner of manger
 To induce the chosen the most relevant approaches to research and investigating the
owner manager.
 To providing the examples of behaviour in that particular area.
 To indicate appropriate supporting of literature and others materials
Research questions
 Identification of the criteria of owner managers, checking out how their firm meets
definition of small business enterprise?
 Explanation on its permission and assistance?
 Relevant theory, concepts and framework at small business, entrepreneurial marketing,
networking and selling?
Research methodology
Research philosophy
A research philosophy is a kind of belief in about the ways in which data has been
collected. In this present report interpretevism philosophy has been used for collecting data
(Taylor, Bogdan and DeVault, 2015). As per the topic it is most suitable techniques which can
be used for this research. interpretive researchers assume that access to reality is only through
social constructions such as language, consciousness, shared meanings, and instruments. With
the help of this philology qualitative research methods has been used (Terjesen, Hessels and Li,
2016).
Research design
- This can be defined as the framework which helps the researcher in carrying out the
research effectively. There are different types of research designs are available for conducting
research on small business organization (Silverman, 2016).For conducting research on small
business exploratory design has been used. This design is used only for those cases in which
studied has been conducted earlier. With the help of this design researchers can develop new

ideas and insights to collected accurate data (Smith, 2015). The main purpose of this research
design is to focus on problems that have been not studied before and effecting entities objectives.
Research approaches
There are different types of research approaches have been used for conducting research
on small business organization (Uaioleti, 2016). For making research on this report deductive
approach has been selected. This approach is useful because in this the research starts from
general to specific. By using this approach researcher can make valid conclusion on its theories
and identify all aspects of small business organization (Mackey and Gass, 2015.). . Researchers
are interested in gaining a rich and complex understanding of small business and its operations.
Ethical consideration
This is one of the most important topics of researchers in which researchers is required to
inform the respondents about the topic of survey on which they asked question (Thatcher and
et.al., 2016). On the other hand it is important for the researcher to take valid and authentic
information for the researcher to take in right direction. The ethical consideration helps to
researcher to conduct research in right direction. For conducting research in small business
organization researcher take all aspects' ion research so they can find valid conclusion on it
(Brinkmann, 2014).
Data collection
Data collection is the process of gathering and measuring information on targeted
variables in an established systematic (Henry, Foss and Ahl, 2016.) The data collection is
important component of all research fields of studying such as physical, social and business.
There are different types of approaches has been selected for collecting data. Mainly there are
two types of approaches i.e. primary and secondary. In order to collecting data on Kind
Consumer primary data has been selected. Through this methods researcher gets all required data
which are important for making research on small business (Taylor, Bogdan. and DeVault,
2015).
Data Analysis
Analysis refers to the breaking whole information into the small components for
individuals who is examining the data (Silverman, 2016). It is the process in which data are
divided into separate parts which are obtained from raw data and then converted them into useful
information for making effective decisions. The data analysis process started from collecting

data from different sources (Lindström, and Polsa, 2016). For making research on kind consumer
data are collected from primary sources then data are cleaning and processing. For making
analyze on data different types of tools and techniques are available which can be used by
researchers.
Limitation
For conducting research on Kind Consumer, there are different types of limitations are
also there. The collected of data which are gather from different sources are not reliable. For
collecting data from primary sources' researcher find many difficulties such as identify reliable
sources of information for gathering data (Goodman, Bamford and Saynor, 2016). Sample sizes
of data are also not tool large which limit research study. For conducting research on Kind
Consumer sample size should be large so research can be established (Christy, 2016.) In
addition, there are some other limitations are also there which apply on research.
Literature Review
Small business is that business owned and operated that is limited in size and their revenue
is totally depended on their industry. A small business is that business where less than 500
employees are working as according to the Cater and Young (2016.) the small business is totally
depended on its managerial Activities and practices in which its business operations has been
conducted. Some times in small business there are very fewer people are involved to maintain
business operations. In this organization’s owner become manager( Ataman,Van Heerde, and
Mela, 2010). A owner manager is that persons who conduct both type of activities owns and
manages as well according to Smith and Barrett (2016). The main purpose of owner manager is
to enjoy profit of organization and along with this they also need to manage their business
activities effectively. Owner manager such types of activities are take place only in small
business enterprise. As according to Antoncic, Auer Antoncic and Aaltonen, (2016) the owner
manger of the company is mainly focused on developing such practices which helps to them, for
managing their managerial skills effectively. In this owner manager maintain and utilizes
resources of organization and along with conducting different types of Activities which helps to
enhancing their business as well as their promoting entities products or services as per the
Terjesen, Hessels and Li (2016) Along with this there are some other responsibilities are seeks
innovation in its business with maintained ethical standards. The owner manager plays different

types of role in small business. Such as participation in external events, defines targets and make
communication with their subordinates.
As according to the Fleming, Lynch and Kelliher owner manager is helps to business to
grown with their business and Also helps to them for keeping their job upto date. In the present
era in UK there are different types of business which are mainly focuses on innovation and
through innovation they can change their business and brings more profits in it. Owners manage
works for entity as owner and as mange. It owns both managerial skills and their set visions for
their business. By conducting interview of owner manager it has been assessed that there are
various types of responsibilities which can be carried by organizations. In Kind Consumer which
is UK based company which mainly work for to reduces for impact of Tabaco in country people
as according to the Nolan and Garavan (2016). In the present era most of the small businesses
are focusing developing innovation through which they can make their products different from
other and also capture more market share.
As according to Storey ethical; aspects is also part of small business in which they
develop such products or services through innovation which solve problems of society people. It
is very important that owner manager also need to think regarding to the society so they can also
develop strong relation with society and other people as according to Jacobson, and et.al., (2016)
In this regards many organizations add social responsibilities in its business. It owner’s manager
duties to think regarding to society so they can build strong relations with them as per Spence
(2016) .In SMEs owner manager perform different types functions so all risks are associated
with them only. So they need to take all steps carefully.
As per the Ataman,Van Heerde and Mela, all the business firms have a separate legal entity or
existence thus small enterprise run their operations in most effective manners. All the small
business enterprise privately owned firms, partnerships, sole proprietorship in which there are
only fewer number of employees are work. Thus, these are lesser number of revenue generating
than other business enterprises. As per the company the Australia fair Act 2009 in which there
are 50 employees as per the definition which are used through European Union in which there is
only fifty employees. According to the Winch and Leiringer, (2016) small business are mainly
categorised into various methods which are as per other methods such as shipments, assets,
annual gross or net profits, sales and assets that are used widely for the purpose of measures.

There are various small business operate their operations in various that are grocery stores,
hairdressers, restaurant, photographers, web design, computer programming and convenience
stores etc. The kind consumer Company is a small business enterprise and they are mainly
focused on the innovation (Armstrong, Kotler, Harker and Brennan, 2012). The main issues that
are faced by the owner of managers regard to three M’S in which are mainly involves are money,
marketing and management of people. Thus, it plays a major role that helps the small business to
keep them survival for a longer time period. According to Kumar, Bhaskaran, Mirchandani and
Shah the small firms business is not highly depends upon the presence of their goods or services
as they needs an effective marketing for these products which are within the potential target
market (Lusch, and Vargo,2014). The characteristics of small business are that it is a relatively
small business in their given industry as it is due to limited customer base. Apart from this,
according to Peschken and et.al., (2016) it is also have a limited activity, impacts and expertise
as well as its is highly depends upon the skills of owner. Furthermore, the relationship among the
number of customers and a size of a firm and they trade only to the limited geographical area due
to which it has a limited opportunity to growth their business Uygur, and et.al., (2016).
Furthermore, the small business spend a less amount of money on marketing due to the less % of
income as it is only due to effects of fixed expenses that take up at a higher revenues proportion.
Primary research
Questionnaire
1. Do you think you kind Consumer Company manager used an effective marketing
strategy?
 Yes
 No
 Neutral
Interpretation: The question are asked from 15 number of respondents in which it involve a 5
managers, 5customers and 5 employees of Kind Consumer Company. Therefore, from the
above data show that the cited Company now make their business in the target market due
which most the areas there is a popularity firm’s products or services. In regard to this the
organisation used the various types of all type of marketing strategy due which they able to
attract a large number of customers from a wider area. Thereafter, the highest number of
respondents say yes which means that the consumer company managers adopts an effective

marketing strategy. Afterwards, the lowest number of respondents think that the Kind
Consumer Company does not used an effective marketing strategy and only one respondents
does not shows any that means they are confuse due to which they are neutral. The small
business enterprise currently using the social media marketing.
2. What do you think the Company product quality is effective?
 Yes
 No
 Neutral
The researcher asked the question to the number of individuals that are 15 that includes
customer, employees and manager of kind consumer Company. The question is asked from
these respondents for the purpose of understanding that these small business have deliver a high
quality of goods or services. Therefore, it has been analysed from the above questions that are
asked from these respondents in which among the highest responsive says that yes. It indicate the
Company used a high quality of raw material for the purpose of making the final goods in a
highest quality and the services offered by the kids Small Company is more effective. Therefore,
other remaining respondents say no in which that are least number of individuals say no they
think the product that are offer by the company is no effective as they think that the other small
business deliver a high quality of products or services than the Kids Consumer Company.
3. Are the Company have a effective human and financial resources?
 Yes
 No
 Neutral
Scholar asked question to the 15 respondents for the purpose of knowing the Kids small
Company financial position and also analyse the number staff workers in a company. The
question asked from these people in which they said the company does have sufficient employee
as they required more so, the Company can able to earn a higher profits or generating a revenues.
The highest number of respondents say that the Company used effective marketing strategy due
which there is a highest chances of generating income due to which it shows that the company
have an sufficient financial resources. Thereafter, the other people does not responding as they
are confuse that the company have a sufficient financial and human resources.

REFLECTIVE
From the above whole research through which I able to understand the concepts, framework
and theoretical aspects of a small business Company. Thus, I am also able to understand the
number of employee under small enterprise is less than the 50employees. Apart from this, I
am also able to interact with the manger, employees and customers of Small kids Company.
Beside this, I am also understanding the concepts of marketing strategy that helps the small
business enterprise to capture the target market
CONCLUSION
Summarizing the whole report it has been concluded that the business firms have a separate
legal entity or existence thus small enterprise run their operations in most effective manners.
All the small business enterprise privately owned firms, partnerships, sole proprietorship in
which there are only fewer number of employees are work. Thus, these are lesser number of
revenue generating than other business enterprises. As per the company the Australia fair
Act 2009 in which there are 50 employees as per the definition which are used through
European Union in which there is only fifty employees. Thus, small business are mainly
categorised into various methods which are as per other methods such as shipments, assets,
annual gross or net profits, sales and assets that are used widely for the purpose of measures.

REFRENCES
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