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MANAGING A SUCCESSFUL BUSINESS PROJECT TABLE OF CONTENTS

   

Added on  2021-02-19

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MANAGING A SUCCESSFUL BUSINESSPROJECT

TABLE OF CONTENTSLO 2.................................................................................................................................................3P4 Carry out small-scale research by applying qualitative and quantitative research methodsappropriate for meeting project aims and objectives...................................................................3LO 3.................................................................................................................................................4P5 Analyse research and data using appropriate tools and techniques........................................4P6 Communicate appropriate recommendations as a result of research and data analysis todraw valid and meaningful conclusions.....................................................................................10LO 4...............................................................................................................................................10P7 Reflect on the value of undertaking the research to meet the stated objectives and ownlearning and performance..........................................................................................................10Importance of small business and enterprise start-ups to the growth of social economy..........11REFERENCES..............................................................................................................................12

LO 2P4 Carry out small-scale research by applying qualitative and quantitative research methodsappropriate for meeting project aims and objectivesResearch methodology is the procedure of using the systematic collection of elementssuch as research philosophy, research approaches, research types, data collection methods andmore to conduct the research (Kumar, 2019). For conducting any research, the theoreticalanalysis are included to fulfil the objectives and aim of the research and the principles are used toknow about the techniques, tools and methods to be used in the research work.Research type- In this project, there are two types namely qualitative and quantitative researchwhich focus on giving an understanding about the literature, opinions and ideas. This is mainlybased on understanding the approachability of people and also assist in generation of numericaldata and statistics. Here the qualitative research type is dependent on the textual data andinvolves conducting surveys, interviews, reviewing the focus groups and more. On the otherhand, the quantitative research data is based on numerical data and consists of tools andtechniques to give authentic data while researching. Present report used Qualitative researchwhich is almost dependent on textual data as well as conduct different interviews as well assurveys.Research Approach- it is considered as the step that reflects upon the assumptions made toconduct the research and is based on categories of data reasoning or analysis and data collection.This is of three types and involves deductive and inductive approaches. A deductive approachbegins with a hypothesis while inductive approach can use the research questions. Inductiveapproaches highlights on exploring new phenomenon from different context. The purpose is todesign and understand the aspects about the influence of the multinational companies on theflourishing business in the host country (Viehof and Winner, 2018). Thus, inductive reasoning isgoing to be considered where the search is based on observations and bringing changes in thestudy. Present study based on the qualitative studies that includes a deductive approach. Research Philosophy- This is defined as the basis for initiating the research by emphasizing onthe source, nature and development of knowledge. Here it is divided into four main philosophieswhile conducting the research such as positivism, realism, interpretivism and pragmatism(Gravetter and Forzano, 2018). The adoption of realism would fetch the appropriate methods tobe implemented to understand the conceptual frameworks. Positivism also gives the factual

knowledge that includes the trustworthiness, measurement. In positivism the term used todescribe an approach that has particular scientific evidence. Interpretivism approach argues thatthe people are not puppets who can react to external sources. Interpretivism is a qualitativeapproach. Present study follows an Interpretivism approach.Data Collection- This is referred as the process of obtaining the data, information and details byusing number of sources. It is of mainly two types and include primary data collection andsecondary data collection for performing the research to attain the aim and objectives. Here theprimary data collection has been considered to know about the impact of the business operationof McDonald’s on the new restaurant business in the host country of England. Primary datainclude the interviews, surveys as well as experiments. For instance, survey has been conductedto know about the respondents regarding the same (Norgaard and Sikor, 2018). Along with this,interview was conducted with two managers who were located in two different locations to gainan understanding.Sampling- This is one of the statistical processes that is based on the pre determinedobservations made to fulfil the objectives of the study (Fink, 2019). In this research, simplerandom sampling has been considered to select a sample from the larger available population.The sample size for conducting the survey is 10 respondents and is mixed of customers and staffof different age groups. Along with this, the chosen size for conducting interview is 2 managers.LO 3P5 Analyse research and data using appropriate tools and techniquesSURVEY QUESTIONSSample number =101. Do you feel that quality is maintained with the pricing strategy of McDonalds?YesNo2. Has McDonalds business strategy impacted the local restaurant business of England?YesNo3. Is cultural aspects an additional advantage to gain the attention of the customers to new localrestaurant?Yes

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