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Digital Technology Impact on Business

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Added on  2020/12/24

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This project investigates the impact of digital technology on the business operations of Black Penny, a restaurant in the UK. It analyzes the significance of digital technology, its effects on operational and functional activities, and the challenges faced in implementation. The project utilizes a quantitative research methodology, including a survey of Black Penny supervisors, to gather and analyze data. The findings suggest that digital technology plays a crucial role in improving business performance, productivity, and customer service.

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Research-Project

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Table of Contents
INTRODUCTION...........................................................................................................................3
Literature Review ............................................................................................................................4
Research Methodologies..................................................................................................................6
Timeline of research activities.........................................................................................................8
INTRODUCTION.........................................................................................................................10
Project description.....................................................................................................................10
Reason for choosing project......................................................................................................10
Activities and timescale............................................................................................................11
LITERATURE REVIEW..............................................................................................................12
METHODOLOGY........................................................................................................................15
DATA COLLECTION AND ANALYSIS....................................................................................17
RECOMMENDATIONS & CONCLUSION................................................................................20
Reflection on effect of undertaking the investigation to meet objective ......................................22
REFERENCES .............................................................................................................................23
Appendix........................................................................................................................................24
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TITLE - “The impact of digital technology on various functions of an organisation” - A study on
Black Penny, UK
INTRODUCTION
Digital technology plays an important role in every organisation or business. It essential
for an organization to invest effectively in modern and digital technology for surviving in the
competitive market or business environment. In context to this, this research project focuses on
the implementation of digital technology by the Black Penny restaurant for enhancing
effectiveness and efficiency in their day to day organizational activities. The researcher will
focus on various important functions of an organization such as Marketing, Production, Human
resource etc which get influenced by digital technologies. The research will examine the views
of researchers, authors and philosophers with an effective literature review with regards to the
impact of digital technology. The Researcher will also render research methodology that will be
used in the research project, in addition to this time scales will be provided with the help of a
Gantt Chart.
Background of research
The research will be focusing on the impact of digital-technology on business activities
of Black Penny, UK. The digital technologies support an organisation or companies to perform
business operations effectively and efficiently. The small and medium as well as large
organisation are implementing digital technologies in their business activities to improve their
performance, productivity and profitability. Black penny is a leading restaurant that offers
luxurious dining space and in the centre of the capital. The venue is split across two floors with
seating and service on the entry level. Researcher will analyze the effect of utilization digital
technologies on their day to day business activities. To enrich the topic, researcher will identify
relevant articles for making research more effective and accurate.
Aim – The Aim of the research project is to “Analyze the impact of digital technology on day to
day business activities of the Black Penny, UK”
Objectives
To analyze the impact of digital technology on operational and functional business
activities at the Black Penny.
To identify the significant of digital technology on the business. To analyze the challenges faced by the Black Penny in implementing digital technology.
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Research questions
What is the significance of digital-technology and its implication?
How Digital-technology affect operational and functional activities in Black Penny,
UK ?
What are the issue faced by Black Penny in implementing digital-technology?
Rationale of research
Many organisations or businesses thinks that technology is not that much
necessary in the organisational activities. They also stated that it is a costly and confusing
process which is not important to improve business performance. The researcher will enhance his
or her knowledge and understanding regarding impact of digital technology by conducting this
research. The researcher will also get a great opportunity for getting detailed information related
to Black, Penny.
Importance of research
The research will assist the future researcher and academicians in improving their
knowledge and understanding with respect to the subject or topic of the research project. It is
essential to understand the importance and effect of technology which is growing and evolving
day by day in the business environment.
Literature Review
In literature review, scientist means to investigate on the surveys of senior writers and analysts.
The thought process of writing audit is to build up a hypothetical system in the examination.
Here, specialist talks about the perspectives of creators in a powerful and compact way.
Significance of digital technology
As per (Pérez-Sanagustín and et.al, 2017) digital-technology allude to those advances that
create, store and process information in computerized frame utilizing parallel codes. These
digital technology chip away at cell phones, PCs, & other electronic apparatuses. digital
technology is in middle of critical time of change, achieving its fourth flood of development.
According to Warner, 2017 the primary rush of digital technology was seen with the presentation
of web which gives assortment access to data. The second wave was the development of portable
web which changes the view of people and additionally association. Aurigi, (2016) stated that
Cell phones have been changed to advanced cells where clients can access to all the fundamental
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data successfully and effectively. The third flood of advanced innovation is the present day use
of Internet of Things where electronic gear are implanted with modest sensors and associated
with virtual gadgets.
In conclusion, the moving toward fourth rush of digital technology alludes to the
inclusion of mechanical technology and man-made brainpower (AI), went for helping basic
leadership and making information with the assistance of machines. Advanced innovations not
just help with bringing down the efforts, time and cost of the association yet additionally assume
a basic part in improving the level of viability and nature of work. (Fairburn and et.al, 2017)
explained that through mechanical advance, administration of business enterprises have put
significantly to digitize their association. With the assistance of digital technology,
administration would have the capacity to achieve their coveted point, destinations and targets.
Effect of advanced innovation on associations
As per Nambisan and et.al, (2017) digital technology assist the associations in upgrading
the general nature of work. From promoting to overseeing HR and from obtainment to inventory
network administration, these computerized innovations help with dealing with the errands all
the more correctly and productively. With the utilization of advancements, administration can
declare the efficiency and gainfulness of the association. Armoiry and et.al, (2018) said that
expounded that advanced innovations changed the view of administration incredibly and furnish
them with powerful help through which they can achieve the set point and destinations
effortlessly and productively. Advanced innovation enables enterprises in enhancing their
correspondence to process through which they can without much of a stretch have the capacity to
keep up association with providers and clients. In this setting Lewis and et.al, (2017) stated that-
contended that advanced advances in reality surpass the conventional strategies for working
together yet it likewise impacts adversely on representatives and business associations. Presently,
machines are supplanting men which influences the business rate of nation. Associations likes to
put more in computerized innovations keeping in mind the end goal to upgrade the efficiencies
which influences straightforwardly on workers Vendrell-Herrero and et.al, (2017). Repetition
rates have been expanded in numerous associations and administration start to lay off
representatives with a specific end goal to lessen additional cost. Charlesworth, (2018) said that
computerized innovations significantly affect authoritative development and advancement.
However, it adversely influences conduct of representatives as the inclination work weakness
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created in them. Keeping in mind the end goal to destroy this issue, administration needs to
enhance their preparation and improvement designs and give exact preparing to representatives
so they can work side by side with these advances. Human resources are most profitable
resources for the association and it is the obligation of administration to use these advantages in
exact way with the goal that it can lead towards development and improvement.
Issues and challenges of digital technology within organisation
According to Collins and Halverson, (2018) to support in the focused condition it is
critical for associations to make utilization of technological advancement. It helps the
administration in upgrading the nature of work yet additionally help with decreasing their time,
efforts and cost. In spite of the fact that there are different difficulties related with these
advancements which associations have confronted. The requirement for mastery and aptitudes is
the greatest test which have been looked by the association. Executing advances are simple yet
looking for aptitude who can deal with the innovation is hard to discover. Howard, (2015),
Administration in past have confronted numerous issues which ponders adversely notoriety of
association. Another test looked by the associations while utilizing digital technology are
specialized mistakes or breakdown of machines. These difficulties increment cost and time of the
associations and adversely influences on its efficiency and gainfulness. Livingstone. In addition
to this it is clarified that because of simple accessibility of data digital wrongdoings and hacking
exercises definitely increments. As per the Taylor, Fritsch and Liederbach, (2014) Digital
culprits get to the imperative data put away on distributed storage through malware, infection or
spam. It was distinguished digital violations in United Kingdom has been expanded since simple
accessibility of web. In this manner, these are few difficulties recognized through looking into of
writing.
Research Methodologies
1. Research Philosophy: Research theory is the conviction through which scientist gathers,
investigate and decipher the examination information. In the present research venture
analyst will utilize positivism inquire about rationality. Positivism examine theory helps
analyst in breaking down the contextual analyses and help with investigating research
information.
2. Research Approach: Explanation of research approach is critical. Research approach is
the arrangement which consists of ventures of creating expansive suspicions to depicting
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procedure of information examination. In the present research think about, analyst will
utilize inductive research approach. It begins from breaking down research inquiries,
points and goal.
3. Research Design: Research configuration is the arrangement figured by scientist through
which he or she ready to effort investigate questions. In the present research consider,
analyst will utilize spellbinding examination configuration with a specific end goal to
portray the ramifications of advanced innovations on day by day business tasks of Tesco.
4. Research Strategy: Research methodology alludes to the arrangement through which
scientist ready to accomplish the point and goals of research. To achieve objectives in
successful way, it is critical for specialist to utilize exact system. In the present research
venture, specialist will utilize quantitative research methodology to break down
numerical information gathered through survey.
5. Information or Data Collection: Data gathering is imperative process. To make look
into more powerful it is fundamental for analyst to moved down with quality information
and data. The information will be gathered from administrators of Black,Penny,UK. For
look into instrument, poll will be utilized by the analyst.
6. Sampling: Sampling is the way toward taking out little extent of information from
substantial pool of data. As looking over huge populace is logically unrealistic for
analyst, in this way specialist takes test of populace and review them keeping in mind the
end goal to gather information. In display inquire about undertaking, analyst will take test
of 10 supervisors of BlackPenny, UK arbitrarily and give them survey.
7. Data Analysis: Data examination is critical process within a research project. It is the
way toward breaking down and deciphering gathered information in a nutshell and brief
way. To break down information, scientist will utilize topical investigation.
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Timeline of research activities
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TITLE - “The impact of digital technology on various functions of an organisation” - A study on
Black Penny, UK.
INTRODUCTION
The report will demonstrate understanding of digital technology uses on business in order
to evaluate and determine what changes has been made by organisation and employees after
using the technologies and tools. The impact of digital technology on strategies, profits,
production and operational activities will be discussed in this report.
Project description
The project is all about information regarding digital technology and its impact on
business in order to achieve production and profitability targets that helps to increase market
share. Researcher will analyse the effect of utilization digital technologies on their day to day
business activities. To enrich the topic, researcher will identify relevant articles for making
research more effective and accurate.
Aim – The Aim of the research project is to “Analyze the impact of digital technology on day to
day business activities of the Black Penny, UK”
Objectives
To analyze the impact of digital technology on days to day business activities at the
Black Penny.
To identify the significant of digital technology and its implementation t To analyze the challenges faced by the Black Penny by implementing digital technology.
Research questions
What is the significance of digital-technology and its implication?
How Digital-technology affect day to day activities in Black Penny, UK ?
What are the issue faced by Black Penny by implementing digital-technology?
Reason for choosing project
The impact of digital technology on Black Penny is conducted in this report. The researcher will
enhance his or her knowledge and understanding regarding impact of digital technology by
conducting this research. The researcher will also get a great opportunity for getting detailed
information related to Black Penny. The different types of digital tools which helps to enhance
production and profitability are discussed in this report in order to evaluate and determine
changes made by digital technology in Black Penny restaurant.

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Activities and timescale
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LITERATURE REVIEW
According to Matt, Hess and Benlian, 2015, digital technology is one of the effective tool
that helps to increase business operational activity's effectiveness and also increase production
and profitability.
Managers and other employees working in the firm are responsible for managing and developing
operational activities with the effective use of promotional and other digital technical tools and
equipments that helps to increase profitability and production effectively. In addition to this,
technology plays a very important as well as crucial role in order to manage profitability and
production effectively. The digital technology will help businesses to assist the firm in managing
operational and other activities in internal and external environment which are also beneficial for
the firm effectively. This will also help to improve and develop quality of products and services
that helps to enhance customer satisfaction and loyalty. As per the views Baller, Dutta and
Lanvin, (2016), it is stated that effectiveness of operational activities and production can be
increased by businesses with the effective use of digital technology, equipments and tools
available in the market. In addition to this, this will also provide services which helps to manage
and control different resources and activities in the firm in order to increase production and
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profitability. Digital technology assist managers to create innovation at workplace in order to
enhance profits. This will also provide quality and effective services to customers that helps to
drive business success. In accordance to this, advanced innovations enable enterprise in order to
enhance their correspondences to process through which they can without much of a stretch have
the capacity to keep up associations with provider and clients as well as customers. In spite of the
facts that there are different difficulties related with this advancement which association have
confronted. Digital culprits get to the imperative data put away on distributed storage through
malware, infection or spam. This will also help to manage and control performance of employees
within the firm that helps to determine weak areas of business which requires innovation and
strategies in order to gain competitive advantage and quality performance. According to Cook,
2017 there are a lot of benefits of digital technology for businesses that helps to improve and
develop performance of employees which lead towards effective and quality production
effectively. In addition to this, there are some effective changes which should be made by
business such as adoption of digital technology and techniques with the latest innovation
techniques in order to assist quality services that helps to achieve customer satisfaction and
loyalty in the market which lead towards business achievement of goals and objectives. In
addition to this, there are a lot of opportunities for restaurant businesses that they are able to
improve their products and services with the effective use of digital technology in order to
provide quality services to customers in the market. In respect to this, digital technology and
equipments as well as tools also help to manage production on time and provide strengthen to
production process which helps to increase business effectiveness. In accordance to this, the
advancement in digital technology nowadays will also help to increase business operational
activities' effectiveness which helps to manage production process under the evaluation
effectively. This will also help to produce quality services for customers in order to manage
development and growth. The main advantage of digital technology is that it will help managers
to evaluate and determine process that helps to enhance business effectiveness because it is very
crucial for every business to achieve success in the future and current position in the market in
order to compete others effectively. This will help to manage competition as well as market
position which also help to attract customers in the market effectively. It is analysed by many
authors that businesses are able to increase their profitability and production with the effective
use of digital technology that helps to increase production and profitability. In order to develop a
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small business growth, digital technology is a crucial element for business success. This will also
help to save time for firm as well for managers and employees that helps to boost services
provided by businesses in terms of products towards customers in the market. Many authors
stated that there is a certain connection between business and technology that without use of
technology it will be not effective in the market. In order to remain effective and on top in the
market among all the competitors the firm should make effective use of business digital
technology, skills, tools and equipments. This will also help to assist internal business functions
such as without any misrepresentation and tool which helps t assist customer services and
production. The bio metric system can be used by businesses in order to record digital attendance
of employees as well as customers in the firm. This will help to manage work of human resource
department which also save time and money. So many different ideas which have to research by
the researcher in the whole study. In the successful way should be achieve the objectives, it is
difficult to system to utilise specialist system in it. In addition to this, financial management,
quality management, and waste management is also managed and controlled by effective and
quality use of latest and effective digital technology, tools and equipments in operational
activities. This will help to enhance business profitability and production that reduce chances of
decreasing profits and production process effectiveness.
According to Arts, van der Wal and Adams, 2015, Advanced innovations not just help
with bringing down the efforts, time and cost of the association yet additionally assume a basic
part in improving the level of viability and nature of work. This will also help to produce
effective items from business so that the firm can easily remove barriers of increasing
profitability and production. The digital technologies support an organisation or companies to
perform business operations effectively and efficiently. This will help to maintain an effective
environment related to the business internal and external environment in order to increase quality
of work effectively. Digital technology plays an important role in every organisation or business.
It essential for an organization to invest effectively in modern and digital technology for
surviving in the competitive market or business environment. Thus, many authors provided
information regarding business activities and effective use of digital technology which is crucial
and important for business in order to enhance profitability and production. This will also help
organisation to achieve business desired goals and objectives along with employees individual
targets. Therefore, it will also help to achieve strong competitive advantage that helps to increase
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barriers for other businesses in order to reduce their chances of increasing market share in the
market effectively. In addition to this, there is a close relation between operational activities and
business strategies as well as tools and equipments. The firm should acquire digital tools and
equipments in order to manage effectiveness of production process and also profits of business
by increasing customer base effectively. The further things will help to assist business
operational activities that helps to manage and control various resources include in firm in order
to manage cost of different department (Di Cesare, Harwood and Rowsell, 2016).
METHODOLOGY
Research Philosophy: Research theory is the method by which researcher collects, analyse, and
represent the information related to research. In the instant time, the research project investigate
the utilize positivism communicate about the rationality. The theory which has examine in
positive research by researcher is helps in to investigate the breaking down the contextual
analyse and with the help of investigating research by the information. The research philosophy
has been divided into four parts such as interpretivism, positivism, realism and pragmatism. In
this philosophy deals with the source, nature and development of knowledge. In order to
accomplish in the research study the aim and objectives researcher used different ideas as per
their type and motive of their study.
Research Approach: Description of research approaching has in critical in nature. In the
research approach is considering to arrange the project of creating expansive opinion by which
depicting the process of information examination. In the recent time, to think about the analyst
has utilize in the inductive research approach. The beginning of research query in breaking down
, points and goals (Christ, 2014). As per Saunders research onion, further complete the process
research approach is second method. The research approach has been divide into two parts
deductive and inductive research approach. In the deductive research approach has to be used in
where the study have formulated by the researcher. And in inductive research approach which is
used to be research the formulated question to study by the researcher. In the present time, the
researcher using inductive research approach.
Research Design: In the research design, the planning is patterned by which he or she is ready to
effort to analyse the question. In the present research to consider is investigate to utilize
spellbinding examination to configure with a single end goal to portray the ramifications of
innovating in advanced day by day to the business of black penny. The definition of research
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design is define in many ways by the researcher. While some conducting difference between
qualitative and quantitative research techniques while the other are considering the research
design is the method by which researcher collecting the important data and investigating in it.
The research design in the simple way considering that where the plan by which researcher
attempt the so many questions (Birley and Moreland, 2014). So many different ideas which have
to research by the researcher in the whole study. In the recent time, exploratory research design
is used by the researcher. Therefore, researcher has to be exploring the research question before
coming out the final conclusion method of given problems.
Research Strategy: the research methodology is the strategy to suggest the collection by which
scientist ready to execute the factor and goals of research. In the successful way should be
achieve the objectives, it is difficult to system to utilise specialist system in it. In the recent time,
project, to specialist has to be utilize the research of qualitative methodology to split down
numerical information to collect by which the survey. In this research strategy researcher has to
attain the aim and objectives of the study. There are different types of research strategy which to
study the appropriate strategy and plans to attain the aim and objectives of research study. In the
research strategy, the aims and objectives is research by the researcher and mainly used in
quantitative research strategy (Wooliscroft, 2016). The quantitative research strategy has helps in
investigating various data in effective and efficient manner. Taking the help of quantitative
research strategy, has to be attain the aim and objective of research study. The data has to be
gathering using the help of questionnaire method, quantitative investigate the much better than
efficient.
Information or Data Collection: Collecting the data is imperative process. To make look into
more powerful it is important for analyst to moved down with quality information and data. The
information has to be collecting from organisation of black penny. Looking for the instrument,
poll has to be utilized by the investigator. The data collection is the process by which researcher
conduct important and precise information. The data collection has two parts which is used in
this is primary and secondary. In the present time, researcher conducting the surveys and
interviews in the primary. The surveys has to be come out at morrisoms where the participants is
researching marketing managers and workers worked in marketing department. They have
satisfaction ideas about marketing methodologies used in morrisoms. The question is to be asked
and question ate has to be collected by hand.

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Sampling: The sampling is the way by which towards the coming out little extent level of
content from substantial pool of data. As were looking of over big populace is in logical
unrealistic for investigate, in this format, the specialist take place in the test of the populace and
review to them keeping in mind the end goal to collect the information. In the demonstration,
enquire about undertaking to investigate has to be take test of 10 supervisors of black penny, and
giving them survey. Sampling process is considering the important process in this research study.
In this method restricting the number of population in a statistical survey. There are several
methods of sample which is research by the researcher of research study (Benson, 2017). In the
present time, workers are researching will analyse the random sampling method by the
researcher in the research study. The random sampling method is researching that does not have
benefit to know the name, age and experience of participants as required to direct the question to
the people.
Data Analysis: the data examination is in critical stage to process by which a research project by
the researcher. This is a way in which towards breaking down and deciphering to collect the
information in a nutshell and explain the way (Saldanha and Zanettin, 2016). To split the down
the information, scientist has to be utilize topical analysing, the data analysis is considering that
an essential process in research. There are several ways by which researcher can investigate and
interprets data.
DATA COLLECTION AND ANALYSIS
Theme 1: The Black Penny make use of new or updated technology
Does The Black Penny make use of new or updated technology? Frequency
Yes 11
No 6
Not Sure 3
Theme 2 : Use of technology is beneficial for the firm to improve performance level
Do you think that use of technology is beneficial for the firm to
improve performance level?
Frequency
Yes 14
No 5
Not Sure 1
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Theme 3 : Digital technology positive impact on performance
Does digital technology positively impact on performance? Frequency
Yes 14
No 5
Not Sure 1
Theme 4: Digital technologies is helpful in improving business activities and productivity
Is digital technologies helpful in improving business activities and
productivity?
Frequency
Yes 12
No 5
Not Sure 3
Theme 5: Employees are provided with training and development new or updated
technology are used
Are employees provided with training and development new or
updated technology are used?
Frequency
Yes 11
No 7
Not Sure 2
Theme 6: Better quality services are delivered to customers with the help of digital
technology
Do you think that better quality services are delivered to customers
with the help of digital technology?
Frequency
Yes 15
No 4
Not Sure 1
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Theme 1 – Does The Black Penny make use of new or updated technology?
The researcher developed a questionnaire to identify whether the black penny is utilizing
new and updated Technology within their organization. When the question was asked 11 out of
20 supervisors agreed that the restaurant is using new technology.6 employees disagreed and 3
said that they are not sure. Therefore this analysis concludes that black penny restaurant use and
updated Technology to improve the performance and productivity.
Theme 2 – Do you think that use of technology is beneficial for the firm to improve
performance level?
The next theme of the questionnaire was developed to know if the Technology is helping
to improve performance of the organization. When the supervisors were asked what do think 14
out of 20 supervisors agreed that use of Technology is beneficial and improving performance
level of the organization. 5 supervisors disagreed and 1 was not sure. Hence this analysis
concluded that using digital technology is beneficial for each and every organization is it helps in
improving the performance level of the business.
Theme 3 – Does digital technology positively impact on performance?
This questionnaire was developed by researcher to identify the impact of digital technology
on the performance of the organisation. The question was asked that does digital technology
positively affect the performance of the organisation.14 supervisors agreed that digital
technology has a positive impact on the performance of business.5 out of 20 employees
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disagreed and 1 was not sure. Therefore it concluded that digital technology has a positive
impact on overhaul performance of an organization.
Theme 4 – Is digital technologies helpful in improving business activities and productivity?
The next question asked to the supervisors was whether they think the digital technology is
helpful to improve business productivity and activities.12 out of 20 supervisors agreed that it is
helpful.5 supervisors disagreed and 3 had no idea. Hence can be concluded that digital
Technologies may help a business or organization to improve its functions activities and
productivity.
Theme 5 – Are employees provided with training and development new or updated technology
are used?
This Analysis was to identify are provided effective training and development to use new
and updated Technology.11 out of 20 supervisors agreed that employees in the organisation are
provided with training and development to use Technology.7 supervisors disagree with the same
and 2 supervisors had no idea. Therefore concluded that the organisation provides effective
training and development to their employees for using new and updated Technology in the
business functions.
Theme 6 – Do you think that better quality services are delivered to customers with the help of
digital technology?
The last question that was asked to the supervisors focused on the impact of digital
technology in delivering better Quality Services to the customers. When the supervisors were
asked the do they think better Quality Services can be delivered customers with the help of
digital technology or not.15 out of 20 supervisors agreed, 4 supervisors disagreed and 1 had no
idea. Therefore it can be concluded that with the help of digital technology an organisation can
deliver better quality services to their customers.
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RECOMMENDATIONS & CONCLUSION
Digital technology is that source that serves to relationship in making business less asking
for and quick in light of the route that with help of this improvement affiliation can without a
great deal of a broaden do its business exercises and breaking point in more better and rapid way.
With help of the moved progression affiliation can upgrade the innovativeness and change near
to thing and associations. It has been also closed from this report with help of bleeding edge
progression, connection can without a lot of an expand pass on the change and innovativeness
near to its thing and associations. In this present report, the bona fide reason for the examiner is
to investigate the effect of mechanized progression on the business execution and change near to
private meander efforts. From this report it has been accepted that best in class headway expect a
particularly essential part inside the business activities. With help of the modernized progression
association can upgrade the inventive capacity and change near to thing and associations). It has
been besides finished up from this report with help of modernized progression, connection can
without a great deal of an expand pass on the change and creativity near to its thing and
associations. Also, time of the business task can in addition effectively overcome with help of
cutting edge improvement and apparatus inside the affiliation. From the collected information in
the examination it has been discovered that an important number of the respondents said that best
in class headway needs to firm in bringing change and progression of business. A basic number
of the respondents said that Hilton inn can without a considerable amount of a broaden pound its
extra cost near to business creation, task and gathering works out. It has been additionally
translated that Company can arranged to pass on something new to its clients with help of
motorized progression and get effectively touch and associated with the clients. With help of this
progression affiliation would bargain have the ability to its associations by online mode and get
their investigation and data effortlessly about its thing and associations. The above research is
most odd errand for the master as it requires commitment and application impossible to miss
condition of attempts to hoard the information from the extensive gathering. It is especially basic
that expert have positive regards towards the fulfillment of assignments ethically with the
objective that fitting examination can be driven and endeavored and real data can be fit. As
indicated by the gainful examination, plainly there are varying kind of research systems which
can in like way be used to comprehend the impact on modernized advancement on the assistance
of progress and advance. Focuses and destinations are being embarked to the beginning of the
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subject which gives an immense learning of sections of robotized progression which has given
noteworthy impact of business practices Black penny possible units like exercises, propelling,
accounting and Human resource division. Genuine wind association was made which has offered
assistance to get the examination complete and relates in making amusement arrangements as
appeared by the probability of the errand. Gantt graph was in like path made with the objective
that the course of occasions and the made out of completing the assignments will be
circumnavigated. Both subjective and quantitative strategies for data amassing was used by
examiner which has offered assistance with get-together of information from the picked test size
of 20 supervisors of Black penny from different utilitarian units. Research has given data of
method for advance of study and restricting sales for explored in context of focuses and targets.
As indicated by the examination drove by the inspector, it has been analyzed that specialist has
seen mechanized progression recognize a fundamental part in taking off change upgrades in the
business activities of Black penny. Through utilization of creative pushed structure and
association alliance has extended its relationship with the clients and orchestrated to gave 24
hours associations to their clients. Near to this, it is analyzed certification of convincing
examination methods has offered assistance to the expert in satisfaction of starting at presently
said chart that there is true blue centrality of CRM moved headway in changing the business
endeavors and its execution. Use of interpretivism hypothesis has offers assistance to the
scientist in making the examination more strong and inducing. Utilization of lighting up system
for take a gander at setup process by the master has give him reinforce since it is utilitarian, most
basic and less horrible process. Deductive structure has been used by examiner deductive
approach as the information and drawn hypothetical and right results on the massiveness of CRM
pushed advancement in changing the business exercises and its execution. Further, technique for
looking is used by master was gainful essential help in getting information regardless it is
grasped to the ace that it can nearly used capable taking a gander at procedures which is
additionally beneficial for get-together of information. From the amassed data, it is pondered that
alliance needs to update its business exercises and execution for which it is suggested that they
should vitality for foundation and use of new advancement . For affirmation of issues at
workplace, Black penny needs to lead extraordinary getting ready program for its laborer with
the objective that specialists will be work the new prompted improvement structure. Other than

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this , inspector can in like way use specific techniques like positivism , inductive, exploratory for
its examination close by additionally focusing on the use basic data gathering structure.
Reflection on effect of undertaking the investigation to meet objective
From this whole examination I have learnt stores of things as for the significance of front
line progression and its effect upon the business execution and change inside the alliance. I have
learnt that with help of mechanized improvement, connection can bring a critical changes and
movement close-by thing and associations. It has been in like way reviewed by me that excellent
improvement help to relationship in sparing expense and what's additional time since it helps in
enhancing the speed of the business development and creation. In each division of the gainful
progressing, back, human asset requires productive electronic improvement so it is central for the
relationship to strengthen it an opportunity to time so and likewise can be typical bring inside the
affiliation. I have in addition reviewed that examination approach is fundamental perspective in
the examination mull over that serves to expert in isolating and unwinding data in a persuading
and valuable way. With help of several procedure for research reasonability, researcher can get
the correct strategy of the examination consider in better way. In the review I have sorted out a
capable study and direct organized exertion with respondents. From this advancement, my
outline and correspondence limit has been enhanced in productive way. Correspondingly, my
clarification and ponder slant has been besides overhauled with help of this examination
consider.
23
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REFERENCES
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and Tsai, C.C., 2017. Research on ICT in K-12 schools-A review of experimental and
survey-based studies in computers & education 2011 to 2015. Computers &
Education, 104(C), pp.A1-A15.
Nambisan, S., Lyytinen, K., Majchrzak, A. and Song, M., 2017. Digital innovation management:
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Armoiry, X., Sturt, J., Phelps, E.E., Walker, C.L., Court, R., Taggart, F., Sutcliffe, P., Griffiths,
F. and Atherton, H., 2018. Digital clinical communication for families and caregivers
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directions in physical activity intervention research: expanding our focus to sedentary
behaviors, technology, and dissemination. Journal of behavioral medicine, 40(1),
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Vendrell-Herrero, F. and Wilson, J.R., 2017. Servitization for territorial competitiveness:
Taxonomy and research agenda.Competitiveness Review: An International Business
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Charlesworth, A., 2018. Digital marketing: A practical approach. Routledge.
Collins, A. and Halverson, R., 2018. Rethinking education in the age of technology: The digital
revolution and schooling in America. Teachers College Press.
Matt, C., Hess, T. and Benlian, A., 2015. Digital transformation strategies. Business &
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Baller, S., Dutta, S. and Lanvin, B., 2016. Global Information Technology Report 2016.
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Arts, K., van der Wal, R. and Adams, W.M., 2015. Digital technology and the conservation of
nature. Ambio, 44(4), pp.661-673.
Di Cesare, D.M., Harwood, D. and Rowsell, J., 2016. It Is Real Colouring?: Mapping Children's
Im/Material Thinking in a Digital World. In Handbook of Research on the Societal
Impact of Digital Media (pp. 69-93). IGI Global.
Christ, T.W., 2014. Scientific-based research and randomized controlled trials, the “gold”
standard? Alternative paradigms and mixed methodologies. Qualitative Inquiry, 20(1),
pp.72-80.
Birley, G. and Moreland, N., 2014. A practical guide to academic research. Routledge.
Wooliscroft, B., 2016. Introduction to the Special Issue on Research Methodologies for
Macromarketing: Macromarketing Research; It’s Not Rocket Science… It’s Much
Harder. Journal of Macromarketing, 36(1), pp.8-10.
Benson, P., 2017. Ways of seeing: The individual and the social in applied linguistics research
methodologies 1. Language Teaching, pp.1-11.
Saldanha, G. and Zanettin, F., 2016. Gabriela Saldanha and Sharon O’Brien: Research
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Howard, P.N., 2015. Pax Technica: How the Internet of things may set us free or lock us up. Yale
University Press.
Appendix
25

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Theme 1: The Black Penny make use of new or updated technology
Does The Black Penny make use of new or updated technology? Frequency
Yes 11
No 6
Not Sure 3
Theme 2 : Use of technology is beneficial for the firm to improve performance level
Do you think that use of technology is beneficial for the firm to
improve performance level?
Frequency
Yes 14
No 5
Not Sure 1
Theme 3 : Digital technology positive impact on performance
Does digital technology positively impact on performance? Frequency
Yes 14
No 5
Not Sure 1
Theme 4: Digital technologies is helpful in improving business activities and productivity
Is digital technologies helpful in improving business activities and
productivity?
Frequency
Yes 12
No 5
Not Sure 3
Theme 5: Employees are provided with training and development new or updated
technology are used
Are employees provided with training and development new or
updated technology are used?
Frequency
Yes 11
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No 7
Not Sure 2
Theme 6: Better quality services are delivered to customers with the help of digital
technology
Do you think that better quality services are delivered to customers
with the help of digital technology?
Frequency
Yes 15
No 4
Not Sure 1
27
1 out of 27
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