Methods of Data Collection and Data Analysis
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Added on 2020-06-05
Methods of Data Collection and Data Analysis
Added on 2020-06-05
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Research Project
Table of ContentsINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1P1 Describe aim, objective, research question supported by a literature review...................1Literature Review.............................................................................................................................3P2 Explanation about the appropriate research methods and conduct primary and secondaryresearch...................................................................................................................................4LO 2.................................................................................................................................................5P3 Conduct primary and secondary research using appropriate methods for a businessresearch project that consider cost, access and ethical issues................................................5P4 Application of appropriate analytical tools to analyse research finding and data.............6In the present research study, collected information from primary data collection are asfollows-...................................................................................................................................6
INTRODUCTIONIn the present time, technological development is continuously increased due to its hugedemand. In the business context, every functional department required effective source oftechnology. In the absence of effective technology, company can not carry out its businessactivities and functions. Thus, it is very important for the corporation to adopt effective source oftechnology for enhance its business performance and growth. The present research project isbased on the significance of digital technology on the business enterprise. With help of effectivesource of digital technology, company can enhance its existing performance and growth in themarket. In a simple word it can be said that digital technology describes electronic technologythat generate, stores and processes data in terms of two states that is positive and non positive. Inthe present report, researcher have major objective is to analyse the impact of digital technologyon the business activities and growth of the small business enterprise that is Black Pennyrestaurant. This is small business enterprise that offers a dedicated space for dinning and in thecentre of the capital. The major objective of this venture is to deliver high quality of services toits customer and gain effective profitability. For this objective, cited venture is using severalkinds of effective digital technology. Thus, researcher have objective to analyse the impact ofthis digital technology on activities and growth of Black Penny restaurant.LO 1P1 Describe aim, objective, research question supported by a literature reviewDigital technology plays a very crucial role in the business context by which speed andgrowth of the business activities can enhance in effective manner. In this aspect includes varioussources of electronic such as laptop, computer, mobile phone, internet, social media etc. Withhelp of using these sources, corporation can easily enhance its operation and process of business.The aim of this research is to analyse the impact of digital technology on the Black Pennyrestaurant. With help of this digital technology, various functional department can speed itsoperation and serve effective customer satisfaction. In various aspects of business unit such asmarketing, production, operation, financial measurement, distribution, supply chainmanagement, customer feedback, customer relationship management etc required effectivesource of digital technology. Thus, it can be said that there is huge influence of digital1
technology on the business activities and function. Following are aim and objective of thepresent investigation-Research AimTo investigate the influence of digital technology on the performance and growth of the BlackPenny restaurant in the UKResearch ObjectivesTo explore the meaning and understanding of digital technologyTo determine the use of digital technology in the restaurant businessesTo assess the connection between the digital technology and business performance in therestaurant businessTo recommend the strategies to improve performance and growth of business by use of digitaltechnologyResearch Question1 Explain the meaning and concept of digital technology?2 How the digital technology can assist to the business growth and success in the restaurantbusiness?3 Explain the relationship between digital technology and growth of business enterprise?Rationale of the studyIn the present research study, the major aim of the researcher is to investigate the impactof digital technology on the business performance and growth with respect of Black Pennyrestaurant. The major reason for selection of this topic is huge interest of researcher. As scholarwanted to explore their knowledge and understanding about this digital technology benefits forthe business enterprise. In addition to this, utilisation of digital technology is continuouslyincreasing in the business context so scholar desires to analyse its benefits and advantage in thebusiness performance and growth. Apart from that investigator have enough information andcontent about this topic which makes investigation easier.2
Literature ReviewMeaning of digital technologyAccording to the view of Aaker, (2011) technology plays a very crucial role in thebusiness context by which every business activity can influence. In every functional departmentrequired effective source of technologies. Digital technology includes all kind of electronicequipment and applications that use information in the firm of numeric code. In the digitaltechnology, all electronic equipment use the information in form of numerical code. Thisinformation is usually in binary code. Code that can be represented by string of only two numericcharacter.Role of digital technology in businessesAccording to the view of Edward, (2000) in the business enterprise, there is hugeimportance of the digital technology. The major benefit and role of the digital technology isrelated to the speed and time because with help of digital technology, company can enhance itsspeed and save the time of business operation. In the various functional department of thecompany such as operation, production, manufacturing, finance, sales, marketing etc requiredtechnology. In all of this department, with help of high and advantage technology, company cansave the time and speed of the operation of business. In the contradicting view Halal, (2003)stated that with help of technology company can improve the sharing of information amongvarious functional department. In the business various functional department can easily share theinformation. Technology allows the business in transferring information and message from oneplace to another. In the present time, with help of technology, corporation can able to conduct emarketing under which it can promote and advertise its product and services with use of severalsources of social media. The presence of company on the social media is only possible due to thedigital technology. It makes easier to the operation of business under which company no need tophysical touch with customer for promote its services. With help of digital technology, companycan easier share its information related to the product and service on the various socio mediachannels such as Facebook, twitter, instagram, you tube etc. In the opinion of Kumar, (2010)another major role of the digital technology on the business is related to automation. Technologyallows small business to automate certain function that historically have required the need to hirean employee. For example, bookkeeping function can be handled by software application such asquicken and quikbook. In addition to this, in order to store and protect the business related3
information, digital technology plays a very crucial role. There are various kinds of software andapplication are available in the market which can help to the company in keep protecting itsimportant information on the internet.Impact of digital technology on business performance of restaurantAccording to the view of Merriam, (2009) digital technology have a huge importance inthe restaurant business. In the restaurant business, with help of digital technology, company caneasily transfer its product and services related information its customers. In addition to this,company can meet the actual requirement of customer by acknowledging their need on the socialmedia. Only with help of digital technology, restaurant can able to deliver its product andservices information to its customers. In the context of advertising and promotion, digitaltechnology assist to the restaurant in large manner. In addition to this, in the context of timemanagement, digital technology can also assist to the restaurant. There are various kinds ofsoftware and application is available in the market like ShiftZen and open table which can aid toany restaurant manager for make better use of their time. In addition to this, in order to managethe financial performance, cost and budget, restaurant can use software and application. Thedigital displays hardware application can aid in managing the menu board of the restaurants. Inthe opinion of Nykiel, (2007) with help of digital technology, menus can be changed veryquickly rather than waiting weeks for a printing house. This assist to restaurant in saving theirtime as well as cost. Furthermore, in order to attract the customers, digital technology also playsa very crucial role in a restaurant. Attraction of customer is more easy now with digital menus,which allows restaurant to make a dynamic menu with animations , rotating messages,movement and rich graph design etc.P2 Explanation about the appropriate research methods and conduct primary and secondaryresearchResearch is a systematic investigation and study of material and source to establish factsand reach new finding. In order to conduct investigation, researcher uses various kind of method.Research method is a technique for conduct investigation by which researcher can easily analysethe entire research and find out appropriate outcome. There are major two kinds of research thatis primary and secondary research (Whittaker, 2009). In the primary research, scholar can useprimary source of data collection such as interview, survey, questionnaire etc. Primary dataresearch is that research under which researcher can gather fresh data. On the other hand4
secondary research is that investigation which involve the use of data, already collected throughprimary research. In the secondary data collection, scholar can collect information from thesecondary sources such as books, journal, online blogs, articles etc.Time-scaleActivity/Week12345678910111213141516Produce research proposalDevelop aim and objective Rationale of the studySignificant of studyLiterature reviewResearch methodologyData collection by surveyData analysis and interpretationConclusion and recommendationModificationFinal submissionLO 2P3 Conduct primary and secondary research using appropriate methods for a business researchproject that consider cost, access and ethical issuesResearch methodology is one of the most significant aspect which assist in attaining itsactual outcome of study. It is systematic, theoretical analysis of the method applied to a field ofstudy (Saunders and Bezzina, 2015). It consists with various method and techniques such asresearch approach, research philosophies, research techniques, data collection, data analysis,sampling etc. In the present study, in order to analyse the impact of digital technology on thebusiness performance and activities of restaurant scholar will implement several methods ofresearch methodology which are as follows-Research philosophies- Research philosophy is considered as the brief of researcherregarding the way that how data will be collected, examined and analysed. Withassistance of research philosophies, scholar can analyse the sources which aids indeveloping knowledge and nature of the study (Wilson, 2001). There are major two kinds5
of philosophies such as interpritivim and positivism research philosophies. In the presentstudy, researcher will apply positivism research philosophy for analyse the influence ofdigital technology on the performance and growth of the Black Penny restaurant in theUK.Research approach- Research approach is another significant method in the researchmethodology by which data can easily collect and analyse by the scholar. There are majortwo kinds of research approach that is inductive and deductive. In the inductive approach,new theories are being developed on the basis of available data or information (Smith andLewis, 2011). On the other hand in the deductive approach of research, investigation cancarried out from particular to general. In the present study, researcher will applydeductive approach of research for analyse the influence of digital technology on theperformance and growth of the Black Penny restaurant in the UKResearch techniques- Research technique is the way which assist to scholar inaddressing the actual issue and problem of the study. With help of research technique,scholar can effectively analyse, assess and interpret the information for find out the bestsolution of research problem. Qualitative and quantitative, major two research techniquewhich have their own concept and theory (Soni and Kodali, 2012). The major aim ofqualitative research technique is to consider various theories and models in regard todeliver help in understand the research subject effectively and efficiently. In addition tothis, it is an appropriate strategy to analyse and identify the subjective idea for theresearch topic. On the other hand in the quantitative research technique, researcher canbeneficial in conducing and analysing the research by use of statistical and mathematicalapproach. In the present study, scholar will apply qualitative research technique foranalyse the influence of digital technology on the performance and growth of the BlackPenny restaurant in the UK.Data collection- In the research methodology, data collection is a tool by which crucialstep can take by scholar to overcome the issue of research. In the absence of datacollection, researcher can unable to gather information about the subject. Researcher cancollect information from two method such as primary and secondary (Stanley, ed., 2013).In this present study, researcher will apply primary collection under which researcher will6
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