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Research Project on Implication of Social-media Tools

   

Added on  2020-06-03

10 Pages2761 Words206 Views
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RESEARCH PROJECT
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Table of Contents1.1 Background of research area.................................................................................................11.2 Reason for selecting this topic..............................................................................................11.3 Literature review ............................................................................................................21.4 Research methodology..........................................................................................................41.5 Appropriate timeline of research activities for agreed investigation....................................5
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Title :- “To analyse the implication of social-media tools on consumers purchasing habits anddecision making process”. 1.1 Background of research areaIt is very essential part of research program that highlights the overview of research. Themain aim of this research is related with analysing the social media impact on consumersdecision making process and their purchasing habits. Researcher has prepared researchquestionnaire which provide information related to all relevant term associated with researchproject. Easy jet is a UK based organisation and they execute their working in airway industries.They can run their business activities all over the world and provide services across more then 30countries with all most 820 routes. Easy jet was established in the year of 1995 and their mainbranch is located in Landon Luton airport, UK (Chu, 2011). They are using low cost carriermodel for gaining high profits as compared to their competitors. In the year 2017 it wasanalysed that almost 11,655 employees are working in order to provide airway services to all thepotential customers.. Their net income is 325 Euro in year 2017. Researcher has formulated aimand objectives of research requirement for conducting investigation. In this project report,analysing some important tools and techniques for carry out research work. Researcher hasprovide time line for competing all research activities in a give time frame. Researcher is set goals and objectives that represent needs and wants of this project. Someimportant objectives of this research are as follows: To analyse the value and importance of various social-media channel.To identify various factor which are affecting decision making of customers.Recommenced various ways by which firm has improve their position at market place. 1.The main research question are frame as follows:2.How to analyse the value and importance of various social-media channel.3.How to identify various factor which are affecting decision making of customers.4.Recommenced various ways by which firm has improve their position at market place. 1.2 Reason for selecting this topicThe chosen theme is “To analyse the implication of social-media tools on consumerspurchasing habits and decision making process: A case study on Easy jet”. There are severalreason for choosing this topic are lot of people are use social-media platform for interacting with1
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