2.1 Match Resources Efficiently to the Research Question

Research Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 2............................................................................................................................................1
2.1 Match resources efficiently to research questions............................................................1
2.2 Research investigation as per procedures and specification.............................................1
2.3 Record and collect relevant data.......................................................................................1
TASK 3............................................................................................................................................3
3.1 Appropriate research evaluation techniques.....................................................................3
3.2 Interpret and analyse results in terms of research specification.......................................6
3.3 Recommendation and areas for further consideration....................................................13
CONCLUSION....................................................................................................................13
TASK 4 ........................................................................................................................................14
Covered in PPT.....................................................................................................................14
REFERENCES..............................................................................................................................15

TITLE “To ascertain the impact of social media influence on consumers' purchases and their
decision making : A case study on Easy jet”
INTRODUCTION
TASK 2
2.1 Match resources efficiently to research questions
Research question play an important role in whole research as these are the one which
guide and provide direction to research workers to complete the research. Questions related with
this research are as follows:
 What is the significance of social – media in marketing of Easy Jet ?
 What are those factors that effect on decision making of users ?
 Give some tools for improving the current marketing positing of Easy Jet.
2.2 Research investigation as per procedures and specification
Every investigator choose a research methodology in order to complete the research and
to deal with the issue in an effective manner. Qualitative and Quantitative are the two most
effective methods to complete the research. Researcher choose one method as per the nature and
scope of research topic. In case of qualitative research method the researcher mainly focus on the
quality of data collected for the purpose of research (Aral, Dellarocas and Godes, 2013). One of
the main feature of this research method is that it help in carry out an in depth study of research
topic and at the same time support in draw valid and meaningful conclusion. Questionnaire and
survey are the major research tool use by researcher in this research method. On the other hand
in quantitative research method, researcher collect data in terms of number. Effective statistical
tools are require to analyse this type of data. Before choose a research method, it is very essential
for investigator to first determine the scope and nature of research topic before choose a method
to complete the research. In present research qualitative research method is used as with this
researcher can collect and analyse the data in effective manner.
2.3 Record and collect relevant data
Number of method are there which can be utilise by manager in order to gather information
related with the main topic of research. In present research, questionnaire is use by researcher to
gather and examine the information related with main topic of research.
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Questionnaire
Name:
Age:
Gender:
Occupation:
Q1) Does marketing carry out by enterprise on social media platforms affect the decision of
customers?
 Yes
 No
Q2) What is the most effective social media tool that require to be utilise by Easy Jet for carry
out its promotional activities?
 Facebook
 Instagram
 Twitter
Q3) What is the main benefit of carry out marketing with help of social media platforms?
 Help in reach more customers
 Decrease cost of promotional activities
 Support in create good relations with customers
Q4) What is the major issue face by enterprise while carry out marketing on social media
platforms?
 Require huge funds
 Hacking of reliable data
 Difficult technology
Q5) Why it is important for enterprises to adopt technology during carry out marketing process?
 Increase effectiveness of marketing process
 Reduce data errors
 Help in store huge data
Q6) Does marketing carry out with help of social media platforms is more effective as compare
to traditional marketing?
 Yes
 No
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Q7) Does marketing with help of social media platforms help in cover the cost invested in it?
 Yes
 No
Q8) Does with support of internet tools Easy Jet can expand its business activities in new areas?
 Yes
 No
Q9) What are the major factors that affect the decision of customers?
 Price of product
 Quality of service
Q10) Any recommendation for Easy Jet related with use of technology.
TASK 3
3.1 Appropriate research evaluation techniques
Different tools, methods and techniques which are utilise by manager to complete the
research and to draw conclusion is all cover in this.
Research Design: This section of research indicate the structure follow by researcher to
complete the research. This direct and guide researcher what to do so he can complete research
in appropriate manner. Large number of research designs are there but experimental, descriptive
and exploratory are the most popular research design. Descriptive research design: In this research design, investigator collect and analyse the
data as it is and no manipulation of data is take place in this which increase effectiveness
of research (Cantallops and Salvi, 2014). Further, this support researcher in draw more
meaningful conclusion.
 Exploratory: This is another type of research design in which the main focus of
researcher remain to explore new things and concepts. This help investigator in identify
the relationship between cause and effect and also provide basis to find an effective
solution of research problem.
Descriptive research design is utilise in present research.
Research approach: Different approaches are there which are use by researcher to carry out
research. Mainly this is done by researcher worker to develop hypothesis and to complete the
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study in effective manner. Inductive and deductive are the two most popular approaches of
research. This can be understood by the following points: Inductive research: When this approach is utilise by researcher then at first a new
theory is developed. After that information related with the main topic of research is
collected and examine by to draw conclusion.
 Deductive approach: Under this research approach, hypothesis is develop by researcher
on basis of available data. After that investigator analyse the hypothesis so desired
outcomes can be achieved.
Inductive research approach is use by researcher in present research report as with this
researcher can deal with complex areas and at the same time can find an effective solution of
research problem.
Data sampling: It is impossible for researcher to carry out research on whole population
as this is very time consuming, complex and at the same time this require huge amount of funds
to complete the research. Due to this, a researcher select some selected candidates to complete
the research which is known as sample for the research (Castronovo and Huang, 2012). This help
research in carry out research in effective manner and at the same time help in draw valid and
meaningful conclusion. It is very important for researcher to select an appropriate sample for
research. Probabilistic and non probabilistic are the two major method that can be use by
researcher to select a sample for complete the research. 40 is the size of sample choose to
complete the present research.
Data collection: Huge amount of information which help of various sources is collected
and analysed by researcher. This help in researcher in better understand the research problem and
at the same time help in draw valid conclusion. Primary and secondary are the two popular and
most effective method of data collection (Chen, Wang and Xie, 2011). In case of primary
method research tools such as interviews, questionnaire and survey are carry out by researcher.
This provide an opportunity to collect fresh data related with the main topic and this increase
effectiveness of research. On the other hand books, articles, newspapers and journals are utilise
by researcher under secondary method of data collection. This method is time saving and cost
effective. It also provide basis to researcher to carry out primary research. Mix of both primary
and secondary method of data collection is use in present research.
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