Effective Talent Management Strategies in Hospitality Industry

This research project analyzes effective talent management strategies in the hospitality industry, with a focus on Marriott International hotel. It examines the aims and objectives of the project, project management plan, research methodology, and findings. The study concludes that talent management is crucial for employee retention and productivity in the hospitality industry.

Research Project

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
ACTIVITY 1: PROJECT MANAGEMENT...................................................................................1
1.1 Project title............................................................................................................................1
1.2 Devising aims and objectives of the project.........................................................................1
1.3 Project management plan......................................................................................................1
1.4 WBS and Gantt chart............................................................................................................2
1.5 Carrying out research methodology......................................................................................5
ACTIVITY 2: PROJECT EXECUTION.........................................................................................6
2.1 Carrying out secondary research...........................................................................................6
2.2 Carrying primary empirical research....................................................................................6
2.3 Critical evaluation and examination of the research methodologies applied to the study.. 13
ACTIVITY 3: PROJECT FINDINGS...........................................................................................13
3.1 Analysing research and data................................................................................................13
3.2 Drawing meaningful conclusions........................................................................................14
3.3 Carrying out appropriate recommendation.........................................................................14
3.4 Evaluating authenticity and accuracy of the research tools. ..............................................14
ACTIVITY 4: PERFORMANCE REVIEW.................................................................................15
4.1 Reflect on the value of carrying out research......................................................................15
4.2 Reflecting on own performance and learning.....................................................................15
REFERENCES..............................................................................................................................16
APPENDIX....................................................................................................................................17

INTRODUCTION
Talent management is considered to be an effective organization commitment towards
recruiting, hiring, retaining and developing the most skilled, prospective and talented employees
within the organization. This work analyse effective talent management strategies in a hospitality
industry. Marriott International hotel is one of the leading diversified hospitality company which
was founded in year 1927 and is headquartered in Bethesda, Maryland, U.S.
ACTIVITY 1: PROJECT MANAGEMENT
1.1 Project title.
TITLE: “To critically examine effective talent management strategies in a hospitality industry.”
1.2 Devising aims and objectives of the project.
Aim: “To critically examine effective talent management strategies in a hospitality industry. A
study on Marriott Hotel London.”
Research objectives:
 To develop an understanding on talent management.
 To critically examine effective talent management strategy.
 To determine the various obstacles faced by organization to retain talented management
within hospitality company.
 To provide effective recommendation strategies to retain talented management within
hospitality company.
Research questions
 What do you understanding by talent management?
 What are effective talent management strategies?
 What are the various obstacles faced by organization to retain talented management
within hospitality company?
 What are impelling recommendation strategy to retain talented management within
hospitality company?
1.3 Project management plan.
PMP is a document which helps in critically examining every phase of the project from
starting to the end in order to attain desired results.
Cost: The cost helps in outlining the money spent to carry out particular research project.
The estimated cost is $1000 to carry out this study.
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Scope: The research work is broad because it leads to bridging gaps on various effective
talent management strategies to gain better understanding on this research topic.
Time: The researcher of the study will take 12 weeks in order to analyse the timeline,
activities and helps in developing project schedule.
Quality: This helps researcher to comply with the quality standards, procedures and
policies in order to fulfil the requirement of the project.
Communication: The researcher of the study will use proper communication tools like
telephone, text messages, email, social media platforms, etc. in order to communicate desired
information and helps in assigning responsibilities.
Risk: The research of the study might face risk related with human resource risk,
financial risk, operational risk, etc. This helps in taking action and find the best solution to
problem.
Resources: This research study will require stationary, human resource,, financial
resource, equipment’s, etc. to carry out the research project.
1.4 WBS and Gantt chart.
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3

Gantt Chart
Network diagram
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1.5 Carrying out research methodology.
Research methods: It is a systematic approach to collect, evaluate and predict the various
set of data to attain conclusive decision. It is further classified into quantitative and qualitative
methods. The researcher preferred for qualitative method to use conversational and descriptive
methods to develop a better understanding on talent management within organization.
Research approach: It is referred to as a planned procedure to find answers to the
research problems. It is distinguished into inductive and deductive approach. The researcher
preferred for inductive approach because it helps in generation new theories based on the data
collected on effective management strategies.
Data collection: It is considered to be as the effective measure to gather valid
information on the subject matter The researcher preferred for both primary and secondary data
collection method in order to gain original information through primary sources like
questionnaire, polls, interview, etc. and to gain viewpoint of various authors through secondary
sources like books, journals, manuals, etc.
Sampling: This helps in collecting appropriate sample size to attain valid results from
data collected. The researcher preferred for random sampling method where 20 employees of
Marriott International will be selected to determine effective talent management strategies.
Data analysis: The researcher preferred for thematic analysis to evaluate various
elements of the themes which is useful in evaluating the obstacles and recommendable strategies
for effective talent management strategies within hospitality company.
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ACTIVITY 2: PROJECT EXECUTION
2.1 Carrying out secondary research.
McGuire and et.al., (2018) said that, talent management is effective framework to manage
and retain the competent and skilful employees within the company. This helps in boosting the
performance and productivity of employees.
Marinakou and Giousmpasoglou, (2019) established that, Cultivating honest career path is
an impelling talent management strategy. It is useful for employees to see the future growth
opportunities within the particular business. Sheehan, Grant and Garavan, (2018) argued that,
Providing continuous training and development programs, rewarding and recognizing employees
and creating cultural fit environment are also one of the effective talent management strategies.
McCracken, Currie. and Harrison, (2016) investigated that, competent offering pay scale
and higher job opportunities are considered to be the major challenge within the company to
retain talented employees.
2.2 Carrying primary empirical research.
Theme 1: Maximal amount of worker has been working for 9 to 15 years in Marriott
International London.
PARTICULARS NUMBER OF
RESPONDENTS
% OF PARTICIPANTS
0 to 4 years 2 10%
4 to 9 years 4 20%
9 to 15 years 8 40%
More than 15 years 6 30%
TOTAL 20 100%
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10.00%
20.00%
40.00%
30.00%
0 to 4 years
4 to 9 years
9 to 15 years
More than 15 years
Theme 2: Highly agreed, talent management helps in reducing the risk of recruiting bad hires,
saves time and boosts productivity.
PARTICULARS NO. OF PARTICIPANTS % OF PARTICIPANTS
Agreed 4 20%
Highly agreed 7 35%
Disagreed 3 15%
Highly disagreed 2 10%
Neutral 4 20%
TOTAL 20 100%
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20.00%
35.00% 15.00%
10.00%
20.00%
Agreed
Highly agreed
Disagreed
Highly disagreed
Neutral
Theme 3: Cultivating honest career path, is an effective talent management strategies.
PARTICULARS NO. OF PARTICIPANTS % OF PARTICIPANTS
Cultivating honest career path 8 40%
Assessing cultural fit of
candidate
3 15%
Providing continuous training
and development programs
5 25%
Rewarding and recognizing
employees
4 20%
TOTAL 20 100%
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40.00%
15.00%
25.00%
20.00%
Cultivating honest career path
Assessing cultural fit of
candidate
Providing continuous training
and development programs
Rewarding and recognizing
employees
Theme 4: Talent management strategies aids in improving execution and productiveness of
employees and business within hospitality company.
PARTICULARS NO. OF PARTICIPANTS % OF PARTICIPANTS
Helps in engaging employees 4 20%
Helps in improving execution
and productiveness of
employees and business
9 45%
Results in higher satisfaction
of clients
3 15%
Helps in retaining top talent. 4 20%
TOTAL 20 100%
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20.00%
45.00%
15.00%
20.00%
Helps in engaging employees
Helps in improving perform-
ance and productivity of
employees and business
Results in higher satisfaction
of clients
Helps in retaining top talent.
Theme 5: Employees are highly satisfied with current management strategies.
PARTICULARS NO. OF PARTICIPANTS % OF PARTICIPANTS
Satisfied 5 25%
Highly satisfied 8 40%
Dissatisfied 4 20%
Highly dissatisfied 3 15%
TOTAL 20 100%
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Theme 6: Higher job opportunities, is the key obstacles faced by organization to retain
talented management within hospitality enterprise.
PARTICULARS NO. OF PARTICIPANTS % OF PARTICIPANTS
Salary dissatisfaction 4 20%
Higher job opportunities 7 35%
Absence of clear career path 6 30%
Poor employer employee
relationship
3 15%
TOTAL 20 100%
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25.00%
40.00%
20.00%
15.00%
Satisfied
Highly satisfied
Dissatisfied
Highly dissatisfied

20.00%
35.00%
30.00%
15.00%
Salary dissatisfaction
Higher job opportunities
Absence of clear career path
Poor employer employee rela-
tionship
2.3 Critical evaluation and examination of the research methodologies applied to the study.
Marinakou and Giousmpasoglou, (2019) established that, research methodology applied
to the research project is very effective because it helps in drawing meaningful conclusion to the
specific research problem related with talent management strategies in hospitality industry. It is
very useful in gaining viewpoints of various authors with the help of primary research and helps
in gaining wider understanding by the data collected from secondary research through
questionnaire.
ACTIVITY 3: PROJECT FINDINGS
3.1 Analysing research and data.
Theme 1: Maximal amount of worker has been working for 9 to 15 years in Marriott
International London.
Interpretation: The research carried out with 20 employees of Marriott International
London. 40% established that, workers in Marriott International London have an experience of
around 9 to 15 years. This states that employees are highly skilful and have complete knowledge
about the market and customer demand.
Theme 2: Highly agreed, talent management helps in reducing the risk of recruiting bad hires,
saves time and boosts productivity.
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Interpretation: From the research conducted with 20 employees of Marriott International
London. 55% (20%+35%) established that, talent management is very useful in reducing high
risk of employing unskilled employees. Implication of effective talent management strategy
helps in saving time which in turn helps in boosting operational performance of the company.
Theme 3: Cultivating honest career path, is an effective talent management strategies.
Interpretation: From the research conducted with 20 employees of Marriott International
London. 40% established that, cultivating honest career path is very useful in effectively
evaluating talent management strategies. This helps in motivating and encouraging employees to
stay in the company.
Theme 4: Talent management strategies aids in improving execution and productiveness of
employees and business within hospitality company.
Interpretation: From the research conducted with 20 employees of Marriott International
London. 45% established that, implication of effective management strategy within the
organization helps in improving employee motivation which results in higher employee
performance. This in turn also results in higher operational productivity and growth within
hospitality company.
Theme 5: Employees are highly satisfied with talent current management strategies.
Interpretation: From the research conducted with 20 employees of Marriott International
London. 65% (40%+25%) established that, employees within the hospitality company are highly
satisfied with the current talent management strategy. This is useful in rendering them with high
career growth possibility and higher salary to meet stipulated living of standards.
Theme 6: Higher job opportunities, is the key obstacles faced by organization to retain
talented management within hospitality enterprise.
Interpretation: The research carried out with 20 employees of Marriott International
London. 35% established that, higher job opportunities within the hospitality industry with
higher pay scale tends to attract employees which in turn aids to a major challenge for the
company to retain talented and skilful employees within organization.
3.2 Drawing meaningful conclusions.
From the above conducted study it has been concluded that, talent management is
considered to be useful in retaining talented and skilful customers within the organization. It has
been summarized that, talent management is useful in reducing risk associated with recruiting
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untalented employees, helps in boosting up the productivity and helps in saving time. Implication
of effective talent management strategies like cultivating honest career path helps in improving
performance and productivity of employees and business. It has been examined that, higher job
opportunities and better pay scale is a major challenge for company to retain talented
management or personnel within hospitality company.
3.3 Carrying out appropriate recommendation.
It has been recommended that, the hospitality company must focus on integrating
employee engagement strategy and also focus on encouraging flexibility in order to retain
prospective customers. Employees must be recognized and awarded, must be given proper
training and higher career opportunities must be cultivated to retain talented management within
hospitality company.
3.4 Evaluating authenticity and accuracy of the research tools.
Questionnaire is been used to collect data on research topic. Cronbach's alpha is
considered to be an effective measure to scale the relatability of the tool. Questionnaire helps in
providing reliable and accurate results. It helps in collecting authentic and accurate data to find
conclusive results on research problem.
ACTIVITY 4: PERFORMANCE REVIEW
4.1 Reflect on the value of carrying out research.
I have evaluated that, carrying out research on examining talent management strategies is
very important because it is a broad concept and it leads to attain valid answers to the research
questions. I have established the fact that, cultivating career growth path to employees and
recognizing talented personnel within company helps in retaining prospective customers within
hospitality company.
4.2 Reflecting on own performance and learning.
It was a great experience for me to gain wider knowledge on the effective talent
management strategies adapted by hospitality industry. I have developed effective time
management and communication skills in order to attain desired results and outcomes. I have
prepared a Gantt chart to assign time and cost associated with each activity. This study was
beneficial for me to gain better learning on the various types of effective talent management
strategy and also leads to examine the challenges to retain prospective customers within
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hospitality company. I have also gained knowledge to retain talented customers by evaluating
talent management strategies.
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REFERENCES
Books and Journals
Horner, S. ed., 2017. Talent Management in Hospitality and Tourism. Oxford: Goodfellow
Publishers Limited.
Reilly, P., 2018. Building customer centricity in the hospitality sector: the role of talent
management. Worldwide Hospitality and Tourism Themes. 10(1). pp.42-56.
McGuire, D and et.al., 2018. TALENT DEVELOPMENT IN THE UNITED
KINGDOM. Global Issues and Talent Development: Perspectives from Countries Around
the World, p.9.
Marinakou, E. and Giousmpasoglou, C., 2019. Talent management and retention strategies in
luxury hotels: evidence from four countries. International Journal of Contemporary
Hospitality Management.
Sheehan, M., Grant, K. and Garavan, T., 2018. Strategic talent management: A macro and micro
analysis of current issues in hospitality and tourism. Worldwide Hospitality and Tourism
Themes. 10(1). pp.28-41.
McCracken, M., Currie, D. and Harrison, J., 2016. Understanding graduate recruitment,
development and retention for the enhancement of talent management: Sharpening ‘the
edge’of graduate talent. The International Journal of Human Resource
Management. 27(22). pp.2727-2752.
D’Annunzio-Green, N., 2018. Conclusion: is talent management a strategic priority in the
hospitality sector?. Worldwide Hospitality and Tourism Themes. 10(1). pp.117-123.
Chung, K.L. and D’Annunzio-Green, N., 2018. Talent management practices in small-and
medium-sized enterprises in the hospitality sector: An entrepreneurial owner-manager
perspective. Worldwide Hospitality and Tourism Themes. 10(1). pp.101-116.
D’Annunzio-Green, N., 2018. Cornerstones of talent management as a strategic priority in the
hospitality. Worldwide Hospitality and Tourism Themes.10(1). pp.5-13.
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APPENDIX
QUESTIONNAIRE
1. For how long you have been working in Marriott International London?
 0 to 4 years
 4 to 9 years
 9 to 15 years
 More than 15 years
2. Do you agree, talent management helps in reducing the risk of recruiting bad hires, saves
time and boosts productivity?
 Agreed
 Highly agreed
 Disagreed
 Highly disagreed
 Neutral
3. According to you what are effective talent management strategies?
 Cultivating honest career path
 Assessing cultural fit of candidate
 Providing continuous training and development programs
 Rewarding and recognizing employees
4. According to you, why is it important to have talent management strategies within hospitality
company?
 Helps in engaging employees
 Helps in improving performance and productivity of employees and business
 Results in higher satisfaction of clients
 Helps in retaining top talent.
5. According to you, are employees satisfied with the current management strategies?
 Satisfied
 Highly satisfied
 Dissatisfied
 Highly Dissatisfied
6. According to you what are the obstacles faced by the organization to retain talented
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management within hospitality company?
 Salary dissatisfaction
 Higher job opportunities
 Absence of clear career path
 Poor employer- employee relationship
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