Role of Low Cost Airline in Customer Satisfaction

This research project aims to analyze the role of low cost airline company, RYANAIR, in enhancing customer satisfaction. It explores the importance of customer satisfaction within the airline industry and identifies ways in which Ryanair can enhance satisfaction among customers. The study uses qualitative and quantitative research methods to collect data and concludes that low cost airlines play a vital role in fulfilling the needs and wants of customers. The findings suggest that providing low cost facilities is effective in enhancing customer experience and satisfaction.

Customer satisfaction introduces as effective measurement tool
which is used by company to quantify degree to which a customer is
more satisfied with a service or products. High level of satisfaction
among customers is important for each organisation. As it supports
business by improving its brand image and goodwill in marketplace.
Quality service in airline industry plays an important role in
enhancement of customer satisfaction. Thus, offering better or
excellent service quality leads to higher satisfaction among customer
which outputs in maximising customers number and increase the
profitability ratio of company. Customer satisfaction within airline
industry is depends on different factors which are reservation and
ticketing, in-flights services, language handling and check in process.
Research Aim: Main aim of this dissertation is to identify the role of
low cost airline company in enhancing the customer satisfaction. A
study on RYANAIR"
Research Objectives:
The main objectives of the study is to identify the role of low cost
airline company in enhancing the customer satisfaction. In order to
accommodation this objective there are some sub-objectives which
are mentioned below:
To identify the importance of customer satisfaction within airline
company.
To determine the role of Ryanair in enhnacing the customer
satisfaction.
To analyse the ways by which Ryanair can enhnace satisfaction
among customers.
This is considering one of the main and useful part of study which
helps reader by providing proper information regarding the research
methods. In this section of investigation, different number of research
methods will be included which are qualitative and quantitative
research, research approach, research philosophy, research strategy
(e.g. questionnaire, case study, interview, observation etc., primary
and secondary methods of data collection and so on. These are useful
methods which helps researcher to collect accurate data about the
current study.
Introduction
Research Methods
Results Discussion and Conclusion
Research Project
(Title: To analyses the customer satisfaction in Low Cost Airline Company: “RYANAIR”)
Q1) Are you familiar
with the services
offered by the airline
industry?
Frequency
Yes 18
No 2
Yes No
0
2
4
6
8
10
12
14
16
18
18
2
Frequency
Interpretation: In the present investigation work survey is being
conducted among 20 respondents and out of that 18 said that they are
family are with the services offered by the airline industry as they are
regularly taking the benefits of airline industry and visiting so the
facilities offered by the airline sector. In today’s modern Scenario
individual are very much seeking to words saving their time and
have food so they are using the facilities offered by airline industry
as it is effective in saving time and efforts. On the other side
remaining people are not aware as they are not even using the
facilities of the airline industry. There for people from middle and
higher class are mainly using the facilities of airline as individual
from the lower class are not considering airline industry for making
their travel as per their opinion these are cost consuming in nature.
Q2) How often do you prefer
the facilities of airline
industry?
Frequency
Once in a Month 10
In ever three Month 5
Once in a Year 5
Once in a Month In ever three Month Once in a Year
0
1
2
3
4
5
6
7
8
9
10
10
5 5
Frequency
Interpretation: From the analysis of the survey report it has also been
analysed in that individuals are using airline facilities as per their
own requirement. 10 out of 20 respondents are using airline facilities
once in a month as they are the major frequent customers who are
using the facilities of airline industry as individuals are visiting for
their own purposes and which business Trip education and other
From the in-depth analysis of the project it has been concluded that, in today's
modern era, rush in airline industry has increased at regular basis, as
individual's are concern over taking benefits of the offered products and
services of the firm. In the modern business environment, the key motive of
each small as well as large businesses enterprises is to satisfying the needs and
wants of their potential customers. After the detailed analysis of the project it
has been determined that, individuals are mainly seeking for low cost airline
services as low cost airline businesses are playing vital role in fulfilling the
needs and wants of customers at market place. Thus, the low cost airline is
entered after the deregulation of U.S. airline in the year of 1978 and also
having lower operating cost and less extensive network. In using the facilities
of airline, an individual is mainly concern about the cost of flight, time of
arrival and take off, assurance of safety etc. And businesses in this particular
sector are concern over implementing suitable strategies which are effective in
fulfilling the desires of the customers and retain them for longer run of
business operations. In today's world people are using airline facilities for
saving time and expenses, so the companies are focuses over providing low
cost facilities to the customers in respect to enhancing their experience in
positive manner. In the past only people from high class are using airline
facilities and for them cost is not a concern as they are only seeking for good
and highly qualitative facilities. But in the present scenario, people from
middle and upper middle class are using airline facilities and for them cost is
the primary concern, so they are concern over taking the benefits of the airline
firm which are providing low cost facilities. The businesses in airline industry,
are concern over developing low cost facilities in respect to enhancing the
satisfaction of customers, therefore, high satisfaction is effective for the firm
in attaining higher growth and success at market place.
Reflection
I am glad to get a chance to conduct an investigation over the area of identify
the role of low cost airline company in enhancing the customer satisfaction.
Therefore, the scope of study is so wide which is effective for me in
developing my skills and ability over the area of low cost airline and how it is
effective in enhancing the satisfaction of customers. This study is efficacious
for me in developing my ability to using research methodology which would
be beneficial for me in attempting my future projects in more liable manner.
In addition to this, my ability of data collection has also enhanced which will
support me in conducting any research in more viable manner through
applying the skills of data collection, in which I can easily gather information
from different sources. Therefore, this would be effective for me in
attempting my future projects in more effective manner. My experience of
conducting this research is good as I am able to enhancing my academic and
business abilities which are providing benefits to conduct my future projects.