The Use of Social Media and Its Impact on Consumer Behaviour: A Study on Thomas Cook

Research Project
( TH E U S E O F S O C I A L M E D I A A N D I T S I M PA CT O N CO N S U ME R
BEH AV I O U R: A S TU D Y O N T H O M A S C O O K )

Table of content
Topic Page number
Introduction 3
Research objectives 4
Research questions 5
Data analysis 6
Recommendations 16
References 17

Introduction
 Social media is a kind of platform which can be used by business organization
in order to establish the communication with their customers.
 The present project is based on Thomas Cook which perform their operations
in travel sector and they are focusing on their social media marketing strategies.
 The research is based on the social media and its impact on the choices of
people.

Research objectives
 To identify the social media technique which is adopted by Thomas cook.
 To evaluate the factors which can affect the consumer behaviour while
purchasing the holiday packages.
 To establish a link between social media and its impact on the choices of
people.