Impact of Brand Image on Buying Behavior of Tourists - A Study on Hilton Hotel

Research project
( To i d e n tif y th e im p a c t o f b r a n d im a g e o n t he b u y in g b e h a v io u r o f to u r i s ts - a
s tu d y o n H il to n h o t el )

Table of content
Topic Page number
Introduction 3
Research objectives 4
Data analysis 5
Conclusion 13
Recommendations 14
References 15

INTRODUCTION
 Hospitality industry is one of the sector that provide some of the services such
as lodging, transportation, event planning and so on.
 The present research project is based on Hilton Hotel which perform their
operations in hospitality industry.
 Researcher has uses some tools and techniques so that the impact of brand
image can be identified on the buying behavior of consumers.

RESEARCH OBJECTIVES
 To identify the effectiveness of brand image in order to achieve the
competitiveness at the marketplace.
 To analyse the buying behaviour of tourists at Hilton Hotel.
 To examine the relationship between the brand image and buying behaviour of
the visitors.
 To provide the recommendations so that overall performance of Hilton Hotel
can be improved.