Effect of Marketing and Advertising Strategies on Brand Image: Case Study on Unilever

This presentation explores the effect of marketing and advertising strategies on the brand image of Unilever. It includes research objectives, data analysis, conclusions, and recommendations.

Research Project
To identify the effect of marketing and
advertising strategies on brand image of entity:
Case study on Unilever.

Table of content
Content Page number
Introduction 3
Research objectives 4
Data analysis 5
Conclusion 11
Recommendations 12
References 13

Introduction
 Marketing and advertisement strategies are playing an important role in
modern ear. They are helping to organization in fulfilling the need of
customer by offering different products and services.
 Current report is based on Unilever.
 Further different tools and techniques are used by researcher to meet out
with their goals and objectives.

Research objectives
• To assess the marketing and advertising strategies which has been adopted by
Unilever at their work environment.
• To ascertain the current brand image of Unilever as compare to their
competitors.
• To determine the impact of marketing and advertising strategies on brand
image of Unilever.
• To recommend some ways in which performance of Unilever can be
improved in more effective manner.

Data Analysis
 Data is determined with the help of different evaluation techniques.
 For present topic, thematic analysis has been done and different themes
were formed which help to investigator in analyzing information in
appropriate manner.

Theme 1: Most of the customers have use
Unilever products and services.
Yes No
0
2
4
6
8
10
12
14
16
16
4

Theme 2: With the help of television commercial
advertisement medium customers came to know
about Unilever products.
Television commercial Radio commercials Newspaper advertisement Yellow pages
advertisement
Magazines advertisement
0
2
4
6
8
10
12
10
1
2
3
4

Theme 3: Most of the customers are strongly with that
adoption of marketing and advertisement strategies will also
improve brand image of entity.
Strongly agree Agree Neutral Disagree Strongly disagree
0
1
2
3
4
5
6
7
7
4
2
4
3

Theme 4: Marketing and advertisement
activities will also increase the brand awareness
of Unilever.
Yes No May be
0
2
4
6
8
10
12
14
14
3 3

Theme 5: Company will target their customers
with the help of improving their brand image.
Yes No Can't say
0
2
4
6
8
10
12
14
16
15
3 2

Conclusion
From above findings and analysis, it can be analysed that marketing and
advertisement activities are playing major role in attaining their goals and
objectives. Through this they can also improve their existing performance.

Recommendations
 Entity has to comply with all laws and regulations which are framed by
government of each country.
 They can also advertise their products with different tools and
techniques by adopting new software’s.

References
Bianchi, C., 2011. Semiotic approaches to advertising texts and strategies:
Narrative, passion, marketing. Semiotica, 2011(183). pp.243-271.
Chien, P. M., Cornwell, T. B. and Pappu, R., 2011. Sponsorship portfolio as
a brand-image creation strategy. Journal of Business Research. 64(2).
pp.142-149.
Curry, L. E., Pederson, L. L. and Stryker, J. E., 2011. The changing
marketing of smokeless tobacco in magazine advertisements. Nicotine &
Tobacco Research. 13(7). pp.540-547.

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