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RESEARCH PROJECT “ To identify the impact of brand image and

   

Added on  2023-03-22

12 Pages392 Words97 Views
RESEARCH PROJECT
“ To identify the impact of
brand image and advertising
on customer loyalty: A case
study on ZARA”

Cover content
Introduction
Aims and objectives
Theme 1
Theme 2
Theme 3
Theme 4
Theme 5
Conclusion
References

Introduction
In this presentation learner should get aware about the
effectiveness of brand image in maximizing company sales.
Additionally, highlights methods of seeking attention of distinct
customers.

Aims and objectives
Aims: to identify the impact of brand image and advertising on
consumer loyalty: a case study on ZARA.
Objectives:-
To study about importance of brand image and advertisement
To find out the affect of brand and promotional activities in
gaining customer's loyalty
To determine the factors that break the consumer's trust from
organisation.

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