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Relationship between Packaging Characteristic and Customer-Based Brand Performance

   

Added on  2023-03-24

20 Pages1033 Words28 Views
To understand the relationship between
packaging characteristic and customer-based
brand performance- A Case study on Nestle.
Research Project

Research aim and objectives
Aim of research:
To understand the relationship between packaging characteristic
and customer-based brand performance- A Case study on
Nestlé.

Research Objectives
To find out extent how product packaging influences buying
behaviour of Nestlé's customers.
To identify various elements that perceives customers in their
buying behaviour.
To measure and assess the importance of product packaging
label and the way they area attracted to the products.
To recommend ways by which Nestle can improve its
packaging and customer-based brand performance.

Research Methodology
Research design: Descriptive concept
Research approach: Inductive approach
Data collection: Primary and secondary sources
of data collection

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