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16 22 Theme 1 Technology highly influence to Thomas Cook Group YesNoCannot say 1 Theme 2 Employees strongly agree with the implementation of technology Strongly AgreeAgreeNeutral DisagreeStrongly disagree 17 21 Theme 3 Social media highly influence in term of technology to the business YesNoCannot say 15 3 2 Theme 4 At company level technology consider important role Company levelDivisional level Department level Literature Review Concept of technology in travel tourism sector As per the point of Buhalis and Foerste, (2015), travelandtourismbusinessgetseveralbenefitswith implementation of technology tools. With the help of the social media tools and techniques, there are different aims and objectives will be completed to attain significant results at workplace. Factors that influence technology of travel and tourism sector According to the view of Fang, Ye and Law, (2016), technology consider important role which helps to attainmoresignificantresultsinthecompany.Inthis regard, tourism industry has great advantage to tourism whichreplacewithexpensivehumanlabourwiththe technological aspects. Relationship between different factors in technology and growth of travel and tourism sector As perthe point of Song, Leeand Reisinger, (2015), there is positive relationship between technology and travel and tourism sector. This is because, it is the best tooltoincreasecustomerattractionandmaintain effectiveness in the business. With the help of the social media tools, travel and tourism sector able to attain more systematic functions and operations in the business. Social mediaModern marketingDigital technology 0 5 10 15 14 33 Theme 5 Social media is main element that increase selling of Thomas Cook group Aims and objectives Aim: To analysis influence of technology in travel and tourism sector – A Case Study on Thomas Cook Group. Objectives To understand the concept of technology in travel and tourism sector. To identify factors which influence technology of travel and tourism sector. To interrelate factors in technology and growth of travel and tourism sector. To recommend ways through digital technology could be implemented in travel and tourism sector. Recommendations:Implementmore discount:Inordertomakeeffective results, it is important for Thomas Cook group to implement more discount. Identifycustomersneedsand requirement: Furthermore, the chosen enterpriseneedtoidentifytheir customersneedsandrequirement. Ascertain advance tools:In this regard, advance tools has been implemented to focus on the desired results and attract more people as well. This is because, it isthebeststrategytoattaindesired goals and objectives.