International Business Strategy and Sustainability

This assignment examines the interplay between international business strategy and sustainability. It requires you to delve into core concepts like global market expansion, corporate social responsibility (CSR), environmental management, and knowledge sharing. You'll analyze the influence of these factors on a firm's competitive advantage, reputation, and long-term success in an increasingly interconnected world. The assignment draws upon various academic sources and industry examples to provide a comprehensive understanding of sustainable international business practices.

Research Project

Table of Contents
Topic: “The benefits and drawbacks of a global business environment”........................................3
CHAPTER 1: INTRODUCTION....................................................................................................3
Overview and background of research...................................................................................3
Rationale of the research........................................................................................................3
Significance of research.........................................................................................................4
Gantt chart..............................................................................................................................4
CHAPTER 2: LITERATURE REVIEW.........................................................................................6
Concept of global business environment................................................................................6
Benefits of global business environment ...............................................................................7
Drawbacks of global business environment ..........................................................................8
CHAPTER 3: RESEARCH METHODOLOGY ............................................................................9
Research Philosophy..............................................................................................................9
Research approaches............................................................................................................10
Data collection......................................................................................................................12
Sampling methods................................................................................................................12
Ethical consideration............................................................................................................13
CHAPTER 4: DATA ANALYSIS AND INTERPRETATIONS...................................................1
Research outcome..........................................................................................................................11
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................11
Recommendation..................................................................................................................11
Reflection.............................................................................................................................11
Conclusion............................................................................................................................12
REFERENCES..............................................................................................................................14
..............................................................................................................................................15

Topic: “The benefits and drawbacks of a global business environment”
CHAPTER 1: INTRODUCTION
Overview and background of research
Global business environment is considered as the environment which is influenced by all
the internal as well as external factors that affects operational activities of business in
international market. It is observed that whenever any country operates its business in different
countries then management team that specific company have to analyse all the factors such as
technology, culture, political, social, regulatory tax, legal etc. in order to take right decisions. It
also improves operational activities of company's at international level and maximises their
sustainability level. It also helps business organisation's in identifying different opportunities
which are available at market place (Schaltegger and Burritt, 2017). This present research is
based on TESCO, a well known retailer of United Kingdom. This company was established in
1919 by Jack Cohen. In context to present research report, it contains information about the main
concept of Global business environment and how large scale companies like TESCO uses this
concept in enhancing their business growth effectively. For this, aims and objectives have been
prepared by the researcher to determine benefits of this concept. Along with this, it will also
provide information of drawbacks and issues of global business environment which impacts
negatively on the business growth of organisation. In this research, investigator will use many
kind of methodology and approaches in order grab relevant information from various sources so
that proper outcome can be carried out from this information.
Rationale of the research
The main purpose of conducting this research is to enhance knowledge on the concept of
global business environment properly so that companies who are operating their business at
international can use this information and maximise probability ratio. This research will also aid
large scale company in understanding drawbacks of global expansion and finding out certain
ways by which they can minimise impact these drawbacks. In addition to this, this will also help
researcher in improving their skills as while conducting this research they will perform many
activities which will ultimately groom them. This enhancement of knowledge and skill will be
beneficial for researcher in conducting much better research in future. In addition to this, this
will also help researcher in improving their skills as while conducting this research they will

perform many activities which will ultimately groom them. The research will also be helpful for
TESCO, with this research its management team can improve policies and working procedure
that will improve performance of TESCO. It will also allow employees in improving their
knowledge through which they can perform their work in effective manner. As a result, it will
contribute in the growth of TESCO. This enhancement of knowledge and skill will be beneficial
for researcher in conducting much better research in future.
Significance of research
This research is important for TESCO as it will help this company in identifying major
issues which might be faced by this company at the time of global expansion. It will also help
company in improving its operational activities at international market and maximising its
business growth
Research Aim
“To identify benefits and drawbacks of a Global business environment” A case study on
TESCO.
Research Objectives:
 To determine concept of Global business environment.
 To identify benefits of Global business of global business environment for TESCO.
 To evaluate main drawback of global business environment for TESCO.
Research Questions
 Describe about the concept of Global business environment.
 What are the benefits of Global business of global business environment for TESCO?
 What are the main drawback of global business environment for TESCO?
Gantt chart
Gantt chart is a graphical illustration of the sequence of processes that are used to
complete a particular task. It helps to plan, coordinate and perform different tasks within a
specific interval of time. One of the biggest advantage of Gantt chart is that we get to know all
information about tasks performed at a single place (Shenkar, Luo and Chi, 2014). Moreover,
their are two axis in the representation of it, the horizontal axis denotes the time span which can
be in hours, weeks, months, years depending on the time given to do the task. Vertical axis
denotes the different activities used to achieve the goal.

CHAPTER 2: LITERATURE REVIEW
Concept of global business environment
As per the thoughts of Falkner, (2017) it has been analysed that global business
environment refers to the environment in which organisation considers various of factor of other
countries before taking right decisions for them. The author have further said that main objective
of these companies it to take right decision which contributes in enhancing its profitability ratio.
It can be said that numerous factors like social, political, economical, environmental and
technological factors are influencing decision making process large scale organisation. It has
been further analysed that it is essential for organisation who are expanding their business at
international market or they are already operating their business in other countries to firstly
evaluate market place (Klepac and Berg, 2019). This will help companies in identifying risky
factors, upcoming opportunities, changing trend, changing expectation of customers etc. As a
result, by knowing all of this information organisation can easily find out solution for risks and
can also maximise their profitability ratio.

On the basis of viewpoint of Murray, Skene and Haynes, (2017), it can be said that
concept of global business environment contains advantage and drawbacks for companies which
might affect its business growth. It has been further analysed that if organisation which performs
their business activities at international scale are aware about its concept then they can easily
sustain there and generate maximum level of revenue. This also helps companies in formulating
right business strategies by which they will contribute in enhancing their command over
customers. As a result, it will maximise satisfaction level of customers and contribute in
enhancing their profitability ratio at market place. For instance: TESCO was initially having its
stores in England, United Kingdom only. But, with the changing time this company has
expanded its business in many other country. This have provide them opportunity to get garb all
possible options which are available at market place. As a result, by grabbing these options this
company directly maximise its market share within the same industry. In context of TESCO,
globalisation have provided numerous of benefits to the company which have equally
contributed in its success. With the same manner some of the main benefits of globalisation are
improves market share, reduction production cost, enhance diverse culture at workplace and
enhances business productivity.
Benefits of global business environment
According to the viewpoint of Lasserre, (2017), it has been evaluated that by business
organisation can gain various kinds of benefits by globalising its business. It directly improves
number of opportunities for the companies as they are now able to grab opportunities which are
available at international market place. Some of the main benefits of globalisation are defined as
below:
Improves market share: Global expansion of business simply increases market share of
organisations as they are now able to access more customers at new market place. For instance:
TESCO was initially having its stores in England, United Kingdom only. But, with the changing
time this company has expanded its business in many other country. This have provide them
opportunity to get garb all possible options which are available at market place. As a result, by
grabbing these options this company directly maximise its market share within the same
industry.
Reduction production cost: Globalisation have helped companies in every manner
belonging to each industry. It has been analysed that by organisation can easily reduce their

production cost by transferring their production unit to low wage nations as they can hire cheap
labour their and execute their manufacturing without facing much financial troubles. Thus, it can
be said that it reduces expenses of company which ultimately minimises production cost of
organisation (What Are the Advantages of International Trade, 2018).
Enhance diverse culture at workplace: Another benefit of global business environment
states that whenever any organisation expands its business at international level then they
embraces diverse culture at workplace (Meyer, 2014). This brings different opportunities for
organisation at workplace only as they gets ideas from internal staff only. Along with this, they
also gets help in grabbing knowledge about taste and preferences of different culture people.
This helps them out in succeeding at international market place.
Enhances business productivity: Globalisation has allowed businesses in getting access
of advance technology. This accessibility has helped companies in improving their business
performances as they are using hi tech technologies. As a result, it improves productivity of
companies because they are now taking help of technology. This directly enhances productivity
of company which also gives to them in terms of reducing production cost. Along with this, it
can be said that machines of advance technology are also helpful in minimising rejection rate
(Shenkar, Luo and Chi, 2014).
As per the above specified different benefits of global business environment. It can be
said that improvement in the market share is seen as the main benefit which contributes in
enhancement of sustainability of the company.
Drawbacks of global business environment
As per the viewpoint of Alon and Herath, (2014) it has been identified that when any
company enters into international market place then it does not only provides them benefits. But,
the process of globalisation also includes many disadvantages. It can be said that at initial stage
they are not able to analyse these drawbacks due to lack of information about new and possible
business risk which might be faced by during expansion. According to the observation of
Cavusgil, (2014), it has been evaluated that these benefits of globalisation can take lots of time
to get visible to the company. This demotivate organisation as they think they thought of
expansion was not fruitful and it has impacted negatively on its growth. Apart from this, there
are number of drawback of global business environment which are defined as below:

Increases competition: The main drawback of Global business environment is that it
enhances competition at market place. It can be said that now a days, every organisation is
planning to expand its business at international scale for approaching maximum number of
people in order to maximising its profitability ratio. But, this thought has directly or indirectly
increased competition at market place. As a result, huge level of competition ultimately reduces
profitability ratio of company.
Initiates time issues:Another disadvantage of Global business environment emphasis on
highlighting timing issues. This is because of different time zone, it can be said that it is the
major issue which have been faced by companies operating at global scale. It has been analysed
that it is difficult for the company's to communicate to their employees at one time as their time
zone are different ( Aguilera and Crespi-Cladera, 2016). As a result, they are not able to
formulate right strategy which will help them out in maximising their profitability ratio.
Lack of knowledge of new market: Whenever any company expands its business in a
new country then it is really difficult for them survive. This is because they do not have much
knowledge about that new market and taste & preferences of its local people. It creates difficulty
for marketing team in performing their job responsibility as it is not possible for them to
formulate right strategy without having much knowledge about market conditions.
CHAPTER 3: RESEARCH METHODOLOGY
Research Philosophy
Research Philosophy is a belief about the way in which data phenomenon should be
gathered, used and analysed. This is a important part of research methodology, Research
philosophy is divided in to two types: “Positivism and interpretivism”, These approaches decide
which approach should be adopted by the researcher or which is derived from research questions.
In short research philosophy which explains about the researcher's view regarding the world.
Positivism: It is based on the research methodology which is used in science. Positivistic
approaches are founded on a belief of human behaviour that should be conducted in the same
way as study conducted in natural science (Boyd and et. al., 2017). There is a belief where
people give response, identifies and describes using rational, or systematic processes. This
approach depends on quantifiable observation that lead to statistical analysis.

Interpretivism: Interpretivism also known as interpretivist which involves researchers to
interpret elements of the study, so Interpretivism integrates in to a human study. This is
associated with philosophical position of idealism.
Strength: The main strength of this method is that it provides in depth knowledge to
learner from where best outcome can be attained. Along with this, the method includes
qualitative data which provides true and valid outcome towards the research topic as it includes
information based on human perception.
Weakness: The main drawback of this method is that only relies upon subjective
knowledge. Along with this, this philosophy is less reliable in comparison of positivism
philosophy as many a times it is not representative.
In this present research, investigator have selected Interpretivism because this is a
beneficiary approach that usually focus on study and various methods which reflect different
aspects of issues in research philosophy.
Research approaches
Research approach is a plan and procedure which consist the steps of method of data
collection or analyse and interpretation. Research approaches are of two types that is inductive
and deductive. Both of them are defined as below:
Inductive Approach:- Inductive approach start with the theories and end of the research
process as a result of observation. This approach involves search for pattern & development of
explanations.
Deductive Approach:- Deductive research approach means developing a hypothesis
based on existing theories and design a research strategy to hypothesis test. In other words it
means reasoning from the particular to the general. It has a possibility to explain relationship
between concepts and variables.
Qualitative Research: It is defined as a market research method that focuses on
obtaining data such as meaning, concept, definitions, symbols, characteristics and description of
things. It helps in understanding the behaviour and perception of target people with reference to
a particular topic (Goetsch and Davis, 2014). A popular method of qualitative research is the
case study which determine 'Purposive Sample' to better understand a detailed, context and
preference for depth. This research allows in collecting data that helps to explore how decision
are made & provide detailed inside. It analyse text documents which is useful for this research.

Strength: Provides In depth information on respective cases. It also provides flexibility
research process. Along with this, it also enables data to be gathered in the natural method so that
true outcome can be attained in effective manner. It has also been analysed that this method
emphasises on small groups that reduces cost of overall research in comparison of the
quantitative research method.
Weakness: It is a time consuming process and becomes complicated for investigator to
resolve whole case within the provided time frame. Along with this, it can be said that
interpretation which are done by researcher can be biased as it includes perception of researcher.
This method is also considered as the time consuming method as it takes huge time in gathering
information from the chosen respondents.
Quantitative Research: It is described as a systemic investigation of method by
gathering quantifiable data or mathematical techniques. It helps in collecting information from
existing and potential customers by using sampling method and online surveys. It is mostly
conducted in social sciences using the statistical method to collect the data from research study.
Quantitative research provide fundamental connection between empirical and mathematical
expression of quantitative relationships (Junior, Best and Cotter, 2014). Quantitative method can
be used to verification of hypothesis. In this research researcher can easily maintain the accuracy
of results and large variety of respondents when selection of random using.
In the current investigation, qualitative research method has been adopted by researcher
in order to attain valid outcome based on human perception. Another reason for choosing this
method is that it is feasible with less amount too in order to conduct the investigation with
reliable outcome.

Data collection
Data collection is a process of gathering information on variables of interest, research
questions, test hypothesis and evaluate the outcomes. There are two types of data collection
methods that is primary and secondary by which researches collects required informations. Both
of the these methods are described as below:
Primary method: In this method of data collection, researcher mainly gathers
information directly from the chosen respondent in order to collect authentic information on
specific topic. It is time consuming method as researcher do not want to compromise with the
relevancy of the information (Meihami and Meihami, 2014). Under this, information is gathered
by using different sources like Questionnaire, interview, field trial, surveys, observation etc.
Secondary method: Under this method, investigator collects information from already
existing researches or published data. It can be said that secondary method of data collection is
mainly adopted by researcher to meet project deadline as they can easily get required information
from past records. This also helps them in completing their own research within provided time
frame with authenticity. Secondary sources of data collection includes books, journals, past
research, news paper articles, online sources, published data etc.
In this research, investigator have used both the primary as well as secondary method of
data collection in order to collect authentic information within the provided time frame. In
primary method investigator have chosen questionnaire as it supports in gathering maximum
information from the respondents in the concise and manageable method. On the other hand, in
secondary method books, journals, online articles are used by researcher so that authentic
information can be collected in provided time frame.
Sampling methods
Sampling method is a procedure for selecting sample members from a whole population.
There are three commonly sampling methods named as Simple random sampling, Cluster
sampling, and Stratified sampling. In research term sample is a group of people taken from a
larger population for measurement. Sampling method generalise the findings from the research
sample to whole population (Hashem and et. al., 2015). In this present research, investigator
have chosen 40 respondents as the sample among whole population in order to understand their
views on the specific topic. The sample respondents are close stakeholders of the company that is
employees, customers, shareholders, creditors etc.

Ethical consideration
Ethical consideration is basically a common undertaking association foe exploring and
developing in different areas. It define rules and regulation of doing research as per the norms
and regulations. Moreover, it is one of the essential part of which is useful in securing various
criteria in order to collect and gather information in an effective manner. This consideration has
been developed in order to have accurate decision for selecting right respondents towards
specific research.
Questionnaire
Q 1) Are you aware with the concept of Global business environment?
a) Agree
b) Disagree
Q 2) As per your opinion, which one is the main advantage of global business environment for
TESCO?
a) Enhance diverse culture at workplace
b) Reduction production cost
c) Improves market share
d) Enhances business productivity
Q 3) Do you think, globalisation is the only option by which companies can enhance their
business growth?
a) Yes
b) No
Q 4) Do you think, by having great knowledge on legal and social factor of operating country
business organisation can easily sustain at market place?
a) Agree
b) Disagree
Q 5) According to the viewpoint, which of the below mentioned drawback impacts negatively

on the business growth of the TESCO?
a) Increases competition
b) Initiates time issues
c) Lack of knowledge of new market
Q 6) As per you perception, which one among the following option by which TESCO can easily
enter into new country for business expansion?
a) Franchising
b) Partnership
c) Licensing
Q 7) Does globalisation assist in achieving higher business growth for an organisation ?
a) Yes
b) No
Q 8) Which one is the most essential component that influences organisation to go global?
a) Communications
b) Reduction in tax rates
c) Consumer demand and need
Q 9) Does globalisation enhances creates opportunities for people in terms of job?
a) Agree
b) Disagree
Q 10) Provide some recommendation to TESCO by which the company can improve its
business functions at global market place and maximise their profitability ratio.

CHAPTER 4: DATA ANALYSIS AND INTERPRETATIONS
Theme 1: Concept of Global business environment
Q 1) Are you aware with the concept of Global business environment? Frequency
a) Agree 30
b) Disagree 10
Interpretation: Global business environment can be described as various external forces
of the firm that influence their decisions. Organization faces many challenges in social,
economic, cultural and business environment. Advantage of globalization is it removes a barriers
in the countries. According the above mentioned graph 30 out of 40 respondents are agree with
this concept because it helps to increase global resources and increase marketing strategy to
change company structure. Whereas, remaining 10 respondents are disagree with the concept of
global business environment because it has a different culture in different countries so may be
people are not aware about this concept.
30
10
a) Agree
b) Disagree

Theme 2: Main advantage of global business environment for TESCO
Q 2) As per your opinion, which one is the main advantage of global
business environment for TESCO?
Frequency
a) Enhance diverse culture at workplace 12
b) Reduction production cost 8
c) Improves market share 11
d) Enhances business productivity 9
Interpretation: Global business environment can be defined in the different countries
which influencing decision making on the use of resources. According to above graph 12 out of
40 respondents thinks that global business environment enhance diverse culture at work place
because they can easily understand commercial decision of a business. 8 out of 40 respondents
think that global business environment reduction production cost because they able to explain the
explanation of competitors. 11 out of 40 respondent thinks that this concept improves market
share because they understands how government promote their policies. Remaining of 9
respondent believes it enhances business productivity because liberalization of market.
2
12
8
11
9
a) Enhance diverse culture at
workplace
b) Reduction production cost
c) Improves market share
d) Enhances business
productivity

Theme 3: Globalisation is the only option by which companies can enhance their business
growth
Q 3) Do you think, globalisation is the only option by which companies can
enhance their business growth?
Frequency
a) Yes 25
b) No 15
Interpretation: Globalisation means interaction among the peoples, companies and
organizations worldwide. Advantage of globalisation is it facilitates expansion of business,
enhanced profitability and business growth. According to this above graph it has been identified
that 25 out of 40 respondents thinks globalization is only option by companies can enhance their
business growth because it impacts on sourcing decision for raw materials and components. 15
out of 40 people does not think globalization is only option by companies can enhance their
business growth because they should try and beat the competitors.
3
25
15
a) Yes
b) No

Theme 4: Great knowledge on legal and social factor of operating country business
organisation can easily sustain at market place
Q 4) Do you think, by having great knowledge on legal and social factor of
operating country business organisation can easily sustain at market place?
Frequency
a) Agree 29
b) Disagree 11
Interaction: It is essential that company have much knowledge about legal and social
factor for operating a country business so that organization can easily sustain in new market.
According to above graph 29 out of 40 respondent are agreed because they think company
having a great knowledge on social or legal factor so they can easily exist in new market. 11 out
of 40 respondent are not agreed because they think there are lot of factors which affect the
organizations.
4
29
11
a) Agree
b) Disagree

Theme 5: Drawback impacts negatively on the business growth of the TESCO
Q 5) According to the viewpoint, which of the below mentioned drawback
impacts negatively on the business growth of the TESCO?
Frequency
a) Increases competition 15
b) Initiates time issues 10
c) Lack of knowledge of new market 15
Interpretation: There are many factors that impact negatively upon the growth of
business such as increased competition, time issues and lack of knowledge of new market.
Advantage of business growth it can increased level of growth and focus on their domestic
markets. According to above graph 15 out of 40 respondent think increases competition because
there are lot of competitors in international market. Whereas, 10 people think that time issues is
the main issue which impacts upon business growth of TESCO because company increase their
work day by day. On the other hand remaining 15 people out of 40 thinks that lack of knowledge
of new market because some people does not have much knowledge about the new market
5
15
10
15
a) Increases competition
b) Initiates time issues
c) Lack of knowledge of new
market

Theme 6: Strategy by which TESCO can easily enter into new country for business
expansion
Q 6) As per you perception, which one among the following strategy by
which TESCO can easily enter into new country for business expansion?
Frequency
a) Franchising 14
b) Partnership 16
c) Licensing 10
Interpretation: There are so many strategy for the company by which they can easily
entered in new country for business expansion. These strategy can be defined as Franchising,
Partnership and Licensing. 14 out of 40 respondents as per the perception of franchising is one of
the best strategy because company can easily entered in new market for expansion of business.
16 out of 40 respondents agreed with partnership because they can build relationship with new
customers. 10 out of 40 respondents agreed with licensing because they can easily entered in
foreign market with low capital and have lesser tariff barriers.
6
14
16
10
a) Franchising
b) Partnership
c) Licensing

Theme 7: Globalisation assist in achieving higher business growth for an organisation
Q 7) Does globalisation assist in achieving higher business growth for an
organisation ?
Frequency
a) Yes 26
b) No 14
Interpretation: Globalisation can be seen as the main reason by which companies are
growing faster as these organisation are getting more opportunities that contributes in
improvising their sustainability level at market place. According to the above specified graph, it
has been observed that 26 respondents have represented their positive response for the thought
that globalisation results in enhancing business growth of company. These respondents have said
this because they think when an organisation works at global scale then they have more
opportunities in comparison to situation when they works in host country. As a result, it
contributes in maximising their profitability ratio. On the other hand, remaining 14 people have
denied to the similar thought as they think if an company performs their business activities
effectively with in host country then also they can increase their profits. Thus, according to them,
7
26
14
a) Yes
b) No

it is not mandatory for companies to expand its business at global scale for maximising their
business growth.
8

Theme 8: Component that influences organisation to go global
Q 8) Which one is the most essential component that influences organisation
to go global?
Frequency
a) Communications 12
b) Reduction in tax rates 10
c) Consumer demand and need 18
Interpretation: There are many components which influences companies to expand their
business at global scale. They includes communication, reduction in tax rates, increasing demand
of customers and many more. It has been identified that all of these components have influenced
interest of companies to operate their business in other countries too as they gets variety of
opportunity their. From the above represented graph, it has been evaluated that 12 people
believes that communication is the major component which influences interest of companies to
expand their work at global level. This is because it is an essential component for interacting
with customers and different stakeholders. As a result, it will help company in attracting large
number of customers for a longer period of time. Whereas, 10 respondents have said that
reduction of taxes is the important element which influence firm to go global. Because after
coming of globalisation rates of taxes of different nations are somewhat similar. Lastly,
according to 18 respondents they have chosen the third option as they believe that company
9
12
10
18 a) Communications
b) Reduction in tax rates
c) Consumer demand and
need

needs and demands of customers is the important factor because there might be a possibility that
services that are provided in some of the countries are liked by customers.
Theme 9: Globalisation enhances creates opportunities for people in terms of job
Q 9) Does globalisation enhances creates opportunities for people in terms of
job?
Frequency
a) Agree 35
b) Disagree 5
Interpretation: Globalisation have created variety of opportunities for business
organisation which helps them in enhancing their business in international market. It has been
identified that opportunities are not only raised for companies they have also been developed for
people too. As per the above specified pie graph, it has been analysed that 35 respondent among
total of 40 believes that Globalisation have increased number of huge range of opportunity for
people ion terms of job. In order to support this belief these respondents have further said that
globalisation have allowed individuals in get job opportunities within their countries. They can
also apply for job in other countries too. It ultimately increases number of opportunities for
citizen. On the other hand, leftover 5 respondent thinks that globalisation does not creates job
10
35
5
a) Agree
b) Disagree

opportunities for unskilled people because they are not able to approach another countries to get
right jobs which suitable for them.
11

Research outcome
CHAPTER 5: CONCLUSION AND RECOMMENDATION
Recommendation
From the above discussion it has been recommended that globalisation play's a pivotal
role in improvement of business activities and performance. It has been also derive that it help in
growth and expansion of business and contributing success at worldwide (Saeidi and et. al.,
2015). Herein, there are some of the recommendation and finding for TESCO from research
which are determined below:
 Mangers of TESCO need to develop a successful project management plan before
expanding their business at globalisation level.
 Additionally, mangers of TESCO need to keenly analyse internal and external market,
macro and micro factors before taking an effective decision of expanding business at
international marketplace .
 Moreover, with help of proper research mangers of TESCO can collect relevant and
appropriate data of a country or origin in order to identify needs and wants of customer's
of a particular country where they want to expand.
Thus, is one of the important and main task of mangers of TESCO that should maintain
their quality of product and services. In this way, they can maintain their sustainability in
marketplace for longer duration of time.
Reflection
Throughout my overall journey of research, it has been analysed by me that globalisation
is the broad concept which is beneficial for business organisation as they can enhance their
business growth with expansion. For present research of TESCO, I have initially formulated
aims and objective for this research which satisfies project topic. Further I have used both the
primary as well as secondary method of data collection in order to satisfy project timeline and its
authenticity. In literature review section, I have reviewed thoughts of different author and
scholars in identify answers of my research questions on particular topic. I have also used
Questionnaire method for this research in order to analyse perception of respondents on different
12

questions whose were already mentioned by me in the form of options. This method of data
collection have helped me out in understanding thoughts of different people on similar topic as a
result, it was beneficial in finding true outcome. While going through my overall analysis of my
own skill, it can be said that even though questionnaire method was helpful for me but at the
same time this method have limit respondents with close ended questions. While looking at
limitations of this method, it has been analysed by me that I could have gone for alternative
research methodology for attaining better results. According to my knowledge interview method
is the best feasible method for my research through which I can grab maximum information from
respondents as questions are open ended and respondents are free to express their whole
knowledge on the questions. As a result, it can be said that if I would have adopted this method
then it could contributed in attaining better research outcome.
While conducting this research, I have gone through many challenges and issues. One
among the main of them was related to respondent. At the time of data collection, I have
observed that these respondents were not giving me desired response on questions. This has
demotivated at that time on also raised question on my finding that whether they are right or not.
But, when I have analysed overall scenario, it has been identified by me that my communication
skills are not much effective which places negative impact over respondents. These respondents
are not able to understand by motive of conducting research, as a result, they did not gave correct
response to me. This research has enhanced my communication skill and boosted my confidence.
I have also gained knowledge on the globalisation and global business environment. It can be
said that if in future I will get opportunity to c9onduct research on similar topic then I will
definitely conduct much better research.
Conclusion
From the above discussion it has been concluded that globalisation is very much
essential is expanding business growth and success. Globalisation has grown in advance for
transportation and communication technology in better manner. It is the process, which can
help in selling goods and services in all across the world. Moreover, it is helping TESCO
organisation in garbing available opportunities that are necessary in expanding their
business at international marketplace. Moreover, they need to analyse both internal and
external as well as micro and macro factor of a country where they are expanding their
business operation. Additional, mangers of TESCO need to consider social, cultural,
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political and ethical issues of a country so that they are able to provide better quality of
product and services to its customer's according to their requirement.
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What Are the Advantages of International Trade. 2018. [Online]. Available Through:
<https://www.americanexpress.com/en-us/business/trends-and-insights/articles/
advantages-international-trade/>.
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