The influence of technology in the travel and tourism sector

Research Project

Table of Contents
TITLE: The influence of technology in the travel and tourism sector............................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Formulate and record possible research project outline specification..............................1
1.2 Identify the factors that contribute to the process of research project selection..............2
1.3 Critical review of key references......................................................................................3
1.4 Produce a research project specification..........................................................................7
1.5 Appropriate plan and procedures for the agreed research specification...........................7
TASK 2............................................................................................................................................8
2.1 Resource efficiently to the research question or hypothesis............................................8
2.2 Proposed research investigation in accordance with the agreed specification and
procedures...............................................................................................................................9
2.3 Record and collate relevant data where appropriate.......................................................10
TASK 3..........................................................................................................................................13
3.1 Research evaluation techniques for research..................................................................13
3.3 Recommendation and justify areas for further consideration.........................................22
TASK 4..........................................................................................................................................23
4.1 Covered in Poster...........................................................................................................23
REFERENCES..............................................................................................................................24
.......................................................................................................................................................25

TITLE: The influence of technology in the travel and tourism sector
INTRODUCTION
Tourism consider as an activity in which people travel and stay in places outside their
usual environment with the purpose of leisure, business and many more. This is the reason that
travel industry is become famous and developing in over the world. Mainly, it provide better
services and employment to local people with the aim of improving their living standard which
directly contribute in developing economic growth of the nation. In this, technology also play an
important role in creating as well as developing customers awareness towards its offerings (Chen
and et. al., 2015). With the assistance of this, company can easily improve their customers base
and capture larger market share from its rivals. Present report is based on TUI Group, which is a
German and British travel and tourism company and also a largest leisure, travel agencies,
hotels, airlines and retail stores in over the world. Report covers the influence of technology in
travel and tourism sector. This will help in creating customers towards the company and its
offering which directly improve the customers base within the organization. Along with this,
research also includes different methods of data collection which used by investigator to gather
relevant data and information to take right decision. Appropriate recommendation and
conclusion is also mentioned in this research which help in improving the chances of attaining
positive outcomes in order to make successful research.
TASK 1
1.1 Formulate and record possible research project outline specification
Research project specification is play significant role in framing overall study in effective
way which help in drawing a valid conclusion. With the assistance of this, investigator can easily
attain positive outcomes and at the same time also improve the effectiveness of the research
project. It includes some important consideration aspects such as research aims, objectives
rational and many more (De Grosbois, 2016). Present research is based on the influence of
technology in travel and tourism sector. In this, technology play significant role in creating
customers awareness towards company and its offerings. With the use of technologies, company
can easily provide quality services to their visitors as per their requirements. TUI Group is
famous and large size organization which provide travel services to large number of customers in
over the world. Company use technology within their activities with the purpose of creating
1

awareness in market. Furthermore, by using technology, company can easily communicate with
the target customers, target market, advance booking and many more. It directly contribute in
reducing the overall cost of the company and at the same time also improve their services. One
of the main advantage of using technology is that it create awareness in customers mind towards
the company and its offerings as well.
Rationale of research
Present research is based on the influence of technology on creating customers awareness
and decision-making in travel and tourism sector. The main purpose of conducting research is to
understand the effectiveness of technology in tourism sector (Han and Yoon, 2015). With the
assistance of this, individual can easily gather in-depth information. This will provide support in
future to investigator to carry out the appropriate research in an appropriate manner.
Research aim:
The main aim of this research is “To determine the impact of technology on creating
customers awareness in travel and tourism sector. A study on TUI Group.”
Research objectives:
 To determine the role of technology in travel and tourism sector.
 To identify the importance of technology in TUI group. To evaluate the relationship between technology and customers awareness in travel and
tourism sector.
Research questions:
 What is the role of technology in Travel and tourism Sector?
 What is the importance of technology in TUI group?
 What is the relationship between technology and customers awareness in travel and
tourism sector?
1.2 Identify the factors that contribute to the process of research project selection
Research play a vital role in evaluating as well as analysing the facts and figures towards
the specific areas and topic. Mainly, it support investigator to understand people's prospectives
towards its area (Higham and et. al., 2016). Research is based on some significant elements that
provide guidance to undertake entire activities of the study. With the assistance of this,
investigator easily manage entire activities of research. All these elements can be understand by
following points:
2

Introduction: It is one of the important part of research which cover research aims and
objectives in order to attain set target of the study. Mainly, it provides overview towards the
particular topic through which investigator can easily execute its activities in detailed way.
Literature review: This section is also play a vital role in gathering information about the
research objectives. It provide assessment of specified issues which aid in attaining effective
edge work. It includes views and opinion of different authors in the basis of particular topic. By
this investigator can easily take right and valid decision to draw a accurate conclusion.
Research methodology: It is also an important part of research in which researcher needs
to select appropriate method to collect relevant data towards the research area. Mainly, this
section help in determining as well as analysing information in order to take right decision in
research. Thus, it is important for research maker to use effective method of data collection so
that they can easily attain end positive outcome within the research.
Data analysis: It is one of the important section of the research in which whole
information analysed and interpret with the aim attaining positive outcomes. Along with this, it
also provides area of learning through which researcher analysis entire collected data by using
primary sources. With the assistance of this, research maker can easily gather accurate data to
represent accurate data in systematic manner.
Conclusion and Recommendation: It is last section of the research in which researcher
develop valid conclusion on the basis of its aim and objectives. Along which this, all the
information and data is also related with its aim. By this research can easily attain positive
outcomes. On the other side, recommendation is also play vital role in providing required areas
for improvement (Hjalager, 2015). It help investigator to effectively resolve of problems and
issues in appropriate way and at the same time also determine future scope of project.
1.3 Critical review of key references
This section is considered as an important part of research which includes different
authors views and opinion towards the specified activities. Mainly, it gives evaluation by using
secondary resources like books, journals, articles and many more. All these are help in gathering
accurate information about the research topic. By his researcher can easily take right decision
within the research and also attain positive outcomes.
Role of technology in Travel and tourism Sector
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According to Belokon, (2019), technology plays an important role in travel and tourism
sector as it help organization to expand their business activities and at the same time also tries to
make better awareness in market place. Mainly, technology refers to body of knowledge which
help in processing and implementing activities in systematic manner. With the assistance of this,
company can easily perform their entire task and activities in effective manner to maximize
overall profitability level at market place. In context of this, travel and tourism industry also play
a vital role in developing economic growth of the nation. Now-r-days, each and every business
organization use technologies to execute functions in appropriate way. In travel and tourism,
technology play a significant role as number of people use technologies to plan their trips in
more convenient way. Along with this, they also understand all the updates and information
about the travel activities which make them aware towards company offerings. With the use of
appropriate technology, visitors can research for destination, travel packages at affordable cost,
another advance booking and many more. All these are helpful in enhancing overall productivity
level of the company and at the same time also improve positive customers awareness.
Furthermore, the main purpose of business organization is to provide quality and attractive
services which may maximize organisational revenue. Apart from this, travel and tourism
industry also use various type of technology like Augmented and Virtual Reality (AR and VR),
Internet of things (IoT), Voice Technology, Artificial Intelligence and many more. All these are
play vital role in strong and distributing all the information that may contribute in improving
their performance level at market place. Furthermore, there are significant technology help
Travel and tourism industry to serve their services to large number of customers are as follows:
Bookings: It is one of the important and basic aspect in which Travel company provide
option to book tickets in advance. With the assistance of this, customers can not face any kind of
issues at the time of travelling. The main reason behind this is appropriate use of technologies
which positive impact on the customers experience that help in enhancing customers base of the
company at market place.
Travel Updates: Now days each and every people are use technologies to aware about all
the updates and activities in travel and tourism sector. With the use of technology, visitors can
easily check all the details about the trains, flights, buses. It may improve their experience which
directly contribute in building positive relation with large number of customers.
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Loyalty points: It is one of the important element within the travel and tourism industry
which help organization to analysis the customers satisfaction towards its offerings. In context of
this, company also offers loyalty points programs which allow customers to check their status
and redeem points as they wish. This will help in making customers loyal towards the company
and its offerings as well.
Importance of technology in TUI group
According to Ramey, (2017), every business organization use technologies within their
business activities with the aim of enhancing their productivity level at market place. Mainly,
technology allows business organization to interact as well as communicate with large number of
customers to analysis their needs. In today world, technology help organization to deliver
effective solution in order to meet customers precise needs towards the business. With the help
of this, company maximize their profits and at the same time also develop customers relation by
reducing overall cost. In travel and tourism, technology help in improving the communication
process and also same time and cost of the company. It also help in sharing as well as building
better relationship with large number of customers because majority of travellers use technology
for searching online tickets, booking, and travel guides and visas. This will directly contribute in
developing positive experience of visitors towards the company and its offerings also. By using
technology, company also promote their attractive destinations to capture visitors attention. It
help in retaining customers for longer period of time. In addition of this, TUI Group use
Artificial intelligence to make innovation with the tourism which may help in storing as well as
distributing information about the customers. It also includes CharBots, Robots, TravelBots
which are the ways by which company easily communicate with number of people who wants to
travel. In context of TUI Group, they use their own website and promote their services by
interacting with customers in which they provide all the relevant information about their services
and travelling packages. Apart from this, for future development TUI Group also implement
innovation and digitalisation within their business activities to enhance the market share. The
main purpose of company is to create customers awareness towards its offerings for making their
customers base more strong. For this, organization also use digital technologies to attract and
invite guests and communicate with them through technology. It provide advantage to TUI
company to maximize the cost and at the same time also make positive relation with their
5

potential customers. In this context, there are some major importance of technology within the
TUI Group like:
Effective organised data: Technologies are play important role in effectively organize as
well as manage data and information of the customers. With the use of technology, TUI can
easily gather data from various sources and manage them effectively. By this, company can
improve their services and customers base also.
Improved services: Use of technology support both customers and company to analysis
their requirements. With the assistance of this, company can easily understand customers needs
and wants and at the same time also provide them same to attain their satisfaction. By this,
company can easily provide best quality services to visitors at the time of travelling.
Real time data: Now-r-days, customers want real data of the latest bookings, instant
confirmation, cancellation and many more. In this, TUI company is responsible for providing
them same to attain their satisfaction level. For attaining the same, RateShopper is an effective
tool which help customers to compare the price on Metasearch sites. By this they can easily book
their services accordingly and attain better satisfaction level. The main advantage of this
technology is to build positive relation with their customers and also retain them for longer
period of time.
Relationship between technology and customers awareness in travel and tourism sector
According to Hyun and Han, (2015), Technology is considered as a important part of
every business organization in globalised world. As it help in processing, gathering as well as
generating the information within the travel and tourism sector. One of the main advantage of
using technology within the organization is to reduce overall cost and at the same time also
improve the customers services which may help in enhancing overall profitability level at market
place. In globalised world, technology play a vital role in developing as well as expanding the
business activities by serving quality services to larger number of customers as per their needs
and wants. In context of this, travel and tourism comes under good and famous position which
also develop economic growth of the nation. By using effective technology, company can easily
fulfil their customers needs by providing them quality services according to their requirements.
In context of TUI Group, company use technology with the aim of creating awareness about its
offerings by providing them all the information. It will support customers at the time of taking
decision related with travel activities. In addition to this, it can be stated that technology and
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creating customers awareness are related with each other. For this, company make their own
websites and update all the information about their offerings in which customers can easily check
and select services as per their choices and benefits as well. It not only enhance profitability level
but also build strong customers relation within the organization.
1.4 Produce a research project specification
Research is based on technology influence on TUI Group in creating customers
awareness towards its offerings. In travel sector, technology considers as an important factor
which help in providing information about the company and its offerings to its customers in
order to make them aware. With the use of technology, customers also get all the relevant
information and updates from various sites and another links. A research specification also play
an important role in carry out the research activities in systematic way. It provide guidance to
researcher to attain positive results. For carrying out this research, investigator will use
descriptive research design in which they gather in-depth information towards the specified topic
and area as well (Ladhari and Michaud, 2015). Apart from this, both primary and secondary
methods is also used by research maker at the time of executing its activities. This will help
researcher in evaluating as well as drawing valid conclusion for the whole research in order to
make authentic and reliable research.
1.5 Appropriate plan and procedures for the agreed research specification
Gantt chart is consider as an important aspect of the research which consist various
activities along with appropriate time frame. Mainly, it is horizontal bar chart that provide
graphical example of entire activities that aid in making effective plan, coordinate all the task
activities in systematic manner. In this chart all the activities are set on the based of specified
time period which may help researcher to effectively completion of the project. With the
assistance of the investigator easily draw a valid conclusion.
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TASK 2
2.1 Resource efficiently to the research question or hypothesis
Research design consider as an important aspect within the research activities which help
in arranging data and condition. Mainly, it is a process which used by the investigator with the
purpose of gathering as well as analysing the information to identify related issues. This help in
executing entire activities of the research in systematic way (Law and et. al., 2015). In this,
research maker combine different components of the study for gathering accurate data. Along
with this, it is also considered as a preplan procedures to determine the potential issues of
research. With the assistance of the investigator can easily solve issues related with specified
issues in study. It includes two type of research design such as Descriptive and Experimental.
Both are consider as important method through which investigator draw a valid conclusion and at
the same time also improve overall efficiency level of the research activities.
Experimental Research Design: It is one of the important method of research which used
by investigator with the aim of establishing relationship between effect and cause of particular
situation. Mainly, it is related with scientific approach which aid in gathering relevant and
accurate information about the research topic. In this one of more variables are manipulated for
evaluating their effects on the dependent variables. With the use of this method, investigator can
easily gather relevant information about the particular area and topic as well. Along with this,
researcher collect data through evaluating as well as examining data sets which is based on the
relation among variables.
Descriptive Research Design: It is also an effective way of gathering accurate
information towards the specified topic. Under this method, investigator determine situation in
proper way and also tries to evaluate facts. Mainly, it involve observing and describing the
9

overall behaviours of a particular subject which help investigator to analysis data in an accurate
way. By this they can easily take right decision and at the same time also attain positive
outcomes. For this research, investigator use Descriptive research design through which they
collected in-depth information towards the particular area (Manhas and Tukamushaba, 2015).
With the assistance of this, research maker easily gather accurate information and take right
decision.
Research approach: It is consider as an effective plan which includes assumptions of the
data collection, data analysis and interpretation of the data. Mainly it provides clear direction to
the investigator to undertake research activities. In includes two type of research such as
inductive and deductive approach. Both are used to gathering accurate and valid information
about the research topic. For this research, investigator use inductive research approach which
help in providing comprehension towards the research topic.
Research Philosophies: It is related with belief in which researcher includes collected
and analysed data which is based on the views and opinion of different authors. This will
contribute in gathering relevant information towards the specified topic and areas as well. It
includes two type of research philosophies such as Interpretivism and Positivism. Both are
appropriate for carry out the research activities in effective manner. For this research,
investigator use Interpretivism philosophies because it help in providing proper discussion about
the research.
2.2 Proposed research investigation in accordance with the agreed specification and procedures
It is one of the important and systematic process through which researcher easily gather
relevant data and information by using different methods and variables. Thus, it is essential for
investigator to select best and appropriate method of data collection so that they can gather
accurate and valid information about the specified topic. With the assistance of this, they can
easily draw a valid conclusion (Neirotti, Raguseo and Paolucci, 2016). In this context, there are
different method of data collection such as primary and secondary. Both are appropriate for
gathering information. These can be understood by following methods:
Primary method: It is important method which used by researcher to gather data directly.
This type of information is related with first hand which help investigator to address problems
with the research. In this data is gather from various sources such as questioners, observation
10

surveys and many more. All these are help in analysing views and opinion of different
respondents.
Secondary method: This is also an effective way to gather relevant and valid information
towards the research topic. Mainly, this type of information is already published in sources. By
using this, investigator can easily draw a valid conclusion. It includes various sources through
which research maker gather data like books, journals, magazines, newspapers and many more.
All these are help in taking right decision towards the research activities.
For carrying out this research, investigator uses both primary and secondary methods of
data collection. In this secondary method help in undertaking literature review which consist
views and opinion of different authors. By this, investigator easily gather appropriate information
towards the research topic.
Apart from this, there are also some effective methods such as qualitative and
quantitative used by the researcher with the aim of carrying out the research activities in
appropriate manner.
Qualitative method: It is scientific method of observation in which researcher gather non
-numerical data and information (Yang, 2017). This type of research is based in the concept,
definition, description that can not be count and measures. Mainly, it provide theoretical
information about the specified topic and area.
Quantitative method: This type of research is based on the statistical analysis which can
be easily measurable in numerical form. With the assistance of this, investigator easily collect as
well as analyse collected data in appropriate manner.
From this, researcher use qualitative research methods in which they prepare an
appropriate questionnaire includes different questions to understand views and opinion of
different respondents about the research topic.
Sampling: It is an effective process in which researcher gather information by using
random data sampling method in which they select 30 respondents from the whole population.
Mainly, random sampling methods is consider as a process of selecting sample that may allow
individual in population to get equal chance to chosen sample. With the help of this, investigator
easily gather facts and figures in an effective way in order to draw a valid conclusion.
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Questionnaire: It is an important documents which consist various questions that
prepared by the researcher with the aim of understanding views and opinion of different
respondents. By this, investigator can easily gather relevant data towards the specified topic.
2.3 Record and collate relevant data where appropriate
This section play important role in whole research as it provide proper guidance and
direction to investigator at the time of executing research activities. By this they can easily
collect accurate and valid information which help in completing the research in appropriate way.
In this context, all the data and information is gather by using primary method of data collection
(Sever, Sever and Kuhzady, 2015). With the assistance of this, researcher develop questionnaire
on the basis of research aims and objectives. Mainly, questionnaire is prepared on the basis of
influence of technology in creating customers awareness in travel and tourism. It help
investigator to attain positive end results within the research by understanding respondents views
and opinion.
Questionnaire
Name:
Age:
Contact No.:
Email address:
Q1) What is the main role of technology in travel and tourism sector?
a) For booking
b) For updates of travel-related
c) Loyalty points
Q2) Does technology is beneficial for TUI Group to improve their performance?
a) Yes
b) No
Q3) What are the advantage of using technology in TUI Group?
a) Create awareness in customers mind
b) Reduce labour cost
c) Know about customers experience
Q4) Does technology help in increasing the customers awareness towards the TUI Group?
12

a) Yes
b) No
Q5) What types of technologies are used by TUI Groups to provide information and
facilities to customers?
a) Smartphone communication apps
b) Travel website apps
c) In Room technology
Q6) Does use of technology put positive impact on developing customers base within TUI
Groups?
a) Yes
b) No
Q7) What are the main reason behind using technologies in travel and tourism industry?
a) Advance booking of hotels
b) Reservation
c) For updating information
Q8) Does implementation of technologies aid in enhancing market share of TUI Group in
market?
a) Yes
b) No
Q9) Which are the areas of TUI Groups get impacted by using technologies.
a) Organisation
b) Coordination
c) Booking services
Q10) Recommended different technologies which help TUI Groups to create customers
awareness?
Questionnaire
Q1) What is the main role of technology in travel and tourism
sector?
Frequency
13

a) For booking 20
b) For updates of travel-related 10
c) Loyalty points 10
Q2) Does technology is beneficial for TUI Group to improve their
performance?
Frequency
a) Yes 30
b) No 10
Q3) What are the advantage of using technology in TUI Group? Frequency
a) Create awareness in customers mind 20
b) Reduce labour cost 10
c) Know about customers experience 10
Q4) Does technology help in increasing the customers awareness
towards the TUI Group?
Frequency
a) Yes 25
b) No 15
Q5) What types of technologies are used by TUI Groups to provide
information and facilities to customers?
Frequency
a) Smartphone communication apps 25
b) Travel website apps 10
c) In Room technology 5
Q6) Does use of technology put positive impact on developing
customers base within TUI Groups?
Frequency
a) Yes 25
b) No 15
14

Q7) What are the main reason behind using technologies in travel
and tourism industry?
Frequency
a) Advance booking of hotels 15
b) Reservation 15
c) For updating information 10
Q8) Does implementation of technologies aid in enhancing market
share of TUI Group in market?
Frequency
a) Yes 30
b) No 10
Q9) Which are the areas of TUI Groups get impacted by using
technologies.
Frequency
a) Organisation 10
b) Coordination 10
c) Booking services 20
TASK 3
3.1 Research evaluation techniques for research
Research evaluation is a method which is relate with the methodologies through which
investigator gather information about particular topic. It provide criteria in which investigator
evaluate entire activities to attain positive outcomes. In addition of this, research evaluation help
in analysing information with the aim of drawing a valid conclusion. Thus, it is important for
researcher effectively execute techniques in order to manage whole study in systematic manner.
As there are some different evaluation techniques methods used by research method to analyse
data related with the influence of technology in creating customers awareness towards its
offerings. All these techniques can be understood by following points:
Formative Assessment: It is one of the important technique which used to determination
of data towards the particular topic. Mainly, it provides ongoing feedback that help in improving
15

the chances of gathering relevant data and information. With the help of this assessment,
researcher maker can easily understand about the research area in order to attain positive
outcomes.
Summative Assessment: It is also consider as an important technique which provide
blueprint for determine the aspects in order to analysis entire research activities. It includes
Critical path system and Gantt chart. Both are help in effectively executing the research activities
in an appropriate manner.
Theme 1: For booking is the main role of technology in travel and tourism sector.
Q1) What is the main role of technology in travel and tourism
sector?
Frequency
a) For booking 20
b) For updates of travel-related 10
c) Loyalty points 10
Interpretation: From the above mentioned graph, it can be analysed that technology play a
significant role in travel and tourism sector as it help customers to attain better satisfaction. In
this context, 20 out of 40 respondents said that technology help in booking tickets in advance
which may help in reducing the chances of arising any kind of issues while travelling. Along
with this, 10 people are said that it also help in keeping updates about all the travel related
16
20
10
10
a) For booking
b) For updates of travel-
related
c) Loyalty points

activities. 10 respondents think that it may provide support in analysing the loyalty points of the
customers.
Theme 2: Technology is beneficial for TUI Group to improve their performance.
Q2) Does technology is beneficial for TUI Group to improve their
performance?
Frequency
a) Yes 30
b) No 10
Interpretation: As per above mentioned graph, it can be evaluated that technologies help in
enhancing overall performance of TUI at market place. The main reason behind this effective
processing and monitoring entire activities. In this 30 out of 40 respondents are agree with this
statement as they said that technology provide support to analysing the customers demand
towards company products and services. On the other side, 10 people are not agree with this
statement.
Theme 3: Create awareness in customers mind is advantage of using technology in TUI
Group.
Q3) What are the advantage of using technology in TUI Group? Frequency
17
30
10
a) Yes
b) No

a) Create awareness in customers mind 20
b) Reduce labour cost 10
c) Know about customers experience 10
Interpretation: As per above mentioned graph, is has been analysed that technology provide
various benefits to TUI Group to improve their performance level. By using technology company
can easily capture larger market share from its rivals. In context of this, 20 out of 40 respondents
are said that technology help in creating customers towards its offerings which help in increasing
the overall sale of the company at market place. Along with this, 10 people gives their views that
use of technology help in reducing the labour cost in order to increase overall profitability level.
On the other side, 10 people think that with the use of technology, company easily understand
about the customers experience towards company offerings. This will directly contribute in
developing strong base of customers.
Theme 4: Use of technology help in increasing the customers awareness towards the TUI
Group.
18
20
10
10
a) Create awareness in
customers mind
b) Reduce labour cost
c) Know about customers
experience

Q4) Does technology help in increasing the customers awareness
towards the TUI Group?
Frequency
a) Yes 25
b) No 15
Interpretation: From the above mentioned graph, it has been analysed that technology help in
making customers aware towards the activities present in TUI Group. With the help of this, can
easily established their competitive brand image at market place and also invite large number of
customers over there. In this, 25 out of 40 respondents give their views that use of technology
may improve the customers awareness as it help in promoting services in market place. Along
with this, 15 people are not agree with this theme as they said that, it increase the overall cost of
the company.
Theme 5: Smartphone communication apps is used by TUI Groups to provide information
and facilities to customers.
Q5) What types of technologies are used by TUI Groups to provide
information and facilities to customers?
Frequency
19
25
15
a) Yes
b) No

a) Smartphone communication apps 25
b) Travel website apps 10
c) In Room technology 5
Interpretation: As per above mentioned graph, it scan be evaluated that there are different
technologies used by the TUI with the aim of serving quality products and services to their
potential customers. It also help in enhancing market share by maintaining strong customers
base. In this context, 25 out of 40 respondents are said smartphone communication apps is an
effective technology which help in interacting with large number of customers at market place.
Along with this, 10 people give their views that travel website apps is also play vial role in
providing travel related information on the specified sites. On the other side, 5 out of 40 people
think that in Room technology is used by TUI Group in which visitors carries various electronic
devices and wireless internet connectivity to effectively access the option of room services.
20
25
10
5
a) Smartphone communication
apps
b) Travel website apps
c) In Room technology

Theme 6: Use of technology put positive impact on developing customers base within TUI
Groups.
Q6) Does use of technology put positive impact on developing
customers base within TUI Groups?
Frequency
a) Yes 25
b) No 15
Interpretation: From the above mentioned graph, it has been evaluated that use of technology
play significant role in developing customers base because it help them in taking decision
towards the travelling packages. In this 25 out of 40 respondents give their views and opinion
towards this statement that it help in building positive customers relation by communicating with
them. By this company easily provide them all the necessary information about its offerings.
This will positively impact on enhancing the overall customers base within the business. On the
other side, 15 people are not agree with statement.
Theme 7: Main reason of using technologies through customers in travel and tourism
industry.
21
25
15
a) Yes
b) No

Q7) What are the main reason behind using technologies in travel
and tourism industry?
Frequency
a) Advance booking of hotels 15
b) Reservation 15
c) For updating information 10
Interpretation: From the above mentioned report, it has been analysed that it is important
for business organization to use technology within their activities. As various reason are there
wherein company implement technologies to attain higher growth at market place. In this
context, 15 people are said that customers and company use technology for advance booking of
hotels in order to reduce the chances of arising issues while travelling. Along with this, 15 out of
40 respondents give their views that for reservation technology is more effective through which
visitors can easily attain better satisfaction. On the other side, 10 people are said that for updating
information technology used by the company which help in making the base of customers strong
in an organization.
Theme 8: Implementation of technologies aid in enhancing market share of TUI Group in
market.
22
15
15
10
a) Advance booking of hotels
b) Reservation
c) For updating information

Q8) Does implementation of technologies aid in enhancing market
share of TUI Group in market?
Frequency
a) Yes 30
b) No 10
Interpretation: As per above mentioned graph, it has been evaluated that implementation
of technologies is helpful in enhancing the market share of TUI. In this, 30 respondents are agree
with this statement. On the other side, 10 people are not agree with this theme.
Theme 9: Booking services is major area of TUI Groups get impacted by using technologies
within the activities.
Q9) Which are the areas of TUI Groups get impacted by using
technologies.
Frequency
a) Organisation 10
b) Coordination 10
c) Booking services 20
23
30
10
a) Yes
b) No

Interpretation: As per above mentioned graph, it has been evaluated that technology put
their huge impact on the business organization and its different areas as well. In this 10 out of 40
respondents are said that, organisation area is highly impact by the technology implementation
which improve the overall performance of the company. Along with this 10 people are said that
coordination is also an area within TUI is impacted through technology implementation. On the
other side 20 people give their views that area of booking services is highly impacted through
technology which may enhance the customers base within the organization.
3.3 Recommendation and justify areas for further consideration
Conclusion
From the above mentioned report, it has been concluded that technology play vital role in
developing as well as creating awareness at market place. In travel and tourism sector, it provide
positive response to the customers in order to improve their experiences. This will directly
contribute in making brand image of the company at market place and at the same time also
established competitive performance. Mainly, technology help customers in advance booking,
reservation and many more that directly contribute in attaining satisfaction of the customers. In
addition of this, influence of technology in travel and tourism is discussed in this research that
may help in determining effectiveness of the technologies within the business activities. For
gathering data, researcher use qualitative research method which provide theoretical information
24
10
10
20 a) Organisation
b) Coordination
c) Booking services

towards the research topic. At last, relationship between technology and creating customers
awareness in travel and tourism is also discussed which help business organization to improve
their overall performance level at market place. Apart from this, it has been concluded that use of
technologies are beneficial for creating customers awareness about travel and tourism industry
because it help in making brand image popular and famous.
Recommendation
Research is based on the influence of technology in creating customers awareness in
travel and tourism sector. In this, it is recommended that TUI Groups needs to use new and
advanced technologies within their activities. This will contribute in inviting large number of
customers towards its services. BY this company easily increase overall profitability level at
market place. Along with this, company should provide proper training and development
programs to their staff members about how to operate new technologies so that they can easily
execute business activities and attain positive outcomes. Moreover, TUI Group should use better
security system to secure all the financial information about travellers. This will help in building
positive relation with consumers and make their customers base strong.
TASK 4
4.1 Covered in Poster
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