A case study on Virgin Holidays
The assignment is a research project for the Tourism Management course at UK College of Business and Computing.
28 Pages5139 Words181 Views
Added on 2020-12-29
A case study on Virgin Holidays
The assignment is a research project for the Tourism Management course at UK College of Business and Computing.
Added on 2020-12-29
ShareRelated Documents
RESEARCHPROJECT
Table of ContentsTITLE .............................................................................................................................................1INTRODUCTION...........................................................................................................................1TASK 1 ........................................................................................................................................11.1 Formulate and record possible research project outline specification..............................11.2 Factors which mainly contribute the process of research project specification...............31.3 Critical review of key reference.......................................................................................4Benefits of digital technology in enhancing customer base and their satisfaction.................51.4 Research project specification..........................................................................................61.5 Plan and procedures for the agreed research specification...............................................6TASK 2............................................................................................................................................72.1 Resources efficiently to the research question or hypothesis..........................................72.2 Proposed research investigation.......................................................................................92.3 Record and collate relevant data where appropriate........................................................9Questionnaire.................................................................................................................................10TASK 4..........................................................................................................................................19REFERENCES..............................................................................................................................22APPENDIX....................................................................................................................................23
TITLE “To determine the impact of digital technology in obtaining customer satisfaction intravel and tourism sector.” A case study on Virgin Holidays.INTRODUCTIONIn United Kingdom's market, it can be said that Travel and Tourism section is increasingmore effectively than any other sector (Abubakar and Ilkan, 2016). This subdivision haveimpacted positively on economic conditions of UK. On the other hand, every single businessfirm aims to provide satisfactory services to their customers. Digital technology and its tools canhelp business organisations to improve experiences of customers. Under this research, VirginHolidays has been taken i.e. a tour operating business organisation that comes under VirginGroup. It was found in the year of 1985 by Sir Richard Branson. Company operates its businessin all over world and tries to sell holiday packages which has helped them in grabbing goodposition at international market in much effective and efficient manner. Present research willinclude importance related to digital technology and how it impact on delivering satisfactionunder travel and tourism section.It will also show some relevant data which will help outinvestigator in drawing favourable outcomes right on time.TASK 11.1 Formulate and record possible research project outline specificationTravel and tourism sector helps people in visiting new places for leisure or for somebusiness purpose. There are ample number of organisations that delivers many services to theirtargeted visitors. These travelling firms have impacted positively on economic conditions ofdifferent countries who majorly depends upon this travel and tourism sector (Edelman, Jaffe andKominers, 2016). On the other hand, it has also been analysed that competition in tourismorganisations stays really very high at both international and domestic market. Therefore, it ismuch required for companies whether it is small or big in nature to develop effective strategiesand use unique approaches through which they can easily gain competitive advantages (Howdigital marketing is transforming the tourism industry, 2018). Digital technology has played animportant role in achieving growth for consumers to travel. Low cost carrier is another exampleof successful application of digital technology to the travel and tourism industry. Digitaltechnology has converted ticket cues for stations into online booking and order. It also helps1
people to manage and buy accommodation for themselves via technological apps. Overall, digitaltechnology reduces human efforts in the travel and tourism industry into automated working andhelp in generation of employment opportunities in this industry.With the help of this, firms can easily hit their targets and can generate high revenuewhich may aid them in enhancing profit margins. In order to draw specific results related todesired goals, companies take in use of research projects which can be defined as an approachthat plays a crucial role in travel and tourism sector. Present investigation will show how digitaltechnology put an impact on customers satisfaction under tourism section.Research Aim:An investigation cannot get started without an aim and it is much required for aresearcher to develop proper aim right on time so that research can get started (Giaoutzi, 2017).In present research investigator have set an aim which is “To determine the impact of digitaltechnology in obtaining customer satisfaction in travel and tourism sector.” A case study onVirgin Holidays.Research Objectives This section majorly stays related to set aim or based on the purpose of conducting theresearch. Whole investigation and its conduction rely on set objectives which helps researcher inreaching to specific targets. In this context, some of objectives accompanying the purpose of thisinvestigation are given below:To identify the impact of digital technology in uplifting the customer's satisfaction inVirgin HolidaysTo determine the role of digital technology in improving performance of VirginHolidays.To evaluate benefits of digital technology in enhancing customer base and theirsatisfaction.Research QuestionsHow digital technology impact in uplifting the customer's satisfaction in Virgin HolidaysHow to determine the role of digital technology in improving performance of VirginHolidays.What are the benefits of digital technology in enhancing customer base and theirsatisfaction.2
1.2 Factors which mainly contribute the process of research project specificationIt has been analysed that there are ample number of factors that stays present within aninvestigation. These elements can be considered as some major components which helps aresearcher in drawing favourable outcomes (Huang and et. al., 2016). Main factors that aidinvestigator in reaching to desired goals and objectives are given beneath:Introduction: This part of investigation can be considered as prime factor that plays acrucial role in conducting the research. This is the primary stage which can be taken as a blueprint that delivers all the information about whole scenario that what is going to be done in theinvestigation in a brief manner It contains aims along with objectives. More specifically it canalso incorporate questions & time schedule. Design of questionnaire : This is being considered as one of the crucial and essential partof research as, investigator majorly draw outcomes with the help of this section only. It has beenfound that, designing a questionnaire is not an easy task, because it is important for investigatorto set favourable questions on the set target so that it can be accomplished right on time.Literature Review: This section within the investigation contains theoretical descriptionabout the set aim as per the view point of different authors, scholars and writers. Researcher takeuse of different media tools which helps in gaining appropriate knowledge. This section helpsinvestigator in collecting data with the help of journals, books and websites. After that,investigator analyse that information through critically evaluating it which may directly impacton time in pulling out favourable outcomes (Kuo and Chuang, 2016).Research Methodology: This part shows the type of method which has been chosen bythe researcher. It includes various things like type of research, design, research concept,approaches, philosophies, data collection, ethical considerations and many other things whichhelps in drawing out favourable outcomes. It has been analysed that majorly, investigator take inuse of qualitative along with quantitative research approaches. Both of them stays different fromeach other like quantitative method relies in different facts and figures (numerical values). Onthe other side, qualitative method is helps in pulling out information on perception and thinkingof respondents.Data analysis: Another main factor which helps in analysing the collected data throughwhich many benefits can easily be gained by researcher right on time. The information which isbeing collected in this helps in special purposes which has been carried by investigator. When3
accumulation of relevant data is being done then after that the next step is to analyse theinformation which may aid in reaching to specific goals and objectives.In present investigation,researcher have chosen thematic analysis in order to measure the collected data which was donewith the help of questionnaire.Conclusion and Recommendation: This is the last factor where researcher put in all theinformation related to outcomes that has been carried by him/her. This section can only be donein a proper way if investigator conduct the research in a befitting manner. After that,recommendations takes place (Pappas, 2016). It is responsibility of investigator to makerecommendations through which company can improve.1.3 Critical review of key referenceUnder this section of research, where researcher take the viewpoint of different authorsand scholars in order to collect the data so that to have better understanding over set aim. Withthe help of given statements and abstracts of scholars, researcher can easily get deep knowledgeand learn about the set or given topic. This is done because it may lead investigator to stop fromcollecting irrelevant data. In every investigation, critical review of objectives which has beenmade by investigator. Explanations in present context are given below:Digital technology and its impact in uplifting the customer's satisfactionAccording to Ryan, (2016), digital technology is carrying a rapid changing nature.Therefore, companies go with unending state of affairs. But, implementation of digitaltechnology or making company digitalised has helped them in directly reaching to customerswhere they can deliver all the information of products and services in a detailed manner. Increasein satisfaction of customers can easily be done through using digital technology. Here are someof the things that are related to digital technology that can help firms in enhancing satisfactorylevel of consumers are given below:Customers are connected- People in modern world stays connected to each other throughvarious online websites. If, business organisations promote their products and services on onlinetools can be helpful for them in hitting their targets right on time. Majorly, it can be said thatmodern people keeps more than one electronic gadget which has impacted on their lives andlikes to be online on various famous social websites.Therefore, it is pretty much required forbusiness firms to target online markets like Facebook, Twitter, Instagram and other social mediatool through which they can deliver information to customers.4
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Impact of Digital Technology in the Travel and Tourism Sector Assignmentlg...
|18
|4285
|23
1 Formulate and Record Possible Research Project Outline Specificationlg...
|22
|5700
|51
Research Projectlg...
|25
|5223
|85
Impact of Digital Technology on Customer Satisfaction in Travel and Tourism: A Case Study on Virgin Holidayslg...
|1
|702
|86
The impact of digital technology on travel and tourism sectorlg...
|30
|7644
|371
Research Project t's a new proj TOPIC: "The influence of digital technology in the travel and tourism sector"lg...
|26
|5980
|124