Research Project

Task-4
Presenting the findings

Theme 1: Marketing activities are essential for
increasing sales turnover of Burberry
80%
20%
Yes
No

Theme 2: Satisfied with current marketing
strategies of Burberry to attract buyers
50%
30%
4%
8%
8%
Highly satisfied
Satisfied
Neutral
Dissatisfied
Highly dissatisfied

Theme 3: Agree that social media marketing is the
most effective method for retaining buyers
50%
30%
4%
8%
8%
Strongly agree
Agree
Neutral
Disagree
Strongly disagree

Theme 4: Agree that internet marketing is a key to
achieve sales targets
50%
30%
4%
8%
8%
Strongly agree
Agree
Neutral
Disagree
Strongly disagree

Theme 5: Marketing is time consuming procedure
for business and affect its operation to a great
extent
82%
18%
Yes
No

Theme 6: Marketing increases indirect cost of
production for company
84%
16%
Yes
No

Theme 7: Benefits are derived through different
marketing strategies
18%
10%
16%
44%
12%
Higher rate of return
Customer retention
Competitive edge of
business
Higher sales turnover
All of the above

Recommendations
 Cost effective strategies for increasing flow of production and
reduce overall cost
 Social media and internet marketing should be used frequently
in order to increase attention of buyers at national as well as
international level
 Further research can be conducted in other areas like hospitality
sector under which marketing play essential role.
 Researcher can carry out study to analyze the impact of social
media marketing for attracting or retaining buyersresearch can
be done on effectiveness of internet marketing on performance
of businesses.

Thank You