Impact of Cultural Diversity on Sales Performance of ASDA

Research Project

Contents
INTRODUCTION.....................................................................................................................................3
P1 Produce a research proposal that clearly defines a research question or hypothesis supported
by a literature review.........................................................................................................................3
LITERATURE REVIEW .............................................................................................................................4
P2 Examine appropriate research methods and approaches to primary and secondary research....5
REFERENCES..........................................................................................................................................9

Title: To determine the impact of cultural diversity over sales performance of an
organization. A study on ASDA.
INTRODUCTION
In a globalized world, majority of business organization focus on inviting diverse
workers with the aim of attaining competitive success at market place. While operating
business at global level, it is important for company to ensure that all the employees treated
equally. The main reason behind this is that diverse culture at working area also put both
positive and negative impact over the employee’s performance within the company. As
promoting equality and diversity is crucial for company because it help in maintaining
positive and healthy working environment wherein workers easily share healthy relation with
others (Watson, 2017). In this context, diverse culture is one of the major concerns for
business organization wherein employees are from different culture and background and
perform their activities at same working environment. This will create issues and
complexities among employees that reduce the overall performance of the company at market
place. Current research is based on ASDA, is a famous British supermarket retailer operate
their business in over the world in order to capturing larger market share from its competitors.
Company also include diverse workforce to execute their business activities. This is the
reason that organization is responsible for maintaining equality and diversity at working area
in order to improve overall performance level.
P1 Produce a research proposal that clearly defines a research question or hypothesis
supported by a literature review.
Research aim:
“To determine the impact of cultural diversity over sales performance of an
organization”. A study on ASDA
Research Objectives:
 To explore the influence of cultural diversity in business organization.
 To access the challenges faced by company while managing diverse culture at
working environment.
 To evaluate the relationship between cultural diversity and sale performance of the
company.
Research Questions: