To assess the impact of social media on tourism activities in UK – A Case Study on Thomas Cook Group

RESEARCH PROJECT

Table of Contents
TASK 1............................................................................................................................................1
1.1 Formulating and recording possible research project outline specifications........................1
1.2 Factors that contribute in the process of research project selection......................................2
1.3 Critical review of references.................................................................................................2
1.4 Research project specification...............................................................................................5
1.5 Appropriate plan and procedures .........................................................................................6
TASK 2............................................................................................................................................1
2.1 Research Question and hypothesis........................................................................................1
2.2 Research investigation with the use of proper methods........................................................1
2.3 Record of data.......................................................................................................................3
TASK 3............................................................................................................................................5
3.1 Evaluation techniques of research.........................................................................................5
3.2 Interpretation of results in accordance to research specification..........................................6
3.3 Recommendation.................................................................................................................14
TASK 4..........................................................................................................................................14
4.1 Poster...................................................................................................................................14
REFERENCES..............................................................................................................................15

TITLE: “To assess the impact of social media on tourism activities in UK – A Case Study on
Thomas Cook Group”
TASK 1
1.1 Formulating and recording possible research project outline specifications
Background
To deal with social media activities, Facebook is the major consideration which assists to
increase customers in industry. In this regard, tourism marketing grows continuously that helps
to target people with demographic characteristics. This is because; it helps to focus on
customer’s demand and requirement. Apart from this, people are sharing their ideas, experience,
etc. to tell about travel industry (Wang, Xiang and Fesenmaier, 2016). Therefore, it is also the
major consideration which helps to develop significant marketing opportunities at workplace of
tourism enterprise. Nowadays, people share their live video broadcasts with Facebook
communities so that it will influence other organisation to connect and engage ideal people in the
enterprise. In this way, tourism brands create more awareness and consideration to develop
significant results. Apart from this, Facebook continually dominant social media platform across
all age groups of people. Therefore, it regulates a systematic work performance to attract people.
Rationale
In order to consider effective results in tourism, it can be stated that present research
determines important activities in the enterprise. In this regard, Facebook implement to focus on
provide feedback on the basis of photos, videos, etc. It gives results with fantastic content to
reach towards effective functioning (Ben-Shaul and Reichel, 2017). In Thomas Cook Group,
Facebook blog generally consider take advantages and boost results in a significant manner.
Therefore, it will help to maintain creative results in company. 94% internet users have account
on Facebook so that they access information from it towards development of enterprise in a
significant manner.
Aim and objectives
Research Aim: “To assess the impact of social media on tourism activities in UK – A Case
Study on Thomas Cook Group”
Research Objectives:
 To understand importance of social media in travel and tourism sector

 To analyse the significance of Facebook to promote tourism activities in UK
 To interrelate Facebook implementation and growth of Thomas Cook Group in UK
 To recommend the ways through social media activities could be increases in order to
attract customers
Research questions
 What do you understand by social media in travel and tourism sector?
 What is the significance of Facebook to promote tourism activities in UK?
 How to interrelate Facebook implementation and growth of Thomas Cook Group in UK?
 What are the recommendation should be provide to Thomas Cook Group to increase their
customers?
1.2 Factors that contribute in the process of research project selection
To consider the present research, there are several factors exist that develop an important
part in research project selection. Therefore, following elements included in it are: Knowledge: To consider the present research, it can be stated that researcher has a wide
knowledge regarding Facebook implementation. In this way, they develop their
understanding and effectiveness to attain the desired results. Scope: In the present research, there is a wide scope to implement aim and objectives. In
this regard, effectiveness also develop to consider further activities and tasks as well.
With the help of research project on the impact of social media influence, researcher is
able to develop creativity in enterprise.
 Interest: Moreover, researcher has a lot interest to find implementation of Facebook to
grow systematic work performances in the business. In this regard, systematic results will
be attain through maintain more creative work performances in the enterprise.
1.3 Critical review of references
In order to conduct effective research, it can be stated that, secondary data has been taken
from different authors views. On the basis of their views, activities set and maintain systematic
work performances in the company. As per following themes, literature review has been taken at
workplace:
Theme 1 Importance of social media in travel and tourism sector
According to the point of view Mariani, Di Felice and Mura, (2016), social media
consider important role in business success and outcomes. Therefore, Facebook is major

perspective that assists to fulfil needs and requirement customer through know about their
existence in the market. With the help of Facebook, every travel and tourism country get more
customers and about their information as well. In this regard, more than 1,55 billion users
generally use it so that it consist as popular network for tourism industry. In this regard, the
organisation also able to attain important attributes that assists to diversify content that publish
on the site. On the other hand, Ladhari and Michaud, (2015) stated that Facebook tool help to
attain significant results with increasing customer views and promotion in the business. It helps
to maintain significance and catch user attention. This is because, quality content make and gain
lot of visibility which enhances long term basis outcomes. This element help to increase
connectivity level so that aims and objectives will be complied to gain more long relationship.
Apart from this, Buhalis and Foerste, (2015) argued that there are several kinds of blogs are also
written by customers regarding business. As results, it is important to focus on their experience
and ideas regarding organisation. In this way, new people able to know about the business
program that carry to attain and maintain desired results. With consideration of different
activities, company able to attain proper results from customer attraction. With focusing on
different social media activities, it can be stated that better results and performances will be
consider at workplace.
Theme 2 Significance of Facebook to promote tourism activities in UK
According to the view of Kang, Tang and Fiore, (2014), there are several factors exist
that help to promote tourism activities in UK. In this regard, Facebook consider several
advantages and effectiveness to perform tasks and goals as well. This is because, it creates
network to show connectivity among several people in the enterprise. As results, it helps to
increase tourism functioning in the new areas.
Theme 3 Interrelate Facebook implementation and growth of Thomas Cook Group in UK
the usage of Facebook will be very beneficial and effective for the Thomas cook Group
in UK. As FB is a very popular social media platform and is easily accessed by the people all
over the world it will help in better rise in customer satisfaction level that will help in better
management of the operations that are been followed by the organisation. The Tomas Cook
Group can use the Facebook as the interactive tool that will help the organisation to carry out its
operations in a better way and help the organisation to meet the needs and demands of the
tourists or customers of cited travel and tourism enterprise. The firm can incorporate the

connectivity of the social media platform with its services, especially with it swebsite that will
support a better access to the customers for its products and services. Besides this, Thomas Cook
Group can use the social media tool to promote and allocate its plans, vouchers and tickets in
order to attract the customers in an effective and significant manner.
Other than this, the organisation will look after the better rise in compatibility and
functional capability of the travel and tourism enterprise. It will help in effective handling of the
operations and meeting of the targeted operations and actions that will be followed by the
organisation in a better way. Thomas Cook Group will also look after the good rise in customer
satisfaction level that will help in better management of the operations that will help in suitable
handling of the business activities in an effective and better way. Other than this, Facebook can
prove as an effective tool or medium for the customers or tourist of the organisation to give out
their reviews and feedbacks over the location, destination, or a services and product that is been
offered by the travel and tourism entity. This will support a good development of insight about
the alterations or improvements that can be made within the organisation to increase its revenue
and productivity and thus will supporta good rise in the operational capability of the
organisation.
Theme 4 Recommendation should be provide to Thomas Cook Group to increase their
customers
various recommendations can be followed by the cited travel and tourism entity that will
help in the effective management of the operations and meeting of operational capability of the
organisation. Looking at the technical advancement and digitalization of the services in every
field, the travel and tourism firm can opt for the development of a mobile app that will aid the
firm to easily and effectively connect with its customers, anytime and anywhere. The usage of
smartphone has also increased with the passage of time. Seeing through it, Thomas Cook Group
will look after the better rise in the operational capability and meeting of the targeted actions that
are been taken in consideration by the travel and tourism entity to have a good share of market
operations and meeting its targeted aims and objectives that will help in better rise in functional
capability of the organisation.
Besides this, the real time update of the flights, cruise and other means of transportation
related to a destination, usage of the geolocation and gaining the feedback of the users hand to