Digital Marketing Strategies

This assignment delves into various aspects of digital marketing. It requires students to examine and analyze different digital marketing strategies, encompassing pricing models, the impact of online shopping experiences on customer satisfaction and repurchase intentions, and the principles of value proposition design. Furthermore, the assignment emphasizes the significance of big data in enhancing customer experience and driving business performance within the digital realm.

RESEARCH PROJECT

Table of Contents
CHAPTER 1:- INTRODUCTION...................................................................................................1
Background of Research.........................................................................................................1
Significance of Research........................................................................................................1
Research Aims and Objectives...............................................................................................2
Research Question..................................................................................................................2
Time Schedule........................................................................................................................3
CHAPTER 2:- LITERATURE REVIEW........................................................................................5
CHAPTER 3:- RESERACH METHODOLOGY............................................................................9
Types of Research..................................................................................................................9
Research Design.....................................................................................................................9
Data Sampling......................................................................................................................10
Methods of Data collection..................................................................................................10
Ethical Consideration...........................................................................................................10
CHAPTER 4:- DATA ANALYSIS...............................................................................................12
CHAPTER 5:- RECOMMENDATION AND CONCLUSION....................................................18
Recommendations................................................................................................................18
Conclusion............................................................................................................................19
REFERENCES..............................................................................................................................20

Title: “To identify the importance of digital tools in achieving satisfied customers”. A case study
on Mr Jones Watches
CHAPTER 1:- INTRODUCTION
Background of Research.
Digital tools are those which convert organization to earn higher income in effective
manner. Basically, digital tools in company do help in minimising the waste of resources and
effective working can be seen and with such customers can be satisfied with quality products for
them. Research is that term which is considered as crucial part in firms nowadays. Hence,
research is conducted in market to gain a proper information and data so that entity can bring out
an better and effective strategy and decision in great way (Gamboa and Goncalves, 2014).
Moreover, it is conducted for somehow variety of reasons as to earn higher income and to attain
a competitive advantage in market. Customer in today's market is becoming more rationale in
nature and they even need quality in products which can satisfy them in perfect way too. The
main aspect of going with this research is too collect variety of data related to importance of
digital tools that could help in achieving an satisfied consumers. Mr Jones Watches is an unique
idea in the world of watches as because this has different collection of watch and having variety
of design. They were loosing market share just because of not properly using the technology in
right manner. Customers always look in for some different products and at reasonable prices too.
Manipulation of employee to work in right direction with use of digital tools somewhere can
make them to earn a great amount of profit as well.
Significance of Research.
There is a great importance of research in market for the organization as this could help
them to earn a good amount of profit. Although, if a research is conducted in effective way then
a excellent competitive advantage can be attained and gained. Basically, there is a main reason of
research is to collect information and data in correct way so that particular important decision
and strategy can be bought up. Mr. Jones watches has some unique and designed collection and
firm wants to have an large market share with the use of digital tools in great way (Nagle and
Müller, 2017). Even the customer are rationale in nature and they need to have an quality product
as research do help them to know and gather data related to there taste and preferences. As this
could help firm to produce an quality watches for the customers in perfect way. There is cut
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throat competition in market which needs to be analysed so that a effective step can be taken and
higher amount of money and profit can be earned too. Moreover, converting people and earning
money according to market scenario and thus they need to handle and maintain the management
in right direction so that effective working can be done. As with the use of digital tools a
company can manufacture a quality product and can provide an better services to the customers
in effective and better way.
Research Aims and Objectives
Aims: It is that for which organization work hard to attain and it vary from business to
business and for this specific research the aim is “To identify the importance of digital tools in
achieving satisfied customers”. A case study on Mr Jones Watches
Objectives:
 To determine the importance of digital tools for enhancing growth and development of
firms.
 To examine those ways by which firms can retain loyal and satisfied customers for long
time duration.
 To identify the relationship between retaining satisfied customers and digital
technologies.
 To recommend those ways by which firms can enhance their sales and profitability ratios.
Research Question.
This is such which direct researcher as what they have to find out from the market and
using there skills in effective way can help them to bring out something better in right contrast as
well. Some of the research questions are as:
 What is the importance of digital tools that help in enhancing the growth and
development in firms?
 What ways are there that could help firm to retain there customer for longer period?
 What type of relation a digital technology and customer satisfaction is having ?
 What recommendations are there which do help in enhancing a sales and profitability
ratios too?
2

Time Schedule.
Time Schedule is such which do convert management of organization to get complete
there work on time without mess up. Basically, it means as splitting a work into different parts
for departments do that perfect working can be there and even quality production can be done in
effective manner. Work Breakdown structure is that which work and follow the norms of
organization and work in hierarchical per-forma as this help to divide the task and activity
according to the qualification of people in various department. This could help them to perform
in effective manner and leads to bring an positive environment in organization too. If with the
use of such the task and activity is done on time and work too then the firm easily can attain
goals and objectives in right prospect (Leeflang and et. al., 2014). Management of organization
has to handle and manage different scenario in better manner so that no wastage of resources can
be there and can also lead to have an higher point of working.
Time schedule is a kind of framework which provide every information as which task is
started on which date and it will be end on which date with predecessor too. As this could help
firm to collect information as which task is taking a more of time to get it completed. Particularly
for such firm can bring in with producing an effective policy and procedures that could lead to
minimise the taken by company to get it completed. Therefore, it has variety of implications on
firm as it also help in having an coordination in between the department and organises
communication in better manner among various division so that clear conversation can be there
and attainment of goals and objectives is there.
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4

Time Schedule does help company to work in better manner and leads to formulate the
policy and procedure that could make firm to attain a good amount of profit in right manner. If
the work is done in correct format that it also help to bring out image of company in right
prospect and customers can get attracted towards entity which could help them to attain goals
and objectives in proper way too.
CHAPTER 2:- LITERATURE REVIEW
Literature review is such which shows in depth knowledge for particular aspect and
topics too. Generally, there are many thing which do enclose and conceptual for having an
effective research.
a.) The importance of digital tools that help in enhancing the growth and development in firms.
According to Osterwalder and et. al., 2014 says that, digital tools are those which do help
in bringing a perfect working in organization that could lead to attain goals and objectives in
better manner. Digital tools are those which do convert people in firm to perform in right
direction and produce an quality watches for people to somewhere satisfy them in better manner.
If entity has used digital technology which include different aspects like social media use of
mobile tool and several others too that should help company to bring an effective working in
great manner. Basically, manipulation of employees in organization has to be there and needs to
inculcate new skills and knowledge of different thing needs to be there which could help them to
earn higher amount of profit and achievement of goals and objectives. Basically, with this
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particular thing a enhancement of business is there that could lead to bring out growth of firm
and development is there in right context as well. Even though digital tools also help in
satisfying the customer needs and wants. Moreover it is known that people in market are
rationale in nature and looks forward to gain a quality watch and Mr Jones performs the same.
Cut-throat competition in market is bringing many changes in business and even entities are
pulling in different thing in right contrast too.
In contrary to this Holliman and Rowley, 2014 says that, digital tool is that which do
bring many changes in an organization that also help somewhere firm to attain a goals and
objectives in right contrast too. Hence, performance of company do increases with help of digital
tools as they also revamp there position in market. Digital tools can help in various ways as this
can also lead to promote the firms product and also can help in attaining of aims and targets.
Digital tools in today's scenario can be considered as mandatory aspect for organization as they
are those tool which does help them to have effective working in firms. Basically, it is required
for firms use digital tools that could make them to bring work in right direction as well.
Importance of digital tools is such which do help in enhancing the performance of company that
convert entity to attain growth and development of enterprise. Even though, there are variety of
thing in organization which do show to have an effective working in right contrast.
b.) Different ways that could help firm to retain its loyal customer for longer period.
According to Thrive Hive says that customer loyalty is somehow a practise of business
which do lead to attract the consumer and leads to retain the customer in perfect way through a
great service and having an marketing tactics too. It is something that leads to pull in a perfect
bond in between business and ultimate customer too. There are variety of ways that could help
them to retain there customer for the longer period in great manner. Retaining a large portion of
customer for longer period may help them to earn good amount of profit as well. Some of those
ways which help in building loyalty of customer towards firm and few of are as: they do provide
an valuable content in perfect manner, it is required to have an interaction with customer on
regular basis so need and wants or any other recommendation would be there can be attained,
should abide 80/20 rule in perfect way thus out of 10 around 8 people should receive value to
customers in right way too remaining 2 should have chose by promotional material, even though
it is required to provide a loyalty program discounts and rewards in proper way that help in
creating interest in company and in last variety of things are there as update! Update! In correct
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way. These ways are those which bring in or create a proper loyalty of customer with
organisation.
In contrary to this Toma Kulbytė says that, digital tool company uses mainly to increase
the sales of company which do help in attaining a proper working which could make it to earn
higher revenues. Basically, making a retain of customer should not be underestimated in right
mannerism and writer says that it is very complex term to retain customer in effective way and
there are some of ways which might help in retaining a customer as: keep the VIP customer on
top priority that should help them to earn good amount as keeping the record for longer period
also help in gathering knowledge as how much sales has made in appropriate manner, it is
required to target customer with having an special offers for them so that they could somewhere
help in earning good amount with various special offers too, even can bring an policy to reward
something good which is somewhere having an profitable customers in correct format, even
tough they should have an personalizing to have an follow-up in right manner, even though it is
required to have an proper working, although in last there is scheduling time with there
customers. As these all thing needs to be done in better way as this could help entity to earn
higher profits and development can be there by having an perfect ways to retain them.
c.) Type of relation a digital technology and customer satisfaction is having.
According to Fitzgerald and et. al 2014 says that, there should be a better relation in
between the digital technology and should have an customer satisfaction as well. Relation is that
which do help in making a firm to get stable in market. Even though manipulating firm to bring
variety of changes in working scenario might help entity to produce an quality products in
watches that could somewhere satisfy different people in better manner with there product and
services in better manner as well. Digital technology do help company to provide various type of
information to large market that could attract the eyes of customer towards entity and increases
sales which direct make firm to attain a good amount of profit in great way. If customers are
getting an effective products which is having an quality in nature that help to satisfy the
customers with product and services.
In contrary to this Spiess and et. al 2014 says that, relation needs to bring out a part of
loyalty if customer in getting an satisfaction from product and services, once he/she lost
satisfaction then they need to shift on other product. Relation is required to be maintained and
handled by company with there customers in perfect mode which could help them to attain an
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higher income as well. Even though it is needed to conduct research for the same too as to collect
information as whether the customer are happy with Mr Jones watches or not if they are happy
then it is quite satisfactory and if they are not happy with performance and product both then
firm can bring variety of changes in there product and services which can help them to attain
better relation for longer period with them.
d.) Recommendations are there which do help in enhancing a sales and profitability ratios too.
According to O. Pappas and et. Al., 2014 say that, the digital tools are helpful to conduct
various types of activities such as communication, marketing and many other aspects which are
carrying out in an organisation. There are various types of promotional activities are conducted
by companies to promote their product or make people aware about quality of goods
manufactured by them. It is necessary to adopt several digital techniques because they provide
support to generate required outcomes on regular basis. These tools are helpful to complete
targets and goals of company in appropriate manner for attaining desired outputs properly. In
case of marketing, digital techniques support to make promotional activities more attractive in
order to attract new customers along with retaining the current ones to improve profitability of an
organisation. It is recommended that the firm can improve number of clients which facilitate to
boost up sales of particular product. Production of product can be done with innovative
technique will help to implement required features so that needs, wants and demands of people
can be completed in accurate way to attain their sat8isfcation for a lone time. This will facilitate
to boost up sales of an enterprise and improve image of the firm in changing scenarios of market.
In contrary to Hussain, Al Nasser and Hussain, 2015 says that the sales and profits can be
improved by making product or service in appropriate way so that taste or preferences of
customers can be fulfilled properly. It is helpful to implement digital tools into production
section because it helps to manufacture bulk of product in limited period of time. It will save
money and time so that distribution of goods can be done at desired time. This will render
support to make services available for clients as they can purchase required product easily and
compete their requirements. It is recommended that an organisation have to utilise an accurate
digital tool to improve their regular productivity in correct way by improving features of goods
so that it will attract new clients. This will results into boosting sales of firm along profitability
as well. A company required to attain growth of the business through using better tools and
techniques and grab more market share than other competitive companies. It will become
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possible through digital techniques as they render help to gain competitive advantage to increase
profit share properly. Overall, these tools provide support to manufacture an appropriate product
as per requirements of customers which helps to influence more people towards the brand and
then it will facilitate to boost up sales and profitability ratio as well.
CHAPTER 3:- RESERACH METHODOLOGY
Research is particular that thing that should explain as having an meaning in simple terms
which do help in gaining a perfect knowledge on a specific topic that should be done in right
context too (Subramanian and et. al., 2014). Basically, it is there that use of having an scientific
and systematic way is having an valuable output in great scenario, moreover, it is such which
manipulate and make people to inculcate information related to the problems and issues faced by
firms and having an variations in hindrance needs to solve those too. Research leads to collect
information of data and even though they also goes with organising with looking forward to
minimise the wastages as well.
Types of Research.
Even though, there are four types of research which do have an different condition and
also lead to opt for the better solution from out of these and some of those are as Quantitative Vs
qualitative, applied Vs fundamental, Conceptual Vs empirical and descriptive Vs analytical.
Mainly quantitative and qualitative is used by firm, quantitative is that term which do collect
information and data in form numerical basis and qualitative research is that which help in
collecting information in group too.
Research Design.
Research design is that which do help in collecting various types of arrangement in
conditions for having an analysis with information that do meet with aims and objectives that has
an some related purpose with economy too. Basically, structural concept is having an research
that needs to conduct and also having an blueprint for collecting information, measurement too
(Järvinen and Karjaluoto, 2015). Research design is having an considered and having an outline
of what researcher can also lead to write some hypothesis in with final state of research in
various implication. Even though, what, when, why and also having an draw with in systematic
design that somewhere also needs to have an necessary with relevance.
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Data Sampling.
Data Sampling is having an process that do select various elements which do have an
universal judgement in better manner. Basically it is considered as the study over population
which do help in drawing some of specific samples too. Moreover, better selection technique
which do help in having an data sampling that could also lead to data and information (Kumar
and Reinartz, 2018). Hence, mainly random sampling is taken which has equal opportunity in
getting selected that should help company with strata that also draw with two pools of item.
Methods of Data collection.
Research is something which do help in having an collection technique that lead to
collect information with primary and secondary data in right way. Primary data is that which is
somewhere collected for the first time in proper way and there are various sources are there for
collection as surveys, interviews and other thing. Secondary research is that which is already
being collected by someone else and having an approved statistical process too. Moreover,
secondary data is that which also refer by someone else that also needs to utilise qualitative
research in data. Mainly company do go with primary research to collect data as because actual
fact and figure can be attained with this.
Ethical Consideration.
Ethical Consideration is having an legal form that is being used by investigators that do
help in conducting research that must be there on behalf which provide by researcher (Laudon,
and Laudon, 2016). Researchers are those which do register as patent which the use with having
an approval with original research.
Hence, a survey was done in market for collecting an information in better manner which
do help to implicit in with digital technology for the small company in better manner, In this
around 40 respondent were taken randomly for the better work.
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Questionnaire
Name:
Gender:
Age:
Contact No:
1.) Do Mr Jones using digital technology in better manner?
 Yes
 No
2.) Did Digital technology helped in increasing sales of there wrist watches?
 Agree
 Disagree
3.) Digital technology helped in enhancing growth of firm?
 Yes
 No
 May be
4.) Mr. Jones satisfied customer with the use of digital technology in better manner?
 Satisfied
 Dissatisfied
5.) Does investment aspect increased in firm after utilising digital tools in appropriate way?
 Yes
 No
6.) Mr Jones bought proper innovation and creation in there product and services?
 Agree
 Disagree
7.) Did digital tools helped firm to earn higher profits?
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 Yes
 No
8.) Any recommendation?
.,........................................................................................................................................................
...................................................................................,,,,
CHAPTER 4:- DATA ANALYSIS
Data analysis is that which help company to scrutinize that which information and data is
useful for the company and can bring an perfect strategy and decision in better manner and needs
to call up for the betterment of firm too. Data analysis should be done before using as this help to
gather information as whether collected data is useful or not.
Theme 1: Digital technology in better manner?
1.) Do Mr Jones using digital technology in
better manner?
Observation
 Yes 35
 No 5
Interpretation: Many other company do use digital tools for bringing an effective working in
organization and thus the Mr Jones trued for same and thus it was required to collect information
related to use of digital technology in better manner and thus for the outcome for survey is like
out of 40 people around 35 person are there who said Yes the company is using digital
technology in better manner and utilising it in there own manner and apart from this around 5
12
35
5
Yes
No

person said that No firm is not be able to utilise the digital tools in correct format. Even though it
is such which lead to earn higher amount of money in great manner.
Theme 2:
2.) Did Digital technology helped in increasing
sales of there wrist watches?
Observation
 Agree 32
 Disagree 8
Interpretation: Every company can earn higher amount of profit with the help of increasing the
sales of product in right manner and thus it was done by the same by this company too and thus
for such scenario the outcome of survey is as out of 40 people around 32 person are saying that
they are Agree that the company is using digital technology in better manner which is also
increasing sales in great way too. Apart from this, around 8 person are there who said that they
are disagree with statement that Mr Jones are using digital technology in proper manner to
increase the sales in great manner as well. Even though sales need to be increased in effective
manner to earn higher profit.
Theme 3:
3.) Digital technology helped in enhancing
growth of firm?
Observation
 Yes 30
 No 6
13
32
8
Agree
Disagree

 May be 4
Interpretation: Every company in market is looking forward to earn higher profit so that they can
also enhance the growth of firm too. Basically from the survey it has come out from the Mr
Jones as out from 40 people around the 30 person were there who said that Yes firm in helping a
digital tool in better manner which do help them to enhance the growth of firm in right way too.
Even around of 6 person are there they said that No firm is not utilising the digital tools in better
manner so that enhance can be seen in great way and apart from all such 4 people are those who
said that may be company in enhancing the growth of firm too in right criteria too.
Theme 4:
4.) Mr. Jones satisfied customer with the use of
digital technology in better manner?
Observation
 Satisfied 30
 Dissatisfied 10
Interpretation: Every company do work hard to satisfy the customer in better manner and thus
they need to make it proper services for consumers as well, basically Mr Jones is also looking
forward to collect information related to same and for such the outcome is like out of 40 people
around 30 people said that they are satisfied with the product and services of Mr Jones in right
manner which do help in attaining profit too and apart from such around 10 people are those who
14
30
6
4
Yes
No
May be

said that they are Dissatisfied with the performance of company in various ways and digital tool
is not used by company in better manner too.
Theme 5:
5.) Does investment aspect increased in firm
after utilising digital tools in appropriate way?
Observation
 Yes 28
 No 12
15
30
10
Satisfied
Dissatisfied

Interpretation: Every company wants to expand there business in great way and thus want to
bring in investment criteria in proper way too and even it is required by company to know that
they have also called up investment criteria in organization and for such the outcome is be like
out of 40 people around 28 person are there who has replied as Yes that company is using digital
technology in perfect manner and brining an appropriate investment criteria in firm and apart
from such around 12 people are those who said that No they have not used digital tool in right
manner and thus investment should be increased in right context too.
Theme 6:
6.) Mr Jones bought proper innovation and
creation in there product and services?
Observation
 Agree 25
 Disagree 15
16
28
12
Yes
No

Interpretation: Many company do bring an proper innovation and creation in better manner and
thus it is required by Mr Jones to call up a proper innovation and creativity in proper way too and
from the survey the outcome is be like out of 40 people around 25 people are saying that Agree
that firm has bought many innovative idea and creativity in there product to earn higher profit to
attract people s well. Apart from such around of 15 person were there who said that they are
disagree from did not bought any changes in product and creativity in proper way.
Theme 7:
7.) Did digital tools helped firm to earn higher
profits?
Observation
 Yes 38
 No 2
17
25
15
Agree
Disagree

Interpretation: Every company wants to earn higher income in better manner and thus the firm
needs to bring in better services as well. Even though, firm wants to gather information for the
same and from survey the outcome is like out of 40 people around 38 person are there who said
that Yes firm is using digital technology in better manner and earning good amount of profit and
apart from such around 20 people are there which needs to use digital technology in effective
manner and has to use digital technology in right contrast.
CHAPTER 5:- RECOMMENDATION AND CONCLUSION
Recommendations
Recommendation is a suggestion to the entrepreneurs that aid to develop a business in a
way that can drive the traffic and make the prospect customers to encourage their purchasing
power (Lamberton and Stephen, 2016). There are so many things are changing in the present
time and technology is one of that thing, so below are recommendations that can build a
communication between a business and customer in an effective manner.
1. Mr. Jones can use the social media platform as it is the biggest and popular way to find
customers for a business, there are many social media websites which can influence the
customer like Facebook, Twitter, Pinterest, Tumblr, Delicious, Reddit, Stumble upon,
Flickr, etc.
2. PPC or pay per click is also a good option for the business, as the link appears on search
engine result page and whenever a visitor click on that page the enterprise have to pay the
price to the mediocre cause they are providing the traffic on the website. It is one of
organic way to increase the traffic but costly also.
3. Search engine optimization is also an organic way to increase the traffic on the site, there
are so many website which are also there to increase the traffic on the website so it is
kind of competition to bring a site link on the top of the page cause one link which is
18
38
2
Yes
No

coming on the top of the list will be clicked more. So that is aid increase the traffic to the
lending page.
4. Content developing is also one kind of tool which can allure the customer with satisfying
content on the advertisement but the content must be charismatic and written in a way
that can engage the reader for more time and also appealing in to reach to the site.
5. Blogs are also appealing to the visitors and has the ability to convert visitors into
customers that can purchase the products, blogs are written in such a way that can relate
to with the reader by establishing a bond with the user.
Conclusion
The above research is based on the importance of digital tools and satisfaction of
customers that how a customer can retain with a company by utilizing the digital tools. There are
many tools that can attract the customers in a huge number through connecting with the various
digital tools and techniques. As the case study depicts that a business was going decline so that
but there was no way to survive in the market but as in present time there is a huge range of
digital tools which can help a business not only survive rather to get successes in the business.
One just need to find a correct way to reach out the people that has the potential to purchase the
product. Mr. Jones can use internet or online marketing that offers several platforms to reach
directly towards the prospect customers. There are so many digital tools that can improve
appearance of the business among customers.
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