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Importance Of Mobile Application

   

Added on  2020-12-18

25 Pages6371 Words194 Views
Research Project

Table of ContentsCHAPTER 1: INTRODUCTION....................................................................................................1Overview of the Research...........................................................................................................1Background of the Research.......................................................................................................1Significance of the Study............................................................................................................2Research Aim..............................................................................................................................2Research Objectives....................................................................................................................3Research Question.......................................................................................................................3Time scale...................................................................................................................................3CHAPTER 2: LITERATURE REVIEW.........................................................................................4Introduction.................................................................................................................................42.1 Role of mobile applications to connect with people at marketplace....................................52.2 Analyse importance of mobile applications in increasing productivity of Mr. JohnWatches.......................................................................................................................................62.3 Assess the impact of using mobile applications in retaining loyal customers for longerperiod of time..............................................................................................................................7CHAPTER 3: RESEARCH METHODOLOGY.............................................................................7Types of Investigation.................................................................................................................7Research philosophy...................................................................................................................8Research approaches...................................................................................................................8Research design...........................................................................................................................8Data sampling..............................................................................................................................9Data collection............................................................................................................................9Ethical consideration...................................................................................................................9CHAPTER 4: DATA ANALYSIS..................................................................................................9CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................19Recommendations ....................................................................................................................19Conclusion.................................................................................................................................20

Title: To analyse importance of mobile applications and its effect on organization profitabilityand customer satisfaction. A case study on Mr John Watches. CHAPTER 1: INTRODUCTIONOverview of the ResearchIn today's scenario, mobile application play vital role in developing as well as enhancingoverall performance of the company at market place. Along with this, each and every person usemobile or smartphones as a result they develop their knowledge as well. As number ofcompanies are also trying to use mobile applications within the business activities with thepurpose of enhancing the profitability level. In addition of this, small business and start-ups alsouse mobile device to run their activities effectively through which company can promote theirproducts in front of customers (Beetham and Sharpe, 2013). The main purpose of every singlebusiness organization to expand their activities in various areas. As mobile application comesunder digital technologies through which firm easily enhance their productivity. This will reducecost and time which directly contribute in creating customers base. In context of Mr. JohnWatches, they also use mobile application through which they communicate with their targetcustomers and provide them information of quality products. With the help of this firm can attainset goals an d objectives in an appropriate time frame. The main objective of this company is toexpand their business activities in another countries with the purpose of attaining higher successat market as compare to its rivals. Background of the ResearchAs small companies are play essential role in developing economic growth of the nationby providing quality services to local people. In this company also use mobile application toimprove their performance. Today's modern time, every individuals use smartphones or mobileapplication in their daily life in which they make their activities simple and digital as well. Alongwith this, it is not an easy task to attain success in market so that firm have to make theiractivities smart and appropriate. By using mobile and digital technologies comp[any easilycapture competitive place in market by creating strong customer base. Mr. John Watches isfamous watch company which operate their business at small scale but now they wants to usenew and innovative technologies within their organization so that they can easily increaseprofitability (Benckendorff, Sheldon and Fesenmaier, 2014). As Mr. John Watches sell qualitywatches to customers by understanding customers needs and wants. For attaining better1

satisfaction of the customers firm may offer quality services to their customers as per affordablecost. This will improve company image and goodwill in market by capturing customers attentiontowards its watches. In addition of this, mobile application help firm to invite larger number ofcustomers by providing information about products which may leads in developing competitiveimage in front of customers and competitors as well. Furthermore, implication of mobileapplication is more important for company to attract customers by producing quality product andservices according to buyer taste and preferences. One of the main advantage of using mobileapplication is to cater customers demands in which they promote their watches in market to gaintheir attention. Significance of the StudyIt is one of the important part of whole research project as it helps in reducing thechances of arising issues. As the entire research is based on analysing importance of mobileapplication within the company. This will contribute in establishing positive brand image and atthe same time also enhance the economic growth of the company. In present modern world,every person are highly depend on the mobile applications as they use this in every activities.With the help of this they make their life digital and comfortable as well (Bizirgianni andDionysopoulou, 2013). Thus, Mr, John Watches also use various mobile application to connectwith their target customers, through which they cover various areas to offer products. This willcontribute in enhancing string customers base. Along with this, for attaining better success atmarket place, company should provide effective training and development programs to theirworkers so that they can easily understand how to implement mobile application within theirbusiness activities. By this, firm make their process more effective and also established positivebrand image in competitive market. Research AimThis part is more important which refer to research statement of title. As it cover al thetargets and goal of the study through which researcher can attain positive outcomes. Entire studyis highly based on its aim as it contribute in drawing valid conclusion to develop the chances ofattaining desirable results. Along with this, it is predetermined statement which aid in carry outthe whole research in systematic way. In this, the main aim of this research is “To analyseimportance of mobile applications and its effect on organization profitability and customersatisfaction”. A case study on Mr John Watches. 2

Research ObjectivesIt is one of the important part of research which is based on its objectives. The main aimof this research is to evaluate the impact of mobile applications which may helps in satisfycustomers by providing them better services. With the help of this firm attain set target in anappropriate time frame (Brynjolfsson and McAfee, 2012). Along with this, it also helps indetermining the issues and other elements which consider in whole research. As all the researchobjectives are as follows:To determine role of mobile applications to connect with people at marketplace. To analyse importance of mobile applications in increasing productivity of Mr. JohnWatches.To assess the impact of using mobile applications in retaining loyal customers for longerperiod of time.Research QuestionUnder this part of research, researcher set some question as per aim in order to define theways to enhance overall performance level of the company. For this researcher take views andopinion for various authors to addressing research question. This will helps in reducing thechances of arising any kind of issues and conflicts. As there are some research questions are asfollows:What is role of mobile applications to connect with people at marketplace?How to analyse importance of mobile applications in increasing productivity of Mr. JohnWatches?How to assess the impact of using mobile applications in retaining loyal customers forlonger period of time?Time scale3

CHAPTER 2: LITERATURE REVIEWIntroductionIt is also an important part of research in which investigator allow to different authors togive their views and opinion with the purpose of determining the end results. With the helps ofthis, investigator easily take final decision in an appropriate way. In this, researcher use articles,newspapers, magazines, journals and many more to gather relevant data and information towardsthe research topic. As it directly helps in drawing valid conclusion in systematic way. 4

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