RESEARCH PROJECT.

RESEARCH PROJECT

Table of Content
 Introduction
 Aim & Objectives
 Rationale of Research
 Findings to stakeholders
 Conclusion
 References

Introduction
Globalisation refers to process of integration as well as
interaction between people, organisations and governments of
various nations, process that driven through international trade
as well as investment that help through digital technology. It
is implies opening of the nationalistic and local perspectives to
wider outlook of interdependent and interconnected world
with the free transfer of products, capital and services across
the national frontiers.

Aim & Objective
Aim:
“To determine how globalisation can drive business towards
success.” A Study on Marks and Spencer.
Objectives:
 To determine the concept of globalisation.
 To determine impact of globalisation on success of Marks
and Spencer.

Rationale of Research
This present report taken into consideration on how globalisation
can drive business towards success. Leader conduct this
investigation for self-interest. It is helpful in provide
knowledge related to the globalisation concept. Through
conducting this investigation, skills and core competencies of
a leader will be enhanced and it will help in the future career.

Findings to stakeholders
From the entire study on globalisation and its impact on
multinational organisation, it has evaluated that this concept
proves beneficial and unfavourable too for the companies. As
globalisation lead to increase trade activities across overseas
market, aid to people mobility from one country to another
more easily, enhance competition etc.

Conclusion
From the above mention report it has been concluded that
globalisation is wider area concept and it provides the
different benefits to business firms which conducting their
operations at global level. The globalisation develop negative
and positive impact on business activities and operations of
business in an effective manner. It helps in develop the
positive communication among the two different countries
through trade.

References
 Alejandra Gonzalez-Perez, M., 2013. Corporate social
responsibility and international business: A conceptual
overview. In International business, sustainability and
corporate social responsibility (pp. 1-35). Emerald Group
Publishing Limited.
 Apăvăloaie, E. I., 2014. The impact of the internet on the
business environment. Procedia Economics and finance. 15.
pp.951-958.

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