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Impact of Service Quality on Consumer Satisfaction: A Study on Hilton Hotels

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Added on  2023-04-19

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This presentation aims to analyze the impact of service quality on consumer satisfaction in the hospitality industry, specifically focusing on Hilton Hotels. It includes research objectives, research questions, research methodology, and factors influencing consumer satisfaction in the hospitality sector.

Impact of Service Quality on Consumer Satisfaction: A Study on Hilton Hotels

   Added on 2023-04-19

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TO ANALYSE THE IMPACT OF
SERVICE QUALITY ON
CONSUMER SATISFACTION
Task 4
Impact of Service Quality on Consumer Satisfaction: A Study on Hilton Hotels_1
RESEARCH AIMS &
OBJECTIVES
The main aim of research is to identify the
impact of service quality on consumer
satisfaction: A study on Hilton Hotels.
Considering this topic, some objectives have
been proposed and description of the same
has done down under:
• To understand concept of service quality in
hospitality industry;
• To examine factors which impact consumer
satisfaction in hospitality industry;
• To analyse influence of service quality on
consumer satisfaction in Hilton Hotel;
• To recommend measures for enhancing
service quality and improving the
satisfaction level of consumers in Hilton
Impact of Service Quality on Consumer Satisfaction: A Study on Hilton Hotels_2
RESEARCH QUESTIONS
From the above framed research objectives,
some research questions have been
developed which will help researcher in
conducting the research in effective manner.
Some of the research questions have been
framed down under:
• What is the importance of service quality in
hospitality industry?
• What are the different factors which
influence consumer satisfaction in Hilton
hotel?
• What usually are the major components of
service quality on consumer satisfaction in
Hilton Hotel?
Impact of Service Quality on Consumer Satisfaction: A Study on Hilton Hotels_3

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