Research Project Assignment - Benefits of Digital Technology on Business Growth
Added on 2020-10-22
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Research Project
Table of ContentsCHAPTER 1: INTRODUCTION....................................................................................................1Overview of the research........................................................................................................1Background of Research.........................................................................................................1Significance of Study.............................................................................................................1Research Aim.........................................................................................................................2Research Objectives...............................................................................................................2Research Questions................................................................................................................2CHAPTER 2 : LITERATURE REVIEW........................................................................................3To evaluate the impact of Mobile applications on Asda's Revenue and Profitability............3To determine the biggest beneficiary of mobile applications within Internal and externalenvironment of Asda..............................................................................................................4To ascertain the relationship between Use of mobile application and customer satisfaction.4CHAPTER 3: RESEARCH METHODOLOGY.............................................................................5Investigation Type..................................................................................................................5Research Design ....................................................................................................................5Research Approach.................................................................................................................6Data Collection ....................................................................................................................6Ethical Consideration ............................................................................................................7TIME SCALE..................................................................................................................................8REFERENCES................................................................................................................................9APPENDIX....................................................................................................................................10Research Ethics Approval Form...........................................................................................18
TITLE: 'To analyse the benefits of digital technology,especially Mobile applications, onBusiness growth of an organisation. A case study on Asda' CHAPTER 1: INTRODUCTIONOverview of the researchThe part of Digital technology and mobile applications can not be undermined in thepresent business world. There are different instruments and advancements which are beingutilized by organizations around the globe. Propelled developments are effective in makingindividuals life straightforward and pleasing, this in like manner make an impetus in redesigningthe learning and capacities of people about the essentialness of applying modernized mechanicalassemblies and advances. Business industry is considered as a key segment which make animpetus in working up the budgetary condition of firms and what's more for country also. Asdais retail company of UK which deals in Super market (Tene and Polonetsky, 2012). Thecompany is doing well and is expected to grow, thus the need of digital technology and mobileapplications within the business process and for the purpose of delivering services to consumersare quite huge.Background of ResearchThere has been steady change in the general doings of organisations around the globe,fundamentally because of new and inventive apparatuses and also methods utilised by theminside business. The noteworthy method of reasoning of firm is to satisfying the needs of peopleat business focus in order to accomplishing forceful edge at promote put. In the bleeding edgeexhibit time contention is so high at business focus and affiliations are extensively stress onachieving higher centred edge through offering collection of things and organisations at businessfocus. In the present time people continue with a clamouring life and they are not having enoughtime they satisfying their necessities as for acquiring so they are in a general sense stress onapplying on the sites as to making their trade more practical. Use of mobile applications hasgiven various kinds of benefits to industry of retail as well as to companies operating under it.Significance of StudyThe current research will give an overview as well as detailed explanation on the topic.The researcher will be able to get necessary knowledge regarding the topic in an effective1
manner. The research will also lays down the right kind of procedures which will enable aresearcher to formulate information as well as data regarding the topic.Research AimResearch point is thought to be a general articulation which is worried on the generalobjectives, reason and expectation of the work. This alludes as a foreordained articulation whichhelps in complete the entire research work and exercises in efficient way (Subramanian andRamanathan, 2012). The imperative point of this specific research is 'To analyse the benefits ofdigital technology,especially Mobile applications, on Business growth of an organisation. A casestudy on Asda' Research ObjectivesIt refers to the objective for which the research is conducted, there can be variousobjectives of a particular research and a researcher make sure that outcome of the research willfulfil the objectives that are needed to be achieved in an effective as well as efficient manner.This additionally an another fundamental piece of research venture which helps in illuminatingthe exploration issue in proper way. This can be assessed as the outcomes looked for through theagent toward the finish of the examination venture. This area of research is interconnect withinquire about point. Some fundamental destinations are portrayed as under:To evaluate the impact of Mobile applications on Asda's Revenue and Profitability.To determine the biggest beneficiary of mobile applications within Internal and externalenvironment of Asda.To ascertain the relationship between Use of mobile application and customersatisfaction.Research QuestionsThis area of research helps in characterizing the exploration targets in an issueproclamations which are should examine in the segment of writing audit. This piece of researchgive a reasonable course to the analyst to do the area of writing survey in suitable way throughexamining the view purposes of essayists and writers. Some suitable research question for thisspecific research venture are related as beneath:What is the impact of Mobile applications on Asda's Revenue and Profitability?2
Who is the biggest beneficiary of mobile applications within Internal and externalenvironment of Asda.What is the relationship between Use of mobile application and customer satisfaction.CHAPTER 2 : LITERATURE REVIEWThere has been an adjustment in the ways business is being led by the associationseverywhere throughout the world. Particularly benefit area has seen radical changes in itsworking. A portion of the real reasons of such radical change have been, the changing needs andrequests of clients and The necessity of the organization to spare cost and to produce higherincome over time frame (Cascio, 2014). The data is gathered from various source, for example,past undertakings, books, magazines, step by step papers and so on. The master set the ideal opendoor for specific undertaking so it is fundamental for them to finish the work in picked timeportion. The ultimate aim of literature review is to explain the overall objectives of the researchin an effective manner that will give a detailed view of the purposes as well as objectives of theresearch.To evaluate the impact of Mobile applications on Asda's Revenue and Profitability.There has been a considerable impact of Mobile applications and software on the overallprofitability of the company. Consumers around the world wants that their work shall be done inan easy manner and it is only possible to have access to goods and services in a physical manneralways that means consumers does not always want to buy stuffs by walking into the stores,rather they would want to get served by sitting at their home and this is only possible if thecompany will be having their own websites or mobile application which can be accessed bycustomers on their fingertips. With efficient use of mobile application technology, Asda is ableto improve its market base very efficiently which has allowed business to grow and flourish evenmore (Weinstein, 2013). Specifically talking, Asda's Revenue has seen a surge of 8-10% postimplementation of various digitisation tools like mobile applications, launch of new websites anddigitisation of advertising etc. As per the views of Andrew Gaszdecki, 2017 There is a directrelationship of growth in revenues and profits with innovative changes within the strategies aswell implementation of technologies etc. and hence it is essential to implement those policiesthat will have a direct impact on the revenues as well as profitability of Asda going forward. Ifthe profits will be increased then the same can be applied for the purpose of growth and3
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