TUI Travel Plc and Digital Impact

This assignment examines the influence of digital technologies on TUI Travel Plc. Students are tasked with evaluating the direct benefits derived by TUI from technological implementation, exploring customer acquisition strategies employed by the company, and identifying the departments where technology is most prevalent. Additionally, the assignment investigates the impact of technology on TUI's profitability and customer satisfaction levels. It also delves into the role of technology within the broader travel and tourism sector, analyzing government measures to promote digitization and understanding specific applications of technology used by TUI.

RESEARCH PROJECT

Table of Contents
TASK 1............................................................................................................................................4
1.1Title or topic...........................................................................................................................4
Brief Introduction........................................................................................................................4
Research questions......................................................................................................................5
Aims and Objectives...................................................................................................................5
1.2 Critical Assessment of all key references.............................................................................6
2.1 Usage of resources to met with hypothesis and research questions......................................9
2.2 Proposed research investigation in accordance with specification and procedure..............10
2.3 Record and collate relevant data which is appropriate........................................................12
TASK 3 .........................................................................................................................................14
3.1 Use of suitable research evaluation method for examination.............................................14
3.2 Analysis and interpret results for determining original specifications................................14
3.3 Make recommendation and further area for consideration.................................................24
TASK 4 .........................................................................................................................................25
Covered in Poster .....................................................................................................................25
REFERENCES..............................................................................................................................26
APPENDIX ...................................................................................................................................28

TASK 1
1.1Title or topic.
Each research project has some specified aims and objectives which are needs to be
accomplished by researcher as to completion of research work in effective manner (Buhalis and
Amaranggana, 2013). An effective outline specification helps in providing a significant way to
implement all research activities in an appropriate manner in respect to accomplishing the
research outcomes. This particular research is based on:
Topic: “The effectiveness of social media in travel and tourism and its impact on the overall
development of tourism sector”. A case study on TUI Travel Plc.
The research into consideration is based on digital technologies and its vast impact on
travel and tourism sector. In this modern era people are very much depend on technologies and
its usefulness as large number of people spend a huge amount of time of digital equipments as
digital technologies helps in making humans life more easy and comfortable. In each sector
technology plays crucial role in developing organisational performance and productivity as
digital technologies are effective in managing time and cost of firm in effective manner (Connell,
2013). This create value in high growth and success of firm. TUI Travel Plc is a well known
British travelling company which provides luxury accommodation, food, transportation and
many other services to their significant buyers as to satisfying their needs and wants at market
place. Company is widely concern on adopting technologies as to making people more aware
about the offers and services of firm which helps in enhancing the number of visitors. The
present research project has to be done through applying various methods and techniques, these
methodology helps in carry out the research work into well planned and systematic manner.
Brief Introduction.
In the modern era travel and tourism can be considered as the most developing industry
which helps in creating various benefits to the country or its economy (Baum, 2015). Research
project refers as the most appropriate and best component through which organisation can
analyse all merits and demerits in more effective manner. An effective research project helps in
deriving more appropriate outcome for the efficient completion of research work. Technologies
plays effective role travel and tourism sector as to enhancing the performance and productivity of
firm. In the modern business world the major purpose of each business organisation is to gaining

attention of customers and visitors through offering them variety of products and services.
Technology is effective in implementing an effective communication channel within work place
so that the flow of information can be maintained in effective manner. This consist to be the
most essential and primary part of research project on which the whole activity of research are
based on. This section of research involved various elements such as research aim, objectives,
question, background, significance of the research and time scale. In this section of research
project the issue of research is analysed as to resolving it in appropriate manner (Fernando and
Long, 2012). The present research is based on TUI Travel Plc which is a British Leisure travel
group which is headquartered is in Crawely, West Sussex. The major focused are of firm is to
enhancing growth and revenue through implementing digital tools and technologies at work
place. This report contents the study about effectiveness of technology in travel and tourism
sector and its impact on overall development of Tourism sector (Bizirgianni and Dionysopoulou,
2013).
Research questions.
Research Questions
This is also an another section of research on which the part of literature review is based.
As these questions are effective in accumulating appropriate information about the specified area
of study and provide a significant way to reaching at final result and outcome (Giaoutzi, 2017).
The essential question of this particular research are described as under:
 What are the importance of social media in travel and tourism sector.
 What are the various benefits derived by Travel and Tourism Sector with efficient use of
Social media.
 How to determine various technological measures that are adopted by TUI Travel Plc for
the purpose of enhancing its revenue and productivity.
What are the recommendation to TUI Travel Plc in order to maintain competitive edge in the
market place.
Aims and Objectives.
This can be considered as the most essential part of research project which helps in carry
out the whole research activities in an appropriate manner (Elliot, Li and Choi, 2013). It is the
fundamental duty of researcher to create an effective aim in regards to clarifying the issue of
research in the form of statement. The essential aim of this particular research project is to

collect information related to the effectiveness of Social media in travel and tourism and its
impact on the overall development of tourism sector. A case study on TUI Travel Plc.
Research Objectives
This section of research is interlinked with research aims as it helps in developing the
entire project in right direction as to reaching at final result and outcome. Some essential
objectives of this particular research project are described as under:
 To identify the importance of social media in travel and tourism sector.
 To analyse the various benefits derived by Travel and Tourism Sector with efficient use
of Social media.
 To determine various technological measures that are adopted by TUI Travel Plc for the
purpose of enhancing its revenue and productivity.
To recommended various ways to TUI Travel Plc in order to maintain competitive edge in the
market place.
1.2 Identify the factors that contribute to the process of research project selection
In order to selecting a project is not easy for the the researcher and for this it is more
important to analysis different factors which contributes more in selection of research. There are
different number of factors which involve in choosing the project “The effectiveness of Social
media in travel and tourism and its impact on the overall development of tourism sector' which
clearly alter in learning digitalise and unique concept of marketing. Some factors are determined
as better:
Benefits: It is essential which bolster and empower in inquiry regarding determination of
venture that would be a best advantage. It is highly essential for specialist in order to decide
regarding importance and benefits which get fallen by such type of task. Accordingly, with
implementation of advanced technology, it is highly significant to analysis effect of modern
merchandising on motivating visitor to visit few locations in signified and appropriate way.
Feasibility of project: It is another perspective which required to analysis and
comprehend that would be possibility to confirm that such task or activity will close effectively
in residency or not. This connote and empower in characterizing that such ventures require to
pick which have bring down hazard in nature with the goal that every one of its fundamentals get
fulfil in qualify casing of mode.

1.3 Undertake a critical review of key references
Literature review can be considered as one of the most important aspect of a research and
is concerned with helping the researcher and assisting him to achieve the desired business
objectives and at the same time meeting the final objectives in the moist significant manner
possible (Guttentag,2015). This is also an effective part of research project which comes after the
section of introduction. This section of research is based on research questions that are created in
the part of introduction. Literatures review helps in conducting an in-depth research through
analysing the opinion of various writes and authors. In this data has to be gathered through
secondary sources such as books, journals and online sites.
To identify the importance of Social media in travel and tourism sector.
Travel and Tourism sector is one of the most important sector from the point of view of
economy in general. Social media is a platform through which company can enhance there profit
and can go with earning higher profit and it also increases sales in great manner. It is growing all
over the world and countries around the world are getting the importance of Travel and tourism
around the world. According to it becomes highly difficult for a company to grow without
having adequate Information technology within the organisation for the purpose of growth and
development. TUI Travel Plc. Is a leading company in UK and is having businesses around the
world related to tourism and hospitality. Gradually the company is able to know the various
aspects of doing business in this sector and realises the importance of tools as well as Social
media for the purpose of enhancing the overall growth of the business of company. Formulating
an better policy by using social media in company can convert TUI entity to gain a great
competitive advantage in better way. Although, this also manipulate company to perform in right
contrast and make entity to earn higher profits with satisfying customers according to there needs
and wants.
Technology and social media a part of modern equipment is very crucial to reach out to
consumers in an effective way, this can happen by using various mediums of promotions and
advertising like social media and digital advertising. Technology also helps companies in
Delivering effective services to consumers and at the same time saving cost for them which
results in higher profitability for the company. Tourism business is highly price sensitive if the
company aims to reach out middle income segment, however if it higher income segment then
company would not have to depend too much on overall technological implementation in the

company as people with high income segment needs less persuasion for spending money on
travelling. Therefore, through social media people use to collect information as which travelling
agency is providing better product and discounts in regarding to travel and social media do help
company to cover large market as well for providing an effective services as well. Even though,
social media and technology as whole do help firm to increase there sales and allow to attract
various people from all over the country. However, Middle income segment of the country
would have to be persuaded for gaining their demands and increasing the overall profitability of
company. Right use of technology also ensure various kinds of benefits for the company and this
includes, Lower cost, More customer satisfaction, efficient service deliver and proper use of the
resources and increase in overall productivity of the company (Law, and et al, 2015).
The various benefits derived by Travel and Tourism Sector with efficient use of Social media.
The overall growth and development of travel as well as tourism sector has gained
importance all over the world. As per the views of This has lead to an increase of focus by the
government on overall crucial aspects of travel and tourism. Government is implementing
various policies as well as procedures to boost the growth of tourism sector in the economy.
Social media is that which do provide variety of benefits to travel and tourism and needs to use
those advantages in right format and this can help them to perform even in better manner than
there competitors. Travel and tourism sector is wide in area and also performs according to
customer needs and wants that could result into attaining goals and objectives of firm.
There are various benefits that can be derived by TUI Travel Plc by implementing right
kind of technology within the company. These benefits are discussed in detail as follows: Cost Efficiency: The cost of the company to provide tourism services will be reduced to
quite an extent and this will make sure that overall profitability of the company will be
increased going forward. An enhanced cost efficiency will also help the company to gain
a competitive edge in the market over its competitors. Better service delivery to customers: Proper and efficient use of technology will make
sure that the various aspects of service are delivered to customers in a very good and
effective manner. This would mean that the business will grow going forward. It also
enhance the image of company within the market, and creates good will of company.

 Saving of Time: If the company rely more of technological equipments for the purpose of
delivering services to its customers, then it will be able to effectively deliver various
services to customers.
 Growth: The company will be able to grow and prosper because of the fact that company
is delivering efficient services to its customers. The company can achieve substantial
growth in both of its revenue as well as profitability going forward.
These benefits are those which come out with use of social media in proper manner and
thus technology do help company to get stable in market as well with analysing market in right
way and working according to customer needs and wants too. These benefits directly help
travellers too as they get discount and get schemes for different part of country to travel. All such
criteria do help company to attain competitive advantage in market and make them to attain
goals and objectives as well.
Various technological measures that are adopted by TUI Travel Plc for the purpose of
enhancing its revenue and productivity.
The are various kinds of measures that are being adopted by the TUI Travel Plc for the
purpose of delivering efficient services to customers and enhancing the overall revenue as well
as productivity of the company. Social media is that part of technology which is used by every
hospitality industry to come up with better prospect. TUI travel firm used various measure for
attaining an revenue and productivity in right manner too. These measures are as follows: High promotion and advertising: TUI Travel Plc is continuously spending heavy amount
of money in promotion of its services through various mediums like social media,
television Broad casting etc. this has lead to effective growth in the overall level of sales
of company. Social media include having an advertisement done on Facebook as large
portion of world is on social media where they look over advertisement of firm. The
company is also investing higher amount of money in advertising, which includes
newspapers, magazines etc. (Lee, and Brahmasrene, 2013). If social media is used by
company to have an highly promotion and advertisement then it is required to use it in
correct way so that can catch the eye of customer in great way. Digitisation In service delivery: The company is looking to implement various digital
tools as well as equipments for the purpose of enhancing the overall growth of the
company by reaching out to consumers who are seeking to travel around the world. It is

making new portals for tourists on which the tourists can visit and gain various advantage
of lower cost, they can also choose the kind of destination they want to travel within their
budget and preference. Technology which include every component of it help company
to make an digitisation in service delivery too and allow firm to perform in great way and
look further to have an perfect working as well. Through technology customer can also
track the product which is going to be delivered Discounts on services: The company has also came up with various kinds of discounts
schemes which make sure that the penetration of the company increases among
consumers as they will get attract towards the various kinds of services. It is also quite
important that such discounts and schemes of price reduction is communicated to the end
consumer through right kind of promotions as well as advertising. Even they can bring in
discount on services, for instance- can provide service like first come first services as
discount on there product which can increase in earning a good amount of profit.
Various ways to TUI Travel Plc in order to maintain competitive edge within the market place.
There are various ways which can be adopted by the company for effectively as well as
efficiently maintaining competitive edge within the market (Mauri and Minazzi, 2013). TUI
Travel Plc is a well known name in the sector of travel and tourism and does not requires much
recognition or introduction. The company shall now focus on maintaining its competitive edge
among the competitors by bringing in different types of strategies as well as policies to beat its
competitors in the market. There are some measures that needs to be adopted by the company to
maintain the same over longer period of time, the ways which can be adopted are discussed as
follows:
Competitive Pricing: In order to have an edge over the other, TUI Travel Plc shall make sure
that the various services that it provides are competitively priced, because Price of a service do
have a significant impact on the overall performance of the company. If the competitors would
be having low prices than the company, the chances are that it will end up loosing market share
and consumers in the longer run. Social media can help firm to collect information related to this
and thus lead to manipulate there policy according to analysis of some competitive advantage in
market and make them to set there pricing according to competitors as well.
Maintenance of Quality of service: The company shall make sure that the quality of service is
maintained so that the consumer will stick with the company even in the future. If the quality

will be low, the chances will be high that the ultimate consumer would look to switch from the
company and move towards a different one. The use of different technology elements can help in
maintaining a quality of services in right contrast and firm has to look in market as well over
competitors as how they are handling the working in great way. Technology does help in
maintaining a different quality of services in right manner.
Basically having an technology and social media element with company then they can
earn the competitive advantage in better way too and it is quite there travel and tourism is
earning good amount and looks forward to use same for longer period. TUI entity should go with
social media as over this they can analyse the market and customer desires to and make them to
attain a greater competitive image as well.
1.4 Research project specifications
Research can be described as a systematic process in which helps in resolving the issues
and conflicts that are arises in some specifies area of study (Evans, Stonehouse and Campbell,
2012). Research is consist to be a combination of various factors that aid in managing and
maintaining the elements of research project. TUI Travel Plc is a travelling based company
which is concern on attaining high growth and success at market place through implementing
various tools and technologies which create value in gaining attention of people towards the
offered products and services of firm. An effective research project has various specified areas
by which work can be implemented in systematic manner which are briefly described as below:
Introduction : This consist to be the most essential and primary part of research project
on which the whole activity of research are based on. This section of research involved various
elements such as research aim, objectives, question, background, significance of the research and
time scale. In this section of research project the issue of research is analysed as to resolving it
in appropriate manner (Fernando and Long, 2012).
Literature Review: This is also an effective part of research project which comes after the
section of introduction. This section of research is based on research questions that are created in
the part of introduction. Literatures review helps in conducting an in-depth research through
analysing the opinion of various writes and authors. In this data has to be gathered through
secondary sources such as books, journals and online sites.
Research Methodology: This section plays most effective role in clarifying the way to
accumulated appropriate outcome through applying appropriate methodology and tools. This

section has involved various applications such as research design, philosophy, approach,
sampling and data collection.
Data Analysis: This part of research helps in analysing the data and information which
are gathered by researcher in effective and efficient manner. This section of research is based on
thematic analysis which can be done through creating graphs and charts.
Conclusion and Recommendation: This is the final stage of research in which overall
conclusion has to be given by researcher in regards to each element which are conducted during
the entire investigation. Recommendation and suggestions are provided by the investigators as to
developing some specified area in which modification is required.

1.5 Provide an appropriate plan and procedures for the agreed research specification

2.1 Usage of resources to met with hypothesis and research questions
The activity of research are based on a specified which which is needs to be overcome by
researcher through applying various sources of collecting data and information. The major
purpose of researcher is to defining the issue of research in effective manner as to implementing
appropriate source of gathering information in regards to research issue. This section is all about
gathering data and information through various sources in which two major primary as well as
secondary data collection method plays vast role. TUI Travel Plc is a UK based company which
is concern on attaining higher number of customers satisfaction through implementing various
tools and technologies which create value in gaining attention of people towards the firm or its
offered goods and services. Research applying different sources as to accumulating appropriate
result and outcome for the specific project. Research mainly use primary source of data
collection as to accumulating data and information, this tool is effective in analysing the data and
information for the very first time as in this questionnaire has to be prepared by researcher in
order to gathering appropriate data and information from different respondents (Mihajlovic,
2012). Primary research is effective in conducting a marketing survey in which researcher collect
data and information through determining the opinion of people who are targeted for completion
of a specific task or report. Along with this researcher also apply secondary source of data
collection as this method is effective in conducting an in-depth research which helps in carry out
the whole research activities into well planned and systematic direction. This method is effective
in gathering data and information through journals, books, online sites, internet etc. In this
section previous research plays crucial role in providing appropriate information in regards to the
selected area of study. Pas research helps in providing away to simplifying the research activities
in appropriate manner through providing relevant data and information which create value in
completion of work in effective manner. In order to opting relevant data and information

research compare the opinion of various authors and writers who are having significant
knowledge about the specified area of study (Tuominen, 2011).
The present research is based on the effectiveness of technologies in travel and tourism
sector and its impact on over all development of tourism industry. In this modern and
competitive era each business organisation is concern on developing their performance and
productivity at market place as to attaining competitive edge at market area. In the current
research project both the research collection tools are applied by researcher in order to
accumulating appropriate data and information as to reaching at final result and outcome.
For a successful research activity, it is important to cover and estimate different resources
in a proper manner so that effective and efficient outputs automatically achieve. Therefore, in
order to met with agreed hypothesis and questions of research, it is externally important to
analysis accurate resources so that wanted results acquire properly. On the other hand, to met
with project criteria of digitalisation on tourism industry, few resources are determined as under:
 First resource is mainly linked with
time related consideration. Although,
one of a foremost resource is linked
with the value of time where question
of research would met in proper
manner when all aspect get completed
in determined way. This time related
resource is important while working
on a specific project so that
appropriate outputs acquire estimate
properly.
 Another important resource which
linked with the project that would be
associated with data consideration.
These specify as such main elements
which enable and assist in collecting
information from different sources such
as books, articles, journals,
questionnaire distribution etc. All these
informant enable in gathering data so
that research hypothesis and question
would met with specific criteria
standard.
2.2 Proposed research investigation in accordance with specification and procedure.
A research project basically consist of various methods as well as techniques which assist
them in achieving a very significant objectives of report (Tribe, 2011). The kind of procedure
that will be used by the researcher in order to accumulate information as well as data for making
some important decisions within a business is termed as research methodology. The various tools

of it includes publication research, different surveys, interviews etc. The types of data also helps
in creation of historic as well as real information as well. Some of the practices are described as
follows:
Types of Investigation: There are various types of research used to utilise a project.
Therefore it can be said, that the researcher has to optimise and explore various types of research
and select the most appropriate method for the purpose of achieving objective of business. The
research method is of two types, qualitative and quantitative method. Quantitative method
consist of statistical data and it includes its evaluation. It uses various statistical data for some of
the major purposes, on the other hand, qualitative types of research would include the research of
behaviour as well as traits of individuals. The current report is based on the qualitative method so
that more feasible data can be gained ( Molz, 2012).
Data Analysis: It refers to right kind of inspection, analysis of the various data that has
been collected by the researcher. The kind of data that are being collected depends upon the
researcher. There are two types of data, these are Primary data and Secondary data. Primary data
would include questionnaires, surveys etc. It deals with a qualitative assessment of data, and on
the other hand secondary data includes data which are obtained from secondary sources, these
are data which are already published and are present out their, and only has to be gathered and
collected, such kind of data are used for the purpose of explanatory reviews of the data.
Questionnaire
Q1) Does digital has a huge impact on the growth and development of TUI? Frequency
 Strongly Agree 42
 Agree 5
 Strongly Disagree 1
 Disagree 2
Q2) What are the direct benefits that are derived by TUI Travel Plc after
technological implementation in its business?
Frequency
 Cost efficiency 20
 Higher profitability 15

 Better customers services 15
Q3) Which measures are adopted by TUI Travel Plc in order to increase its
customers base?
Frequency
 Social Media 20
 Print Advertising 10
 Media Advertising 10
 Discount Packages 10
Q4) IN which department the use of technology is most in TUI Travel Plc? Frequency
 Information technology 20
 Marketing Department 10
 Sales Department 12
 Finance Department 8
Q5) Does technological implementation within the company has increased the
level of profitability of TUI Travel Plc?
Frequency
 Yes 45
 No 5
Q6) In your opinion the services which are offered by TUI Travel Plc is
satisfactory or not?
Frequency
 Strongly Satisfied 47
 Strongly Not satisfied 3
Q7) Does the travel and tourism sector is effective for economic growth and
development?
Frequency
 Yes 43
 No 7

Q8) What are the measures taken by the government to implement digitisation
within travel and tourism sector?
Frequency
 Subsidies 25
 Low cost lending 20
 Conducive working environment 5
Q9) What are the specific purposes for which technologies are used within TUI
Travel Plc?
Frequency
 Establishing Connectivity 18
 Effective services delivery 10
 Cost reduction 12
 Quality enhancement 10
Q10) Would you like to recommended how company can attain competitive
edge at market place.
2.3 Record and collate relevant data which is appropriate
Data Sampling: This is also a important part of the research, under this a sample is taken
from the whole population and that sample is treated as the representative of the whole
population. This technique is based on the concept that, it is not mandatory to have the opinions
of the whole population to derive at an outcome, rather it can be achieved by proper investigation
of the sample of whole population that are available. It is a cost efficient and easy technique for
the researcher to draw conclusion. The size of the sample taken is 50 respondents, these were the
people who were continuously taking the services of the company and therefore have been able
to opined about company and its performance. There are two types of sampling techniques,
Probabilistic and Non-probabilistic. For the purpose of this research, Non-probabilistic technique
has been taken ( Morrison, 2013).
Research Design: It refers to the structure including and the whole pattern of designing
as well as organising a project. It would consist of methods, techniques of data accumulation,
completion time, and the cost required for the purpose of completion of project. There are

several types of research design, these are experimental, exploratory and descriptive. Present
report will use descriptive methods for the purpose of analysing the data in detail.
Research Philosophy: It refers to the development, nature as well as source which would
help in generating a better knowledge. By using these philosophy a researcher can analyse as
well as track data in a proper manner. There are two sorts of the same. These are Positivism and
interpretative. Since descriptive method is basically used to collect data, therefore, this project
will use interpretative method (Sparks, Perkins and Buckley, 2013).
Research Approach: It is an effective tool of research which helps a researcher in
carrying out various kinds of activities of the research in perfect manner, so that results can be
obtained. The research approach is of two types, inductive approach as well as deductive
approach. For the purpose of this research inductive method is selected by the researcher as it is
based on certain qualitative data.
Ethical Consideration: It is one of the most important part of the research. A researcher
has to face various different kinds of situations while conducting a research. These issues
includes, that the research shall be conducted in an the manner as was envisaged. The time
allotted as well as the budget that was there should be taken care of by the research in an
effective as well as efficient manner. A researcher come across various information of users,
which are quite personal in nature and therefore it is quite essential that these are protected and
not misused. It shall be used only for the purpose for which it is obtained and not any other
purposes. The information shall not be shared with anyone. The whole research shall be
conducted in the most ethical manner and all the requirements shall be fulfilled as well.
TASK 3
3.1 Use of suitable research evaluation method for examination
This is consist to be the most essential part of research project as it helps in carry out the
whole research activities in well planned and effective manner ( San Martín, and Herrero, 2012).
It is essential for researcher to conducting a report through applying various methods and
complete the work in order to overcome with the issue of research. There are various research
evaluation which are needs to be considered by researcher as to accumulating effective outcome
and result. Two different kind of evaluation techniques is effective in analysing the impact of

technologies on developing organisational performance. The two evaluation methods are
described as under:
Formative Assessment: IT considered to be the most effective assessment which involves
diagnostic testing, a range of formal and informal assessment procedure which conducted
through investigator during the learning process in respect to modify learning activity and
develop learners attainment. This assessment helps in creating a better understanding about the
outcome of research. The essential motive of this assessment is to enhance the knowledge and
skills of learner in the specified area (Šerić, Gil-Saura and Ruiz-Molina, 2014).
Summative Assessment: The major purpose of summative assessment is to analyse students
learning at the end of an instructional unit through comparing it against some specified standard
or benchmark. The major benefit of this assessment is to affirm that there are various
instruments which emerge and identify different nature of project. This assessment is widely
applied by researcher as to developing various opportunities for the learner in a desired period of
time.
3.2 Analysis and interpret results for determining original specifications
This part of research helps in analysing the data and information which are gathered by
researcher in effective and efficient manner. This section of research is based on thematic
analysis which can be done through creating graphs and charts.
Theme 1: Digital technologies has a huge impact on the growth and development of TUI.
Q1) Does digital has a huge impact on the growth and development of TUI? Frequency
 Strongly Agree 42
 Agree 5
 Strongly Disagree 1
 Disagree 2

Interpretation:
As per the above mentioned graph it has been concluded that digital tools and
technologies has a huge influence on the growth and development of firm. 42 out of 5o
respondent are strongly agree with this statement as per their opinion technologies are effective
in developing the functions and operation of firm in effective manner. 5 people are agree with
the same and remaining 3 people are not agree with the same as they think that digital
technologies are not effective in the area of attaining growth and success for firm.
Strongly Agree Agree Strongly Disagree Disagree
0
5
10
15
20
25
30
35
40
45 42
5
1 2
Column B

Theme 2: There are various benefits of hat are derived by TUI Travel Plc after technological
implementation in its business.
Q2) What are the direct benefits that are derived by TUI Travel Plc after
technological implementation in its business?
Frequency
 Cost efficiency 20
 Higher profitability 15
 Better customers services 15
Interpretation:
As per the above mentioned graph it has been analysed that implementation of new and
innovative technology in the organisation aids to perform different activities of organisation in
effective manner. The new and innovative technology are very cost effective and helps to attain
high profitability. 20 respondent out of 50 respondent are select the option of cost effectiveness
and 15 respondent are agree that it give high profitability to organisation and 15 respondent
says that technology aids to give better customer service to the different customer.
Cost efficiency Higher profitability Better customers services
0
2
4
6
8
10
12
14
16
18
20
20
15 15
Column B

Theme 3: There are various measures which are adopted by TUI Travel Plc in order to
increase its customers base.
Q3) Which measures are adopted by TUI Travel Plc in order to increase its
customers base?
Frequency
 Social Media 20
 Print Advertising 10
 Media Advertising 10
 Discount Packages 10
Interpretation:
From the given graph it has been conclude that organisation implement different types of
corrective majors in order to increase number of customer by different promotional tools which
helps to attract large number of customer 20 respondent out 50 respondent select social media as
best medium to advertise different plan which are related to travelling 10 respondent select
printing advertisement which helps to promote the travelling plan 10 respondent select media
Social Media
Print Advertising
Media Advertising
Discount Packages
0
2
4
6
8
10
12
14
16
18
20
20
10 10 10
Column B

advertisement media to advertise with help of media and rest respondent select to offer discount
package to attract large number of customer.
Theme 4: Different department use technologies in TUI Travel Plc.
Q4) IN which department the use of technology is most in TUI Travel Plc? Frequency
 Information technology 20
 Marketing Department 10
 Sales Department 12
 Finance Department 8
Interpretation:
As per the description of the above mentioned graph it has been concluded that TUI
Travel Plc is a large business organisation which categorised their business operations in
different departments in which digital technologies are used by each department in order to
enhancing their performance and productivity at market place. 20 out of 50 people select the
option of information technology as in this sector it is essential for people to use different
technologies, 10 people chose the option of marketing department as in this departments heads
are concern on implementing tools as to creating awareness among people about the products
Information technology
Marketing Department
Sales Department
Finance Department
0
2
4
6
8
10
12
14
16
18
20
20
10
12
8 Column B

and services. 12 people go with the option of sales department and remaining people go with
finance department as in this department technologies are effective in maintaining the funds and
capital of firm.
Theme 5: Technological implementation within the company has increased the level of
profitability of TUI Travel Plc.
Q5) Does technological implementation within the company has increased the
level of profitability of TUI Travel Plc?
Frequency
 Yes 45
 No 5
Interpretation:
According to the above mentioned report it has been determined that effective
implementation of technologies are helpful in increasing the level of profitability of TUI Travel
Plc. 45 out of 50 people are agree with this statement and remaining people are not agree with
the same.
Yes No
0
5
10
15
20
25
30
35
40
45
45
5
Column B

Theme 6: The services which are offered by TUI Travel Plc is satisfactory or not.
Q6) In your opinion the services which are offered by TUI Travel Plc is
satisfactory or not?
Frequency
 Strongly Satisfied 47
 Strongly Not satisfied 3
Interpretation:
from the above mentioned graph it has analyses about the views of different customer
about the different travelling services which are provided by the organisation is satisfy the
demand and desire of the customer in order to gain qualitative service from organisation. There
are 47 respondents which are strongly satisfy with the statement that organisation give
qualitative service to them and rest 3 respondents are strongly;y not satisfy with the statement.
Strongly Satisfied Strongly Not satisfied
0
5
10
15
20
25
30
35
40
45
50 47
3
Column B

Theme 7: The travel and tourism sector is effective for economic growth and development.
Q7) Does the travel and tourism sector is effective for economic growth and
development?
Frequency
 Yes 43
 No 7
Interpretation:
As per the above mentioned graph it has been determine that travel and tourism sector
provide effective service to the different customer it helps to enhance the growth of organisation
it also develop travel and tourism sector in proper manner. 47 respondent out of 50 respondent
are agree with this statement that it provide effective service to the customer and also helps to
boost the economy of the organisation and rest are not agree with the statement.
Yes No
0
5
10
15
20
25
30
35
40
45
43
7
Column B

Theme 8: There are different measures which are taken by the government as to implement
digitisation within travel and tourism sector.
Q8) What are the measures taken by the government to implement digitisation
within travel and tourism sector?
Frequency
 Subsidies 25
 Low cost lending 20
 Conducive working environment 5
Interpretation:
As per above mentioned graph it has been analyses that government took various
measures which in order to implement different tools of digitisation within the travel and tourism
sector which helps to perform different types of activities in stipulated time period. 25
respondents out of 50 respondent select that government give large number of subsidies in travel
and tourism sector 20 respondent have selected that government give low costing lending which
aids to explore the business and rest select it helps to conduct effective environment.
Subsidies
Low cost lending
Conducive working environment
0
5
10
15
20
25
25
20
5
Column B

Theme 9: The specific purposes for which technologies are used within TUI Travel Plc.
Q9) What are the specific purposes for which technologies are used within TUI
Travel Plc?
Frequency
 Establishing Connectivity 18
 Effective services delivery 10
 Cost reduction 12
 Quality enhancement 10
Interpretation:
From this report it has been determined that technologies plays a significant role in order
to accomplish different types of activities of organisation in effective manner. 18 respondent out
of 50 respondents analyses that technologies aids to established connectivity to the travel and
tourism sector 10 respondents have selected technologies helps to deliver effective service. 12
respondents determine that technologies helps to reduce the cost of different services and 10
respondents select that technologies aids to provide qualitative service to the different service.
Establishing Connectivity
Effective services delivery
Cost reduction
Quality enhancement
0
2
4
6
8
10
12
14
16
18
18
10
12
10
Column B

3.3 Make recommendation and further area for consideration
This is the final stage of research in which overall conclusion has to be given by
researcher in regards to each element which are conducted during the entire investigation.
Recommendation and suggestions are provided by the investigators as to developing some
specified area in which modification is required.
Conclusion: Travel and tourism business has given maximum contribution to the
economy of country as it helps in generating more employment opportunities and huge revenues
every year. Private and public companies both are engaged in development of tourism business
through allocating budget to provide an effective infrastructures and advanced technologies.
Through this, it has captures large market share and considered as one of the fastest growing
sector in competitive market. There are various destination places which easily attracts and
influences the interest and behaviour of visitors to visit at such places once in a life. Through
adopting various tools and technologies at various tourist places, large number of visitors are
easily attracted to visit at such places with their different purposes. Therefore, it can be clearly
said that implementation of technologies and infrastructures are the main factors who transform
the whole structure of tourism sector. Development of tourism business generate more revenue
which help government to invest such amount of revenues to the development of country as well.
Thus, if the economy of country rises then the income of local people also goes high due to
which they prefer to spend their income on visiting travel and tourist places. Attractive packages
offered by tourist companies can easily attracts and influences the interest and behaviour of
people to visit at various attractive destination places. This will improves the reputation of
country in tourist industry due to which the economy goes high.
Recommendation: As technology play an important role in achieving growth and success
of travel and tourism business thus it has been recommended that the companies which are
involved in providing tourism services should required to concentrate on bringing new and
advanced technologies with a motive of improving sales and profitability of company. It is also
recommended that the companies should required to focus on using various technologies
mediums in order to reach to their customers and influences them through providing offers and
beneficial packages so as to attain huge customer base. There is also another technology which
comes in market i.e. Artificial intelligence which is more helpful in in providing best quality of
services. Implementation of such technology will help in removing manual work and maximises

the satisfaction level of customers. There are also required to build hotels and other facilities near
to tourist places so as to maximise their experiences while travelling at various destination
places. The government and private companies should work together for the growth and
development of travel and tourism business. The liable companies also required to conduct
research through which they get to know that which tourist places attracts them more and from
which facilities they are not satisfied. They also need to spend on maintenance of tourist places
with the purpose of sustaining them for longer period of time. It is also important to educate local
guiders and improve their communication and interpersonal skills through which they an easily
interact with visitors coming from different cultures and backgrounds.
TASK 4
Covered in Poster

REFERENCES
Books and Journals
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performance.

APPENDIX
Questionnaire
Name:
Age:
Gender:
Income:
Address:
Phone Number:
Q1) Does digital has a huge impact on the growth and development of TUI?
Strongly Agree
Agree
Strongly Disagree
Disagree
Q2) What are the direct benefits that are derived by TUI Travel Plc after technological
implementation in its business?
Cost efficiency
Higher profitability
Better customers services
Q3) Which measures are adopted by TUI Travel Plc in order to increase its customers base?
Social Media
Print Advertising
Media Advertising
Discount Packages
Q4) IN which department the use of technology is most in TUI Travel Plc?
Information technology
Marketing Department
Sales Department
Finance Department
Q5) Does technological implementation within the company has increased the level of