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Travel and Tourism Management Assignment - TUI

   

Added on  2020-10-22

30 Pages7707 Words210 Views
Travel and tourismmanagement

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................21.1 Formulate and record possible research project outline specification..................................21.2 Factors which mainly contribute the process of research project specification....................31.3 Critically assessment all key references................................................................................51.4 Research project specifications.............................................................................................81.5 Appropriate process and plan for research project specifications.........................................9TASK 2..........................................................................................................................................102.1 Usage of resources to met with hypothesis and research questions....................................102.2 Proposed research investigation in accordance with specification and procedure..............112.3 Record and collate relevant data which is appropriate........................................................13TASK 3..........................................................................................................................................163.1 Use of suitable research evaluation method for examination.............................................163.2 Analysis and interpret results for determining original specifications................................163.3 Make recommendation and further area for consideration.................................................24TASK 4 .........................................................................................................................................25Covered in PPT.........................................................................................................................25........................................................................................................................................................25REFERENCES..............................................................................................................................26

INTRODUCTIONThe research is important for every company in order to encourage the business. As theresearch is conducted to identify the needs and and desires of the customers to stay in the marketfor a long time. TUI is an travel and tourism company which is conducting a research in themarket to expand in the market with the digital technology (Evans, Stonehouse and Campbell,2012). But before implementing digital technologies it should conduct an appropriate research torecognize the market ratio on which the further development depends. The research is a essentialbecause it gives a clear statistical data that supports a firm to identify the opportunities in thepresent and future marketplace. In the present time every business is going to achieve the targetswith its digital technologies and TUI is one of the renowned name in travel and tourism industryand as it is known that this sector is one of the important pillar of any country to generate therevenue. Along with this digital technology plays a significant role in the travel and tourismindustry and hospitality sector cause it is one of the prominent way to satisfy the customer withinnovative ideas which gives a new direction to the business. That's why the conducting aresearch is important cause the entrepreneurship can get the new opportunities with newconcepts and the customer feedback to evolve new things that is the output of research methodsand strategies. There are several methods that uses to investigate the requirements and needs ofthe customers to know what they expect from the firm that is because customers satisfaction isthe main source to increase the sales. The TUI is Anglo – German travel and tourism company and also known as largestleisure and travel and tourism company in the world. The firm was founded in the almost ninetyfive years ago that is in the year 1923 (Fernando and Long, 2012). The headquarter is situated inHannover, Germany. The company is known as the largest leisure and travel and tourismcompany which owns travel agencies, numerous hotels, airlines, cruise ships and retail stores.This company is putting the efforts to opt the digital technology and this research is about torecognizing the impact of digital technology that can increase the merits of technology for thecompany. The technologies are evolved for the benefits of both company and customer invarious ways such as improved guest services, easy reservations, communication, etc. 1

TASK 11.1 Formulate and record possible research project outline specificationIt is essential to design as well as document certain specific aims as well as objectives forevery research project in order to start work of investigation in fast & fluent manner. In additionto this, report specification of formed objectives and aims is quite eminent as it will provide ideato the investigator and open their mind regarding doing work in correct way. It is to be noted thatcurrent assignment is based on below mentioned topic :Topic : “To identify the impact of technology in travel and tourism sector and itseffect on developing number of visitors : A case study on TUI”. This investigation is affiliated to the development or invention of the digital technologyin the area of travel and tourism. The researcher is trying to reveal the influence of changeswhich has arose after the enactment of modern techniques in mentioned field. A drasticrevolution has been find out which is impacting companies of this sector in both ways either it ispositive or negative. Thus, overall structure of this current research assignment is consisting ofinformation related with how updated methods which has come in the industry of tour and travelis effecting them. Therefore, TUI is attempting to perform smart work and which could be doneby altering the modes of present working style by taking utilisation of digital technology. Themain motive of doing so is to attain the increment in whole number of visitors or building strongconsumer base (Giaoutzi, 2017). This venture is making available their several travellingservices as well as facilities to expected users at affordable and minimum price. This woulddefinitely help in attracting large number of visitors towards them. Apart from the same, this willalso aid in forming an effective or good relation with their consumers. Hence, it can be said thatinvestigation is being done via utilising different kinds of technologies and ways. Such moderntechnique would assist TUI group in reaching their final destination which is nothing butenhancing the business by offering cheap and quality based services. Aims : The basic motto of researcher is to find out the main aim of overall research so as toevaluate the whole report. The fundamental aim of present report is : “To identify the impact oftechnology in travel and tourism sector and its effect on developing number of visitors : A casestudy on TUI”. 2

Objectives : There is similar importance of objective in comparison to aim since it aids inachieving the aim indirectly. Researcher come to know about their next plan by framing definiteobjectives. Therefore, some of the main one for this project report are presented as follows :To determine the distinct digital technology which is seen in trend in sector of travel andtourismTo find out the impact of digital technologies and transformation in the travel and tourismsegmentsTo ascertain factors that influence the digital technologies to encourage the tourist orvisitorTo explore various technologies that can be utilised in TUI for better services andconsumer satisfaction To suggest further technologies that can be applied in travel and tourism sector as well asby TUIResearch Questions : The research team is trying to come through or overcome variousobstacles rising in their way by forming certain questions associated with the theme of project, asthis would force them to think and frame something better. Some of the questions formulated bythe investigator is mentioned as follows :What are the distinct technologies that is observed in the travel and tourism ? What are the influence of modern which influence the digital transformation andtechnologies in the travel and tourism sector ? What are the factor that influence digital technologies to encourage the visitor andtourists ? What are the expected technologies which can utilised in TUI for better services andconsumer satisfaction ? What are the expected technologies which can be applied further in travel and tourismsector as well as by TUI ? 1.2 Factors which mainly contribute the process of research project specificationResearch process is nothing but a set or collection of operations linked with the researchtheme that will assist not only for preparing but also making good business project. Researcherhas used several constituents in this report in order to acquire effectual and fruitful result. Thishas been observed that TUI group is an international tour operator which is doing hard effort in3

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