Effectiveness of Social Media in Travel and Tourism : Case Study on TUI Travel Plc
Added on 2020-06-05
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RESEARCH PROJECT
Table of ContentsTASK 1............................................................................................................................................41.1Title or topic...........................................................................................................................4Brief Introduction........................................................................................................................4Research questions......................................................................................................................5Aims and Objectives...................................................................................................................51.2 Critical Assessment of all key references.............................................................................62.1 Usage of resources to met with hypothesis and research questions......................................92.2 Proposed research investigation in accordance with specification and procedure..............102.3 Record and collate relevant data which is appropriate........................................................12TASK 3 .........................................................................................................................................143.1 Use of suitable research evaluation method for examination.............................................143.2 Analysis and interpret results for determining original specifications................................143.3 Make recommendation and further area for consideration.................................................24TASK 4 .........................................................................................................................................25Covered in Poster .....................................................................................................................25REFERENCES..............................................................................................................................26APPENDIX ...................................................................................................................................28
TASK 11.1Title or topic.Each research project has some specified aims and objectives which are needs to beaccomplished by researcher as to completion of research work in effective manner (Buhalis andAmaranggana, 2013). An effective outline specification helps in providing a significant way toimplement all research activities in an appropriate manner in respect to accomplishing theresearch outcomes. This particular research is based on: Topic: “The effectiveness of social media in travel and tourism and its impact on the overalldevelopment of tourism sector”. A case study on TUI Travel Plc. The research into consideration is based on digital technologies and its vast impact ontravel and tourism sector. In this modern era people are very much depend on technologies andits usefulness as large number of people spend a huge amount of time of digital equipments asdigital technologies helps in making humans life more easy and comfortable. In each sectortechnology plays crucial role in developing organisational performance and productivity asdigital technologies are effective in managing time and cost of firm in effective manner (Connell,2013). This create value in high growth and success of firm. TUI Travel Plc is a well knownBritish travelling company which provides luxury accommodation, food, transportation andmany other services to their significant buyers as to satisfying their needs and wants at marketplace. Company is widely concern on adopting technologies as to making people more awareabout the offers and services of firm which helps in enhancing the number of visitors. Thepresent research project has to be done through applying various methods and techniques, thesemethodology helps in carry out the research work into well planned and systematic manner. Brief Introduction.In the modern era travel and tourism can be considered as the most developing industrywhich helps in creating various benefits to the country or its economy (Baum, 2015). Researchproject refers as the most appropriate and best component through which organisation cananalyse all merits and demerits in more effective manner. An effective research project helps inderiving more appropriate outcome for the efficient completion of research work. Technologiesplays effective role travel and tourism sector as to enhancing the performance and productivity offirm. In the modern business world the major purpose of each business organisation is to gaining
attention of customers and visitors through offering them variety of products and services.Technology is effective in implementing an effective communication channel within work placeso that the flow of information can be maintained in effective manner. This consist to be themost essential and primary part of research project on which the whole activity of research arebased on. This section of research involved various elements such as research aim, objectives,question, background, significance of the research and time scale. In this section of researchproject the issue of research is analysed as to resolving it in appropriate manner (Fernando andLong, 2012). The present research is based on TUI Travel Plc which is a British Leisure travelgroup which is headquartered is in Crawely, West Sussex. The major focused are of firm is toenhancing growth and revenue through implementing digital tools and technologies at workplace. This report contents the study about effectiveness of technology in travel and tourismsector and its impact on overall development of Tourism sector (Bizirgianni and Dionysopoulou,2013). Research questions.Research Questions This is also an another section of research on which the part of literature review is based.As these questions are effective in accumulating appropriate information about the specified areaof study and provide a significant way to reaching at final result and outcome (Giaoutzi, 2017).The essential question of this particular research are described as under: What are the importance of social media in travel and tourism sector. What are the various benefits derived by Travel and Tourism Sector with efficient use ofSocial media. How to determine various technological measures that are adopted by TUI Travel Plc forthe purpose of enhancing its revenue and productivity. What are the recommendation to TUI Travel Plc in order to maintain competitive edge in themarket place. Aims and Objectives.This can be considered as the most essential part of research project which helps in carryout the whole research activities in an appropriate manner (Elliot, Li and Choi, 2013). It is thefundamental duty of researcher to create an effective aim in regards to clarifying the issue ofresearch in the form of statement. The essential aim of this particular research project is to
collect information related to the effectiveness of Social media in travel and tourism and itsimpact on the overall development of tourism sector. A case study on TUI Travel Plc. Research ObjectivesThis section of research is interlinked with research aims as it helps in developing theentire project in right direction as to reaching at final result and outcome. Some essentialobjectives of this particular research project are described as under: To identify the importance of social media in travel and tourism sector. To analyse the various benefits derived by Travel and Tourism Sector with efficient useof Social media. To determine various technological measures that are adopted by TUI Travel Plc for thepurpose of enhancing its revenue and productivity. To recommended various ways to TUI Travel Plc in order to maintain competitive edge in themarket place.1.2 Identify the factors that contribute to the process of research project selectionIn order to selecting a project is not easy for the the researcher and for this it is moreimportant to analysis different factors which contributes more in selection of research. There aredifferent number of factors which involve in choosing the project “The effectiveness of Socialmedia in travel and tourism and its impact on the overall development of tourism sector' whichclearly alter in learning digitalise and unique concept of marketing. Some factors are determinedas better: Benefits: It is essential which bolster and empower in inquiry regarding determination ofventure that would be a best advantage. It is highly essential for specialist in order to decideregarding importance and benefits which get fallen by such type of task. Accordingly, withimplementation of advanced technology, it is highly significant to analysis effect of modernmerchandising on motivating visitor to visit few locations in signified and appropriate way. Feasibility of project: It is another perspective which required to analysis andcomprehend that would be possibility to confirm that such task or activity will close effectivelyin residency or not. This connote and empower in characterizing that such ventures require topick which have bring down hazard in nature with the goal that every one of its fundamentals getfulfil in qualify casing of mode.
1.3 Undertake a critical review of key referencesLiterature review can be considered as one of the most important aspect of a research andis concerned with helping the researcher and assisting him to achieve the desired businessobjectives and at the same time meeting the final objectives in the moist significant mannerpossible (Guttentag,2015). This is also an effective part of research project which comes after thesection of introduction. This section of research is based on research questions that are created inthe part of introduction. Literatures review helps in conducting an in-depth research throughanalysing the opinion of various writes and authors. In this data has to be gathered throughsecondary sources such as books, journals and online sites. To identify the importance of Social media in travel and tourism sector.Travel and Tourism sector is one of the most important sector from the point of view ofeconomy in general. Social media is a platform through which company can enhance there profitand can go with earning higher profit and it also increases sales in great manner. It is growing allover the world and countries around the world are getting the importance of Travel and tourismaround the world. According to it becomes highly difficult for a company to grow withouthaving adequate Information technology within the organisation for the purpose of growth anddevelopment. TUI Travel Plc. Is a leading company in UK and is having businesses around theworld related to tourism and hospitality. Gradually the company is able to know the variousaspects of doing business in this sector and realises the importance of tools as well as Socialmedia for the purpose of enhancing the overall growth of the business of company. Formulatingan better policy by using social media in company can convert TUI entity to gain a greatcompetitive advantage in better way. Although, this also manipulate company to perform in rightcontrast and make entity to earn higher profits with satisfying customers according to there needsand wants. Technology and social media a part of modern equipment is very crucial to reach out toconsumers in an effective way, this can happen by using various mediums of promotions andadvertising like social media and digital advertising. Technology also helps companies inDelivering effective services to consumers and at the same time saving cost for them whichresults in higher profitability for the company. Tourism business is highly price sensitive if thecompany aims to reach out middle income segment, however if it higher income segment thencompany would not have to depend too much on overall technological implementation in the
company as people with high income segment needs less persuasion for spending money ontravelling. Therefore, through social media people use to collect information as which travellingagency is providing better product and discounts in regarding to travel and social media do helpcompany to cover large market as well for providing an effective services as well. Even though,social media and technology as whole do help firm to increase there sales and allow to attractvarious people from all over the country. However, Middle income segment of the countrywould have to be persuaded for gaining their demands and increasing the overall profitability ofcompany. Right use of technology also ensure various kinds of benefits for the company and thisincludes, Lower cost, More customer satisfaction, efficient service deliver and proper use of theresources and increase in overall productivity of the company (Law, and et al, 2015).The various benefits derived by Travel and Tourism Sector with efficient use of Social media.The overall growth and development of travel as well as tourism sector has gainedimportance all over the world. As per the views of This has lead to an increase of focus by thegovernment on overall crucial aspects of travel and tourism. Government is implementingvarious policies as well as procedures to boost the growth of tourism sector in the economy.Social media is that which do provide variety of benefits to travel and tourism and needs to usethose advantages in right format and this can help them to perform even in better manner thanthere competitors. Travel and tourism sector is wide in area and also performs according tocustomer needs and wants that could result into attaining goals and objectives of firm. There are various benefits that can be derived by TUI Travel Plc by implementing rightkind of technology within the company. These benefits are discussed in detail as follows:Cost Efficiency: The cost of the company to provide tourism services will be reduced toquite an extent and this will make sure that overall profitability of the company will beincreased going forward. An enhanced cost efficiency will also help the company to gaina competitive edge in the market over its competitors.Better service delivery to customers: Proper and efficient use of technology will makesure that the various aspects of service are delivered to customers in a very good andeffective manner. This would mean that the business will grow going forward. It alsoenhance the image of company within the market, and creates good will of company.
Saving of Time: If the company rely more of technological equipments for the purpose ofdelivering services to its customers, then it will be able to effectively deliver variousservices to customers.Growth: The company will be able to grow and prosper because of the fact that companyis delivering efficient services to its customers. The company can achieve substantialgrowth in both of its revenue as well as profitability going forward.These benefits are those which come out with use of social media in proper manner andthus technology do help company to get stable in market as well with analysing market in rightway and working according to customer needs and wants too. These benefits directly helptravellers too as they get discount and get schemes for different part of country to travel. All suchcriteria do help company to attain competitive advantage in market and make them to attaingoals and objectives as well. Various technological measures that are adopted by TUI Travel Plc for the purpose ofenhancing its revenue and productivity. The are various kinds of measures that are being adopted by the TUI Travel Plc for thepurpose of delivering efficient services to customers and enhancing the overall revenue as wellas productivity of the company. Social media is that part of technology which is used by everyhospitality industry to come up with better prospect. TUI travel firm used various measure forattaining an revenue and productivity in right manner too. These measures are as follows:High promotion and advertising: TUI Travel Plc is continuously spending heavy amountof money in promotion of its services through various mediums like social media,television Broad casting etc. this has lead to effective growth in the overall level of salesof company. Social media include having an advertisement done on Facebook as largeportion of world is on social media where they look over advertisement of firm. Thecompany is also investing higher amount of money in advertising, which includesnewspapers, magazines etc. (Lee, and Brahmasrene, 2013). If social media is used bycompany to have an highly promotion and advertisement then it is required to use it incorrect way so that can catch the eye of customer in great way. Digitisation In service delivery: The company is looking to implement various digitaltools as well as equipments for the purpose of enhancing the overall growth of thecompany by reaching out to consumers who are seeking to travel around the world. It is
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