Impact of Social Media Marketing on Sales of Retail Firm: A Case Study on Tesco

This presentation focuses on assessing the impact of social media marketing on the sales of a retail firm, with Tesco as a case study. It explores the significance of social media marketing for retail businesses, the relationship between social media marketing and sales, and ways to enhance the effectiveness of social media marketing used by Tesco. The presentation also discusses the social media websites employed by Tesco, the role of social media in attracting customers, the impact of negative comments on sales, and how social media helps in product or service development.

Research Project
TASK 4

Aims and Objectives
Main aim of the study is related to assessing the impact of social media
marketing on the sales of retail firm- a case reference on Tesco.
Following are the objectives-
To assess the significance of social media marketing for retail business
and how business uses it in regard to reach to potential buyers.
To develop the relationship or interconnection between social media
marketing and sales of Tesco.
To recommend different ways for enhancing the effectiveness of social
media marketing that is being used by Tesco.

Theme 1
Facebook, Twitter and You Tube are the main social media websites that is being
employed by Tesco
According to this theme, it can be assessed that scholar aims to
assess the answer regarding the importance of social media
website that is being used by the firm. In this context,
majority of business have stated that firm majorly uses
Facebook marketing method in order to promote their
products or services. It is because of its popularity among the
customers of different countries it helps them to get attracted
towards the available products or services. It also assists in
improving the reach of firm among potential number of
customers.

Theme 2
Tesco adopts social media tool to attract large number of customers towards the firm
According to this, theme, it can be assessed that scholar is required
to identify the effectiveness of the social media websites that is
being employed by the firm. It helps firm to provide effectiveness
in order to influence consumers towards the business and thus
enhance their sales and profitability. It assesses that majority of
the respondents obtains different tools such as Facebook, Twitter
and You Tube in order to attract buyers towards firm. Also, it can
be examined that customers are required to get attracted towards
the business exactly at the time when they view the
advertisements upon Facebook page which is being followed by
various individuals. It is the best way through which positive
results can be generated. Thus, it impacts upon the sales of firm
in market.

Theme 3- Negative comment by buyer affects the sales of firm
Here, manager of Tesco assesses that it is essential for them to
identify the responses of consumers and help them to
provide effective products or services. It is essential for
manager to assess the view and opinion of customers so that
products can satisfy the needs of consumers. Business
reviews the opinions of customers posted upon social media
websites so that it impact upon the sales of firm. They have
responded in such a way that they believe that such type of
comment is being given by the customers who have already
used the products or services provided by Tesco. Thus, it
affects the firm in negative way and also affect the brand
image of firm in market. As a result of it they need to make
efforts in terms of using services of firm in an efficient way.

Theme 4- Social media websites helps in product or service development process
Manager of Tesco assesses that there are different
social media marketing tools that is being used by
firm in order to promote the products that helps in
developing the products or services. It is because
with the help of given means business can collect the
reviews and opinions of customers. Thus, they can
make efforts in terms of performing the changes in
the product or service so that customer experience
can be enhanced up to a significant manner.

Thank You