Impact of Globalization on Corporate Structure of H&M

This research project aims to identify the impact of globalization on the corporate structure of multinational organization H&M and the major challenges faced by them. The study focuses on understanding the concept of globalization, identifying the challenges faced by H&M during global expansion, and determining the influence of globalization on the corporate structure of H&M. The data interpretation section presents the findings related to the concept of globalization, the support of global expansion in the growth and success of an organization, the impact of global expansion on the corporate structure of H&M, and the factors affecting the corporate structure of H&M at the international level. The recommendations section provides suggestions for H&M to perform market surveys, hire legal consultants, and formulate effective corporate structures for international expansion. The references section includes relevant sources on globalization and its impact.

Research Project
(Research Outcomes)

Cover Content
• Introduction
• Research aims
• Research objectives
• Data Interpretation
• Recommendation
• References

Introduction
• Globalization is refers to the process of integration among business, people and
government that leads to integration of markets that help in smoothing up flow of
trade and interconnect the economies.
• Corporate structure is refers to the organization of several different departments
or business unit in order to align the efforts of employees toward
accomplishment of organizational goals and objectives.

Research Aim
“To identify the impact of globalization over corporate structure of multinational
organization and major challenges faced by them.” A study on H&M.

Research Objectives
 To learn about the concept of Globalization
 To identify the major challenges faced by H&M while global expansion.
 To determine the influence of globalization over corporate structure of H&M

Data Interpretation
Theme 1:- The concept of globalization
a) Yes b) No
0
5
10
15
20
25
30
35
40
40
10
Q1 Are you aware about
the concept of
globalization?
Frequency
a) Yes 40
b) No 10

Theme 2: Global expansion support in growth and
success of an organization
a) Yes b) No
0
5
10
15
20
25
30
30
20
Q2 As per your view
point does global
expansion support in
growth and success of
an organization?
Frequency
a) Yes 30
b) No 20

Theme 3: Impact that global expansion have over
corporate structure of H&M
a) Positive b) Negative
0
5
10
15
20
25
30
30
20
Q3 What impact does
global expansion have
over the corporate
structure of H&M ?
Frequency
a) Positive 30
b) Negative 20

Theme 4: Factors affect corporate structure of H&M
at international level
a) Change in consumer demand
b) Technological up-gradation
c) Personal goal of employees
0
2
4
6
8
10
12
14
16
18
20
20
10
20
Q4 Which factors affect
corporate structure of
H&M at international
level?
Frequency
a) Change in consumer
demand
20
b) Technological up-
gradation
10
c) Personal goal of
employees
20

Theme 5: Corporate structure beneficial for success
and growth of H&M at international level
a) Yes b) No
0
5
10
15
20
25
30
35
40
40
10
Q5 Is effective corporate
structure beneficial for
success and growth of
H&M at international
level?
Frequency
a) Yes 40
b) No 10

Recommendations
Recommendations for H&M are mentioned below:-
• H&M must perform market survey in order to determine the need of customer
along with threats present at international level so that proper strategies can be
formulated as per the new market scenario.
• H&M must hire legal consultant from the country where it want to expand in
order to formulate effective corporate structure as per the foreign laws and
policies which reduce the chances of legal compliance

References
• Coker, C., 2014. Globalization and Insecurity in the Twenty-first Century:
NATO and the Management of Risk. Routledge.
• Colen, L. and Swinnen, J., 2016. Economic growth, globalisation and beer
consumption. Journal of Agricultural Economics.67(1). pp.186-207.
• Coyle, D., 2016. Brexit and globalisation. Brexit Beckons: Thinking ahead by
leading economists, p.23.