Improving Sales Performance: Management Focus

This presentation discusses the importance of management focusing on improving sales performance. It covers topics such as the impact of employee performance, digital technologies, and sales plans on sales performance.

RESEARCH
PROJECT
Task 4

Theme 1 management needs to
focus on improving sales
performance
Theme1 management needs to focus on improving sales performance
(a) Strongly agree (b) Agree (c) Disagree (d) Strongly Disagree
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
4
3
2
1
Responses

interpretation
Interpretation: As per this report, it is
identified that respondents are strongly
agreed with the statement that management
needs to concentrate on improving sales
performance. 3 respondents was agreed, 2
respondents are disagreed and 1 is strongly
disagreed with this statement. Thus, it can be
said that management needs to focus on
improving sales performance.

Theme 2 Improvement in employees
performance has increased the sales
performance of Homebase retail
(a) Yes
(b) No
(c) Not sure
0 1 2 3 4 5 6
5
3
2
Responses

Interpretation
As per the report, 5 respondents are agreed that with
statement that Improvement in employees performance has
increased the sales performance of Homebase retail. 3
employees was agree and 2 respondents was not sure about
the statement. Thus, it can be stated that increase in
performance of employees has increased the sales
performance of Homebase.

Theme 3 Implementation of digital
technologies in business activities have
improved the sales performance of Home
base
5
2
2
1
(a) Strongly agree
(b) Agree
(c) Disagree
(d) Strongly Disagree

Interpretation
5 respondents are strongly agreed that implementation of
digital technologies in business activities have improved the
sales performance of Home base. 2 respondents are agreed,
2 are disagreed and 1 respondent was not agreed with the
statement. However, it can be stated that implementation
of digital technologies in business activities have improved
the sales performance of Home base.

Theme 4 Decline in profit margins
is major problem is high faced by
organisation for improving its
sales
4
1
5
(a) Employee inefficiencies
(b) Intense competition
(c) decline in profit margins

Interpretation
4 respondents have stated that employee
inefficiency is the major problem which is faced
by organisation for improving sales performance.
1 respondents have stated intense competition
was major problem. 5 Respondents are those who
have stated that decline in profita margins was
major problem. Thus. It can be stated that decline
in profits margins was major problem which is
faced by organisation for improving its sales

Theme 5 appropriate sales plan
has been made by manager to
increase sales performance
(a) Strongly agree
(b) Agree
(c) Disagree
(d) Strongly Disagree
0 1 2 3 4 5 6 7 8
7
1
1
1
Responses

Interpretation
From this it is clear that 7 respondents are
strongly agreed that appropriate sales plan has
been made by manager to increase sales
performance. 1 respondent is agreed, 1
respondent is disagreed and 1 respondent was
strongly disagreed. Thus, it can be said that
appropriate sales plan has been made by
manager to increase sales performance.

Theme 6 Homebase provide value to
customer relationship management for
improvement of sales and retaining
customers
7
2
a) Yes
(b) No
(c) Not sure

Interpretation
From the above chart, it is clear that 7
respondent think that Homebase provide
value to customer relationship
management for improvement of sales
and retaining customers. 2 respondents
does not agree with the statement.
However, it is clear that Homebase
provide value to customer relationship
management for improvement of sales
and retaining customers.

Theme 7 employee have provided
opportunities to provide innovative ideas
to improve sales
(a) Strongly agree (b) Agree (c) Disagree (d) Strongly Disagree
0
1
2
3
4
5
6
7
6
2
1 1
Responses

Interpretation
6 Respondents are those who are strongly
agreed that employee have provided
opportunities to provide innovative ideas to
improve sales. 2 respondents are only
agree , 1 is disagreed and 1 respondent is
strongly disagreed. Thus, it can be said
that employee have provided
opportunities to provide innovative ideas to
improve sales.

THANK
YOU!!