Effects of Online Shopping on Customer Loyalty: A Case Study on eBay

   

Added on  2023-02-01

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RESEARCH PROJECT
TITLE:
“To investigate the effects of online shopping on the
customer loyalty. A case study on eBay”
Effects of Online Shopping on Customer Loyalty: A Case Study on eBay_1
Aim of the research:
Aim:
“Investigating the effects of online shopping on the customer loyalty. A case study
on eBay”
Objectives of the research:
To investigate the basic concept of online shopping.
To identify the impact of online shopping on customer loyalty.
To examine importance of online shopping in increasing sales and brand image of eBay.
To establish relationship between online shopping and customer loyalty.
Effects of Online Shopping on Customer Loyalty: A Case Study on eBay_2
Theme 1: Knowledge about the concept of Online Shopping
Q1) Are you have knowledge about the
basic concept of Online shopping?
Frequency
Yes 22
No 8
Effects of Online Shopping on Customer Loyalty: A Case Study on eBay_3
Theme 2: Utilisation of best websites
Q2) Which online websites do you usually
use?
Frequency
Amazon 10
EBay 15
Topshop 3
Other 2
Effects of Online Shopping on Customer Loyalty: A Case Study on eBay_4

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