Benefits of managing cultural diversity in workplace and its impact on growth of business

This research project aims to analyze the benefits of managing cultural diversity in the workplace and its impact on the growth of business. It includes a case study on Merrie England Coffee Shop LTD. The objectives of the research are to understand the significance of managing cultural diversity, determine the benefits of managing a culturally diverse workplace, assess the impact on business growth, and identify strategies for managing cultural diversity. The study explores the literature sources that support the research question and discusses the research approach and methodologies to be used. It also outlines the activities and timescales for the research project.

RESEARCH PROPOSAL FORM
Unit Number and Title: Unit 11: Research Project (Proposal)
Unit Level: 05
Unit Lecturer:
Date:
Section One: Title, objective, responsibilities
Title or working title of research project (in the form of a question, objective or hypothesis)
Research Title: “Benefits of managing cultural diversity in workplace and its impact on growth of
business”
Research Aim:
“The aim of this research project is “To analyze the benefits of managing cultural diversity in workplace
and its impact on growth of business. A case study on Merrie England Coffee Shop LTD.”
Research project objectives (e.g. what is the question you want to answer? What do you want to learn
how to do? What do you want to find out?):
Research Objectives:
The objectives in relation to this research are mentioned below:
1. To understand the significance of managing cultural diversity in workplace.
2. To determine the benefits of managing culturally diverse workplace in Merrie England Coffee Shop
LTD.
3. To assess the impact of managing cultural diversity on growth of business.
4. To identify the strategies that Merrie England Coffee Shop LTD can employ to manage culturally
diverse workplace.
Research Questions:
The questions in relation to this study are mentioned below:
1. What is the significance of managing cultural diversity in workplace?
2. What are the benefits of managing culturally diverse workplace in Merrie England Coffee Shop
LTD.?
3. What is the impact of managing cultural diversity on growth of business?
4. Which are the strategies that Merrie England Coffee Shop LTD can employ to manage culturally
diverse workplace?
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Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g. links to other subjects you are studying, personal interest,
future plans, knowledge/skills you want to improve, why the topic is important):
This research project is based on the topic “To analyze the benefits of managing cultural diversity in
workplace and its impact on growth of business. A case study on Merrie England Coffee Shop LTD.” The
main reason behind selecting this research project is that it supports investigator in determining the
significance of having cultural diversity in workplace as well as analyzing the benefits of managing
culturally diverse workplace. Apart from this, this study also helps in determining the impact of managing
cultural diversity on growth of an organisation. In dynamic business environment, it is very necessary for
an organisation to manage culturally diverse workplace as it is the most appropriate way to attain
competitive advantage. So, for managing culturally diverse workplace, this research will help researcher in
determining different strategies through which the company can manage culturally diverse workplace
effectively in the organisation. In addition to this, the study is also significant for academic purpose as it
provides a base to other scholars to carry out further study on the topic.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
Significance of managing cultural diversity in workplace:
As per the view point of Siyana Sokolova, (2015), in the dynamic marketplace, the best way to attain
competitive advantage is by diversifying the workforce in organisation. It matters not only due to it bring
benefits to business in terms of brand management, corporate social responsibility and client engagement,
but it also develops additional value for company by attracting diverse workforce that drive innovation.
Maintaining cultural diversity in the workplace is important as it promotes individuality in the organisation. It
acknowledges that each individual can contribute with distinct new and creative ideas along with solutions.
Workforce with diverse experiences and backgrounds can bring together different perspectives on matters
which therefore increase the productivity in the workplace. Apart from this, cultural diversity within the
organisation supports in developing stronger brand and makes it a desirable employer. It also helps in
increasing problem solving and creativity as if an organisation have different people from diverse
backgrounds, then it helps in executing creative solutions to the problems of business.
https://www.linkedin.com/pulse/why-diversity-important-organisations-siyana-sokolova
Benefits of managing culturally diverse workplace in Merrie England Coffee Shop LTD:
There are various benefits of managing cultural diversity in workplace including increase productivity,
maximize profit, reduce employee turnover, wide range of skills, improve creativity, enhance employee
engagement, improve cultural insights and company reputation. When an organisation is open to hire
employees from different backgrounds then it brings various benefits to an organisation. Employees with
different background have different experiences and skills which enable them to bring new ideas in the
company which in turn improve its profitability and productivity levels. Apart from this, also helps in
increasing creativity among the members of team which brings more diverse solutions to the problem. It
encourages employees to perform well and contribute to the growth of company. Managing cultural diversity
also brings wider pool of candidates within the organisation which makes the company more progressive and
BTEC HND in Business/ Unit 11: Research Project (Proposal)/April 2020 Page 2

also help in reducing turnover of employees.
https://inside.6q.io/benefits-of-cultural-diversity-in-the-workplace/
Impact of managing cultural diversity on growth of business:
As per the view point of Glenn Llopis, (2020), in the current competitive global market place, diversity
management important for the growth of company. When an organisation is having the employees with
different cultures, then it impacts positively on workplace. Culturally diverse employees have different
experiences which provides organisation with sound knowledge base. Cultural diversity also increases the
ability of workforce in the organisation to overcome culture shock when the business expands its operations
in other countries. There are different obstacles that an organisation may face while expanding its business
operations in other nations and cultural diversity help in overcoming these obstacles. With the Culturally
diverse workforce, the energy cost and time of company will be saved which leads the organisation towards
growth and success.
https://www.forbes.com/sites/glennllopis/2011/06/13/diversity-management-is-the-key-to-growth-make-it-
authentic/#1aa2cffd66f3
file:///C:/Users/prouser/Downloads/8974-Article%20Text-35123-1-10-20141121.pdf
Strategies that Merrie England Coffee Shop LTD can employ to manage culturally diverse workplace:
Managing cultural diversity effectively in the workplace assist each employee feel welcome and encourage
them to engage in decision making of company. Encouraging teamwork within organisation is one of the
strategy that can help company in managing cultural diversity in the organisation. It is crucial to have open
mind towards culture of the company and embrace the distinct dynamic on shared teamwork instead of
focusing on individual differences. This will help in managing diversity in workplace. Apart from this, it is
important for the company to recruit candidates with different backgrounds regardless their color, caste,
religion etc. by ensuring that individuals are selected solely on the basis of their suitability for position. If an
organisation higher the qualified people with right education, experience, skill sets and credentials, it will
naturally have resulted to diverse workplace.
https://www.peoplescout.com/insights/managing-diversity-in-workplace/
Section Four: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why? What your areas of
research will cover:
Research methodology is referred as a path by which investigator enable to perform research in the systematic way.
There are different methods which are utilised to carry out study in an effective way. In relation to this research, the
different methodologies that investigator will use are mentioned below:
Research philosophy: two philosophies are there including positivism and interpretivism which are mainly used by
researcher in the research. Positivism research philosophy will be considered in this research as it uncover the laws
which govern behaviour of human.
Research approach: inductive and deductive of two approaches that investigator mainly used in the study.
Deductive research approach will consider in this research as this approach aims to test a theory and begins usually
with hypothesis.
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Research strategy: in relation to this research, survey strategy will be taken into consideration to collect data and
information on the topic by taking responses on the questions from selected number of respondents.
Research design: qualitative and quantitative are the two designs of research from which quantitative research
design will be used by investigator in this particular research as this allows researcher to collect quantitative
information on the topic and ensure accuracy of the research outcomes.
Data collection method: in this particular research, the data will be collected in two ways by using the primary and
secondary method of Data collection. The primary data will be collected through questionnaire which consist of
several questions associated with the research topic which needs to be answered by the respondents. On the other
hand, secondary data will be gathered through using online sources, books and journals.
Sampling: the two methods of sampling includes probability and nonprobability sampling from which probability
sampling will be taken into consideration in this research. Simple random probability sampling method will utilise to
select a sample size to get responses on the research questions. The reason behind selecting this method it
eliminates biasness at the time of collecting data. 40 respondents will select to get responses on the research
questions.
Section Five: Activities and timescales
Activities to be carried out during the research project (e.g. research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation, writing
the report):
Activities:
Aims and objective
Literature review
Research methodology
Data collection
Data analysis
Conclusion and recommendations
Final submission
How long this will take:
Time Scales:
6 days
18 days
8 days
17 days
9 days
8 days
2 days
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Comments and agreement from Tutor
Comments:
I confirm that the project is appropriate /not appropriate
Agreed: .................................................................................... (name) .................................................................................... date) ......................................................
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