To analyse the impact of COVID-19 on talent management in an organisation

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Research Project

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CONTENTS
TITLE: "To analyse the impact of COVID-19 on talent management in an organisation. A case study
on Merrie England Coffee Shop LTD"......................................................................................................5
LO 1............................................................................................................................................................5
P1 Research aim, objectives and question or hypothesis supported by a literature review...................5
P2 Appropriate research methods and approaches to primary and secondary research.........................9
M1 Evaluation of different research methodology and approaches and justifications for choice of
methods selected on the basis of philosophical/theoretical frameworks..............................................10
REFERENCES.........................................................................................................................................13
Appendix..................................................................................................................................................14

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TITLE: "To analyse the impact of COVID-19 on talent management in an organisation.
A case study on Merrie England Coffee Shop LTD"
LO 1
P1 Research aim, objectives and question or hypothesis supported by a literature review
Research Aim:
The aim of this research is "To analyse the impact of COVID-19 on talent management in an
organisation. A case study on Merrie England Coffee Shop LTD"
Research Objectives:
In relation to this research, the objectives of study are as follows:
 To understand the concept of talent management.
 To determine the benefits of talent management within organisation.
 To analyse the role of human resource manager in talent management.
 To assess the impact of COVID-19 on talent management in an organisation.
 To determine the ways that company can employ to overcome the crisis and manage talent
within organisation during COVID-19.
Research Questions:
The questions of research in context of this study are mentioned below:
 What is the concept of talent management?

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 What are the benefits of talent management within organisation?
 What is the role of human resource manager in talent management?
 How COVID-19 has impacting on talent management within an organisation?
 Which are the different ways that company can employ to overcome the crisis and manage
talent within organisation during COVID-19?
Literature Review:
Concept of talent management:
As per the view point of Brian Westfall, (2019), talent management is referred as a strategy of
an organisation related to attract, recruit, retain and develop people in the organisation. It involves
practices of company pertaining to some critical facets of human resource including recruitment, on
boarding, compensation planning, performance management, succession planning, workforce planning
and learning and development. Effective talent management within an organisation helps in improving
the performance of business and also enable company to stay competitive in the market. Apart from
this, it helps in driving innovation within the organisation and developing productive teams that work
more effectively towards accomplishment of goals and objectives. The concept of talent management is
not limited to recruiting right candidate, but it extends to explore hidden qualities of workforce and
nurturing and developing them to get desired outcome.
Benefits of talent management within organisation:

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As per the view point of Emon Dastidar, (2019), talent management is a procedure through
which employees are maintained and developed by companies. There are several benefits of talent
management including better hiring methodologies, improve the growth of employee, retention of best
employees, developing more trust in company, develop consistent performers etc. which ultimately
help the company in accomplish its goals. A strong and effective talent management strategy in an
organisation would help in bringing about more participative workforce and recruit and hire the best
candidate for the suitable job position. Apart from this, talent management strategy also helps in
minimising the attrition rate which leads to reduce hiring cost of company.
Role of human resource manager in talent management:
As per the view point of Christina Pavlou, (2020), Human resource manager work with talent
management team to train employees and develop them. the role of HR department is to design and
execute policies that helps in training and internal promotions of employees so that appropriate
development plans can be develop in order to manage talent within the workplace. Human resource
manager compiles the data that assist in informing talent management. The main foundation of
managing talent within the organisation is hiring right people which is the main responsibility of human
resource manager. The recruit and hire talented employees within the organisation by analysing the
need of personal within the firm. They also manage performance of employees by tracking productivity
and performance.

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Impact of COVID-19 on talent management in an organisation:
As per the view point of Nurhuda Syed, (2020), in the covid-19 survey, it has been found that
one in three organisations have executed hiring freezes across all the roles. While new recruiters are on
boarded utilising tools online, above half of the engaging employers are delaying joining dates of their
employees. For the existing workforce, the plans of work are being altered wherever necessary as well
as written connections between human resource teams, managers and employees is being developed to
system manage work as well as understand anxieties and motivations. Talent management within the
organisation is highly impacted by covid-19 pandemic.
Ways that firm can employ to overcome the crisis and manage talent in organisation during COVID-
19:
Developing inspired and resilient employees by emphasizing on employee participation and trusted
communications in order to ensure that employees are informed as well as prepared to work effectively
during covid-19. Developing open communication and trust within the teams helps the managers in
managing talent as this helps in improving motivation of employees and encourage them towards work
effectively in challenging situations. Apart from this, adopting appropriate leadership style will also
help the management in guiding employees and inspiring them to work effectively towards
accomplishment of organisational goals.