Research Proposal: Digital Marketing Privacy Protection Analysis

This research proposal investigates privacy protection in the age of digital marketing and its impact on consumer behavior, focusing on case studies of Facebook, eBay, and Marriott International. The study aims to understand how these companies protect customer data, the repercussions of data breaches, and their adherence to privacy guidelines. The research employs a qualitative methodology, including case studies, interviews, and thematic analysis, utilizing Saunders' research onion for a systematic approach. The inductive research approach will analyze the chosen variables and the data derived from them, to understand the changes and shifts in data protection approaches. The literature review covers customer relationships, data protection regulations like GDPR, and consumer behavior in the digital age. The research employs a cross-sectional time horizon over 24 weeks. The findings will contribute to a better understanding of data protection practices and the effects of data breaches across various industries, providing insights for improved consumer data security.