The economic impact of TV rights in Premiere League Football between 2017-2019

Research Proposal

Abstract
The prosperity and success of Football Premier League, which is mainly grounded in the
quality of competition and condition of clubs, has developed a ‘cycle of growth’. Quality
Football and vibrant stadiums delivers significant contribution to economy of UK that lead to
further development of infrastructure and society. This Premier League competition mainly
includes 380 matches which are played for a time duration of nine-month season and each run
on commercial basis. This result in generation of large amount of revenues, which flow to
Premier League’s clubs and beyond. Further, these collection of revenues from ticketing,
broadcasting and merchandising have then enabled Clubs for investment in entire aspects of the
game. It includes their squads, training facilities and stadia which will in turn, generate more
interest in form of competition for sport lovers in UK and across the nation. Furthermore,
Premier League football’s appeal to both local and international audiences has resulted in
increasing the inward economic impact of the competition through attracting the broadcasting
revenues, international tourism, and investment from overseas channels. The Premier League at
worldwide level is available in more than 185 countries, that further broadcast to an estimated of
730 million homes. Along with this, impact of Premier league can also be analysed in terms of
employment, where it has provided a number of jobs to people either direct or indirect way.
Furthermore, concerning on its contribution on economy, this league also helps in enhancing
tourisms, where increasing number of sports lover from overseas proves beneficial for
organisations that deal under hospitality industry. It includes hotels, transportations, restaurants
and travel industry, whose revenues are continuously rising with increasing in tourism.
The following summary report provides the information about the estimated contribution
made in terms of economic of the Premier League of 2017 – 19 season. These estimates are
evaluated by analysing economic impact of the Premier League and its Clubs, with a range of
other industries like tourism, broadcasting, gambling and more, that are either directly and
indirectly supported via competition. Furthermore, influence of TV rights on budget of Premier
League and Clubs are described which includes investment in facilities, organising and
promotional campaigns of games, as well as various community programmes also. Building on
an appeal i.e. broadcasting rights highly influenced the Premier League, major focus in given on
collecting the data of 2017-19, which would further help in evaluating its economic impact also.

Based on this concept, for adequately investigate the topic, inductive research approach is taken,
because it concerns more on generating new theory by analysing the past information.

Table of Contents
Abstract............................................................................................................................................2
Title - "The economic impact of TV rights in Premiere League Football between 2017-2019".....1
Introduction......................................................................................................................................1
Preliminary Literature Review.........................................................................................................1
Research Question and Objectives...................................................................................................4
Methods............................................................................................................................................4
Time Scale.......................................................................................................................................5
REFERENCES................................................................................................................................7