Impact of Globalization on Business Success: A Case Study on BT Group plc

This presentation focuses on the impact of globalization on business success, using a case study on BT Group plc. It explores the concept of globalization, its influence on business success, and the relationship between globalization and BT Group plc's success. The presentation also includes a literature review, research methodology, anticipated outcomes, and a Gantt chart.

Research Proposal
(“To identify the impact of globalization in driving business success. A case study on BT
Group plc.)

 Introduction
 Research question
 Research aim and objectives
 Literature review
Table of content

 Research Methodology
 Anticipated outcome
 Gantt chart
 References
Table of content

Globalisation is the effective process of integration and interaction among governments, companies and
people worldwide. In addition, it is the spread of technology, product, jobs and information across
national cultures and borders.
Introduction

 What are the basic concept of globalisation?
 What are the influence of globalisation in making a business successful?
 What are the different ways that assist in driving business success of BT Group plc?
 What are the relationship between globalisation and business success of BT Group plc?
Research question

Research Aim:
 Main aim of this research is “To explore the influence of globalisation in driving business success.
A case study on BT Group plc.
Research Objectives:
 To investigate about the basic concept of globalisation.
 To examine the influence of globalisation in making a business successful.
 To explore different ways that assist in driving business success of BT Group plc.
 To determine the relationship between globalisation and business success of BT Group plc.
Research aim and objectives

Literature review is introduce as a scholarly paper which includes current knowledge about substantive
findings. It is an important section in research project because it help a researcher to explore inconstancies
such as conflict in previous studies and gaps in research. Therefore, this part of research is more helpful
for investigator to address all objectives and questions in well planed manner.
Literature review

 The concept of globalisation:-
According to the Akindele, Gidado, and Olaopo, (2002), globalisation introduce to the essential process
of intensification of cultural, social, political and economic relations across international boundaries.
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 The influence of globalisation in making a business successful:-
According to the Philip Piletic, globalisation is essential and significant process for multinational
organisation because it will help them in driving business success in different ways such as marketing
equalization, market expansion and global stability.
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 Different ways which support the BT group plc in driving success in the business:-
According to the Zajda, (2018), there are several ways through which the BT group is gaining the success
in the market. These ways are helping the firm in gaining the success at international level. These ways
includes maintaining consistency in the business operations and process, quality, cleanliness, hygiene etc.
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 Relationship between the success of BT group plc and globalisation:
As per the point of view of Sifianou, (2013), globalisation is helpful for the BT group plc in
accomplishing the desired success and growth in two ways. The first is franchise business model which
enables the management to share the risk and reward which arises by exploiting the different
opportunities in business.
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It is important part of research project because with the use of this researcher can easily collect accurate
information about the topic. There are some useful approaches and methods of research which are
identified as under:
Research Philosophy: In research, there are generally two types of philosophies which are used by the
researchers. These are interpretivist research philosophy and positivist research philosophy (Sifianou,
2013).
Research Methodology

 Research Approach: The approaches which are sued in research is deductive and inductive approach.
In inductive approach, the theories and observations are planned in the end of research as results
obtained.
 Data collection: For collecting accurate data related to the topic, there are basically two types of data
collection sources such as primary and secondary. With the help of primary research questionnaire will
be used because it give real data about the research
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Globalisation is a biggest concept for organisation or researcher because with the help of this they can
easily achieve anticipate outcomes. The expected results or outcomes of the research are mainly linked to
advancement of theoretical understanding of the administration of business services. Therefore with the
help of this company or researcher can know effective outcomes for future research.
Anticipated outcome

This is a type of graphical presentation used by researcher to explore starting and ending time for
completion of research activities It will also help an investigator to complete all activities and tasks in
systematic and effective manner.
Gantt chart

Continue….

 Auer, R., Borio, C. E. and Filardo, A. J., 2017. The globalisation of inflation: the growing importance
of global value chains.
 Shenkar, O., Luo, Y. and Chi, T., 2014. International business. Routledge.
 Sifianou, M., 2013. The impact of globalisation on politeness and impoliteness. Journal of Pragmatics.
55. pp.86-102.
References

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